How to Develop a Marketing Strategy as a CMO
Fractional CMO Show
Casey's heard the question too many times: What should I take on from the client's plate? In this episode, he explains why that's the wrong question entirely—and what a CMO should be asking instead. Real strategic thinking doesn't start with what exists. It starts with where the company wants to go and what's actually required to get there. Everything else is just inherited chaos. Casey also walks through one of his favorite mental models—the customer pyramid—and why starting at the tip (people with cash in hand, ready to buy) is almost always the right first move. Fancy...
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Why AI has been a major turning point for us CMOs
Fractional CMO Show
Casey has been tinkering with AI tools for years—paying for subscriptions, defaulting to ChatGPT, getting marginal value. Then February 5th, 2026 happened. That’s when Opus 4.6 dropped, and something clicked. In this episode, Casey breaks down what finally changed, why it matters more to CMOs than anyone’s talking about, and why the demarcation between before and after is real—whether you feel it yet or not. Casey also isn’t pulling punches. He’s watched AI make him mentally lazier, seen what it’s doing to the developer job market, and felt the tension between moving fast...
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I found the future of AI for CMOs
Fractional CMO Show
Casey goes into the AI breakthrough he's been waiting for—and it's not what you think. After years of tinkering with AI tools, he's found something that fundamentally changed how he views the technology: AI that works where you work. In this episode, Casey breaks down his experience with OpenClaw (formerly ClawdBot), an open-source project that brings AI agents directly into Slack, email, and other platforms you already live in. No more jumping between tools—the wall between you and AI is finally collapsing. But this isn't just hype. Casey gets real about what's happening in...
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The State of the Fractional CMO Union - Part 2
Fractional CMO Show
In this live Q&A episode, Casey answers real questions from people building fractional CMO practices—some just getting started, others already charging $30K/month. The group digs into team structure, niche selection, pricing, dealing with messy client situations, and what it actually takes to transition from implementation work to strategic leadership. This isn’t theory. These are the tactical questions people ask when they’re in the trenches: How do I find good talent? What if the client’s team sucks? Can I really charge $10K without a CMO title? Casey brings the same direct,...
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The State of the Fractional CMO Union - Part 1
Fractional CMO Show
In this State of the Union, Casey explains why 2026 is the moment to go fractional - and why waiting will cost you. March 2020: his agency friends got destroyed by cancellations. His fractional clients pulled him closer. Vendors get cut. Leaders get kept. Corporate security is dead. That IBM pension your dad had? Gone. Health insurance keeping you stuck? It's $600/month - nothing when you're charging $10K+ per client. Companies fire 15-year veterans in five minutes. Fractional CMOs hit $350/hour serving 3-5 clients at 10 hours per week. The numbers: fractional roles...
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Underdogs: If you haven't ever managed someone, listen to this
Fractional CMO Show
In this episode of The Fractional CMO Show, Casey talks directly to the underdog - the marketer who's never held the CMO title. Maybe you got passed over. Maybe you've been grinding in agencies where the title was never in the cards. You're sitting there thinking: how can I be a fractional CMO without the credential? Casey breaks down why your lack of a fancy title doesn't matter. You understand how marketing fundamentally works - persuasion, pain, desire. You can deploy entire campaigns in your sleep. The gap between where you are and fractional CMO isn't as wide as you...
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When You Say This Phrase, It All Changes
Fractional CMO Show
In this episode of The Fractional CMO Show, Casey shares a line from a boardroom member that stopped him cold: “I’m never going back.” This member joined the accelerator in 2025, won their first two clients, and declared they’re done with W2 work forever. Casey breaks down why this declaration changes everything. Casey shares the moment he left his agency thinking they’d miss him - they didn’t skip a beat. The agency owner tried scaring him about insurance and taxes. Turns out that “security” was bullshit. Companies fire 15-year employees in five-minute Friday meetings...
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Why Prospects Don't Care About Your Pitch?
Fractional CMO Show
In this episode of The Fractional CMO Show, Casey tackles the brutal reality every fractional CMO faces: prospects just don't care about what you're offering. Casey shares a war story about losing a private jet deal the moment he confused "FOB" with "FBO" - instantly revealing himself as an outsider faking expertise. The prospect literally laughed in his face. Most fractional CMOs show up talking about "marketing that isn't working" instead of understanding the CEO whose marriage is crumbling from late nights, or the franchisor terrified about what their FDD will reveal. ...
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AI Tools for Fractional CMOs
Fractional CMO Show
In this episode of The Fractional CMO Show, Casey tackles the question every fractional CMO is asking: Which AI tools should I be using? But his answer isn't what you'd expect. Casey admits he spent 14 months considering ditching fractional work entirely to chase the AI gold rush. Instead, he doubled down on something old-fashioned: actually knowing how to do the work. He shares war stories of letting Claude write a client report that turned out mediocre, and the AI-generated voiceover that everyone hated - until his experience proved it doubled results. The truth? AI...
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Bonus Coaching with Casey - Part 2
Fractional CMO Show
In this bonus episode of The Fractional CMO Show, Casey opens up a raw coaching call with people who aren’t fractional CMOs yet—but want to be. These are agency owners tired of the hamster wheel, strategists stuck doing execution, and full-time employees wondering if this fractional thing is actually real. John is worried about getting pulled into grunt work. Laura thinks she needs a bigger title before she’s “qualified enough.” Beth is stuck in small-town Iowa wondering how to build a sales funnel. Angela keeps getting asked for small projects when she wants to sell the big...
info_outlineIn this bonus episode of The Fractional CMO Show, Casey opens up a raw coaching call with people who aren’t fractional CMOs yet—but want to be. These are agency owners tired of the hamster wheel, strategists stuck doing execution, and full-time employees wondering if this fractional thing is actually real.
John is worried about getting pulled into grunt work. Laura thinks she needs a bigger title before she’s “qualified enough.” Beth is stuck in small-town Iowa wondering how to build a sales funnel. Angela keeps getting asked for small projects when she wants to sell the big vision. Casey coaches through each scenario in real-time, cutting through the mental blocks that keep people from winning their first client.
The truth? You’re already qualified. Geography doesn’t matter. One client at $5K/month will completely shift how you see what’s possible.
Key Topics Covered:
-First month delivers strategy ($10K-$12K), then transition to $10K/month engaged or $4K/month advisor ongoing
-Tell clients immediately you work with marketing talent (20-40 hrs/week), not as the talent
-Stop waiting for permission, another title, or more experience—you have enough today
-Geography is irrelevant: Cold email, LinkedIn content, becoming the online expert—that’s how you win
-Ask curious questions, don’t pitch: “Where are you? Where do you want to be? What’s working?” Let them chase you
-Fixed pricing only: Monthly retainer, no projects. When they ask for project pricing: “That’s not for me. I do fixed fees.”
-Own the 2-year vision: Zoom out from small projects to the destination, then chunk it into campaigns they can’t execute without you
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📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with…
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/