Your Next Million

New Frank Kern Podcast with stories, a Frank Kern book, AI Copywriting training, new branding class, client stories, AI ad examples, AI sales letter examples - and more! Frank Kern Mass Control 2026? Maybe. Frank Kern has been advising entrepreneurs like you all day, every day, since 1999. This is his podcast. More at FrankKernPodcast.com. Brought to your by https://ojoy.ai

How To Create Social Media Campaigns That SELL (Klassic Kern) 03/24/2026

How To Create Social Media Campaigns That SELL (Klassic Kern) A look at internal strategies where a company spends approximately $1,000 per hour on social media ads for themselves and their clients. Frank outlines a comprehensive framework for creating "social media campaigns that sell" by moving away from aggressive "buy now" tactics and toward a system of intent-based marketing. The core philosophy focuses on building goodwill and trust through long-form content before ever making an offer. Key Takeaways Target the 30-90 Day Window: Most advertisers compete for the 5% of the market ready to buy today. The real profit lies in the 45% who will be ready in the next 30 to 90 days. Long-Form Video (3-6 Minutes): Videos under three minutes lack the depth to build a bond, while those over six minutes often lose social media users' attention. Empathy and Specificity: Don’t use generic "motivational" content. Speak directly to the frustrations, desires, and emotions of your specific ideal prospect. Low Production, High Relatability: High-end "Hollywood" production can feel like an ad and trigger resistance. Authentic iPhone-style videos often perform better on social platforms. The Two-Step Ad Sequence: Split your campaign into Value Ads (content-rich, no call-to-action) and Sales Ads (the offer). Only show Sales Ads to people who consumed the Value Ads. Content as a Filter: Use broad targeting and let the video content itself act as the filter. If someone watches a significant portion of a specific video, they have identified themselves as a qualified lead. The Relationship is the Trigger: Sales copy is important, but the relationship and trust built during the "Value" phase are what ultimately trigger the purchase. Timestamps 00:00 - Intro and agency context on ad spend. 01:55 - Targeting the neglected 45% of the market (the 30-90 day buyers). 04:50 - Why long-form video (3-6 minutes) is the sweet spot for building trust. 07:20 - Why you should avoid generic "motivational" content. 09:01 - Being the "narrator" of your prospect's movie. 11:22 - Pre-framing: Controlling how prospects judge your "book" by its cover. 14:19 - Why relationships outperform sales copy every time. 16:21 - The synergy between Value-Oriented Ads and Sales-Oriented Ads. 20:47 - The fundamental question: What must you demonstrate to be true? 24:09 - Q&A: Budgeting for high-ticket services ($2,500+). 26:07 - Q&A: How many value videos are needed before an offer? 28:40 - The "Three Buckets" of audience retargeting (Stranger, Warm, Offer). 32:09 - Why organic follower count is irrelevant in the paid ad game. 34:31 - Using content to replace traditional Facebook targeting and "opt-in" forms. 37:00 - Mathematical breakdown of acquisition costs and ROI. /episode/index/show/frankkern/id/40598410

The ONE THING My Most Successful Clients Have In Common! (Klassic Kern) 03/20/2026

The ONE THING My Most Successful Clients Have In Common! (Klassic Kern) The fundamental difference between struggling entrepreneurs and those who achieve exponential growth is this... Moving past the "mindset" clichés, Kern explains that the most successful businesses aren't in the product or service business—they are in the capital multiplication business. By treating marketing as a mathematical system and prioritizing long-term data over short-term "quick money," business owners can create predictable wealth. Key Takeaways The Core Belief: The most successful entrepreneurs understand they are ultimately in the business of multiplying capital through a repeatable process. Marketing is Math: While often viewed as "unsexy," the ability to understand your numbers—specifically the return on ad spend—is what separates winners from losers. The Quick Money Fallacy: Struggling marketers quit if they aren't profitable on day one. Successful marketers are willing to take a short-term hit to acquire a customer, knowing the back-end revenue will result in much higher long-term returns. Buying Data: Every dollar spent on advertising provides data. Even if a campaign doesn't return immediate profit, the information gained regarding messaging, audience, and offer is an invaluable asset. The Investment Paradox: Many entrepreneurs are terrified of "losing" a few hundred dollars on testing ads, yet will readily spend thousands on courses and seminars that offer no direct data on their specific business. Timestamps 0:00 – The "unsexy" truth about marketing and math. 0:26 – Introduction to Frank Kern and his "Next Million" philosophy. 0:45 – The "One Big Thing" shared by successful clients: Multiplying capital. 1:30 – Why people avoid the math of marketing and the trap of "something for nothing." 2:30 – The used car salesman analogy: Multiplying capital through a process. 3:30 – Warren Buffett vs. Digital Marketing: Comparing rates of return. 4:30 – Avoiding the fallacy of "quick money" and embracing the long-term play. 5:30 – The power of being "negative" in the first month to win in the sixth month. 6:30 – Buying the "Crystal Ball": Using advertising spend to acquire market data. 7:30 – Why this concept applies to any industry, from medicine to manufacturing. /episode/index/show/frankkern/id/40549120

