5 Ways To Stop AI From Ruining Your Business
Your Next Million
If you are using Artificial Intelligence to build 47 funnels a day and not making any money, it is a trap. Here is how to use AI to actually scale a real business instead of just failing faster. In this video, we break down the fundamental marketing principles that outlast any software update and how to apply them using Artificial Intelligence. Unlike standard tutorials that teach you to spam volume, we reveal the specific data from an MIT study showing why 95% of AI business applications fail to deliver measurable results. You will see exactly how to use AI data analysis to identify your most...
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Crystal Ball Marketing And The Precursor Effect (Klassic Kern)
Your Next Million
"Crystal Ball Marketing," a strategy centered on the "Precursor Effect." This concept involves identifying specific indicators or life events that predict exactly when a marketplace is most likely to need and buy a specific service. By targeting customers at these pivotal moments, businesses can significantly increase conversion rates with less sales effort. Key Takeaways The Precursor Effect Defined: Identifying a life event, calendar event, or business shift that occurs immediately before a customer requires your services. The Marathon Analogy: If you sell cold water at the finish line...
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Why Most AI Agencies Fail. (The $307 Billion Mistake)
Your Next Million
Everyone says you need to "Start an AI Agency" to make millions in 2026. And technically, the hype is there ($307 Billion was spent on AI implementations last year). But if you’re reading this, you probably know the uncomfortable truth. Most of those projects are failing. The problem isn't the "AI" or the "Client." It's the Learning Gap. Most agencies are selling "tools" (chatbots) when businesses are desperate for "outcomes" (custom automation). The method that actually saved my business $44,000/year—and is generating up to $10 returns for the top 5% of companies—is simple: The...
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Stop Trying To Sell (Do This Instead)
Your Next Million
Stop trying to "force" the sale with big promises. Here is the 1966 psychological secret called Reactance Theory that sells more by promising less. Most business owners think "selling" means making the biggest, boldest claim possible ("Best ever," "Guaranteed"). But according to the Psychological Reactance Theory (Jack Brehm, 1966), absolute statements trigger a "Boomerang Effect" in the human brain, causing prospects to push back. In this video, we analyze the famous "Tomato Ad" control that beat the competition for years by changing just one word. You will learn how to "cushion your claims"...
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The Case Against AI Copywriting
Your Next Million
Stop using AI to generate generic sales copy. Here is how to use the "Expectation Violation" framework (the same one that took Avis from $25M to $75M) to boost clicks and engagement by 63%. Most business owners use AI to write "better" copy, but they end up blending in. In this video, we break down Expectation Violation Theory—a psychological principle that disrupts viewer patterns to force attention. We analyze the historic Avis Rental Car campaign and a 65,000-ad study by Outbrain to prove why "contrarian" creative wins. You will see a live demo of using Ojoy.ai (Project Papillon) to...
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The Episode About Math? (Klassic Kern)
Your Next Million
Why You’re Actually in the Math Business Frank breaks down a hard truth that most entrepreneurs avoid because it isn't "sexy": Business is a math game. Whether you are selling vitamins, courses, or cars, success comes down to understanding the multiplication of capital through the leverage of assets. Frank shares a cautionary tale of a marketing funnel that looked good on paper but failed the "math test," and explains why your focus should be on acquisition costs rather than just "pretty" sales letters. Key Takeaways 1. The "Sexy" vs. "Unsexy" Side of Business The Asset Leverage:...
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Your Decision Making Process (Klassic Kern)
Your Next Million
Making decisions is perhaps the most important skill an entrepreneur can possess. To move from a vague idea to a structured project, Frank Kern uses a specific "Decision-Making Worksheet" to ensure every move aligns with long-term success. Phase 1: The Big Picture Before looking at the decision itself, you must ground yourself in your ultimate destination. Clarify Your 20-Year Goal: Define exactly where you want to be two decades from now. For Frank, this is building a sustainable $100M company with a minimum 35% profit margin. Define Your Purpose: Identify the "why" behind your business....
