Fullerton Unfiltered
A podcast show dedicated to those who are determined to take their business and their life to the next level!
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963. BIG Together in the Trades Announcement + Mother’s Day Surprise
05/08/2026
963. BIG Together in the Trades Announcement + Mother’s Day Surprise
In this special Instagram Live replay, we’re sharing some exciting updates about and celebrating the amazing moms, wives, and women behind the green industry. From supporting lawn care families to building stronger relationships through business and life, this conversation is all about community, encouragement, and purpose. We’re also announcing a special Mother’s Day promotion you won’t want to miss! Whether you’re a lawn care wife, business owner, or part of a trades family, this livestream is packed with inspiration, laughs, behind-the-scenes updates, and heartfelt appreciation for the women who help keep it all running. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) (The summit for couples in business * July 16th - 19th, 2026) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card (Oct 20-23 Louisville, KY) Code: Brian to save 50% 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender NinjaVA (Use code Brian100 to save $100) Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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962. We Roast Each Other for 30 Minutes… Then Talk About Why It Actually Works
05/06/2026
962. We Roast Each Other for 30 Minutes… Then Talk About Why It Actually Works
Liz and I go head-to-head in a fun, no-holds-barred roast… but underneath the jokes, we unpack something real. What it actually looks like to work together as a couple, how we navigate different roles in business and at home, and why our differences are the secret to making it all work. It’s honest, a little savage, and packed with lessons you can apply to your own life and business. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) (The summit for couples in business * July 16th - 19th, 2026) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card (Oct 20-23 Louisville, KY) Code: Brian to save 50% 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender NinjaVA (Use code Brian100 to save $100) Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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961. Fix Your Cash Flow Fast: 5 Simple Systems Every Lawn Business Needs
05/04/2026
961. Fix Your Cash Flow Fast: 5 Simple Systems Every Lawn Business Needs
If you’re doing the work but still feel broke, this episode is going to hit home. We’re breaking down the 5 simple systems that will completely change your cash flow, from getting cards on file and billing weekly to using a CRM and creating a real follow-up rhythm. No fluff, just practical steps you can implement this week to stop chasing payments, tighten up your numbers, and finally keep more cash in your business. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) (The summit for couples in business * July 16th - 19th, 2026) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card (Oct 20-23 Louisville, KY) Code: Brian to save 50% 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender NinjaVA (Use code Brian100 to save $100) Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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960. How to Speak Corporate America (and Actually Win Commercial Deals)
05/01/2026
960. How to Speak Corporate America (and Actually Win Commercial Deals)
Ever feel like you’re losing commercial jobs… not because of your work, but because of how you communicate? In this episode, we break down how to speak the language of property managers, HOAs, and corporate decision-makers so you can stand out, build trust, and close bigger deals. Learn how to position yourself as a professional vendor, not just another contractor, and start winning the work your business deserves. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) (The summit for couples in business * July 16th - 19th, 2026) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card (Oct 20-23 Louisville, KY) Code: Brian to save 50% 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender NinjaVA (Use code Brian100 to save $100) Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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959. Launching 3 Crews for the First Time Ever: Big Growth, Bigger Lessons
04/29/2026
959. Launching 3 Crews for the First Time Ever: Big Growth, Bigger Lessons
This is a big one. We officially launched three crews for the first time ever, and I’m breaking down what that really looks like behind the scenes. From lining up enough work and managing new expenses, to handling delays, sick days, and the investment into trucks and equipment, this episode is all about real growth in real time. If you’re pushing to level up your business, this will give you a clear picture of what it takes and how to make the jump with confidence. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) (The summit for couples in business * July 16th - 19th, 2026) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card (Oct 20-23 Louisville, KY) Code: Brian to save 50% 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender NinjaVA (Use code Brian100 to save $100) Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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958. Always “On,” Never Free: When Drive Turns Into a Trap
04/27/2026
958. Always “On,” Never Free: When Drive Turns Into a Trap
You built the business. You became the leader. You’re the one people count on. But what does it actually cost to always be “on”? In this episode, we unpack the hidden weight of constant pressure, the mental load that never shuts off, and how success can quietly start to own you if you’re not careful. This is a real, honest look at ambition, identity, and learning how to be present in the life you worked so hard to build. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) (The summit for couples in business * July 16th - 19th, 2026) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card (Oct 20-23 Louisville, KY) Code: Brian to save 50% 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender NinjaVA (Use code Brian100 to save $100) Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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957. Two Landscapers, Two Futures: Stuck in the Past or Building What’s Next