The Winners Are Slow (Klassic Kern) 03/17/2026

The Winners Are Slow (Klassic Kern) Are your ad campaigns crumbling? Is your marketplace becoming too competitive to turn a profit? In this episode, marketing legend Frank Kern breaks down the primary reason most ad campaigns fail: rushing the sale. Frank introduces the concept of the "Three Piles" of prospects and explains why the most lucrative opportunities lie not in the immediate buyers, but in the massive "middle pile" that your competitors are completely ignoring. Key Takeaways The "Right Now" Trap: Most advertisers fight over the 3% of people ready to buy today, leading to sky-high costs and thin margins. The Power of the Middle Pile: The largest segment of your market consists of people who will buy in the next 60 days to one year. This pile is less competitive and far more profitable. Intent-Based Branding: A strategy focused on demonstrating value by actually helping people before asking for money. The Long-Form Video Strategy: Use educational content to identify interested prospects and lower your acquisition costs. The Framework: Intent-Based Branding Frank outlines a simple but effective workflow for capturing the market: Identify the Audience: Pinpoint the "middle pile" of prospects. Analyze Needs: Ask what they want, what their frustrations are, and what emotions are tied to those frustrations. Demonstrate Value: Create long-form video content that solves a problem or demonstrates your expertise. Measure Resonance: Use social media metrics (view costs) to see if your message is landing. Low cost = high resonance. The Retargeting Phase: Once a prospect consumes a specific percentage of your content, move them into a retargeting database to receive direct offers. Memorable Quotes "Transforming your business isn't about doing a million different things. It's about finding one big thing and then leveraging that." "Demonstrate you can help them by actually helping them." /episode/index/show/frankkern/id/40502990

How To Sell Anything (Klassic Kern) 03/13/2026

Who Are You? (Klassic Kern) 03/10/2026

Why The AI Apocalypse Can Make You RICH 03/06/2026

Why The AI Apocalypse Can Make You RICH Let's pull back the curtain on the "AI gold rush" to reveal a staggering reality: last year alone, businesses lost $285 billion on failed AI initiatives. While social media is flooded with "get rich quick" app builders, the corporate world is facing a massive ROI crisis. Brought to you by - The Trillion-Dollar Opportunity in 2026 We are currently standing at the precipice of an AI Apocalypse. But for those who know how to navigate it, this represents the single greatest economic opportunity in history. As traditional job markets face a "tsunami" of disruption, a new class of AI Producers is rising to claim the future. Key Highlights From This Episode: The Failure Rate: Why 95% of the $300 billion spent on AI last year failed to produce a return on investment. The 2025-2026 Layoff Wave: Analysis of the 1.17 million U.S. layoffs in 2025 and why companies like Amazon and Meta are pivotally shifting toward AI-integrated roles. The 0.05% Club: Why only 1 out of every 2,000 people actually knows how to build consistent, functional AI applications. The "Magic Trick" to Prompting: Why you should stop telling AI what to do and start asking it how to train itself. Trillion-Dollar Projections: Why the IDC and Pearson project up to $6.6 trillion in losses for the U.S. economy due to AI illiteracy. Critical Stats & Data Mentioned: Statistic Source/Context $285 Billion Total money lost on failed AI projects last year. 1.17 Million U.S. workers laid off in 2025 (Challenger Gray Report). 2.5x Profitability Increase in revenue for companies properly using AI (Accenture). $300 Million Meta's contract offers for top-tier AI talent. "AI is hitting the labor market like a tsunami, and most countries and most businesses are not prepared for it." — International Monetary Fund (IMF) The Producer vs. The Consumer By 2027, if you haven't mastered the ability to make AI work consistently, you risk becoming irrelevant in the white-collar workforce. This episode breaks down how to move from a Consumer—someone who just uses ChatGPT for recipes—to a Producer who can build automated workflows, research tools, and content engines. What's Next? Are you ready to join the 0.05%? Stop watching the "30-second app" tutorials and start learning how to think differently about human-AI collaboration. /episode/index/show/frankkern/id/40329805

