5 Ways To Stop AI From Ruining Your Business
Your Next Million
If you are using Artificial Intelligence to build 47 funnels a day and not making any money, it is a trap. Here is how to use AI to actually scale a real business instead of just failing faster. In this video, we break down the fundamental marketing principles that outlast any software update and how to apply them using Artificial Intelligence. Unlike standard tutorials that teach you to spam volume, we reveal the specific data from an MIT study showing why 95% of AI business applications fail to deliver measurable results. You will see exactly how to use AI data analysis to identify your most...
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Crystal Ball Marketing And The Precursor Effect (Klassic Kern)
Your Next Million
"Crystal Ball Marketing," a strategy centered on the "Precursor Effect." This concept involves identifying specific indicators or life events that predict exactly when a marketplace is most likely to need and buy a specific service. By targeting customers at these pivotal moments, businesses can significantly increase conversion rates with less sales effort. Key Takeaways The Precursor Effect Defined: Identifying a life event, calendar event, or business shift that occurs immediately before a customer requires your services. The Marathon Analogy: If you sell cold water at the finish line...
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Why Most AI Agencies Fail. (The $307 Billion Mistake)
Your Next Million
Everyone says you need to "Start an AI Agency" to make millions in 2026. And technically, the hype is there ($307 Billion was spent on AI implementations last year). But if you’re reading this, you probably know the uncomfortable truth. Most of those projects are failing. The problem isn't the "AI" or the "Client." It's the Learning Gap. Most agencies are selling "tools" (chatbots) when businesses are desperate for "outcomes" (custom automation). The method that actually saved my business $44,000/year—and is generating up to $10 returns for the top 5% of companies—is simple: The...
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Stop Trying To Sell (Do This Instead)
Your Next Million
Stop trying to "force" the sale with big promises. Here is the 1966 psychological secret called Reactance Theory that sells more by promising less. Most business owners think "selling" means making the biggest, boldest claim possible ("Best ever," "Guaranteed"). But according to the Psychological Reactance Theory (Jack Brehm, 1966), absolute statements trigger a "Boomerang Effect" in the human brain, causing prospects to push back. In this video, we analyze the famous "Tomato Ad" control that beat the competition for years by changing just one word. You will learn how to "cushion your claims"...
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The Case Against AI Copywriting
Your Next Million
Stop using AI to generate generic sales copy. Here is how to use the "Expectation Violation" framework (the same one that took Avis from $25M to $75M) to boost clicks and engagement by 63%. Most business owners use AI to write "better" copy, but they end up blending in. In this video, we break down Expectation Violation Theory—a psychological principle that disrupts viewer patterns to force attention. We analyze the historic Avis Rental Car campaign and a 65,000-ad study by Outbrain to prove why "contrarian" creative wins. You will see a live demo of using Ojoy.ai (Project Papillon) to...
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The Episode About Math? (Klassic Kern)
Your Next Million
Why You’re Actually in the Math Business Frank breaks down a hard truth that most entrepreneurs avoid because it isn't "sexy": Business is a math game. Whether you are selling vitamins, courses, or cars, success comes down to understanding the multiplication of capital through the leverage of assets. Frank shares a cautionary tale of a marketing funnel that looked good on paper but failed the "math test," and explains why your focus should be on acquisition costs rather than just "pretty" sales letters. Key Takeaways 1. The "Sexy" vs. "Unsexy" Side of Business The Asset Leverage:...
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Your Decision Making Process (Klassic Kern)
Your Next Million
Making decisions is perhaps the most important skill an entrepreneur can possess. To move from a vague idea to a structured project, Frank Kern uses a specific "Decision-Making Worksheet" to ensure every move aligns with long-term success. Phase 1: The Big Picture Before looking at the decision itself, you must ground yourself in your ultimate destination. Clarify Your 20-Year Goal: Define exactly where you want to be two decades from now. For Frank, this is building a sustainable $100M company with a minimum 35% profit margin. Define Your Purpose: Identify the "why" behind your business....
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How I Replaced Myself With AI. (Not For Beginners)
Your Next Million
I literally replaced myself with AI, and by that, I mean AI took over my actual job. I've been a professional online direct response marketing copywriter and consultant for the past 26 years, and I handed over all of my marketing to AI. In this video, I show you exactly how I used my new "Chief Revenue Officer" (an AI agent inside oJoy.ai) to take over my entire marketing department. I gave it my 26 years of experience, and then I stepped out of the way. Warning: This is NOT for beginners looking for a "magic button." This strategy only works if you have a real business with actual customers....
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Your Self Milking Cow (The One With Dean Jackson)
Your Next Million
A deep dive between host Frank Kern and marketing strategist Dean Jackson. They discuss the psychological and operational shifts required to scale a business from seven figures to the next level by focusing on "Who" rather than "How" The Core Philosophy: "How" vs. "Who" When entrepreneurs look to reach their next million, they often hit a "ceiling of complexity". The "How" Path: This involves the entrepreneur trying to learn and execute every new task themselves (e.g., learning Facebook ads, writing copy, building funnels). Jackson describes this as writing a "blank check" with your time—a...
