Episode 57: Selling a Dream: How Marketing Promotes All Avenues of the Horse Industry
The Freelance Remuda: Navigating the Equine Media Frontier
Release Date: 06/10/2025
Episode 57: Selling a Dream: How Marketing Promotes All Avenues of the Horse Industry
The Freelance Remuda: Navigating the Equine Media Frontier
We have a nice long episode for you today! Kate and Abigail discuss their hectic recent weeks, including a fun story-gathering trip and Freelance Remuda retreat together in South Dakota, then we chat with founder Melanie Smith about how she uses marketing to promote her multiple equine businesses. Lastly, fellow equine media pro Jennifer Denison joined us during our Freelance Remuda retreat to recap the conference.
info_outline
Episode 56: What’s Happening with Equine Event Media
The Freelance Remuda: Navigating the Equine Media Frontier
In today’s episode, Kate and Abigail talk about our experiences with equine event media policies, we have a great conversation with event photographer , and we end by a short discussion about publication freelancer contracts and guidelines. We hope our conversation today offers insights on equine event media, and we’d love to hear your thoughts!
info_outline
Episode 55: Elevating the Equine Image
The Freelance Remuda: Navigating the Equine Media Frontier
Welcome to our first episode of 2025! Kate and Abigail discussed goals and upcoming projects for The Freelance Remuda, and then we sat down with marketing expert . Chelsea’s unique skill set includes solid business and , plus a deep background in equine events. She’s a notable horse show announcer and podcast producer, and brings an infectious energy to our conversation. We hope you enjoy today’s episode as much as we did putting it together!
info_outline
Episode 54: Small Biz Success
The Freelance Remuda: Navigating the Equine Media Frontier
In Episode 54, we’re chatting about small businesses and defining your version of success! Abigail and Kate discuss their experiences and challenges in balancing horse show life with freelance work, and then dig into interviews with two social media and marketing experts: Kelly Giardano of , and Denise Alvarez of These guests shared strategies for marketing and business growth, tailored to equestrian entrepreneurs. Both of us took notes and were inspired to immediately implement some of their strategies. We hope you find this episode helpful!
info_outline
Episode 53: Social Media Smarts with Lydia Kyle
The Freelance Remuda: Navigating the Equine Media Frontier
In Episode 53, we’re chatting about social media! Our extended interview is with social media consultant Lydia Kyle, where she gives LOTS of great advice. And in our intro segment, we’re announcing our upcoming
info_outline
Episode 52: The Book Episode
The Freelance Remuda: Navigating the Equine Media Frontier
In Episode 52, Abigail and Kate are talking about equine books! First, Kate and Abigail discuss Abigail’s experiences writing her , which is coming out this summer. Next, we chat with Rebecca Didier, managing editor and graphic designer at the leading publisher of equestrian books and videos. We hope our conversations are helpful, whether you’re looking to write your own book or are simply an avid reader.
info_outline
Episode 47: FULL EPISODE Considering Content Creation
The Freelance Remuda: Navigating the Equine Media Frontier
In this episode we are digging into marketing: freelancing as a marketing professional, and promoting your services and brand authentically. We discuss how we’re handling summer schedules and upcoming pitching season, and dive deep into conversations with Ashton Kirkeide and Mackenzie Kimbro. **This is the FULL episode with nearly 30 extra minutes. The previous Episode 47 cut off at 52 minutes, unbeknownst to us. Please enjoy the rest of the interview with Mackenzie--you absolutely won't want to miss what she has to say!**
info_outline
Episode 51: Reel Talk with Video Creators
The Freelance Remuda: Navigating the Equine Media Frontier
In Episode 51, Abigail and Kate visited with two movers and shakers in the equine video and Western television media scene! First, we talked to Lily Rhodes, a digital marketer and social media manager who creates content we love for equine brands. Next, we chatted with Karlee Peterson, an executive producer at The Cowboy Channel, about her rise from interning at the National High School Rodeo Finals to heading up the Cowboy Channel. What are your thoughts about this episode? Let us know at
info_outline
Episode 50: Where Equine Media Meets AI
The Freelance Remuda: Navigating the Equine Media Frontier
In Episode 50, we’re talking with two equine media professionals about AI – Artificial Intelligence – and how it is changing the way we create! We visit with photographer Shelley Paulson about how she’s seen AI affect photographers and the images being generated. In segment two, we visit with writer and marketer Katie Navarra Bradley about how AI can be used to a writer’s benefit. We hope you find today’s episode insightful and eye-opening. Let us know your thoughts in our , or email .
info_outline
Episode 49: The State of Equine Media, from Print to Digital
The Freelance Remuda: Navigating the Equine Media Frontier
This is our last episode of 2023, and today Kate Bradley Byars and Abigail Boatwright discuss our thoughts on the current state of equine media—print, digital, social media and more. We are then joined by the king of equine podcasts, Glenn Hebert for an insightful chat about where podcasting is today. Holly Caccamise of Horse llustrated rounded out our conversation as we discussed print and digital magazines. We hope you enjoy!
info_outlineWe have a nice long episode for you today! Kate and Abigail discuss their hectic recent weeks, including a fun story-gathering trip and Freelance Remuda retreat together in South Dakota, then we chat with Solo Select Horses founder Melanie Smith about how she uses marketing to promote her multiple equine businesses. Lastly, fellow equine media pro Jennifer Denison joined us during our Freelance Remuda retreat to recap the American Horse Publications conference.