Want To Be A Great Copywriter? Keep Doing This ... (Klassic Kern) 03/03/2026

Want To Be A Great Copywriter? Keep Doing This ... (Klassic Kern) The human tendency to seek "hacks" and "loopholes" instead of doing the basic, consistent work required for success. Using personal stories about health and business, Frank explains why the simplest solution is often the most effective—and the hardest to start. Key Takeaways Avoid the "Hack" Trap: Humans naturally seek systems, shortcuts, and loopholes to avoid difficult, obvious truths. The Power of Consistency: Whether it is losing weight or writing sales copy, the secret is simply doing the work every single day. Accepting the "Punch": Success requires getting in the "metaphorical ring" and being willing to fail and get back up again. Volume Leads to Expertise: Mastery, such as becoming an expert copywriter, comes from repetitive practice over a short, intense period. Episode Highlights The 45-Inch Waist Wake-Up Call Frank shares a personal story about a recent doctor's visit where he was confronted with a 45-inch waistline. Despite his immediate instinct to search Amazon for a "hack" or a shortcut, the solution was the one he already knew: eat less and work out more. Business Success is No Different When Frank needed to raise capital for a new company investment—specifically a Rolls-Royce Phantom 8 for client experience—he didn't look for a new "secret" system. Instead, he sat down and did the fundamental task: he wrote a sales letter. The 30-Day Mastery Challenge Frank recounts the story of an 18-year-old student who wanted to be a great copywriter. The advice was simple: write a sales letter every day for 30 days on any topic—from duct tape to water. By doing the work consistently, the student became an expert in just one month. Memorable Quotes "There is always going to be a simple solution... eat less, work out more, and number three, of course, consistently." "There is nothing that is going to make it easier except to quit. If you want to be a champion, you just have to get in the ring." "Step number one: do the work. Step number two: refer to step number one." /episode/index/show/frankkern/id/40289760

5 Ways To Stop AI From Ruining Your Business 02/27/2026

Crystal Ball Marketing And The Precursor Effect (Klassic Kern) 02/24/2026

Crystal Ball Marketing And The Precursor Effect (Klassic Kern) "Crystal Ball Marketing," a strategy centered on the "Precursor Effect." This concept involves identifying specific indicators or life events that predict exactly when a marketplace is most likely to need and buy a specific service. By targeting customers at these pivotal moments, businesses can significantly increase conversion rates with less sales effort. Key Takeaways The Precursor Effect Defined: Identifying a life event, calendar event, or business shift that occurs immediately before a customer requires your services. The Marathon Analogy: If you sell cold water at the finish line of a marathon, you don't need a clever sales pitch because the "precursor" (running a marathon) has already created an intense, immediate need. Transference: A precursor strategy that works in one industry (like targeting new movers) can often be successfully applied to another unrelated industry. Case Study: The "Moving" Strategy Frank shares a success story from an inner circle member in the professional services industry who helps people in physical pain: The Precursor: Moving into a new home is a physically demanding experience that often leads to physical pain. The Strategy: The client obtained a list of 540 people who had recently moved and sent them a 1.5-page letter offering a free initial service. The Investment: Approximately $1,000 for the list and mailing. The Results: 8 new customers acquired immediately. $2,500 in immediate cash collected. Over $14,000 in projected lifetime customer value (LTV) within the first year. Industry Examples of Precursors Legal Industry: The implementation of GDPR served as a massive precursor for lawyers to sell updated privacy policies. Home Services: Moving into or out of a home is a primary indicator that a homeowner will need maintenance or repair services. Dentistry: Halloween acts as a precursor for cavity checks due to high sugar consumption. Weight Loss: Holidays like Thanksgiving and Christmas are precursors for weight loss services as people tend to gain weight and seek a "reset" afterward. Action Steps Brainstorm: Spend a few minutes writing down every possible situation or event in a person's life that would make them want your service. Identify: Determine how you can find or "broker" a list of people who have just experienced those specific precursors. Execute: Create a targeted offer for those individuals while the need is at its peak. /episode/index/show/frankkern/id/40210565

Why Most AI Agencies Fail. (The $307 Billion Mistake) 02/20/2026

Why Most AI Agencies Fail. (The $307 Billion Mistake) Everyone says you need to "Start an AI Agency" to make millions in 2026. And technically, the hype is there ($307 Billion was spent on AI implementations last year). But if you’re reading this, you probably know the uncomfortable truth. Most of those projects are failing. The problem isn't the "AI" or the "Client." It's the Learning Gap. Most agencies are selling "tools" (chatbots) when businesses are desperate for "outcomes" (custom automation). The method that actually saved my business $44,000/year—and is generating up to $10 returns for the top 5% of companies—is simple: The Architect Method. So today, I’m going to show you how to stop "prompting" and start "architecting." We are going to build a custom, enterprise-grade solution that replaces expensive software... without writing a single line of code yourself. We analyze the conflicting data between the IDC Spending Report and the MIT Failure Study. We then break down the "Architect" logic that separates the 95% who fail from the 5% who succeed. Finally, we use Claude to run a "Tech Stack Interview" and build a recursive, self-correcting automation system for High Level and Google Workspace. Anyway, here is how we will use AI to stop guessing and start building: Step 1: The "$307 Billion Lie." We look at the stats (95% failure rate) and explain why the "Standard Agency Model" is dangerous for beginners. If you are just selling "implementation," you are selling a commodity. Step 2: The "Learning Gap" (MIT Study). We reveal why AI tools "drift" and fail over time. The secret isn't better prompting—it's building a system that understands your specific Tech Stack context before it writes a single word. Step 3: The "Architect" Protocol. Most people ask AI to "do the work." I show you how to ask AI to "design the blueprint" first. We use the Recursive Self-Correction technique to have the AI write its own Python scripts and fix its own errors. Step 4: The "Tech Stack Interview." We watch live as I get the AI to interview me about my specific setup (High Level, Gmail, Custom Database). This ensures the code it writes actually works for my business, eliminating the "Hallucination" problem. If you want to be part of the 5% making AI work instead of the 95% burning cash, this video shows you the shift you need to make. 👉 Watch Next: Stop Posting Educational Content: Timestamps: 0:00 - The $307 Billion Lie (IDC vs. MIT Data) 1:28 - The "Learning Gap" Explained 4:55 - The Top 5% (FullView & IDC ROI Data) 7:25 - Case Study: How I Replaced Freshdesk (Automated Support) 12:04 - Case Study: How I Replaced Hyros (Custom Attribution) 15:39 - The "Architect Method" Defined 17:31 - Step 1: Defining the Outcome (Not the Output) 19:13 - Step 3: The "Tech Stack Interview" Technique 20:35 - Step 5: Recursive Self-Correction (The Secret Sauce) #AIAutomation #BusinessStrategy #FrankKern #AgencyOwner /episode/index/show/frankkern/id/40168680

