Future of Fitness
We are putting a shoulder into the fitness industry and pushing it forward into the modern digital age. Eric Malzone, a 14-year industry veteran, entrepreneur, advisor, and coach, interviews the brightest movers and shakers in the fitness and health industries. Interviewing some of the industry's top executives, entrepreneurs, investors, and thought leaders, topics will vary covering cutting edge technology, entrepreneurship, hot industry trends, and so much more. If you're in or around the industry, this is how you keep your edge sharp.
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Forrest Smith - Kineon & An Introduction to Red Light Therapies
05/20/2024
Forrest Smith - Kineon & An Introduction to Red Light Therapies
In this episode of the Future of Fitness, host Eric Malzone sits down with Forrest Smith, a seasoned entrepreneur and co-founder of a company pioneering the use of red light and laser therapy for neuromuscular pain and inflammation. Forrest shares his journey from starting multiple startups to founding a company focused on creating systemic health and wellness solutions. He explains the science behind their innovative device, which aims to make laser therapy more accessible by reducing costs and making it wearable. Discover how this technology can potentially replace traditional pain management methods like NSAIDs, offering a safer and more effective alternative. LINKS:
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Adam Menner - The Business Of Strength
05/15/2024
Adam Menner - The Business Of Strength
Join us for an inspiring conversation with Adam Menner, a seasoned gym owner and consultant with a wealth of experience in fitness and business. In this episode, Adam unveils the secrets to scaling a fitness business using the principles of servant leadership. From his humble beginnings as an intern at DeFranco's Training Systems to becoming a partner in multiple successful gym locations across the Northeast, Adam's journey is a testament to the power of dedication and growth. Discover how Adam has mastered the art of managing smaller, efficient gym locations, with a strong focus on core service offerings like small group personal training. He shares invaluable insights into the role of technology in streamlining operations and enhancing business growth. Learn about the significance of consistent quality control, effective recruiting, and providing meaningful career opportunities in the fitness industry. Adam also explores the importance of complementarity in fitness modalities, targeting the right client demographics, and delivering a holistic client experience. Throughout the episode, he emphasizes the value of humble beginnings and continual learning. Tune in to gain practical tips and strategies from Adam's rich experience and get a sneak peek into his work on the podcast. LINKS:
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Brian Furey - Nature's Fynd - Yellowstone's Gift of Better Food
05/11/2024
Brian Furey - Nature's Fynd - Yellowstone's Gift of Better Food
Eric Malzone sits down with Brian Furey from Nature's Fynd, discussing the innovative development of high-protein food from fungi discovered in Yellowstone Park. Brian shares his journey, from working in biochemistry and natural products to joining Nature's Fynd, a company focused on sustainable, rapid-growth food sources that could revolutionize our food supply. They delve into the discovery of unique fungi capable of producing high-protein content in extreme environments, their potential for global food security, and its nutritional benefits compared to traditional sources. Moreover, they cover the significant impact on sustainability, the company's rapid funding and product development success, and the encouraging regulatory process with the FDA. The talk also explores the future of food, touching on the possibilities of licensing the technology globally and the importance of continuing research, particularly within the fitness and wellness community. LINKS
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Chris Craytor - Health & Fitness Association - The Rebrand & Event Recap
05/05/2024
Chris Craytor - Health & Fitness Association - The Rebrand & Event Recap
In this episode, Eric Malzone engages into conversation with Chris Craytor to discuss the future of the fitness industry, touching upon various topics including innovations in health clubs, the importance of social connections, and the impact of third-party payer programs. Chris shares insights from a recent event in Los Angeles that highlighted the industry's growth and enthusiasm post-COVID. They delve into the rebranding of the health and fitness association, examining the integration of health in fitness facilities and how the industry can connect to the larger healthcare sector. The conversation also covers strategies for engaging members through personalization, technology, and creating a strong community within clubs. Additionally, Chris gives an overview of Well Health and its role in facilitating third-party payments and insurance programs for fitness services, emphasizing the importance of adapting to changing payment models and catering to various member demographics. LINKS:
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Robb Wolf - LMNT, GLP-1, & The Joe Rogan Experience
04/30/2024
Robb Wolf - LMNT, GLP-1, & The Joe Rogan Experience
In this engaging podcast episode, Robb Wolf, a prominent figure in the fitness and health industry, talks about how societal perceptions of aging and longevity have evolved, the role of lifestyle choices in health, and introduces an interesting discussion on GLP-1s in the context of obesity treatment. He shares insights from his experience in fitness coaching, emphasizing the importance of sleep, diet, and exercise in improving quality of life. Wolf also delves into his entrepreneurial journey with Element's electrolyte brand, highlighting its success and future directions, including sustainability initiatives like land acquisition for conservation and investment in nuclear energy as a sustainable power source. Additionally, Wolf reflects on his experiences with popular media figures like Joe Rogan and Tim Ferris, offering advice on building credibility and trust over time. LINKS:
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Ryan Duey - Plunge & Scaling Cold Immersion Therapy
04/25/2024
Ryan Duey - Plunge & Scaling Cold Immersion Therapy
In this engaging conversation, Ryan Duey, co-founder and CEO of Plunge, discusses the growth and evolution of his business in the wellness industry, focusing on cold plunges and saunas. Duey reflects on the increasing consumer interest in wellness, evident through growing trends and the adoption of cold and hot therapies. Plunge's vision revolves around making wellness accessible through innovative products, such as their Evolve series, offering varying price points to meet consumer needs. Duey emphasizes the importance of consumer feedback, development of the Plunge app for enhanced user experience. Additionally, he highlights the shift in market demand from high to more accessible price points and introduces new products aimed at democratizing cold plunging. LINKS:
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Mike Goscinski - The Future of the Health & Fitness Association
04/20/2024
Mike Goscinski - The Future of the Health & Fitness Association
In this episode, Eric Malzone and Mike Goscinski dive into the Health and Fitness Association's advocacy work and the key issues facing the fitness industry. Goscinski, VP of Government Affairs, stresses the critical role of advocacy in shaping industry policies and discusses initiatives like the FIT Act to integrate physical activity into healthcare. He highlights bipartisan support for such measures and underscores the industry's influence in driving advocacy efforts. The conversation also touches on the association's recent rebranding, membership benefits, and the importance of preventive health measures in addressing national health concerns. Goscinski encourages industry members to get involved in advocacy and shares avenues for engagement via the association's website and social media platforms, aiming to bolster the industry's voice in policy discussions. LINKS:
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Juliet Starrett & Alex Alimanestianu - Quarterly Earnings Reports, CrossFit, & Women's Health & Fitness
04/15/2024
Juliet Starrett & Alex Alimanestianu - Quarterly Earnings Reports, CrossFit, & Women's Health & Fitness
In this episode, host Eric Malzone is joined by guests Juliet Starrett and Alex Alimanestianu to discuss various topics impacting the fitness industry. They start by analyzing the quarterly reports of major fitness companies, diving into stock performance, revenue growth, and operational challenges. The conversation then shifts to CrossFit, exploring recent changes in affiliate fees and the evolving landscape for gym owners. Finally, they delve into the state of women's health and sports, addressing challenges like diversity in leadership, menstrual cycle impacts on performance, and the role of social media in promoting positive changes. Despite the hurdles, they express optimism about the future of women's health and sports and the potential for positive transformations in the fitness industry. LINKS:
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Jim Rowley - Crunch Fitness & Principles of Leadership
04/10/2024
Jim Rowley - Crunch Fitness & Principles of Leadership
In this episode of the podcast, Eric Malzone interviews Jim Rowley, CEO of Crunch Fitness, they explore the core principles of leadership in the fitness industry. Rowley emphasizes the importance of execution, highlighting that successful leadership is about getting things done. He discusses the unique qualities of effective leaders, including the ability to inspire and energize teams, while also reflecting on the evolving dynamics of generational differences in the workplace. Rowley shares personal strategies for maintaining a sharp edge as a leader, from prioritizing health and relationships to staying focused on business goals. He also provides insights into his daily routine and offers advice on how others can engage meaningfully with him. LINKS:
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Lisa Kuecker - The State of Boutique 2024
04/05/2024
Lisa Kuecker - The State of Boutique 2024
In this episode, Eric Malzone welcomes Lisa Kuecker to discuss the future of fitness in Q1 2024. Kuecker shares her unexpected journey from tech entrepreneurship to boutique fitness, highlighting the evolution of her company, Studio Grow, which now operates globally. They define boutique fitness as selective towards specific modalities under one roof, emphasizing intimacy and community. The conversation covers challenges and opportunities in the industry, including the need for better sales and marketing strategies in the US and growing international interest in boutique fitness. Kuecker emphasizes embracing hospitality principles, leveraging AI in marketing, and improving sales conversion rates. LINKS:
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Chris Clawson - Live At IHRSA - EGYM's "Genius"
03/31/2024
Chris Clawson - Live At IHRSA - EGYM's "Genius"
In this episode, Eric Malzone sits down with Christopher Clawson at a fitness trade show for an insightful discussion on the changing dynamics of the fitness industry. Chris shares his journey and insights into joining EGYM, highlighting the company's progressive culture and commitment to innovation. They explore the evolving landscape of fitness trade shows, focusing on the increasing prominence of technology and AI-driven solutions like those offered by EGYM. Chris elaborates on how EGYM's ecosystem seamlessly integrates with various fitness equipment and apps to deliver personalized workout programs and track user progress. He envisions a future where AI technology can further optimize fitness programs based on individual needs and goals, showcasing the exciting possibilities for the industry's future. LINKS:
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Sal Di Stefano - Mind Pump Media
03/26/2024
Sal Di Stefano - Mind Pump Media
In this episode, Sal Di Stefano and Eric Malzone dive deep into fitness, wellness, and podcasting. They share valuable insights into starting a successful podcast like Mind Pump, emphasizing the importance of understanding the science behind health and fitness trends. Sal discusses the need for authenticity and integrity in promoting products and processes, while also highlighting the challenges of effectively communicating long-term health benefits to consumers in an industry flooded with misleading information. They also explore the role of technology, such as artificial intelligence and continuous glucose monitors, in enhancing one's connection to their body. Sal also addresses trends like hormone replacement therapy and peptides, stressing the importance of incorporating them into a holistic lifestyle approach. LINKS:
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Pete Moore - HALO Trends 2024 - GLP-1, HSA/FSA, Recovery, & More
03/21/2024
Pete Moore - HALO Trends 2024 - GLP-1, HSA/FSA, Recovery, & More
In this episode, Eric Malzone chats with Pete Moore about using Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) to cover fitness costs, reducing individual expenses. They also discuss adapting to new technology and medical advancements in fitness, like GLP-1 inhibitors, to better serve clients. Pete stresses the importance of personalized fitness programs tailored to each member's needs and motivations. Tune in for practical insights on navigating the evolving fitness industry and driving business growth. LINKS:
/episode/index/show/futureoffitness/id/30438928
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Ntiedo Etuk - FitGrid & Better Hospitality at Scale
03/16/2024
Ntiedo Etuk - FitGrid & Better Hospitality at Scale
In this episode, Eric Malzone interviews Ntiedo Etuk about the future of fitness and the role of personalization and community building within the industry. Etuk shares insights from his journey into the fitness space and emphasizes the need for technology upgrades to enhance the client experience. They discuss the significance of effective communication in studios, highlighting FitGrid's innovative approach using artificial intelligence to tailor messages and streamline communication. Etuk explains the impact of personalized messaging on conversion rates and client retention while addressing challenges and opportunities in the evolving boutique fitness landscape. LINKS:
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Anthony Vennare - Pass/Fail - 2023 Industry Predictions
03/11/2024
Anthony Vennare - Pass/Fail - 2023 Industry Predictions
In this episode, Eric Malzone and Anthony Vennare provide updates and reflections on the fitness industry, discussing trends, predictions, and insights. They revisit previous predictions, highlighting the evolution of movement health, industry consolidation, and the importance of integrations. Vennare shares updates on Fit Insider, including new partnerships and services like sponsorships, newsletter updates, and a jobs board. They delve into emerging trends such as outdoor activities and recreational sports, emphasizing community engagement and the challenge of monetization.
