914. First Who, Then What: The Secret to Building a Great Company!
Release Date: 01/14/2026
951. Estimating Secrets That Turn Quotes Into Contracts
Fullerton Unfiltered
In this episode, we break down the small but powerful estimating nuances that separate average quotes from ones that actually get signed. From how you present pricing to the subtle details that build trust and confidence, you’ll learn practical ways to turn more of your bids into closed deals without racing to the bottom on price. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) (The summit for couples...
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950. Hiring Done Right: W-2 Employees vs 1099 Contractors Explained
Fullerton Unfiltered
If you’re building a lawn care or landscaping business, hiring the right way isn’t optional—it’s critical. In this episode, we break down the real differences between 1099 contractors and W-2 employees, where most guys get it wrong, and how misclassification can cost you big in taxes, fines, and liability. This is a must-listen if you’re trying to grow your team the right way and protect your business long-term. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource for Starting,...
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949. The Smartest Hire You’ll Ever Make: Virtual Assistants Explained
Fullerton Unfiltered
If you feel stuck doing everything in your business, this episode is your wake-up call. We’re breaking down how virtual assistants and overseas talent can help you buy back your time, reduce overwhelm, and scale faster without burning out. The world is changing, and smart business owners are leveraging VAs to handle the busy work so they can focus on what actually grows the business. NinjaVA (Use code Brian100 to save $100) 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource for Starting,...
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948. Thee Place to Be: Why We’re Hosting a Marriage Summit at the Grand Canyon
Fullerton Unfiltered
In this episode, we’re recapping our Marriage Summit at the Grand Canyon. From powerful conversations to real breakthroughs, we’re sharing what made this event so special and why it truly was thee place to be for trades couples looking to grow together in marriage, business, and life. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) (The summit for couples in business * July 16th - 19th, 2026) Book a...
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947. The Buzz Around Equip Expo 2026… Here’s What We Know!
Fullerton Unfiltered
2026 delivered some of the biggest announcements we’ve seen in years. In this episode, we break down the top reveals, industry trends, and what they actually mean for your lawn and landscaping business heading into 2027. If you want to stay ahead of the curve and capitalize on what’s coming next, this is a must-listen. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) Book a Granum Demo (use BRIAN25 to...
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946. "No News Is Good News" The Silent Killer of Lawn Care Retention (No One Talks About This)
Fullerton Unfiltered
“No news is good news” is one of the biggest lies in lawn care. In this episode, Brian breaks down how silence from customers leads to lost accounts and how simple communication systems can help you take control of retention, fix issues early, and make renewals automatic. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: with Attentive.ai - Saturday, March 28 at 8:00 am Eastern Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) Book a Granum Demo (use...
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945. The Secret to Scaling Isn’t More Work… It’s More Leaders! (Leanscaper Exclusive With Brad Stephenson)
Fullerton Unfiltered
In this episode, recorded live at LeanScaper in Cape Coral, I sit down with Brad Stephenson of New Castle to talk about building leaders and replicating your leadership team. We dive into how to develop people from within, create systems that scale leadership, and transition from being the operator to building a team that can run the business alongside you. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: with Attentive.ai - Saturday, March 28 at 8:00 am Eastern Lawntrapreneur Academy (The #1 Resource for Starting, Growing...
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944. SOP Bundle Prelaunch: Build a Business That Runs Without You
Fullerton Unfiltered
If your business still depends on you for everything, this episode is for you. We’re officially launching the SOP Bundle prelaunch, sharing the exact systems we use to create consistency, free up time, and build a business that doesn’t rely on the owner day-to-day. In this episode, we break down why SOPs matter, how they help you scale, and what it takes to stop being the bottleneck. If you’re ready to work on your business instead of in it, this is your next move. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: with...
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943. How John Deere Is Powering the Next Generation of Contractors
Fullerton Unfiltered
In this special episode, recorded at the Leanscaper event in Cape Coral, Brian sits down with Luke Gribble from John Deere to discuss where the equipment industry is headed. From innovation in mowing and compact construction equipment to fleet connectivity, and John Deere Financial, we break down how modern contractors are using equipment and technology to grow faster and work smarter. If you're building a landscaping, snow, or outdoor services business, this conversation gives you a behind-the-scenes look at how one of the most iconic equipment brands is supporting the next generation of...
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942. Price vs Scope: The Real Reason You’re Losing Jobs
Fullerton Unfiltered
In this episode, we’re unpacking the bidding and estimating process and why it’s never just about the number. We talk through the “lesser of two evils” when pricing jobs, and how both price and scope play a critical role in winning profitable work. If you’ve ever struggled with underbidding, overbidding, or unclear expectations with clients, this one will help you dial in your approach and bid with confidence. with Attentive.ai - Saturday, March 28 at 8:00 am Eastern Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping...
info_outlineMost business owners chase the next strategy, marketing idea, or equipment upgrade, but Good to Great teaches a simple truth: first who, then what. In this episode, Brian shares why the right people matter more than the perfect plan and breaks down the 3-circle framework of Passion, Excellence, and Profit. If you want a stronger team, better customers, and real momentum, this one’s for you.
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