Stop Trying To Sell (Do This Instead) 02/17/2026

The Case Against AI Copywriting 02/13/2026

The Episode About Math? (Klassic Kern) 02/10/2026

The Episode About Math? (Klassic Kern) Why You’re Actually in the Math Business Frank breaks down a hard truth that most entrepreneurs avoid because it isn't "sexy": Business is a math game. Whether you are selling vitamins, courses, or cars, success comes down to understanding the multiplication of capital through the leverage of assets. Frank shares a cautionary tale of a marketing funnel that looked good on paper but failed the "math test," and explains why your focus should be on acquisition costs rather than just "pretty" sales letters. Key Takeaways 1. The "Sexy" vs. "Unsexy" Side of Business The Asset Leverage: Business is ultimately about multiplying capital by leveraging assets like ad copy, web pages, and sales systems. The Math Blind Spot: Entrepreneurs often obsess over the creative (sales letters, offers) but ignore the underlying math that determines if a business is even viable. 2. Case Study: The $500 Course Trap Frank discusses a client’s plan to use direct mail to drive traffic to an online funnel: The Cost: Sending a 4-page sales letter first-class costs roughly $1.00 per piece. The Funnel Math: 1,000 letters → 500 readers → 250 website visits → 50 opt-ins. The Problem: At $20 per opt-in, the client needed a 4% conversion rate on a $500 product just to break even. Without a backend or higher price point, the business model was mathematically unsustainable. 3. The Only Equation That Matters To simplify your business, Frank recommends focusing on these core metrics: Cost Per Lead: What does it cost to get someone into your ecosystem? Cost Per Customer: How many leads does it take to get a sale? The Profit Gap: If your cost to acquire a customer is higher than your profit per customer, the business is broken—no matter how good the marketing is. 4. Beware of Small Sample Sizes Frank tells a story of a "scary month" for a radio advertiser: The Panic: The client thought the ads stopped working because sales dipped. The Reality: All top-of-funnel metrics (calls, appointments, show-up rates) remained consistent. The Lesson: With only 20 appointments a month, a small dip is statistically insignificant. Don't blow up a working system because of a "bad" month based on small numbers. Memorable Quotes "The money’s not in the list. The money is in the math." "We are really in the multiplication of capital business... it’s so unsexy it’s hard to even say." /episode/index/show/frankkern/id/40053650

Your Decision Making Process (Klassic Kern) 02/06/2026

Your Decision Making Process (Klassic Kern) Making decisions is perhaps the most important skill an entrepreneur can possess. To move from a vague idea to a structured project, Frank Kern uses a specific "Decision-Making Worksheet" to ensure every move aligns with long-term success. Phase 1: The Big Picture Before looking at the decision itself, you must ground yourself in your ultimate destination. Clarify Your 20-Year Goal: Define exactly where you want to be two decades from now. For Frank, this is building a sustainable $100M company with a minimum 35% profit margin. Define Your Purpose: Identify the "why" behind your business. Frank’s purpose is to have a measurably positive impact on the global economy by changing how consumers view marketers. Identify the Decision at Hand: State clearly what you are considering. (Example: Launching a flagship program to cold media via a webinar funnel). The "Alignment" Gut Check: Ask yourself: Will this move me significantly closer to my 20-year goal? If the answer is no, stop there. Phase 2: Success Criteria & Deadlines If the decision aligns with your goals, you must define what "winning" looks like. Four Indicators of Success: List four specific results that prove the decision was right. Frank’s examples include attracting qualified prospects and achieving a 3x ROI on ad spend. Set a Hard Deadline: Determine by when these success criteria must be met to turn the decision into a tracked project. Phase 3: The Benefit Analysis Analyze the impact of the decision across two different timelines: Short-Term Benefits: Immediate wins, such as gathering data, building goodwill, or turning a quick profit. Long-Term Benefits: Lasting impacts, such as business scalability, permanent list growth, and transforming the lives of clients. Phase 4: Risk Assessment (The "Reality Check") It is easy to get caught up in the "happy world" of benefits; this phase demands total honesty about potential downsides. Calculate the Cost: What is the actual financial investment required for the test? Identify What Can Go Wrong: List every fear, from suffering core business distraction to losing the entire test budget or "looking dumb." The Risk vs. Reward Comparison: Compare your "long-term benefits" against "what can go wrong." Ask: Is the potential long-term gain worth the risk of these downsides? Final Step: Immediate Action If you decide the risk is worth it, commit immediately by identifying the three next steps you can take to get the project started today. /episode/index/show/frankkern/id/40015050