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Stop posting Educational Content. (Do this instead)
Your Next Million
Everyone says you need to post "Educational Content" to grow B2B sales. And technically, the data agrees (94% of marketers use it). But if you’re reading this, you know the truth. It isn't working for you. The problem isn't the volume of content you post. It's the mechanism. Educational content "teaches"—but it doesn't necessarily "sell." The method that actually built my company to nearly $1M/year—without running real ads—is simple: Demonstration. So today, I’m going to show you how to stop "teaching" and start "showing." We are going to build a high-converting, demonstration-based...
info_outlineEver wonder if the stuff we THINK we "know" about marketing is wrong?
Me too.
And it turns out the answers is ...it IS!
Sometimes.
We shouldn't take marketing "rules" as ...well ...actual "RULES."
For example, I just told a customer NOT to use a sales letter.
Which is like "Marketing Heresy!"
In this episode, I show you why.
You'll also discover an amazing marketing lesson I learned from a COP.
(This applies to everyone. You can use it immediately).
Plus you'll see what your prospects are REALLY doing ...and why it's not always a good idea to try to sell them something.
The tool I used for research and organizing my thoughts for this episode is https://oJoy.ai You can try it for free if you want đź‘Ť
#marketingmyths #professionalmarketingadvice #effectiveadvertisingtechniques #directresponseads #marketingmythsdebunked
CHAPTERS:
**0:00 - The Email That Broke Everything**
**0:45 - The $100 Million Problem**
**2:24 - Why I Committed Marketing Heresy**
**3:28 - The Machine That Already Works**
**5:34 - A Cop's Dark Secret**
**6:44 - The Question That Changes Everything**
**8:21 - Inside the Mind of a Worried Homeowner**
**12:30 - The 1% vs The 60%**
**15:42 - How Billion Dollar Brands Really Won**
**16:03 - The 11 Cent Miracle**
**18:38 - Why I Broke the Sacred Law**
**19:26 - The ONE THING you gotta do (or else none of this works**
http://frankkern.com/
http://www.youtube.com/user/officialfrankkern
About Frank Kern (Prepare To Be Bored):
If you’re new to my channel, my name is Frank Kern. I’ve been selling things online since 1999. My first 7-figure business sold downloadable audio-books about dog training. I sold it in 2007.
Over the past 26 years, I’ve had over 80,000 (and counting) business owners pay me for marketing advice.
I have zero credentials of any kind.
Dropped out of college to play music.
Tried that for four years and it didn’t work.
I’ve been a pizza delivery guy, a roofer, a ditch digger, a fry-cook, a car salesman, and even did door to door sales. I was bad at all of it.
Discovered online marketing in 1999 when I saw an ad for a course about online marketing.
1999-2001, bought the reprint rights to a bunch of direct mail seminars on cassette tapes. Tried using spam to sell them. It was roughly 10000X harder than actually doing things the right way.
2003: Got sued by the government for violating advertising regulations. (If that’s not bad enough, what’s really embarrassing is I didn’t even know that the advertising regulations existed. Turns out that ignorance is not bliss. It’s simply ignorance.)
2004: Start selling downloadable “how-to” products to dog owners.
2007: That business had grown to a 7-figure business, was producing really good semi-passive income with only one product, and had a database of over 300,000 pet owners who opted in (legitimately) to learn about dog training.
…And I sold it.
2007 - 2010: Created (and co-created) some of the largest marketing campaigns in the history of the “Internet Marketing” industry. I then wrote several courses that taught people how I did it. During the process, I also got kind of “Internet Famous” even though I didn’t use Social Media. The “fame” stuff was sort of cool for a while but got old because I’m an introvert.
2011 - 2021: Focused mainly on consulting, offering marketing services to more established companies, and getting good at advertising. Deliberately tried to be more “behind the scenes” and tried to become less famous. Made significantly more profit and still ended up growing my personal brand despite being reclusive.
Today: I have one client (giant tech company) …and that’s plenty.
In addition to helping them, I also do all the marketing for my family's software company, https://oJoy.ai
Biggest things I learned in past 26 years (and counting):
If you build a brand based on goodwill, the brand will stay strong even if you quit trying to build it.
The best way to grow a business, a brand, and create goodwill is by helping people.
The easiest way you can convince someone that you can help them is to simply demonstrate you can help them …by actually helping them.
The fortune really is in the follow up.
Also, all this stuff is harder than it looks.
But it’s not nearly as hard as being a roofer, a ditch digger, or a fry-cook.
I know because I’ve been all of them.
Keep your head up, use common sense, and do people right. You’ll get where you want to go much faster by doing that than by trying to take short cuts.
IN CASE IT ISN’T OBVIOUS:
I make content like this because I want to sell you something eventually. It’s fun to make and all …but at the end of the day, I want you to become a customer. Content like this is part of my “demonstrate you can help them by actually helping them” strategy. If it’s working, try our software. You’ll probably like it.