885. The 85% Rule: Why Waiting for Perfect Data Will Kill Your Momentum
Release Date: 10/29/2025
896. The Snow Ops Expansion Episode: Why This Winter Is Different
Fullerton Unfiltered
This week I break down why this winter is different for us and how we’re doubling down on snow. We just invested in another Boss VBX+ salter and added our second Snopower F14 plow, and I’m sharing the strategy behind the upgrades, the mindset shift, and what it means for delivering next-level service all season long. 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 🔗 Helpful Links & Resources 📬 Free...
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895. Building Better People: Leadership Lessons with Brad Stephenson of New Castle Lawn & Landscape
Fullerton Unfiltered
In this episode, Brian sits down with from New Castle Lawn & Landscape to talk about the real secret behind scaling a successful green-industry company: building people. Brad shares how his Pennsylvania-based team has grown by focusing on leadership development, mentorship, and creating a culture where people step up instead of check out. 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 🔗 Helpful Links &...
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894. The Power of Training, SOPs, and the Greenius Platform at Brian's Lawn Maintenance
Fullerton Unfiltered
This year at Brian’s Lawn Maintenance, we took a step forward by investing in real training and implementing real systems. Utilizing the platform and establishing robust SOPs has eliminated guesswork, ensured consistency across crews, and enhanced the quality of our work. Everyone now follows the same standards, processes, and expectations. When you invest in training, you’re not just upgrading your team — you’re building a business that’s scalable, profitable, and runs smoother than ever. 🌱 LINK Membership Be part of a community where your success isn’t diminished by...
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893. BillyGoat Talk: Tools, Tips & Upgrades for Next-Level Cleanups
Fullerton Unfiltered
Hit play for a deep dive into everything . In this episode, we break down must-have equipment, smart upgrades, and real-world tips for dominating both spring and fall cleanups. Whether you’re leveling up your current setup or looking to add new tools to the fleet, this conversation will help you work faster, cleaner, and more profitably all season long. 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 🔗 Helpful...
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892. Battery Powered, Brand Fueled: How Andrew is Growing His Lawn Biz with Electric Gear + Social
Fullerton Unfiltered
In this episode, we're joined by — a rising lawn care pro who’s making waves by going electric. We chat about how he’s integrating battery-powered equipment into his daily operations, why it's working for his crew, and how the shift is impacting both productivity and perception. Plus, Andrew shares how he’s growing his brand online, building community, and using social media to attract customers and inspire others in the industry. 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain...
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891. A Different Vibe That's Hard To Describe
Fullerton Unfiltered
What an incredible weekend. Thank you to everyone who showed up, leaned in, and helped make Lawntrepreneur Academy Live 2025 such a huge success. The speakers were amazing, the energy was next level, and the room just felt different this year in all the best ways. We saw people growing, networking, having real conversations, and catching a new vision for where they can take their lives and businesses. I’m so grateful for every single one of you who made the trip, invested in yourself, and added to the atmosphere. Can’t wait to see what you build from here. Let’s keep it rolling....
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890. It All Comes Back to You with Blake Albertson Part 1
Fullerton Unfiltered
The heart of leadership unpacks how a company’s growth is a mirror of its leader. When you grow, the business grows. When you level up, the team levels up. We explore how ownership, intentionality, and personal development shape your culture, systems, and outcomes. At the end of the day, your organization becomes a reflection of who you’re becoming. Part 2 of the interview can be heard on with Blake Albertson. 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help...
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889. Investing Before It Pays: What It Really Takes to Build a Business with Jeremiah Jennings Part 1
Fullerton Unfiltered
Brian is joined by Jeremiah Jennings from . Recorded live in Michigan right before Lawntrepreneur Academy Live, this crossover episode offers an unfiltered, practical conversation on running a real business, even when the weather, the work, and the numbers don’t go your way. They talk about everything from rain day productivity and crew training to labor costs, leadership development, and snow prep, mixing humor with hard-earned lessons. Jeremiah shares how he uses rain days for deep team meetings and SOP creation, while Brian explains why he’s investing in...
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888. Energize 2025 Recap: Game-Changing Sales and Marketing Strategies Part 2
Fullerton Unfiltered
We’re coming at you fresh from the Energize event where some of the sharpest minds in the green industry broke down what it really takes to build a powerful sales and marketing engine. From defining your customer to creating a repeatable lead system, this panel was absolutely stacked with insight and energy. Tune in as we unpack the key takeaways and share how you can apply them to your own business to drive real results this season. Part 2 of 2 🚨 $300 CASH AT THE DOOR GET'S YOU INTO LAL 2025! 🚨 Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the...
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887. Energize 2025 Recap: Game-Changing Sales and Marketing Strategies Part 1
Fullerton Unfiltered
We’re coming at you fresh from the Energize event where some of the sharpest minds in the green industry broke down what it really takes to build a powerful sales and marketing engine. From defining your customer to creating a repeatable lead system, this panel was absolutely stacked with insight and energy. Tune in as we unpack the key takeaways and share how you can apply them to your own business to drive real results this season. 🚨 BIG ANNOUNCEMENT: TODAY IS THE LAST DAY TO BUY TICKETS! 🚨 Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the...
info_outlineIn this episode, Brian talks about the power of making decisions before everything feels “ready.” Most entrepreneurs wait for 100% certainty that never comes. The truth? You’ll never have all the data — and that last 15% you’re chasing is where dreams go to die. Learn how to trust your instincts, take in the info you need, and move forward with conviction. Action creates clarity. Decisions create progress.
SnowNtell.com (Oct. 27-31)
🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨
Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game!
📍 Join us this November in Novi, MI for the premier live event in the green industry — packed with:
🎤 An All-Star Speaker Lineup
📈 Proven Business Growth Tactics
🤝 Networking with Industry Leaders
🎁 Swag, Giveaways & Unforgettable Moments
✅ Seats are limited and will sell out fast — don’t wait!
👉 Get your ticket now at LawntrepreneurAcademy.com
This isn’t just a conference — it’s your next level.
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Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.
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