How I Replaced Myself With AI. (Not For Beginners) 02/03/2026

Your Self Milking Cow (The One With Dean Jackson) 01/30/2026

Your Self Milking Cow (The One With Dean Jackson) A deep dive between host Frank Kern and marketing strategist Dean Jackson. They discuss the psychological and operational shifts required to scale a business from seven figures to the next level by focusing on "Who" rather than "How" The Core Philosophy: "How" vs. "Who" When entrepreneurs look to reach their next million, they often hit a "ceiling of complexity". The "How" Path: This involves the entrepreneur trying to learn and execute every new task themselves (e.g., learning Facebook ads, writing copy, building funnels). Jackson describes this as writing a "blank check" with your time—a non-replenishable resource. The "Who" Path: This involves finding a person who already knows "how" to do the task. By hiring the right "Who," the entrepreneur pays with money—a replenishable and multipliable resource—to protect their time. The "Self-Milking Cow" Analogy Jackson introduces the concept of the Self-Milking Cow to illustrate the entrepreneur’s true value: The Cow's Role: In a dairy operation, the cow’s only unique job is to produce milk. It does not pasteurize, package, or market the milk. The Entrepreneur's "Milk": In business, your "milk" is your core ideas, intellectual property, and strategy. The Dilemma: Many entrepreneurs spend their time acting as the processor and delivery driver rather than focusing on producing more "milk". Case Study: The "Moo Method" Dean Jackson explains his Moo Method (Multiplied Oral Output) used for his podcast and email marketing: The Input: Dean simply records himself talking (the fastest way to get ideas out of the brain). The Team: A team of "Whos" takes that raw audio and handles everything else: transcription, editing, distribution, and even turning it into books and email series. The Result: By only doing what "the cow" can do (talking), Dean generated over $1 million in revenue from his content in a single year while spending minimal time on technical execution. Key Takeaways for Scaling Focus on Multiplication: Business is not about selling products; it is about multiplying capital through leveraged assets. Embrace Your "Bovinity": Focus on producing the highest-quality ideas and let a system of "Whos" handle the rest. Recurring vs. Promotion: Aim to build models where customers recur (like Paul Mitchell or Patron Tequila) rather than one-off promotions that require constant starting over. /episode/index/show/frankkern/id/39931665

Stop posting Educational Content. (Do this instead) 01/27/2026

Stop posting Educational Content. (Do this instead) Everyone says you need to post "Educational Content" to grow B2B sales. And technically, the data agrees (94% of marketers use it). But if you’re reading this, you know the truth. It isn't working for you. The problem isn't the volume of content you post. It's the mechanism. Educational content "teaches"—but it doesn't necessarily "sell." The method that actually built my company to nearly $1M/year—without running real ads—is simple: Demonstration. So today, I’m going to show you how to stop "teaching" and start "showing." We are going to build a high-converting, demonstration-based content asset... without writing a single word from scratch. IN THIS EPISODE: We analyze why "How-To" posts are failing and break down the "Demonstration" logic that drives Ojoy.ai. We then use Project Shepherd to write a script using the famous "South Park Rule" (But... Therefore...) and instantly turn that script into a social carousel. Anyway, here is how we will use AI to stop educating and start demonstrating: Step 1: The "Education Trap." We look at the stats (purchase probability increased by 83.6%) but explain why this advice is outdated for 2026. If you are just teaching, you are attracting students, not buyers. Step 2: The "South Park" Framework (Project Shepherd). We take a raw idea and use the "But / Therefore" storytelling technique used by the creators of South Park to build tension. This keeps viewers watching your demo instead of scrolling past it. Step 3: The "Voice Clone" Protocol. Most AI sounds like a robot. We show how to feed the AI samples of your previous writing (or just you rambling into a mic) so the script sounds exactly like you, quirks and all. Step 4: The "Instant Asset" (Carousel Maker). We take the finalized script and use AI to automatically generate a slide-by-slide social media carousel. This turns one video idea into a multi-platform asset in about 90 seconds. If you want an audience of buyers instead of students, this video shows you the shift you need to make. 🔥 TRY THE TOOL: Get the AI that did all the work for me (Free Trial): https://oJoy.ai 👉 Watch Next: Stop Posting Value: https://youtu.be/meab02kROwg?si=23hxXDSo3mQBYjdj Timestamps: 0:00 - Why "Educational Content" is failing 0:45 - The "Demonstration Method" (How we reached $1M ARR) 1:37 - Step 1: Using Project Papillon for raw ideas 4:30 - Step 2: Applying the "South Park" Framework (But... Therefore...) 6:00 - Step 3: Training the AI on your specific Voice/Tone 7:50 - Step 4: Turning the Script into a Carousel (Carousel Maker) 9:40 - The Psychology: Why buyers trust "Showing" over "Teaching" #ContentMarketing #B2BMarketing #Ojoy #DemonstrationEffect /episode/index/show/frankkern/id/39890685

