Fullerton Unfiltered
A podcast show dedicated to those who are determined to take their business and their life to the next level!
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942. Price vs Scope: The Real Reason You’re Losing Jobs
03/20/2026
942. Price vs Scope: The Real Reason You’re Losing Jobs
In this episode, we’re unpacking the bidding and estimating process and why it’s never just about the number. We talk through the “lesser of two evils” when pricing jobs, and how both price and scope play a critical role in winning profitable work. If you’ve ever struggled with underbidding, overbidding, or unclear expectations with clients, this one will help you dial in your approach and bid with confidence. with Attentive.ai - Saturday, March 28 at 8:00 am Eastern Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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941. Systems Over Hustle: Building a Predictable Landscaping Operation
03/18/2026
941. Systems Over Hustle: Building a Predictable Landscaping Operation
This episode of the Fullerton Unfiltered podcast features guest host Jeremiah Jennings, who provides business and leadership advice for lawn care professionals preparing for the spring rush. Jennings shares his personal journey of scaling , emphasizing the importance of transitioning from a solo operator to a leader who works on the business rather than just in it. He highlights essential resources for growth, including an upcoming Attentive AI webinar with Brian Fullerton and his own designed to streamline recruitment. Much of the discussion focuses on workforce management, urging owners to view employees as individuals to guide rather than headaches to manage. Jennings also announces a free operations-focused event on April 10th featuring industry experts to help contractors refine their systems. He also stresses that long-term success requires a clear vision, disciplined financial oversight, and a healthy balance between professional ambitions and family relationships. : Systems, Structure, Scale - April 10, 2026 with Attentive.ai - Saturday, March 28 at 8:00 am Eastern Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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940. What Paul Akers Taught Me About Lean, Waste, and Fixing What Bugs You
03/16/2026
940. What Paul Akers Taught Me About Lean, Waste, and Fixing What Bugs You
In this episode, we dive into the mindset and systems behind , founder of FastCap and author of 2 Second Lean. Paul shares how simple daily improvements and a culture of “fix what bugs you” can transform a business. Learn how Lean thinking, inspired by the Toyota Production System, helps companies eliminate waste, empower teams, and build powerful systems that drive continuous growth. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) Book a Granum Demo (use BRIAN25 to save!) LMN & Coffee Coast Pay Fuel Card 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates. Subscribe here: 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. 💼 Business Services Cycle CPA – Save $200 with code BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay – Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender Kujo Yardwear (+ Free Shipping) ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (BRIANS10 – Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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939. My Biggest Takeaways from Leanscaper 2026 Operations Intensive
03/13/2026
939. My Biggest Takeaways from Leanscaper 2026 Operations Intensive
In this episode, Brian shares his biggest takeaways from the Leanscaper 2026 Operations Intensive, an event focused on helping lawn and landscaping companies run more efficiently and profitably. From production systems and crew efficiency to leadership and operational improvements, Brian breaks down insights to help business owners tighten their processes and scale their companies with less chaos and more control. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Book a Granum Demo (use BRIAN25 to save!): LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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938. Systems, Efficiency, and Profit: One Year of Leanscaper with Tommy Cole
03/11/2026
938. Systems, Efficiency, and Profit: One Year of Leanscaper with Tommy Cole
In this episode, Brian sits down with Tommy Cole from to talk about the real-world impact of running your company with better systems, clearer processes, and a focus on operational efficiency. They break down the concept of the one-year Leanscaper event rotation and how structuring your year around key operational improvements can help eliminate chaos, improve team performance, and create a more scalable business. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Book a Granum Demo (use BRIAN25 to save!): LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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937. Document Everything: The SOP System That Builds Real Business Value
03/09/2026
937. Document Everything: The SOP System That Builds Real Business Value
In this episode, Brian shares why documenting everything in your business is one of the most important moves you can make as an owner. From building SOPs to creating a rolling 12-month calendar of processes, these simple systems create clarity for your team, make growth easier, and build real long-term enterprise value in your company. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Book a Granum Demo (use BRIAN25 to save!): LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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936. Stop Losing Commercial Bids: How to Win More Contracts This Season
03/06/2026
936. Stop Losing Commercial Bids: How to Win More Contracts This Season
Spring bidding season is here, and if you want to grow your landscaping business, commercial contracts are one of the fastest ways to do it. In this episode, Brian shares practical strategies to help you win more commercial lawn care and landscaping bids this spring. From positioning your company professionally to understanding what property managers actually look for in a proposal, we break down the small details that can make the difference between winning the job and finishing second. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Granum Academy - Build The Team That Wins Spring: Book a Granum Demo (use BRIAN25 to save!): LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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935. Your 20s and 30s: Networking Now for Future Success (Reissued)
03/06/2026
935. Your 20s and 30s: Networking Now for Future Success (Reissued)
In this short but powerful episode, Brian reflects on how your 20s and 30s are the prime time to build relationships, make connections, and plant seeds that will open doors later in life. Drawing inspiration from a recent trade show and a thought-provoking reel, he shares why investing in friendships and networking early on can lead to big payoffs in your future career and life. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Granum Academy - Build The Team That Wins Spring: Book a Granum Demo (use BRIAN25 to save!): LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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935. Your 20s and 30s: Networking Now for Future Success!
