Two super-common errors that can kill your fundraising
Release Date: 04/26/2017
The Power of Donor Love: Interview with Jen Love & John Lepp
Fundraising is Beautiful
You'll be equipped and inspired by this interview with Jen Love and John Lepp of Agents of Good in Toronto. They are powerful spokespersons for the idea and practical expression of loving donors. You'll learn how Courier font is a practical tool for donor love, why innovation in fundraising so often doesn't work, why ugly powers great fundraising, and how fundraisers can take care of themselves in our sometimes emotionally draining work.
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11 amazing fundraising truths discovered by new writers
Fundraising is Beautiful
We asked two new fundraising (and very successful) writers who have been doing some very great work what they know about fundraising that's making them succeed. Here's what they told us: Write as one person connecting with one person. Avoid the word "we" -- unless it very clearly means you the reader and I the writer. Start your first draft with this phrase: I'm writing to you today because... Use the word you a lot. Articulate the fundraising offer early and often. Tell a story of need, not success. Ask cl
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Fundraising is about so much more than money
Fundraising is Beautiful
Steven shares his short poem, "A Benediction for Fundraisers" (based on "Christ Has No Body" by St. Teresa of Avila [1515-1582]). We hope this very brief podcast inspires you to love the important work we do when we motivate donors to give. Program #109 Click the link to play: A Benediction for Fundraisers, or right click and "save as" to save the file for later. Time: 3:24
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Engagement fundraising -- how you raise the big bucks from the happiest donors
Fundraising is Beautiful
This is a powerful and super-informative interview with Greg Warner, founder of MarketSmart who also hosts a great podcast called Engagement Fundraising. The secret to accelerating your fundraising program is this: find the right level of engagement and giving for every donor, especially: Those who will leave your organization a bequest. Those with the capacity to become mid-level or major donors. How do you discover this? Some combination of science and magic? Or just ask them? You'll love Greg's energy an
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How to conduct interviews that get you the fundraising stories that stir your donors' hearts
Fundraising is Beautiful
We all know how important it is to tell great stories in fundraising. Those stories almost never drop out of the sky! We have to go and get them. In this quick discussion, you'll get some great interviewing tips, including: Know what you want to get what you want. Dealing with language barriers and working with translators. "Lead the witness." The "Columbo" technique. And more. Don't miss this opportunity to collect the best stories. Program #107 Play: How to conduct interviews (right click or "save as" to
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Ultimate Fundraising Lesson
Fundraising is Beautiful
Find out the most important thing you can learn about fundraising -- the one thing that can make the difference between mediocrity and big-time success.
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3 things that are probably wrong with your nonprofit website
Fundraising is Beautiful
We've looked at a lot of nonprofit websites. More than is good for our mental health, frankly. And we've found three things to be wrong with nearly all of them: Your website doesn't present some kind of need that the donor can meet. The idea of giving is not clear and strong. You've created it to make your leadership and board happy. We'll show you how to fix these common issues and transform your website into the fundraising vehicle you want. Program #106 Play: 3 things that are probably wrong with your no
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How to use photos in fundraising
Fundraising is Beautiful
We take a look at the ways photos can emotional depth and measurable pull-power to your fundraising ... or undermine your message entirely!
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How to use photos in fundraising
Fundraising is Beautiful
Take note of this: A picture is worth a thousand words. So choose your pictures carefully! We take a look at the ways photos can emotional depth and measurable pull-power to your fundraising ... or undermine your message entirely! A good fundraiser knows when to use "negative" images and when to use the positive ones we prefer. Find out in this episode the rhythm and balance of images that motivate donors to give. And to keep giving. Program #105 Play: How to use photos in fundraising (right click or "save
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Does your fundraising subtext tell donors they matter or that they don't?
Fundraising is Beautiful
What's the subtext of your donor-communications stream? That is, what's the overarching message they're getting, even though you might not be saying it out loud? We'll show you how to change your subtext into one that thrills and involves donors -- and keeps them giving.
info_outlineThere are two opposite impulses that almost all fundraisers fall prey to at some time or another. They are:
- Educating donors
- Abstraction
They are guaranteed response-crushers. And the temptation to do both are powerful.
With real-life examples, we'll show you how to avoid both errors and keep your fundraising strong.
Program #101
Click the link to play: Two super-common errors that can kill your fundraising, or right click and "save as" to save the file for later.
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Time: 16:19