1006. Your Best Employee Isn’t Your Training System… And Revenue Isn’t Cash
Fullerton Unfiltered
Building a successful lawn care and landscaping company takes more than selling work. You need systems for developing great people AND getting paid for the work your team produces. In this episode, we’re talking about how we’re improving employee onboarding and training with , what’s coming with Greenius 2.0, and why your best employees shouldn’t have to carry the entire training load. Then we’re switching gears to cash flow and LMN Pay. We’ll talk about the difference between revenue and actual cash in the bank, why getting paid quickly matters, and how creating a simple,...
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1005. From Small Sod Jobs to Pro Stadiums: Inside Minnesota Sodding Company
Fullerton Unfiltered
In this episode, I sit down with Tom Groh of to talk all things sod and the business behind it. We dive into how the company got started, how the sod industry works, the equipment and technology they use, and what it takes to tackle large-scale turf projects. Tom also shares how Minnesota Sodding Company broke into professional stadiums and ball fields and what goes into installing turf at the highest level. 🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: 🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care...
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1004. Relationships Are the Real ROI
Fullerton Unfiltered
A friend of mine is moving on from a partner company after five great years. While he’ll definitely be missed, it’s a great reminder of what truly lasts in business. Companies change, titles change, and careers take new directions, but great relationships stick with you. In this episode, we’re talking about why showing up, attending events, building community, and investing in people can create opportunities and friendships that last far beyond any job title. 🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: 🚜💨 Purchase "The...
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1003. The Snow Sales Playbook: How We Price, Package & Sell Commercial Snow
Fullerton Unfiltered
Why would a commercial property pay for snow removal during a light winter? In this episode, Brian breaks down the business behind seasonal snow contracts and why customers are really paying for readiness, not inches. We unpack our 10 plow, 25 salt, and 35 salt structure, plus labor, equipment, salt inventory, overhead, cash flow, reserved capacity, and why sustainable pricing creates better long term partnerships for everyone. 🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: 🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock...
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1002. Liz & I Tell All — The Untold Story Behind 1,000 Shows Part 2
Fullerton Unfiltered
After reaching the milestone of 1,000 episodes, Liz joins me for a special look back at the journey that made it all possible. We talk about the years of commitment, the sacrifices, the late nights, the opportunities, the challenges, and the behind-the-scenes moments that most people never saw. From the early days of the podcast to building businesses, raising a family, and finding a way to keep showing up year after year, we share stories, favorite memories, difficult seasons, and lessons learned along the way. This is a personal look at what the journey has meant to both of us and a chance...
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1001. Liz & I Tell All — The Untold Story Behind 1,000 Shows Part 1
Fullerton Unfiltered
We made it to Episode 1,000, and this time Liz is joining me to tell the real story behind the journey. We’re talking about the years of commitment, the sacrifices, the late nights, the opportunities, the challenges, and the moments behind the scenes that nobody ever saw. From recording the early episodes to building businesses, raising a family, and staying committed enough to show up 1,000 times, we’re sharing untold stories, favorite memories, hard seasons, and what this journey has really meant to both of us. This one is personal. Here’s to 1,000 shows and the people who helped make...
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1000. 🎉 Episode 1000 Special! 🎉
Fullerton Unfiltered
Welcome to a milestone episode! To celebrate 1,000 episodes of the Fullerton Unfiltered Podcast, Brian sits down with one of the most recognizable names in the luxury automotive world, . From the outside, selling Lamborghinis looks like a dream job. But behind every exotic car delivery is a masterclass in sales, customer experience, relationship building, and personal branding. In this conversation, Alex shares how he got started, what it takes to earn the trust of high net worth clients, and the lessons he's learned from selling some of the world's most exclusive automobiles. Whether...
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999. If You Can Show Me, Then I'll Believe You
Fullerton Unfiltered
Everyone wants to grow their business, but very few can show the evidence that growth is coming. In this episode, we break down the difference between leading and lagging indicators, why revenue is the result, not the cause, and the key metrics in your people, sales, operations, and financials that predict future success. If you can't show the indicators, don't expect the outcome. 🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7&8) 🚨 Tickets on sale now: 🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business’s true...
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998. Thank God Somebody Invited Me
Fullerton Unfiltered
What if the biggest thing holding your business back isn't your work ethic, but what you haven't been exposed to yet? After another stop on the Break Records Tour, I'm sharing why I'm so thankful someone invited me into this industry years ago, and why one room, one conversation, or one event can completely change your future, just like it did mine. 🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7&8) 🚨 Tickets on sale now: 🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy...
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997. LAL 2026 Is Officially Here! Why You Need to Be in the Room This November
Fullerton Unfiltered
Tickets for Lawntrepreneur Academy LIVE 2026 are officially on sale! In this episode, Liz and I break down everything you need to know about this year's event, why we believe it's going to be our best one yet, and how one day in the right room can completely change the trajectory of your business. We cover the incredible speaker lineup, networking opportunities, Sunday Masterclasses, and what you can expect when you join 300+ contractors in Novi, Michigan this November. If you're serious about growing your business, leading your team better, and surrounding yourself with people who...
info_outlineSocial media makes it easy to compare your business to everyone else's highlight reel. New trucks. Bigger shops. Record revenue. Growing teams. But what you don't see is the balance sheet behind the post. Debt, cash flow, profit, payroll, stress, and the sacrifices it took to get there. In this episode, we're talking about why the numbers that matter most are usually the ones nobody shares, and how to stay focused on building the business and life you actually want.
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