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Rob Sebastian - Forward Health - Massive Disruptions In Global Healthcare
03/06/2024
Rob Sebastian - Forward Health - Massive Disruptions In Global Healthcare
In this episode, Rob Sebastian, co-founder of Forward Health, shares insights on revolutionizing healthcare through technology and innovation. Discussing the flaws in the current healthcare system, Rob highlights the mission of Forward to provide proactive, personalized healthcare accessible to billions for free. He introduces Forward's groundbreaking approach, featuring modular "care pods" equipped with advanced technology for proactive health monitoring and personalized health apps. Rob emphasizes the importance of user choice in healthcare decisions and the potential for technology to drive exponential growth in healthcare solutions. Join the conversation as Rob invites listeners to contribute to Forward's transformative vision for the future of healthcare. LINKS:
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"All Aboard!" Series by EGYM - Josh Harwood of Fitness Connection
03/06/2024
"All Aboard!" Series by EGYM - Josh Harwood of Fitness Connection
In this episode, Eric Malzone sits down with Josh Harwood from Fitness Connection to explore the crucial role of onboarding in the fitness industry. They discuss the significance of providing personalized experiences for different types of gym-goers and leveraging technology like mobile apps to enhance engagement. Drawing parallels from industries like Home Depot, they emphasize the importance of hands-on experiences and tailored guidance, ultimately highlighting strategies for successful onboarding and long-term client retention in the ever-evolving fitness landscape. LINKS:
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"All Aboard!" Series by EGYM - Dr. Steven Boring of Rochester Athletic Club)
03/02/2024
"All Aboard!" Series by EGYM - Dr. Steven Boring of Rochester Athletic Club)
In this episode, Eric Malzone sits down with Dr. Steven Boring, the fitness director at the Rochester Athletic Club in Minnesota, to explore the crucial role of onboarding in gyms and health clubs. Dr. Boring shares insights into creating a welcoming environment for new members, emphasizing the importance of personal connections and tailored support. They discuss the club's comprehensive onboarding process, including facility tours, complimentary group fitness classes, and personalized training orientations. Through their conversation, listeners gain valuable tips on fostering a sense of community and enhancing member retention in fitness facilities. LINKS:
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"All Aboard!" Series by EGYM - Sheldon McBee of Universal Athletic Club
02/28/2024
"All Aboard!" Series by EGYM - Sheldon McBee of Universal Athletic Club
In this episode, Eric Malzone sits down with Sheldon McBee, the head of Universal Athletic Club, to delve into the intricacies of conducting the perfect onboarding process at a gym or health club. McBee highlights their family-oriented approach and the diverse wellness solutions they offer to cater to various demographics. He emphasizes the importance of guiding members through behavior modification to ensure adherence to their fitness journey, sharing insights into their 12-week hyper-focused onboarding period and the personalized paths they offer. The conversation also touches on industry challenges and the need for personalized engagement to enhance the onboarding experience. Tune in as McBee provides valuable insights into fostering long-term success for gym members through personalized guidance and engagement strategies. LINKS:
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"All Aboard!" Series by EGYM - Jacob Thomas of Razor Sharp Fitness
02/27/2024
"All Aboard!" Series by EGYM - Jacob Thomas of Razor Sharp Fitness
In this episode, Jacob Thomas, owner of Razor Sharp Fitness in Wisconsin, delves into the critical importance of effective onboarding for gym members. He emphasizes the necessity of cultivating a community-driven atmosphere, tailoring experiences to individuals, and leveraging data to monitor member progress and interaction. Jacob elaborates on Razor Sharp Fitness's comprehensive onboarding process, which includes personalized consultations, goal setting, and ongoing communication through various channels. By prioritizing member engagement within the crucial first 90 days, Jacob underscores the potential for long-term retention and satisfaction. He also discusses the integration of technology, such as EGYM, to enhance tracking and equipment utilization. LINKS:
/episode/index/show/futureoffitness/id/30131723
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Edward Hertzman - Athletech News & The State of Industry Media
02/25/2024