03/04/2026
935. Your 20s and 30s: Networking Now for Future Success!
In this short but powerful episode, Brian reflects on how your 20s and 30s are the prime time to build relationships, make connections, and plant seeds that will open doors later in life. Drawing inspiration from a recent trade show and a thought-provoking reel, he shares why investing in friendships and networking early on can lead to big payoffs in your future career and life. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Granum Academy - Build The Team That Wins Spring: Book a Granum Demo (use BRIAN25 to save!): LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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934. Your Business Isn’t Stuck. Your Thinking Is.
03/02/2026
934. Your Business Isn’t Stuck. Your Thinking Is.
In this episode, Brian sits down with Mike Lyceki to unpack what it really takes to scale a service business past the early growth stages. They dive into operationalizing your company, breaking through mental constraints, adopting software the right way, and building systems that actually support growth. If you feel stuck at a revenue ceiling, this one will challenge how you think and how you operate. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Granum Academy - Build The Team That Wins Spring: Book a Granum Demo (use BRIAN25 to save!): LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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933. How Do You Accurately Price A Lawn?
02/27/2026
933. How Do You Accurately Price A Lawn?
In this episode, we break down the four pillars of pricing a lawn: labor, equipment, overhead, and net profit. We’ll show you how to account for each one and then measure it all against time, so you can confidently and profitably quote any lawn. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Granum Academy Bootcamp Tour (use BRIAN25 to save!): LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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932. Why You’re Losing Jobs Before You Even Quote Them (And Don’t Realize It)
02/25/2026
932. Why You’re Losing Jobs Before You Even Quote Them (And Don’t Realize It)
Most contractors think they lose jobs because of price. But the truth is, you’re often losing the job before you ever send the estimate. In this episode, we break down how jumping to conclusions, talking too much, and not truly listening to your customers is quietly costing you thousands in missed opportunities. If you want to close more deals, build real trust, and stand out in a crowded market, it starts with one simple shift that most people ignore. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Granum Academy Bootcamp Tour (use BRIAN25 to save!): LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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931. Stop Selling Revenue. Start Selling Profit!
02/23/2026
931. Stop Selling Revenue. Start Selling Profit!
Too many lawn care companies chase revenue and wonder why they’re still stressed, overworked, and underpaid. In this episode, Brian breaks down how to structure your services using packages, a la carte add ons, and most importantly, by understanding your gross margin, net profit, and revenue per hour. If you want predictable income, better efficiency, and real profitability, this episode will challenge the way you price and sell your services. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Granum Academy Bootcamp Tour (use BRIAN25 to save!): LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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930. Inside Our Company Town Hall: What We’re Fixing and Where We’re Going
02/20/2026
930. Inside Our Company Town Hall: What We’re Fixing and Where We’re Going
What actually happens inside a real company town hall meeting? In this episode, I break down our full 2025 debrief, the honest wins and losses we discussed with the team, and how we’re casting vision for 2026. From reviewing production numbers and leadership lessons to tightening systems and raising standards, I’m sharing exactly how we align the entire company before heading into a new year of growth. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Granum Academy Bootcamp Tour (use BRIAN25 to save!): LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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929. From Canada to the Desert: Igniting Community & Wealth Building with Kevin Scott at Arizona’s Leanscaper Event
02/18/2026
929. From Canada to the Desert: Igniting Community & Wealth Building with Kevin Scott at Arizona’s Leanscaper Event
In this energetic episode, I sit down with Kevin Scott, the from Canada, at the Arizona Leanscaper event. We dive into how building real community and powerful networks is reshaping the industry, and we share the insights that will help you thrive no matter where you are. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Granum Academy Bootcamp Tour (use BRIAN25 to save!): LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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928. The Training Multiplier: How Great Teams Are Built
02/16/2026
928. The Training Multiplier: How Great Teams Are Built
In this episode, we break down why training isn’t an expense — it’s the ultimate growth multiplier. I’m sharing how intentional onboarding, clear standards, and consistent coaching turn average hires into A-players and crews into championship teams. If you want higher production, better retention, and less daily chaos, it all starts with how you train. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Granum Academy Bootcamp Tour (use BRIAN25 to save!): LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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927. Troy Woodham on Scaling Operations with LMN at Grow 2026