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How I Replaced Myself With AI. (Not For Beginners)
Your Next Million
I literally replaced myself with AI, and by that, I mean AI took over my actual job. I've been a professional online direct response marketing copywriter and consultant for the past 26 years, and I handed over all of my marketing to AI. In this video, I show you exactly how I used my new "Chief Revenue Officer" (an AI agent inside oJoy.ai) to take over my entire marketing department. I gave it my 26 years of experience, and then I stepped out of the way. Warning: This is NOT for beginners looking for a "magic button." This strategy only works if you have a real business with actual customers....
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Your Self Milking Cow (The One With Dean Jackson)
Your Next Million
A deep dive between host Frank Kern and marketing strategist Dean Jackson. They discuss the psychological and operational shifts required to scale a business from seven figures to the next level by focusing on "Who" rather than "How" The Core Philosophy: "How" vs. "Who" When entrepreneurs look to reach their next million, they often hit a "ceiling of complexity". The "How" Path: This involves the entrepreneur trying to learn and execute every new task themselves (e.g., learning Facebook ads, writing copy, building funnels). Jackson describes this as writing a "blank check" with your time—a...
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Stop posting Educational Content. (Do this instead)
Your Next Million
Everyone says you need to post "Educational Content" to grow B2B sales. And technically, the data agrees (94% of marketers use it). But if you’re reading this, you know the truth. It isn't working for you. The problem isn't the volume of content you post. It's the mechanism. Educational content "teaches"—but it doesn't necessarily "sell." The method that actually built my company to nearly $1M/year—without running real ads—is simple: Demonstration. So today, I’m going to show you how to stop "teaching" and start "showing." We are going to build a high-converting, demonstration-based...
info_outlineOver 80,000 (and counting) businesses have paid me for marketing advice. And for most of them, one of the biggest "sticking points" is the copy.
But not what you think.
The hardest part isn't writing the words. It’s finding the Hook. The Big Idea. The Angle. Once you have that, the rest is easy. But finding it usually takes forever.
So today, I’m going to show you how to use AI to find a multi-million dollar hook... in less than 3 minutes.
And we're going to do it without typing a single prompt.
We're going to take a random transcript of an Alex Hormozi interview and write a sales letter that sells it. (We're using Hormozi's video as an example. Naturally we're not actually going to sell my man's stuff.)
Anyway, here's how we'll use AI to find the $22MM hook ...and then turn it into a sales letter:
Step 1: "Brain Dump" Method. This is where you tell AI what you want it to do ...and you give it a bunch of info about whatever it is you're trying to sell.
This part is important so be sure to watch it. Most people over-complicate it.
Step 2: Finding the hook. We use AI to find all the cool selling points for the thing we want to sell ...and then we use it to do a little research and find the actual $22MM hook itself. (It centers around one single word. This part is super cool.)
Step 3: Turning the hook into a sales letter. We turn that one hook into a full long-form sales letter in seconds.
But that's not the cool part.
The cool part is when we use AI to turn the first draft into a hard core "Pro Level" sales letter without even typing a single word. If your AI copy sounds like ...you know ...AI, this video shows you how to fix that.
🔥 TRY THE TOOL: Get the AI that did all the work for me (Free Trial): https://ojoy.ai
👉 Watch Next: How To Build A $50K Marketing Campaign With AI: https://youtu.be/o7DrRh23qrk?si=Gt-zJkp9KEKBnBcR
0:00 - The Hardest Part Of Copywriting
0:48 - The "Brain Dump" Trick (Stop Typing)
1:32 - Step 1: Feeding It The Raw Data
2:40 - Step 2: Finding The "Big Idea"
3:35 - The $22M Alex Hormozi Case Study
4:34 - The "One Word" Hook Discovery
4:58 - Step 3: Generating The Sales Letter Outline
5:22 - Writing A 12-Page Letter In Seconds
5:39 - The "Pro-Level" Rewrite Technique
#Copywriting #AI #MarketingStrategy #FrankKern #AlexHormozi #OjoyAI