Your Best Process (Klassic Kern) 01/23/2026

Stop Posting Content. AI Cloned The '6,300% ROI' Story Angle In 4 Minutes 01/20/2026

Stop Posting Content. AI Cloned The '6,300% ROI' Story Angle In 4 Minutes Everyone thinks AI-generated social media content sucks. And usually, they’re right. But not for the reason you think. The problem isn't the AI. It's that people use it to talk about themselves (or random generic topics). But the data proves that Stories—specifically stories about other people—are the highest converting asset you can own. So today, I’m going to show you how to create 7 days of high-value, story-driven content... in 7 minutes. And we're going to do it without making anything up or sounding like lame AI. IN THIS VIDEO: We look at the "Significant Objects" experiment (where a $1.49 object sold for $197.50 just by adding a story) and then use Ojoy to replicate that effect for your business. We also find two completely different pieces of content (one about a Universe Guru and one about Copywriting) and we use oJoy to turn them into stories. Anyway, here is how we will use AI to find the stories... and turn them into authority content: Step 1: The "Significant Objects" Logic. We review the data (Motista Study & Hill Holiday) that shows why "Stories" can potentially increase customer Lifetime Value (LTV) by 306%. If you are selling based on features, you are losing money. Step 2: Finding the Stories (Project Papillon). We use AI to scour the internet for "weird and interesting" success stories relevant to your niche. Note: We don't write them yet. We just find the "Source Material." Step 3: The "AI + HI" Formula. This is the secret sauce. We don't just let AI vomit out text. We apply "HI" (Human Intelligence) to bridge the gap between the story and the lesson. This prevents your content from sounding generic. Step 4: The "Voice Clone" & Repurposing. We train the AI on your past posts so it mimics your syntax and tone perfectly. Then, we turn that single story into a LinkedIn post, a Video Script, and a Carousel... in seconds. If your content feels like a grind, this video shows you how to fix that. 🔥 TRY THE TOOL: Get the AI that did all the work for me (Free Trial): 👉 Watch Next: I tested Un-Clickable Ads and they worked better: Timestamps: 0:00 - Why AI content usually fails 1:12 - The $1.49 vs $197.50 Experiment (Data Proof) 2:25 - My personal results (May - Dec) 3:45 - Step 1: Using "Project Papillon" to find the stories 5:30 - Step 2: Applying "HI" (Human Intelligence) 7:10 - Step 3: Mining YouTube Transcripts (Harry Dry Example) 9:15 - Step 4: The "Voice Clone" & Carousel Creation #ContentMarketing #Storytelling #AIWorkflow /episode/index/show/frankkern/id/39790735

Your Best Bait (Klassic Kern) 01/16/2026

This AI Exponentially Increases Revenue (No Extra Ad Spend) 01/13/2026

Now AI Creates A Custom Sales Plan (And Implements It) 01/09/2026

Now AI Creates A Custom Sales Plan (And Implements It) If you feel stuck in your business and you just wish someone would tell you exactly what to do next, or even better yet do it for you, this video is exactly what you need. Here's why: I challenged AI to create a custom sales plan to generate $35,000 in 14 days and then implement the plan for me. This video shows you exactly what happened. I'm making this for you because research shows that most business owners are stuck. They want their businesses to do better, and they know something's not right. Maybe it's not enough traffic, maybe their conversions are off. Maybe it's something wrong with their email. Who knows? So they end up feeling stuck, overwhelmed, and they do nothing. Some turn to expensive consultants. Some use fractional CMOs. A lot of those people give really good advice, but now the business owner still has to implement it. And sometimes they don't know how to implement it. Or they don't have time to implement it. Or they don't have the budget to hire someone to implement it. That's why, in this video, you're going to see oJoy.ai diagnose a business, find out what's stuck, and then create a custom plan to bring in as many sales as possible. On top of that, you'll also see it implement the plan. AI has changed now. Most of it gives generic advice based on pattern recognition. After all, it pretty much knows everything that's on the internet, so it looks for patterns and looks for things that marketing experts do, and then it simply imitates what they do. There is a really big difference between imitation and the real thing. oJoy.ai can actually think. It can analyze your complete business. Find out all of your opportunities and weak spots. Give you a custom plan and even implement that plan for you. 👉 You can try it free at [TIMESTAMPS] 0:00 - The "Generic Advice" Trap (Why ChatGPT fails) 1:19 - The "One Thing" Theory: How to fix a revenue plateau 2:29 - The Challenge: "Make me $35k in 14 Days" 4:00 - The Audit: Teaching AI your Unit Economics 6:45 - The Diagnosis: Why "Best Practices" often fail 9:24 - The Strategy: The custom plan to make $35,000 in two weeks 12:12 - Creating the Unique Differentiator 14:00 - The Execution: Writing the Campaign 15:40 - Refining Tone: Switching to "Direct Response" style 17:41 - AI turns plain-jane emails into hard-hitting HTML sales magnets 18:29 - The opportunity cost of staying stuck 🔥 Watch Next: AI Marketing Masterclass: <P>#BusinessStrategy #AI #SalesFunnel #oJoy #DirectResponse /episode/index/show/frankkern/id/39666800