02/13/2026
927. Troy Woodham on Scaling Operations with LMN at Grow 2026
In this episode from Grow 2026, and I talk about a core truth of scaling: as your business evolves, your systems must evolve too. We break down how replicable, duplicatable processes — powered by tools like LMN — help contractors grow with consistency, clarity, and control. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Granum Academy Bootcamp Tour (use BRIAN25 to save!): GROW 2026 - February 10-12 Dallas, TX: LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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926. Inside Private Equity: Wealth, Strategy, and Long-Term Thinking with Nick Bartolo
02/11/2026
926. Inside Private Equity: Wealth, Strategy, and Long-Term Thinking with Nick Bartolo
In this episode of the Fullerton Unfiltered Podcast, I sit down with financial advisor and wealth coach to talk private equity, long-term wealth strategy, and how business owners should think beyond just today’s cash flow. We break down what private equity really is, who it’s for, and how disciplined investing ties into building lasting wealth and freedom. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Granum Academy Bootcamp Tour (use BRIAN25 to save!): GROW 2026 - February 10-12 Dallas, TX: LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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925. 3 Proven Ways to Avoid Underbidding This Spring Season
02/09/2026
925. 3 Proven Ways to Avoid Underbidding This Spring Season
Spring renewal season is here, and before you start sending out estimates and contracts, you need to ensure your pricing is profitable. In this episode, Brian breaks down three critical steps to take before the spring rush: debriefing last year’s job performance, dialing in your man-hour rate, and updating your numbers so you can bid with confidence and stay competitive all season long. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Granum Academy Bootcamp Tour (use BRIAN25 to save!): GROW 2026 - February 10-12 Dallas, TX: LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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924. Print Marketing That Prints Money: What Still Works in 2026
02/06/2026
924. Print Marketing That Prints Money: What Still Works in 2026
Direct mail isn’t dead… in fact, it’s one of the most underrated marketing tools for home service businesses today. In this episode, we sit down with the team to break down how print marketing can drive measurable, predictable results when done the right way. We cover best practices for building an effective mailer campaign, what separates high-performing postcards from wasted ad spend, and how contractors and local businesses can use direct mail to consistently generate leads, win new customers, and scale their brand in a crowded market. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Granum Academy Bootcamp Tour (use BRIAN25 to save!): GROW 2026 - February 10-12 Dallas, TX: LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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923. Charting the Future with Justin White: Arizona Leanscaper Meetup Insights
02/04/2026
923. Charting the Future with Justin White: Arizona Leanscaper Meetup Insights
In this episode, I’m joined by Justin White of at the Arizona Leanscaper Meetup. We dive into the future of landscaping, what’s evolving in the industry, and how lean strategies are shaping what comes next. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Granum Academy Bootcamp Tour (use BRIAN25 to save!): GROW 2026 - February 10-12 Dallas, TX: LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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922. Out of the Ashes, a Phoenix Will Rise: Why I Rebuilt My Entire Team
02/02/2026
922. Out of the Ashes, a Phoenix Will Rise: Why I Rebuilt My Entire Team
In this episode, I break down why we re-drafted nearly our entire team over the last 12 months — from fuel and payroll to insurance, CPA, and bookkeeping. Growth changes the game, and the people who got you here aren’t always the ones who can take you where you’re going. We talk about how to evaluate your team, when it’s time to make a change, and why drafting the right people is one of the most important leadership decisions you’ll ever make. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Granum Academy Bootcamp Tour (use BRIAN25 to save!): GROW 2026 - February 10-12 Dallas, TX: LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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921. The Customer Journey Most Contractors Never Design
01/30/2026
921. The Customer Journey Most Contractors Never Design
Customer experience doesn’t happen by accident. It’s designed. In this episode, I sit down with Kristen Kiley from to break down how to intentionally map the customer experience from first contact through long-term retention. Recorded at Leanscaper, we walk through the key customer touchpoints most contractors overlook, how small gaps create big problems, and how designing the journey on purpose leads to better retention, referrals, and long-term growth. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Granum Academy Bootcamp Tour (use BRIAN25 to save!): GROW 2026 - February 10-12 Dallas, TX: LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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920. Fleet Fuel Management Made Simple (Coast Pay Webinar Recording)
01/28/2026
920. Fleet Fuel Management Made Simple (Coast Pay Webinar Recording)