04/24/2026
957. Two Landscapers, Two Futures: Stuck in the Past or Building What’s Next
A shift is happening in the green industry right now, and you’re either leaning into it or getting passed by it. In this episode, we break down the two paths every landscaper faces today. One road focuses on technology, systems, and scaling smarter with tools that multiply your output and profits. The other? Staying stuck in the “old hat” way of doing business—manual, reactive, and harder every year. We’re discussing real-world decisions: software vs. spreadsheets, machines vs. manpower, branding vs. blending in, and how the modern operator thinks differently about growth. This isn’t about right or wrong—it’s about awareness. Because the gap between these two paths is widening fast. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) (The summit for couples in business * July 16th - 19th, 2026) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card (Oct 20-23 Louisville, KY) Code: Brian to save 50% 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender NinjaVA (Use code Brian100 to save $100) Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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956. Our Big Decision That Changed Our Mulch Install Strategy Overnight
04/22/2026
956. Our Big Decision That Changed Our Mulch Install Strategy Overnight
In this episode, I’m breaking down why we made the switch to Superior Ground Cover for our mulch installs and how it completely changed the way we approach large jobs. From knocking out 150 yards in a single day to reducing labor strain on the crew, this wasn’t just about speed… it was about building a smarter, more scalable system. We’ll talk through the real reasons behind the decision and what actually moved the needle for our business. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) (The summit for couples in business * July 16th - 19th, 2026) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card (Oct 20-23 Louisville, KY) Code: Brian to save 50% 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender NinjaVA (Use code Brian100 to save $100) Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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955. What Breaks First? Your Business Tells the Truth When You’re Gone
04/20/2026
955. What Breaks First? Your Business Tells the Truth When You’re Gone
When you’re in the business every day, it’s easy to think everything is running smoothly. But what actually happens when you step away? In this episode, I break down what fails first when the owner is gone and what that reveals about your systems, leadership, and team. Because what breaks first isn’t random… it’s the truth about what you’ve really built. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) (The summit for couples in business * July 16th - 19th, 2026) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card (Oct 20-23 Louisville, KY) Code: Brian to save 50% 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender NinjaVA (Use code Brian100 to save $100) Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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954. How to Keep Going When Your Vision Gets Tested
04/17/2026
954. How to Keep Going When Your Vision Gets Tested
Every entrepreneur reaches a point where the hardest battle is no longer external. It is the private fight against discouragement, comparison, and the fear that everyone else sees something you do not. Brian and Liz Fullerton offer an honest look at the emotional cost of chasing a vision and the mindset required to keep moving through it. Their presentation is both personal and practical, especially for business owners facing criticism, second-guessing, or the quiet pressure to give up. Rather than letting negative thoughts run unchecked, they encourage entrepreneurs to interrupt those patterns with intentional language and spoken affirmation. The message is clear: what you repeatedly say matters, especially when your confidence is under pressure. Brian and Liz also open up about a difficult chapter when their future together and the dream they were building felt close to collapse. That story gives real weight to their broader point that endurance is not abstract. It is often built through ordinary decisions to keep believing, keep supporting each other, and keep going when the outcome is still uncertain. Covered in this episode: • How spoken affirmations can help break cycles of destructive internal dialogue • Why some self-criticism deserves reflection while other criticism deserves dismissal • How comparison distorts reality and drains confidence • Why opinions from spectators should not outweigh the perspective of people doing the work • The value of placing visual reminders of your goals where you will see them every day • What it means to hold onto a long-term vision during low-motivation seasons • Why partnership and timing matter when business and marriage are both under stress • How the “Man in the Arena” philosophy reframes failure, risk, and public judgment • Why adversity often becomes part of the growth story, not the end of it • What support tools like SOP bundles and marketing templates can offer scaling landscaping companies 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) (The summit for couples in business * July 16th - 19th, 2026) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card (Oct 20-23 Louisville, KY) Code: Brian to save 50% 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender NinjaVA (Use code Brian100 to save $100) Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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953. Part 2: Why You’re Afraid to Hire (And It’s Costing You Everything)
