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Does your fundraising subtext tell donors they matter, or that they don't?
09/27/2017
Does your fundraising subtext tell donors they matter, or that they don't?
What's the subtext of your donor-communications stream? That is, what's the overarching message they're getting, even though you might not be saying it out loud? For many organizations, it's: We've got this. We're taking care of the problem. You can partner with us if you like. But for the really effective fundraisers, the subtext is more like this: There's a problem. We're looking for great people like you to help solve it. Are are helping solve it! This is the basis of donor love. The big message you comm
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