In this episode, I’m sharing a replay of our Coast Pay fuel card webinar and how smarter fuel management can save you real money. We cover tracking spend, setting controls, reducing waste, and keeping your fleet running efficient all season long. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Granum Academy Bootcamp Tour (use BRIAN25 to save!): GROW 2026 - February 10-12 Dallas, TX: LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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919. State of the Snow Union: Leading Through the Hardest Part of Winter
01/26/2026
919. State of the Snow Union: Leading Through the Hardest Part of Winter
In this episode, I’m sharing a Snow State of the Union update and what it really takes to keep operations moving during challenging winter conditions. We’ll talk about expectations, preparation, communication, and how to lead strongly when the season gets tough. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Granum Academy Bootcamp Tour (use BRIAN25 to save!): GROW 2026 - February 10-12 Dallas, TX: LMN & Coffee - Coast Pay Fuel Card: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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918. Same Goal, Different Roles: Liz & Brian Debrief the Arizona LeanScaper Trip
01/23/2026
918. Same Goal, Different Roles: Liz & Brian Debrief the Arizona LeanScaper Trip
Brian and Liz reconnect after the Arizona LeanScaper trip for a real-life regroup and honest catch-up. They talk through what it looks like to reset together, communicate better, and stay aligned while running a snow business in real time, with all the pressure, moving parts, and decisions that come with it. Same goal, different roles, and learning how to win as a team in the middle of a tough season. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Granum Academy Bootcamp Tour (use BRIAN25 to save!): GROW 2026 - February 10-12 Dallas, TX: LMN & Coffee - Coast Pay Fuel Card Webinar registration: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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917. Over the Cap: Surviving a Heavy Snow Season
01/21/2026
917. Over the Cap: Surviving a Heavy Snow Season
Snow contracts are tapped out, storms keep coming, and clients are feeling the pressure. In this episode, we break down how to pivot mid-season, reset expectations, protect your margins, and finish winter strong without losing great accounts. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Granum Academy Bootcamp Tour (use BRIAN25 to save!): GROW 2026 - February 10-12 Dallas, TX: LMN & Coffee - Coast Pay Fuel Card Webinar registration: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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916. Stop Signing These Garbage Lawn & Snow Contracts (They’re Traps)
01/19/2026
916. Stop Signing These Garbage Lawn & Snow Contracts (They’re Traps)
If you’ve ever signed a contract and immediately felt that “uh-oh” feeling… this episode is for you. We’re talking about garbage contracts, hidden clauses, and the fine print that can quietly destroy your profit, your schedule, and your sanity. Just because a client is big doesn’t mean the deal is good, and in lawn care, landscaping, and snow removal, the wrong agreement can turn into unpaid work, chargebacks, endless scope creep, and zero leverage when things go sideways. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - Granum Academy Bootcamp Tour (use BRIAN25 to save!): LeanScaper Revenue Intensive (Scottsdale, AZ Jan 20 & 21): GROW 2026 - February 10-12 Dallas, TX: LMN & Coffee - Coast Pay Fuel Card Webinar registration: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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915. Liz Takeover: Holding It Down While He’s Out in the Storm
01/16/2026
915. Liz Takeover: Holding It Down While He’s Out in the Storm
In this solo episode, Elizabeth gives a behind-the-scenes look at what snow season really takes from entrepreneurs and their families. From sleepless nights and unpredictable schedules to the pressure of being the team people count on when weather hits, she shares the realities you don’t always see online. This isn’t about glorifying the grind. It’s about the responsibility, the flexibility, and the quiet support that keeps everything moving. Granum Academy Bootcamp Tour (use BRIAN25 to save!): LeanScaper Revenue Intensive (Scottsdale, AZ Jan 20 & 21): GROW 2026 - February 10-12 Dallas, TX: LMN & Coffee - Coast Pay Fuel Card Webinar registration: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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914. First Who, Then What: The Secret to Building a Great Company!
01/14/2026
914. First Who, Then What: The Secret to Building a Great Company!
Most business owners chase the next strategy, marketing idea, or equipment upgrade, but Good to Great teaches a simple truth: first who, then what. In this episode, Brian shares why the right people matter more than the perfect plan and breaks down the 3-circle framework of Passion, Excellence, and Profit. If you want a stronger team, better customers, and real momentum, this one’s for you. LeanScaper Revenue Intensive (Scottsdale, AZ Jan 20 & 21): GROW 2026 - February 10-12 Dallas, TX: LMN & Coffee - Coast Pay Fuel Card Webinar registration: 🌱 LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: 🎥 Follow Brian Online 📘 Resources to Grow Your Business 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: 💼 Business Services – Save $200 with code: BRIAN – Direct Mail Marketing – Marketing & Branding Experts - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: – + Free Shipping! – Save 10% – Promo Code Brian50 saves 50% at signup (Brians10 - Save 10%)
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