Episode 424 - Fix Your Homepage So It Works for You (and AI)
Release Date: 12/09/2025
Episode 444 - Your Next Customer Might Find You in ChatGPT
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If you sell products online, your next customer might not find you through Google or an ad. They might find you inside a ChatGPT conversation. And if you're on Shopify, your products may already be showing up there, whether you've set it up or not. In this episode of Get Digital Marketing Results, we cover what changed with ChatGPT shopping, how OpenAI moved from instant checkout to merchant-controlled experiences, and what Shopify sellers should check right now. ✅ ChatGPT's shopping evolution - From instant checkout to the Agentic Commerce Protocol ✅ How product discovery works in...
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Episode 443 - Stop Publishing More. Start Fixing What You Have.
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Everyone says you need more content. But what if the content you already have is actually hurting your search visibility? Old blog posts, overlapping service pages, and outdated announcements can drag down your whole site, even if your best pages are strong. In this episode of Get Digital Marketing Results, we walk through how to audit your website content and sort every page into three buckets: keep, combine, or delete. You'll learn what makes a page worth keeping, how to consolidate overlapping content, and when it's better to remove something than try to save it. ✅ Why site-wide quality...
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Episode 442 - That Call From Google Might Be Real This Time
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For years, the advice was simple: if someone calls claiming to be from Google, hang up. But Google just introduced automated calling features that change the equation. Now Google may actually call your business to verify hours, services, and availability, and it may even call on behalf of a customer trying to book an appointment or check pricing. In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark walk through what these new features mean for local businesses, how to control your settings, and why your Google Business Profile just became even more important as search...
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Episode 442 - That Call From Google Might Be Real This Time
Get Digital Marketing Results
For years, the advice was simple: if someone calls claiming to be from Google, hang up. But Google just introduced automated calling features that change the equation. Now Google may actually call your business to verify hours, services, and availability, and it may even call on behalf of a customer trying to book an appointment or check pricing. In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark walk through what these new features mean for local businesses, how to control your settings, and why your Google Business Profile just became even more important as search...
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Episode 442 - That Call From Google Might Be Real This Time
Get Digital Marketing Results
For years, the advice was simple: if someone calls claiming to be from Google, hang up. But Google just introduced automated calling features that change the equation. Now Google may actually call your business to verify hours, services, and availability, and it may even call on behalf of a customer trying to book an appointment or check pricing. In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark walk through what these new features mean for local businesses, how to control your settings, and why your Google Business Profile just became even more important as search...
info_outline
Episode 442 - That Call From Google Might Be Real This Time
Get Digital Marketing Results
For years, the advice was simple: if someone calls claiming to be from Google, hang up. But Google just introduced automated calling features that change the equation. Now Google may actually call your business to verify hours, services, and availability, and it may even call on behalf of a customer trying to book an appointment or check pricing. In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark walk through what these new features mean for local businesses, how to control your settings, and why your Google Business Profile just became even more important as search...
info_outline
Episode 442 - That Call From Google Might Be Real This Time
Get Digital Marketing Results
For years, the advice was simple: if someone calls claiming to be from Google, hang up. But Google just introduced automated calling features that change the equation. Now Google may actually call your business to verify hours, services, and availability, and it may even call on behalf of a customer trying to book an appointment or check pricing. In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark walk through what these new features mean for local businesses, how to control your settings, and why your Google Business Profile just became even more important as search...
info_outline
Episode 442 - That Call From Google Might Be Real This Time
Get Digital Marketing Results
For years, the advice was simple: if someone calls claiming to be from Google, hang up. But Google just introduced automated calling features that change the equation. Now Google may actually call your business to verify hours, services, and availability, and it may even call on behalf of a customer trying to book an appointment or check pricing. In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark walk through what these new features mean for local businesses, how to control your settings, and why your Google Business Profile just became even more important as search...
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Episode 441 - Stop Posting Updates. Start Posting Answers.
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Is your social media strategy still built around followers? The feed isn't a social feed anymore. It's an interest feed. The algorithm shows people content based on what they care about, not who they follow. In this episode of Get Digital Marketing Results, we cover Gary Vaynerchuk's "interest media" concept and what it means for local businesses trying to earn attention from the right customers. The upside? You don't need a big following. You need to be relevant. The businesses that get traction are the ones that get clear on who they serve and speak directly to that person's concerns,...
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Episode 440 - One Structure That Makes Every Video Work
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Is your video strategy just... winging it? Most businesses that struggle with video don't have a talent problem. They have a structure problem. In this episode of Get Digital Marketing Results, we walk through the one framework that makes every video work, whether you're a roofer, an accountant, or an insurance agent. Google's ABCD framework gives you four things to nail every time: Attention, Branding, Connection, and Direction. We also cover two other simple structures (Hook-Story-Offer and PAS) that keep you from staring at the camera wondering what to say. In this episode, you'll learn:...
info_outlineThink AI search tools have made your website less important? Think again.
In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting.
If your homepage doesn’t clearly explain who you are, what you do, and why someone should trust you, you’re missing opportunities. And if your headline still says “Welcome to our site,” that’s a red flag.
In this episode, we walk through the essential homepage elements every local business needs:
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A clear headline that says who you help and what you do
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Language that shows you understand your customer’s problem—and the outcome you deliver
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A simple explanation of how your process works
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Social proof like testimonials or logos
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A strong, obvious call to action
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Your location, hours and area you serve.
Your homepage isn’t just a front door. It’s a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count.
🎧 Learn more: www.delosinc.com/episode424
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