Edward Hertzman - Athletech News & The State of Industry Media
In this episode, Eric Malzone sits down with Eddie Hertzman (Edward Hertzman), founder of Athletech News, to delve into Eddie's entrepreneurial journey and his vision for the company. Eddie shares his transition from supply chain manufacturing to media entrepreneurship, identifying a gap in the fitness and wellness media landscape that led to the creation of Athletech News. He discusses his aspirations for the company to become the "Bloomberg of fitness and wellness," focusing on providing valuable business-to-business coverage and insights. Eddie emphasizes authenticity, engagement, and quality content as key pillars of building a successful media platform, highlighting the importance of patience in audience growth and the challenges of monetization. LINKS:
/episode/index/show/futureoffitness/id/30089618
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Bjoern Woltermann - Katalyst & Personalized EMS Technology
02/20/2024
Bjoern Woltermann - Katalyst & Personalized EMS Technology
In this episode, Eric Malzone interviews Bjoern Woltermann, CEO and founder of Katalyst, discussing the technology and adoption of Electrical Muscle Stimulation (EMS) in fitness. Bjorn shares his journey, starting from his early career in Germany to discovering EMS after a back injury. He explains how EMS works and its history, including Bruce Lee's use of similar technology. Bjoern highlights the popularity of EMS in Europe compared to its slower adoption in the United States due to regulatory barriers and misconceptions. He discusses the studio model for EMS training, its limitations, and the decision to transition to a direct-to-consumer approach. Bjoern emphasizes the effectiveness of EMS training and the potential for its widespread adoption. LINKS:
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Andy Hoang - Aviron & The Future of "Fitness Entertainment"
02/15/2024
Andy Hoang - Aviron & The Future of "Fitness Entertainment"
In this episode, join host Eric Malzone as he interviews Andy Hoang, the CEO and founder of Aviron, diving into the fascinating intersection of gaming and fitness, with a focus on indoor rowing. Hoang shares his journey of combining his struggles with cardio workouts and passion for competitive gaming to create Aviron, a unique fitness platform that blends gaming psychology with rowing. Despite challenges, Aviron launched its product in 2018, becoming one of the first connected rowing machines on the market. Explore Aviron’s positioning in the at-home rowing market, targeting non-rowers with accessible and enjoyable experiences, and learn about its diverse workout options and immersive software. Additionally, discover the thriving post-pandemic demand for at-home fitness solutions and Aviron’s strategies for growth in a competitive market. LINKS:
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Helene Guillaume Pabis - Wild.Ai & The Future of Female Performance
02/10/2024
Helene Guillaume Pabis - Wild.Ai & The Future of Female Performance
In this episode, Helene Guillaume, founder of Wild.ai, explores the dynamic landscape of wearables in the context of women's health. She highlights the rising popularity of wearables among women and discusses the challenges and opportunities in the competitive market. Helene shares insights into the unique aspects of female physiology and the role of wearables in empowering women to understand their bodies and enhance athletic performance. The conversation extends to the future of wearables, emphasizing the potential for precision and preventative medicine, with a focus on AI leveraging vast datasets. Helene also provides a glimpse into Wild.ai's upcoming API integration and its pivotal role in collaborating with wearable companies. LINKS:
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Dr. Jonathan Leary - Remedy Place: The World's First Social Wellness Club
02/05/2024
Dr. Jonathan Leary - Remedy Place: The World's First Social Wellness Club
In this episode, we feature Dr. Jonathan Leary, founder of Remedy Place, as he delves into the innovative world of the first-ever social wellness club. Dr. Leary shares his transformative journey from a concierge practice to Remedy Place, unveiling a holistic approach to healthcare that prioritizes social self-care experiences. The club, renowned for its exclusive ice bath classes and alternative medicine services, stands out with its social focus and luxurious environment. Dr. Leary explores the power of social wellness and the surging popularity of practices like ice baths, with influential figures endorsing these holistic modalities. Beyond the club's unique offerings, he envisions Remedy Place as a platform for free education, providing individuals with an instruction manual for enhanced self-care and a deeper understanding of their bodies == LINKS:
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Tim Rhode - A Simple Framework For Creating Change
01/31/2024
Tim Rhode - A Simple Framework For Creating Change
In this episode, Eric Malzone engages in a conversation with Tim Rhode about the intricacies of managing change in business. Tim introduces a four-step framework using the analogy of changing lanes while driving. The steps include assessing your current position, signaling your intent for change, executing the change itself, and accelerating with purpose towards your goals. Emphasizing the importance of effective communication and overcoming resistance, Tim simplifies the change process, offering clarity and confidence to business leaders. The episode explores the key steps, decision-making aspects, and the critical need for clear communication in successful change implementation. Tim's recently launched book, "Changing Lanes for Business," serves as a parable-based guide for leaders, aiming to simplify complex concepts and make progress an exciting part of the journey. LINKS:
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Cameron Falloon - BFT: Intelligent Programs to Optimize Value
01/26/2024
Cameron Falloon - BFT: Intelligent Programs to Optimize Value
In this insightful podcast, Eric Malzone interviews Cameron Falloon, the founder of Body Fit Training (BFT), delving into Cameron's journey in the fitness industry and the founding principles of BFT. Cameron shares his experiences working with elite athletes, the motivation behind creating BFT, and the three key pillars of the brand. The conversation explores challenges in the fitness industry, the importance of providing value, and Cameron's views on supporting and upskilling trainers. They also cover BFT's global growth, unique programming approaches, technology integration, and upcoming developments, offering a comprehensive overview of Cameron's vision for bringing high-performance training methodologies to mainstream fitness. LINKS: https://www.bodyfittraining.com/
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Bryan O'Rourke - A Realist's Take On The Future of Fitness
01/22/2024
Bryan O'Rourke - A Realist's Take On The Future of Fitness
In this episode, Eric Malzone engages in a conversation with Bryan O'Rourke, the CEO of Core Health and Fitness. They explore Bryan's background and his "fundamentalist" approach to the fitness industry, emphasizing core principles and a long-term outlook. The discussion covers shifts in the industry, including technological advancements, AI, wearables, and the pandemic's impact. Bryan shares insights into the historical context of the fitness sector, drawing parallels to the mid-'90s. The dialogue transitions to Bryan's role as CEO, detailing his relationship with the company's founder and the growth opportunities he envisions. Looking ahead, they address challenges, predicting increased M&A activity in the low-price fitness market and exploring the future of connected home fitness and mobile devices. LINKS:
/episode/index/show/futureoffitness/id/29578993
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Bryan Myers - Solidcore & Evolutions Of The Fitness Consumer
01/17/2024
Bryan Myers - Solidcore & Evolutions Of The Fitness Consumer
In this episode, Bryan Myers, CEO of Solidcore, provides valuable insights into the dynamic fitness industry. He shares his journey from a business strategy consultant to leading Solidcore, discussing the studio's expansion, financial transactions, and unique offerings. Bryan explores the shift in fitness motivations post-COVID, emphasizing enduring well-being factors. The conversation delves into Solidcore's distinctive full-body workout, community-building strategies, and the significance of personalized attention. Bryan identifies industry trends post-pandemic, highlighting the demand for unique workouts and the recognition of strength training for longevity. The discussion touches on the role of AI in fitness, and Bryan shares his advocacy efforts with IHRSA for the industry. LINKS:
/episode/index/show/futureoffitness/id/29524138
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Dr. Kirk Parsley - An Introduction to Psychedelic Therapy & Sleep Optimization
01/14/2024
Dr. Kirk Parsley - An Introduction to Psychedelic Therapy & Sleep Optimization
In this episode, Eric Malzone engages in a conversation with Dr. Kirk Parsley, covering a spectrum of topics ranging from Dr. Parsley's journey as a SEAL turned physician to his expertise in sleep optimization and hormone health. Dr. Parsley shares insights into his sleep supplement and criticizes the pharmaceutical industry's approach to sleep drugs. The episode touches upon the evolution of sleep perceptions, common misconceptions, and Dr. Parsley's innovative sleep supplement blend. LINKS:
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