04/15/2026
953. Part 2: Why You’re Afraid to Hire (And It’s Costing You Everything)
Most lawn care businesses don’t have a lead problem or a work problem… they have a hiring problem. In today’s episode, I’m breaking down the real reasons so many guys are afraid to bring on their first employee and how that fear is quietly capping their business at $100K–$300K. From payroll anxiety to control issues to not having systems in place, we’re getting honest about what’s actually holding you back. If you’re tired of doing everything yourself and ready to grow, this is the mindset shift and reality check you need to finally make the leap. (Part 2 of 2) 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) (The summit for couples in business * July 16th - 19th, 2026) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card (Oct 20-23 Louisville, KY) Code: Brian to save 50% 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender NinjaVA (Use code Brian100 to save $100) Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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952. Part 1: Why You’re Afraid to Hire (And It’s Costing You Everything)
04/13/2026
952. Part 1: Why You’re Afraid to Hire (And It’s Costing You Everything)
Most lawn care businesses don’t have a lead problem or a work problem… they have a hiring problem. In today’s episode, I’m breaking down the real reasons so many guys are afraid to bring on their first employee and how that fear is quietly capping their business at $100K–$300K. From payroll anxiety to control issues to not having systems in place, we’re getting honest about what’s actually holding you back. If you’re tired of doing everything yourself and ready to grow, this is the mindset shift and reality check you need to finally make the leap. (Part 1 of 2) 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) (The summit for couples in business * July 16th - 19th, 2026) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card (Oct 20-23 Louisville, KY) Code: Brian to save 50% 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender NinjaVA (Use code Brian100 to save $100) Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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951. Estimating Secrets That Turn Quotes Into Contracts
04/10/2026
951. Estimating Secrets That Turn Quotes Into Contracts
In this episode, we break down the small but powerful estimating nuances that separate average quotes from ones that actually get signed. From how you present pricing to the subtle details that build trust and confidence, you’ll learn practical ways to turn more of your bids into closed deals without racing to the bottom on price. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) (The summit for couples in business * July 16th - 19th, 2026) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card (Oct 20-23 Louisville, KY) Code: Brian to save 50% 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender NinjaVA (Use code Brian100 to save $100) Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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950. Hiring Done Right: W-2 Employees vs 1099 Contractors Explained
04/08/2026
950. Hiring Done Right: W-2 Employees vs 1099 Contractors Explained
If you’re building a lawn care or landscaping business, hiring the right way isn’t optional—it’s critical. In this episode, we break down the real differences between 1099 contractors and W-2 employees, where most guys get it wrong, and how misclassification can cost you big in taxes, fines, and liability. This is a must-listen if you’re trying to grow your team the right way and protect your business long-term. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) (The summit for couples in business * July 16th - 19th, 2026) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card (Oct 20-23 Louisville, KY) Code: Brian to save 50% 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender NinjaVA (Use code Brian100 to save $100) Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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949. The Smartest Hire You’ll Ever Make: Virtual Assistants Explained
04/06/2026
949. The Smartest Hire You’ll Ever Make: Virtual Assistants Explained
If you feel stuck doing everything in your business, this episode is your wake-up call. We’re breaking down how virtual assistants and overseas talent can help you buy back your time, reduce overwhelm, and scale faster without burning out. The world is changing, and smart business owners are leveraging VAs to handle the busy work so they can focus on what actually grows the business. NinjaVA (Use code Brian100 to save $100) 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) (The summit for couples in business * July 16th - 19th, 2026) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card (Oct 20-23 Louisville, KY) Code: Brian to save 50% 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender NinjaVA (Use code Brian100 to save $100) Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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948. Thee Place to Be: Why We’re Hosting a Marriage Summit at the Grand Canyon
04/03/2026
948. Thee Place to Be: Why We’re Hosting a Marriage Summit at the Grand Canyon
In this episode, we’re recapping our Marriage Summit at the Grand Canyon. From powerful conversations to real breakthroughs, we’re sharing what made this event so special and why it truly was thee place to be for trades couples looking to grow together in marriage, business, and life. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) (The summit for couples in business * July 16th - 19th, 2026) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card (Oct 20-23 Louisville, KY) Code: Brian to save 50% 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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947. The Buzz Around Equip Expo 2026… Here’s What We Know!