Your Best Buyer (Klassic Kern) 01/06/2026

Your Best Buyer (Klassic Kern) Behold - the critical process of identifying your **Best Buyer**. Finding the right customer is more about their specific characteristics and mindsets than just the product itself. Narrow your focus to the clients who will provide the highest return with the least friction. Key Concepts & Definitions Your Best Payday: The specific activity or deliverable you provide that scores highest (on a scale of 1–5) across five criteria: high net profit, energizing to perform, easy to sell, easy to fulfill, and sustainable. Your Best Price: Also referred to as the "perfect price," this is the amount you *want* to be paid for your service, assuming your best buyer is comfortable paying it. The "Pay After Results" Challenge: A mental exercise where you determine what traits a client must have for you to agree to be paid only after they see results. Profile of a Best Buyer Frank Kern uses his own "Private Client Group" as an example to illustrate the three types of criteria needed to identify a top-tier customer: 1. Relevant Characteristics These are the tangible traits a client must possess to ensure success: Successful Business Owner: They must already have an established business, rather than being a beginner or corporate executive. Has "Hit a Ceiling: They want to grow but are currently overwhelmed by too many projects or staff. Deployable Assets: They should already have existing traffic, a customer list, an email list, or a social media following (momentum). 2. Shared Mindsets Success requires being mentally aligned with your client. Kern looks for: Lover of Direct Response Marketing: hey must view advertising as an opportunity and an investment, not an expense. Abundance Thinker: They expect good things to happen and are willing to invest a dollar to get two dollars back. Lover of Elegant Simplicity: They believe in the "1% principle"—that a tiny fraction of activities drives the majority of results—and want to strip away the "fat" from their business. --- /episode/index/show/frankkern/id/39626555

This AI Replaced My Marketing Team. (Live Demo) 01/02/2026

Finding Your Best Payday (Klassic Kern) 12/30/2025

AI Found A $22M Hook In 3 Minutes 12/19/2025

AI Found A $22M Hook In 3 Minutes Over 80,000 (and counting) businesses have paid me for marketing advice. And for most of them, one of the biggest "sticking points" is the copy. But not what you think. The hardest part isn't writing the words. It’s finding the Hook. The Big Idea. The Angle. Once you have that, the rest is easy. But finding it usually takes forever. So today, I’m going to show you how to use AI to find a multi-million dollar hook... in less than 3 minutes. And we're going to do it without typing a single prompt. We're going to take a random transcript of an Alex Hormozi interview and write a sales letter that sells it. (We're using Hormozi's video as an example. Naturally we're not actually going to sell my man's stuff.) Anyway, here's how we'll use AI to find the $22MM hook ...and then turn it into a sales letter: Step 1: "Brain Dump" Method. This is where you tell AI what you want it to do ...and you give it a bunch of info about whatever it is you're trying to sell. This part is important so be sure to watch it. Most people over-complicate it. Step 2: Finding the hook. We use AI to find all the cool selling points for the thing we want to sell ...and then we use it to do a little research and find the actual $22MM hook itself. (It centers around one single word. This part is super cool.) Step 3: Turning the hook into a sales letter. We turn that one hook into a full long-form sales letter in seconds. But that's not the cool part. The cool part is when we use AI to turn the first draft into a hard core "Pro Level" sales letter without even typing a single word. If your AI copy sounds like ...you know ...AI, this video shows you how to fix that. 🔥 TRY THE TOOL: Get the AI that did all the work for me (Free Trial): 👉 Watch Next: How To Build A $50K Marketing Campaign With AI: 0:00 - The Hardest Part Of Copywriting 0:48 - The "Brain Dump" Trick (Stop Typing) 1:32 - Step 1: Feeding It The Raw Data 2:40 - Step 2: Finding The "Big Idea" 3:35 - The $22M Alex Hormozi Case Study 4:34 - The "One Word" Hook Discovery 4:58 - Step 3: Generating The Sales Letter Outline 5:22 - Writing A 12-Page Letter In Seconds 5:39 - The "Pro-Level" Rewrite Technique #Copywriting #AI #MarketingStrategy #FrankKern #AlexHormozi #OjoyAI /episode/index/show/frankkern/id/39457790

