Dan Garner - Vitality Blueprint & The Business of Bloodwork
Release Date: 03/06/2025
Mike Goscinski - 27 Words That Could Change Everything: The PHIT Act's Legislative Journey
Future of Fitness
In this episode, we sit down with Mike Goscinski from the Health and Fitness Association to explore the dynamic shifts in the fitness industry. Discover how the 2025 consumer report highlights a significant increase in fitness facility visits, with 96 million Americans contributing $59.6 billion to the US economy. Mike shares insights into the growing engagement of Gen Z and Gen Alpha, who now represent 30.8% of fitness members, viewing fitness as an essential part of their lifestyle rather than a luxury. We delve into the diverse options available for physical activity, which are driving...
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Lise Kuecker - The State of Boutique: M&A Activity, Pilates Trends, and Opening Strategies
Future of Fitness
In this episode of the Future of Fitness podcast, Lise Kuecker, CEO and founder of Studio Grow, discusses the evolving landscape of boutique fitness. The conversation covers a wide array of topics, including innovation in the fitness space, the professionalization of boutique fitness, the impact of major acquisitions, and the promising growth of Pilates. Lise also highlights the importance of strategic openings for long-term success and touches on the trend of smaller markets offering more profitable opportunities. Tune in for insights into the future of fitness, industry rebranding, and much...
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Justin Santamaria - Scaling the Human Touch: AI The Future of Fitness Coaching
Future of Fitness
In this episode, Justin Santamaria discusses the evolution and impact of remote fitness coaching. Starting with his background at Apple and Airbnb, Justin shares how his past experiences in developing cutting-edge communications technology helped shape the foundation of a new approach to personal training. The conversation highlights the integration of human coaching with advanced AI tools, emphasizing the importance of human connection and personalized guidance in fitness. With insights into the potential of AI to revolutionize coaching, Justin explains how technology can scale personal...
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Emre Ozgur - Safe Sweat: The Anti-Group Fitness Model Built to Scale
Future of Fitness
In this episode, Emre Ozgur, CEO and co-founder of Safe Sweat, joins the discussion on the Future of Fitness to introduce his innovative concept of private fitness suites. Based in Vancouver, Safe Sweat offers personalized workout experiences featuring private rooms, customizable environments, and advanced fitness equipment—without the pressure of typical group classes. Emre shares his journey from athlete and fitness operator to entrepreneur, as he builds a new fitness model designed to attract a broader demographic. He also explains the strategic decision to franchise Safe Sweat due to...
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Anthony Vennare - The Future of Fitt Insider
Future of Fitness
In this conversation, Eric Malzone and Anthony discuss the recent rebranding of Fitt Insider, exploring its evolution from a newsletter to a comprehensive holding company. They delve into the importance of community, mental health, and the challenges facing the fitness industry, including the need for investment and authentic connections. Anthony shares his vision for the future of Fitt Insider, emphasizing the importance of holistic health and the role of media in shaping the industry. The discussion highlights the need for fresh ideas and new voices in fitness, as well as the potential for...
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Panel Discussion - AI in Fitness: Separating Signal from Noise with Industry Leaders
Future of Fitness
In this episode, Eric Malzone moderates a powerhouse panel on how artificial intelligence is reshaping the fitness industry. Featuring insights from Taylor Nakamura (Fit19), Spencer Honeyman (Vi), and Florian Sauter (EGYM), this discussion dives deep into real-world AI applications, from retention strategies to personalized training and operational efficiency. Whether you're a multi-location gym operator or a solo fitness entrepreneur, you'll walk away with actionable AI insights to help you drive member retention, increase revenue, and improve your core offerings. 🔑 Key Takeaways: 🤖...
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Power Moves: Andy Peat & Jason Moore - Snap Fitness rolls out Spren’s AI coaches and body composition to 1,100 gyms worldwide
Future of Fitness
Eric Malzone is joined by Andy, Pete and Jason Moore, CEO of SPREN, to discuss a groundbreaking partnership between Lyft Brands and SPREN. This collaboration aims to integrate advanced body composition analysis technology with gym experiences, coaching services, and on-demand content. Andy and Jason delve into how this innovative approach will enhance user engagement, retention, and overall fitness outcomes through a unique combination of smartphone-based body scanning, AI-driven coaching, and personalized nutrition plans. They emphasize the seamless blend of technology and personal trainers...