04/01/2026
947. The Buzz Around Equip Expo 2026… Here’s What We Know!
2026 delivered some of the biggest announcements we’ve seen in years. In this episode, we break down the top reveals, industry trends, and what they actually mean for your lawn and landscaping business heading into 2027. If you want to stay ahead of the curve and capitalize on what’s coming next, this is a must-listen. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card (Oct 20-23 Louisville, KY) Code: Brian to save 50% 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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946. "No News Is Good News" The Silent Killer of Lawn Care Retention (No One Talks About This)
03/30/2026
946. "No News Is Good News" The Silent Killer of Lawn Care Retention (No One Talks About This)
“No news is good news” is one of the biggest lies in lawn care. In this episode, Brian breaks down how silence from customers leads to lost accounts and how simple communication systems can help you take control of retention, fix issues early, and make renewals automatic. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: with Attentive.ai - Saturday, March 28 at 8:00 am Eastern Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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945. The Secret to Scaling Isn’t More Work… It’s More Leaders! (Leanscaper Exclusive With Brad Stephenson)
03/27/2026
945. The Secret to Scaling Isn’t More Work… It’s More Leaders! (Leanscaper Exclusive With Brad Stephenson)
In this episode, recorded live at LeanScaper in Cape Coral, I sit down with Brad Stephenson of New Castle to talk about building leaders and replicating your leadership team. We dive into how to develop people from within, create systems that scale leadership, and transition from being the operator to building a team that can run the business alongside you. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: with Attentive.ai - Saturday, March 28 at 8:00 am Eastern Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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944. SOP Bundle Prelaunch: Build a Business That Runs Without You
03/25/2026
944. SOP Bundle Prelaunch: Build a Business That Runs Without You
If your business still depends on you for everything, this episode is for you. We’re officially launching the SOP Bundle prelaunch, sharing the exact systems we use to create consistency, free up time, and build a business that doesn’t rely on the owner day-to-day. In this episode, we break down why SOPs matter, how they help you scale, and what it takes to stop being the bottleneck. If you’re ready to work on your business instead of in it, this is your next move. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: with Attentive.ai - Saturday, March 28 at 8:00 am Eastern Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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943. How John Deere Is Powering the Next Generation of Contractors
03/23/2026
943. How John Deere Is Powering the Next Generation of Contractors
In this special episode, recorded at the Leanscaper event in Cape Coral, Brian sits down with Luke Gribble from John Deere to discuss where the equipment industry is headed. From innovation in mowing and compact construction equipment to fleet connectivity, and John Deere Financial, we break down how modern contractors are using equipment and technology to grow faster and work smarter. If you're building a landscaping, snow, or outdoor services business, this conversation gives you a behind-the-scenes look at how one of the most iconic equipment brands is supporting the next generation of contractors. Links mentioned in the episode: Landscaping Focused John Deere Financial Page - Webinar with Marty Grunder on Financing - with Attentive.ai - Saturday, March 28 at 8:00 am Eastern Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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942. Price vs Scope: The Real Reason You’re Losing Jobs
03/20/2026
942. Price vs Scope: The Real Reason You’re Losing Jobs
In this episode, we’re unpacking the bidding and estimating process and why it’s never just about the number. We talk through the “lesser of two evils” when pricing jobs, and how both price and scope play a critical role in winning profitable work. If you’ve ever struggled with underbidding, overbidding, or unclear expectations with clients, this one will help you dial in your approach and bid with confidence. with Attentive.ai - Saturday, March 28 at 8:00 am Eastern Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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941. Systems Over Hustle: Building a Predictable Landscaping Operation
03/18/2026
941. Systems Over Hustle: Building a Predictable Landscaping Operation
This episode of the Fullerton Unfiltered podcast features guest host Jeremiah Jennings, who provides business and leadership advice for lawn care professionals preparing for the spring rush. Jennings shares his personal journey of scaling , emphasizing the importance of transitioning from a solo operator to a leader who works on the business rather than just in it. He highlights essential resources for growth, including an upcoming Attentive AI webinar with Brian Fullerton and his own designed to streamline recruitment. Much of the discussion focuses on workforce management, urging owners to view employees as individuals to guide rather than headaches to manage. Jennings also announces a free operations-focused event on April 10th featuring industry experts to help contractors refine their systems. He also stresses that long-term success requires a clear vision, disciplined financial oversight, and a healthy balance between professional ambitions and family relationships. : Systems, Structure, Scale - April 10, 2026 with Attentive.ai - Saturday, March 28 at 8:00 am Eastern Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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940. What Paul Akers Taught Me About Lean, Waste, and Fixing What Bugs You