Build A $50K Marketing Campaign With AI (Full Masterclass) 12/16/2025

Build A $50K Marketing Campaign With AI (Full Masterclass) Everyone says you can sell more stuff with AI. But if you’ve actually tried to use it, you probably found out that it writes stuff that isn't any good. Or you have to spend all day typing perfect prompts. That’s a pain and it takes forever. (And it still totally sounds like AI wrote it.) So, today I’m going to show you how to write an entire marketing campaign that sounds like you (but better)... without even typing. By "campaign", I mean everything. All of the copy for the offer, the emails, the follow up, the social content... the whole thing. This is the stuff an agency would charge you $10,000 to $50,000 for. But we'll do it in about 22 minutes. HERE'S EXACTLY WHAT WE'RE BUILDING IN THIS VIDEO: The Quick-Shot Email & The Followup Campaign: I start small with one email, then show you how to build a full scarcity follow up sequence in seconds. The "Winning Hook": We're building this campaign for a random "Hangover Cure" product I found. (I figured it would be cool to use a real product instead of something hypothetical.) Instead of guessing what the best hook or angle should be, we use AI to do all the research and find the one "Big Idea" that will actually make people buy. The Proof: Then we PROVE it. You'll see how to use AI to find case studies, articles, and other credible research that proves the product can live up to the promise. The "Pre-Sell" Social Content: Then we use AI to read all that stuff, find the coolest parts, and turn what it learned into social content. You'll see how we get it to write us a full week's worth of content that attracts the perfect buyer. The "Pro-Level" Sales Letter: Next, we take the "Big Idea" and all the proof stuff and get a quick outline. Then, we use AI to turn that rough draft into a complete, long-form sales letter. It's just as good as what you'd pay a pro copywriter $10k - $25k for. (This might be the coolest part of the video). The Abandoned Cart Sequence: Finally, we get AI to write us a full "abandoned cart" email sequence for people who started to buy the product... but didn't. It sounds like a lot, but as you'll see... it's pretty easy if you use the right tools. And it saves you around $50K or so because that's what an agency would charge to do ALL of this stuff. 🔥 TRY THE TOOL: Get the AI that did all the work for me (Free Trial): TIMESTAMPS: 0:00 - The New Way To Write (No Typing = Better Quality) 0:35 - The "Quick Shot" Email Method 2:24 - Building Am Automated Email Sequence (In 57 Seconds) 4:31 - The $50k Workflow Explained 6:20 - AI Research: Finding The "Big Idea"(AKA "The Hook") 7:13 - AI Finds The Proof (Proof beats promises every time.) 10:28 - Turning Research into content. (AI gives uas a week's worth of "pre-selling" content.) 11:19 - The "Brain Dump" Sales Letter Technique 14:13 - The "Outline And Rough Draft" Rule 16:30 - Turning The Rough Draft Into A Pro-Level Sales Letter (Style Transfer) 21:05 - The Abandoned Cart Sequence 22:30 - Why This Is Worth $50,000 #MarketingStrategy #AI #Copywriting #FrankKern #DigitalMarketing #OjoyAI /episode/index/show/frankkern/id/39412405

Make Price Irrelevant. (Advanced AI Copywriting) 12/12/2025

Stories Made Them Pay 64% More For The Same Product 12/09/2025

Stories Made Them Pay 64% More For The Same Product Stories can increase revenue by 376%, but only if you do them right. In one study, scientists proved that adding a fictional story to a cheap spoon on eBay increased its final selling price by 64%. They found the same result with wine, art, and charitable donations (Those used real stories though. They call it the "Rokia" Effect). Stories don't change the product. They change the value of the product in the customer's mind. But it can be hard to come up with them because we think they have to be about us, our amazing accomplishments, or our lives. THEY DON'T. In this video, I break down: The "Value Inflation" Data: Why stories mathematically increase conversion rates by 30%+. The Revenue Spike: Why a specific type of story can lead to 376% more revenue per customer. The Anti-Personal Brand: How to use stories without ever being the "main character." The Danger Of AI: Why purely AI-generated stories usually cause a 62% DROP in trust (and how to fix it). My Story-Based Workflow: How I use AI (Ojoy) for "Deep Research" and structuring—so I can deploy this strategy without staring at a blank page, making stuff up, or being too boring. It's a cool little system: Use AI to find the story, so the story can sell the product for you. 🔥 Try The Tool: Get the AI that writes these stories for you (Free Trial): 👉 Watch Next: These 5 Marketing Tricks Should Have Failed (But They WORKED!) : Timestamps: 0:00 - Stop Talking About Yourself 0:24 - The "Value Loophole" (Why Logic Fails) 0:48 - The 376% Profit Spike (Harvard Study) 1:03 - Case Study 1: The "Rokia" Effect (Stats vs. Story) 3:25 - Case Study 2: The Wine Experiment 4:51 - Case Study 3: The eBay Spoon (+64% Price Increase) 5:52 - How To Increase Conversion Rates By 30% 7:08 - The Retention Secret (Non-Profit Data) 8:40 - The "Trust Trap" (Why AI Stories Fail) 9:50 - My AI Workflow (Research & Speed) 11:15 - The "But/Therefore" Copywriting Framework #StorytellingMarketing #MarketingPsychology #OjoyAI #FrankKern /episode/index/show/frankkern/id/39330015

Can AI Email Really Get 4,000% ROI? | Case Study Reveals All 12/05/2025

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