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Paul Byrne - Navigating MAHA: The Future of Fitness in American Healthcare
Future of Fitness
In this episode, Eric welcomes back Paul Byrne to discuss the significant topics surrounding the 'Make America Healthy Again' (MAHA) movement, tariffs, and their impacts on the fitness industry. Paul shares his extensive background in the fitness business, notably with Precor and Harrison Company. The discussion delves into the health crisis in America, highlighting alarming statistics about chronic diseases and obesity. Paul outlines the roles and initiatives of key players in the MAHA movement, including RFK Jr., Marty Makary, and Jay Bhattacharya, and their goals to improve national health...
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Rick Mayo - Strength First: Simplifying the Modern Fitness Prescription
Future of Fitness
In this engaging conversation, Eric Malzone and Rick Mayo discuss the evolution of the fitness industry, focusing on the growth of Alloy, a successful fitness franchise. They explore the challenges and opportunities in the market, emphasizing the importance of returning to fundamental fitness principles. Rick shares insights on the modern fitness prescription, advocating for strength training as a foundation and the significance of understanding cardiovascular training. The discussion also highlights common misconceptions in fitness, particularly the 'garbage zone' of training, and offers...
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Juliet Starrett & Alex Alimanestianu - Quarterly Reports: The Big Five, HUGE Industry Transactions, & Casey Means as Surgeon General
Future of Fitness
In this conversation, Eric Malzone, Juliet Starrett, and Alex discuss recent transactions in the fitness industry, including Crunch and EoS, and analyze quarterly reports from major companies like Peloton, Planet Fitness, and Lifetime Fitness. They explore the challenges and strategies these companies face in a fluctuating economic environment, highlighting Peloton's struggle to grow despite cutting costs, Planet Fitness's impressive membership growth, and Lifetime's strong financial performance. The discussion also touches on the impact of AI in the fitness sector and the evolving landscape...
info_outlineIn this conversation, Eric Malzone and Dan Garner explore the evolving landscape of health and fitness, emphasizing the importance of Vitality over traditional metrics of health. Dan shares his extensive experience working with high-performance individuals and how blood work has been a cornerstone of his coaching methodology. They discuss the limitations of the current fitness coaching model and the need for a more personalized approach based on objective data. The conversation highlights the significance of biomarkers in achieving results and the future of health as a focus on performance rather than mere longevity. Dan also explains the development of the Vitality Blueprint, a system designed to make personalized health insights accessible to everyone. In this conversation, Eric Malzone and Dan Garner explore the intersection of biological age, resilience, and health technology. They discuss the importance of understanding personal health metrics, the potential for partnerships in the health and wellness industry, and the challenges of scaling innovative health solutions. Dan emphasizes the significance of integrating wearables with blood work to enhance health monitoring and the future of health technologies.
Takeaways
- Vitality is the ultimate goal for health and wellness.
- Blood work provides objective data for personalized coaching.
- The traditional fitness model often fails to deliver results.
- Understanding physiology is key to achieving health goals.
- The most important sale is believing in your own program.
- Vitality Blueprint uses algorithms to scale personalized health.
- Performance should be prioritized over longevity in health discussions.
- Clients want to feel better now, not just live longer.
- The interpretation of biomarkers is crucial for effective health strategies.
- A personalized approach leads to better adherence and results. Biological age can be significantly lower than chronological age.
- Understanding resilience is crucial for personal health improvement.
- Personalized health recommendations can have maximum impact on physiology.
- The platform provides context and scientific backing for health metrics.
- Partnership opportunities are being explored for broader service delivery.
- Challenges in scaling health technology can be seen as opportunities.
- Scope of practice issues have been addressed in the platform's design.
- Integrating wearables with blood work can enhance health insights.
- Emerging health technologies are key to future wellness solutions.
- Collaboration and communication are essential for advancing health technology.