03/16/2026
940. What Paul Akers Taught Me About Lean, Waste, and Fixing What Bugs You
In this episode, we dive into the mindset and systems behind , founder of FastCap and author of 2 Second Lean. Paul shares how simple daily improvements and a culture of “fix what bugs you” can transform a business. Learn how Lean thinking, inspired by the Toyota Production System, helps companies eliminate waste, empower teams, and build powerful systems that drive continuous growth. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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939. My Biggest Takeaways from Leanscaper 2026 Operations Intensive
03/13/2026
939. My Biggest Takeaways from Leanscaper 2026 Operations Intensive
In this episode, Brian shares his biggest takeaways from the Leanscaper 2026 Operations Intensive, an event focused on helping lawn and landscaping companies run more efficiently and profitably. From production systems and crew efficiency to leadership and operational improvements, Brian breaks down insights to help business owners tighten their processes and scale their companies with less chaos and more control. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Book a Granum Demo (use BRIAN25 to save!): LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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938. Systems, Efficiency, and Profit: One Year of Leanscaper with Tommy Cole
03/11/2026
938. Systems, Efficiency, and Profit: One Year of Leanscaper with Tommy Cole
In this episode, Brian sits down with Tommy Cole from to talk about the real-world impact of running your company with better systems, clearer processes, and a focus on operational efficiency. They break down the concept of the one-year Leanscaper event rotation and how structuring your year around key operational improvements can help eliminate chaos, improve team performance, and create a more scalable business. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Book a Granum Demo (use BRIAN25 to save!): LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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937. Document Everything: The SOP System That Builds Real Business Value
03/09/2026
937. Document Everything: The SOP System That Builds Real Business Value
In this episode, Brian shares why documenting everything in your business is one of the most important moves you can make as an owner. From building SOPs to creating a rolling 12-month calendar of processes, these simple systems create clarity for your team, make growth easier, and build real long-term enterprise value in your company. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Book a Granum Demo (use BRIAN25 to save!): LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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936. Stop Losing Commercial Bids: How to Win More Contracts This Season
03/06/2026
936. Stop Losing Commercial Bids: How to Win More Contracts This Season
Spring bidding season is here, and if you want to grow your landscaping business, commercial contracts are one of the fastest ways to do it. In this episode, Brian shares practical strategies to help you win more commercial lawn care and landscaping bids this spring. From positioning your company professionally to understanding what property managers actually look for in a proposal, we break down the small details that can make the difference between winning the job and finishing second. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Granum Academy - Build The Team That Wins Spring: Book a Granum Demo (use BRIAN25 to save!): LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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935. Your 20s and 30s: Networking Now for Future Success (Reissued)
03/06/2026
935. Your 20s and 30s: Networking Now for Future Success (Reissued)
In this short but powerful episode, Brian reflects on how your 20s and 30s are the prime time to build relationships, make connections, and plant seeds that will open doors later in life. Drawing inspiration from a recent trade show and a thought-provoking reel, he shares why investing in friendships and networking early on can lead to big payoffs in your future career and life. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Granum Academy - Build The Team That Wins Spring: Book a Granum Demo (use BRIAN25 to save!): LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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935. Your 20s and 30s: Networking Now for Future Success!
03/04/2026
935. Your 20s and 30s: Networking Now for Future Success!
In this short but powerful episode, Brian reflects on how your 20s and 30s are the prime time to build relationships, make connections, and plant seeds that will open doors later in life. Drawing inspiration from a recent trade show and a thought-provoking reel, he shares why investing in friendships and networking early on can lead to big payoffs in your future career and life. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Granum Academy - Build The Team That Wins Spring: Book a Granum Demo (use BRIAN25 to save!): LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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