#RetroFitness #KimGouch #FitnessIndustry #Branding #MarketingStrategy #GetRealCampaign #CommunityEngagement #FitnessBrand #GymMarketing #ConsumerExperience #WellnessCulture #HVLPFitness #HealthAndWellness #FitnessInnovation #GrowthStrategy #FutureOfFitness #AuthenticBranding #WellnessJourney #FitnessCommunity #FitnessBusiness #DataDrivenMarketing #FitnessTrends #BrandBuilding #WellnessLifestyle #FitnessMotivation
Kim Gouch - Get Real: How Retro Fitness Plans to Claim #2 in HVLP
Release Date: 11/03/2025
Paul Byrne - The Consumer Health Revolution: Why GLP-1s, Biometrics, and AI Are Finally Converging
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In this episode, Eric Malzone sits down with industry veteran and Harrison Co. partner Paul Byrne to unpack the “consumer health revolution” transforming fitness, healthcare, and longevity—from GLP‑1s and peptides to wearables, AI “robo docs,” and accessible longevity clinics. ✨ Key takeaways 💊 GLP‑1 medications are reshaping weight loss, gym membership trends, and preventive health behavior, creating massive downstream demand for strength training, protein, and active lifestyles. 📲 Wearables, home testing, and AI tools are finally solving the “now what?”...
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Verdine Baker - From StretchLab to iFLEX, Sequel Brands' Twist on Dynamic Stretching
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In this episode, Eric Malzone chats with Verdine Baker, who shares his inspiring journey from being a professional athlete 🏅 to leading StretchLab and now iFlex. They dive into how the wellness industry is evolving 🌿, the remarkable success of StretchLab 💪, and why consumer education is key to lasting health and wellness awareness 📚. Verdine highlights the importance of innovation, technology integration, and franchisee support in meeting the growing demand for high-quality wellness services ⚙️. The conversation also explores...
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Amber Burke - The Quiet Scale: Burn Bootcamp's Massive Growth Without the Noise
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In this episode, Eric Malzone sits down with Amber Burke, COO of Burn Bootcamp, for a deep, candid conversation on what it really takes to scale a boutique fitness franchise without losing its soul. Amber shares her journey from Division I athlete and strength coach to C-suite leader, offering a rare operator’s perspective on franchise growth, leadership, technology discipline, and community-driven fitness. They unpack Burn Bootcamp’s steady rise from 250 to nearly 400 locations, why the brand has avoided outside capital, and how product integrity, people, and culture fuel long-term...
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Brian Le Gette - Ammortal & The Future of "Human Vibrancy"
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In this episode of the Future of Fitness, host Eric Malzone welcomes Brian Le Gette, co-founder of Ammortal. They dive deep into the inspiration, technology, and mission behind Ammortal's revolutionary wellness chamber—a futuristic device designed to enhance human vibrancy by synergistically working on the mind and body. Brian shares his entrepreneurial journey, the science behind stacking multiple bio-energetic modalities, and how Ammortal is transforming recovery and performance for professional athletes, high-net-worth individuals, clinics, and luxury hotels. The conversation also...
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Robb Wolf - Why Market-Based Healthcare Is Fitness's Next Big Opportunity
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In this episode, Robb Wolf returns to discuss the rapid advancements in AI, the state of the longevity and health industries, the impact of GLP-1 medications, and the systemic challenges within modern healthcare. He shares personal insights on using AI for language learning and health diagnostics, critiques the "majoring in the minors" in the longevity space, and explores how AI could democratize access to high-quality health information. Robb also delves into the potential of market-based reforms to address the healthcare crisis and gives an update on his company, LMNT. 🔹 **AI as a...
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Dr. Nestor Rodriguez - From Academic Medicine to Telehealth Scale: Carbon World Health's Medical-Fitness Integration Model
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In this episode, Dr. Nestor Rodriguez joins Eric Malzone to unpack what the future of health, fitness, and medicine really looks like—and why the traditional healthcare model is falling short. Dr. Rodriguez shares the origin story of Carbon World Health, a fully integrated model that blends medical care, fitness, recovery, hormones, aesthetics, and longevity under one roof. Drawing from his background in emergency medicine, work with professional athletes, and experience inside broken hospital systems, he explains why we’ve normalized suboptimal health—and how data-driven, personalized...
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Power Moves 005 - Alyssa D’aquino: Crunch Takes On Pilates
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In this episode, Eric Malzone sits down with Alyssa D’Aquino, Vice President of Group Fitness at CR Fitness, to discuss a major shift in the big-box gym landscape: the integration of boutique-style Pilates Reformer studios inside traditional gym clubs. Alyssa shares her journey from dancer and behavioral therapist to corporate fitness leader, and explains how CR Fitness is leading the way by making high-end Pilates more accessible through an innovative, inclusive membership model. Key Takeaways 🚀 The Big Announcement In 2026, CR Fitness will launch its first-ever Pilates Reformer Studio...
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Dr. Ryan Greene - Monarch Athletic Clubs: Where Medicine Meets Movement - Fitness 2.0
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In this episode, Eric Malzone sits down with Dr. Ryan Greene, founder and CEO of Monarch Athletic Clubs. Dr. Greene shares his journey from exercise physiology and medical training to creating an all-in-one health club designed for true wellness—not just fitness. They dive into why our healthcare system is really a "sick care" system, how Monarch integrates medicine, personal training, recovery, and community under one roof, and the surprising reason their clubs stayed open during the pandemic. Dr. Greene also opens up about the future of longevity, the problem with having data but no...
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Dan Uyemura - The AI-First Gym: How PushPress Is Rewriting the Playbook for Operators
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In this episode, Dan Uyemura of PushPress returns to discuss the future of fitness technology with host Eric Malzone. They dive into PushPress's evolution into an AI-powered gym management platform, exploring how artificial intelligence is reshaping operations for independent, community-focused gyms. Dan shares real-world examples of AI in action—from automated member management and smart reporting to AI coaching assistants that personalize member experiences. The conversation also tackles the bigger picture: why AI adoption is essential for survival in today's fast-moving tech landscape,...
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Juliet Starrett & Alex Alimanestianu - Quarterly Reports: Peloton, Life Time, Planet Fitness, Garmin & The Bloodwork BOOM
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The fitness and health industry is experiencing a major transformation driven by evolving consumer preferences, technological innovation, and the rise of artificial intelligence. In this episode, hosts sit down with Juliet Starrett and Alex Alimanestianu to break down the latest quarterly reports from major fitness industry players and explore the emerging bloodwork and health diagnostics revolution that's threatening to disrupt traditional healthcare companies. From the contrasting fortunes of legacy brands to the explosive growth in wearable technology, this conversation covers it all....
info_outlineIn this episode, Kim Gouch, Chief Brand and Marketing Officer at Retro Fitness, dives into her journey and the dynamic evolution of the fitness industry. She discusses how Retro Fitness is redefining the HVLP market through community-driven experiences, authentic branding, and meaningful consumer connections. Kim highlights the brand’s Get Real campaign, which celebrates individuality and emotional connection in fitness, and shares how community engagement and simplicity in consumer experience shape their approach to growth and retention.
She also explores the difference between branding and marketing, emphasizing that true success comes from building a brand for the future — one that resonates with younger generations through authenticity, technology integration, and inclusivity. With a focus on data-driven insights and collaborative innovation, Kim outlines Retro Fitness’s strategy for explosive yet sustainable growth, ensuring the brand continues to inspire connection, wellness, and belonging in every community it serves.
LINKS:
https://www.sportalliance.com/en/perfect-gym/
https://www.withflex.com/
https://egym.com/int