Get Digital Marketing Results
Digital Marketing news and actionable tips to grow your organization from Delos Inc. featuring our Tech News Tuesday #TNT tips, interviews and how-tos.
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Episode 439 - The Map Pack Isn't the Only Doorway Anymore
03/24/2026
Episode 439 - The Map Pack Isn't the Only Doorway Anymore
Is your local marketing strategy still built around the map pack? AI recommendations are changing how people discover local businesses, and they're pulling signals from more than just Google Maps. In this episode of Get Digital Marketing Results, we cover why your Google Business Profile is still foundational but no longer enough on its own, and where AI is actually looking when it decides who to recommend. The 2026 Local Visibility Index from Soci found that AI assistants recommend a much smaller set of businesses than traditional local search results, making it significantly harder to get surfaced. AI is trying to reduce risk, so it filters for consistency and credibility across multiple sources before recommending anyone. Here's what we cover: ✅ Why AI recommends fewer businesses than traditional search results ✅ How AI builds a "confidence score" about your business across the internet ✅ Why your website is one of your strongest trust signals for AI ✅ How YouTube, Reddit, and other platforms factor into AI recommendations ✅ Why "random acts of marketing" won't build the footprint AI needs ✅ Three action steps you can take this week to strengthen your local visibility Action steps from this episode: Do a quick Google Business Profile cleanup: categories, services, hours, photos, and make sure your contact info matches everywhere Pick one additional channel that fits your business (YouTube, Facebook, or an industry directory) and make your presence consistent and current Publish one trust-building asset that answers a real customer question, either an FAQ section on your site or a simple 60-90 second video Are most of your leads still coming from Google Business Profile and the map pack, or are you noticing more people saying, "I found you from something else"? Let us know in the comments. Find links and resources at Subscribe to Get Digital Marketing Results so you don't miss our actionable digital marketing tips to grow your organization.
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Episode 438 - People Don't Hate Email. They Hate Useless Email.
03/17/2026
Episode 438 - People Don't Hate Email. They Hate Useless Email.
Is your email newsletter worth keeping? Gmail's new subscription management view lets people see every sender, sorted by email volume, with a one-click unsubscribe button. That means if your emails aren't delivering clear value, you're easier to cut than ever. On this episode of Get Digital Marketing Results, we cover what's changed in the inbox, why newsletters are still growing, and how local businesses can send emails people actually want to open. Here's what you'll learn: ✅ How Gmail's "Manage subscriptions" dashboard changes the game for email marketers ✅ Why email volume is growing but reader tolerance for low-value content is shrinking ✅ The gap between what marketers think AI is doing and how consumers actually feel (93% vs. 53%) ✅ Why consistency in schedule, format, and branding matters more than constantly changing designs ✅ Three action steps you can take this week to improve your newsletter The inbox isn't dead. It's just crowded. And the businesses that earn the open are the ones that respect the reader's time and show up with something useful, every single time. Resources and links: Subscribe to Get Digital Marketing Results so you don't miss actionable tips to grow your organization.
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Episode 437 - Stop Leading With the Link on Social Media
03/10/2026
Episode 437 - Stop Leading With the Link on Social Media
Social media platforms want you to stay within their platform. Facebook is even testing a cap on the number of posts that Pages can post that contain links. It's another clear signal: platforms don't want you sending people away. In this episode of Get Digital Marketing Results, Donna and Bob walk through what local businesses should do instead on Instagram, Facebook, and LinkedIn. If your link posts aren't getting the reach they used to, this episode explains why and gives you practical alternatives that actually work with the platforms, not against them. ✅ Why every link is an "exit door" and what that means for your reach ✅ Facebook's new test limiting link posts for Pages ✅ How to use Instagram bio links, Stories, and DMs to drive traffic without link posts ✅ The "link in comments" approach on Facebook and when to use it ✅ Why LinkedIn rewards longer-form content over link shares ✅ The DM keyword strategy that turns followers into real conversations ✅ Three action steps you can try this week Learn more: Subscribe to Get Digital Marketing Results so you don't miss actionable marketing tips for your business.
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Episode 436 - Google Business Profile vs. Search Console vs. Analytics
03/03/2026
Episode 436 - Google Business Profile vs. Search Console vs. Analytics
Google gives you lots of data about your online visibility, but not all in one place, and not all about the same thing. This episode explains the differences between Google Business Profile, Search Console, and Analytics. You’ll learn what each tool actually measures, how they work together, and what to check to make sure you're getting the full picture of how people find and interact with your business online. ✅ Which tool shows map visibility vs. organic search ✅ How to track traffic from all sources including social and ads ✅ Why using all three gives you better marketing insight 📖 Learn more:
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Episode 435 - The Truth About AI Rankings and SEO
02/24/2026
Episode 435 - The Truth About AI Rankings and SEO
Getting visibility in AI results from Google, ChatGPT, Claude, or Perplexity is a smart goal, but not if you're buying into tools that overpromise. In this episode, we unpack the real story behind “AI visibility and tracking” tools, why AI results are still too inconsistent to measure accurately, and what Google actually says about showing up in AI-driven search. Spoiler: the fundamentals still win. ✅ Why AI-generated answers vary every time ✅ Which tactics aren’t worth your time ✅ What Google’s latest guidance really means for your content 📖 Learn more:
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Episode 434 - Instagram Is Done With Perfect—Are You?
02/17/2026
Episode 434 - Instagram Is Done With Perfect—Are You?
Instagram is done with the perfect, polished feed. And your audience is too. In this episode, we break down why overly edited, scripted, or AI-generated content is losing traction—and how showing up with your real voice and brand personality is what truly works now. It’s not about going viral. It’s about being consistent and useful. ✅ Why “slop” content is being ignored ✅ What Instagram says it wants from small businesses ✅ How to use AI without losing your voice 📖 Learn more:
/episode/index/show/getdigitalmarketingresults/id/40125410
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Episode 433 - Quick Wins From the Latest Marketing Updates
02/10/2026
Episode 433 - Quick Wins From the Latest Marketing Updates
Small updates can make a big difference—if you know where to focus. In this lightning round episode, we highlight recent changes across Instagram, Google, Facebook, and AI tools that affect your marketing visibility. You’ll learn what’s working now, what to avoid, and where to spend your time for maximum impact. ✅ Which CTA language performs best (and why) ✅ Why Instagram Reels and replies matter more than hashtags ✅ How AI is shifting from search to delegation—and what that means for your content 📖 Learn more:
/episode/index/show/getdigitalmarketingresults/id/40043900
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Episode 432 - Want More People to See Your LinkedIn Posts?
02/03/2026
Episode 432 - Want More People to See Your LinkedIn Posts?
If you’re posting on LinkedIn and getting little response, you’re not alone. The algorithm has shifted, and that’s actually a good thing for local businesses. In this episode, we explain how LinkedIn is prioritizing expert content and genuine conversation over viral posts designed to get likes. You’ll learn how to update your approach to get better reach, why personal profiles matter more than business pages, and how to build momentum through consistency. ✅ Learn what kind of content reaches beyond your network ✅ Why “just being helpful” is your most effective strategy ✅ Simple ways to post once or twice a week and still win 📖 Learn more:
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Episode 431 - Want to Rank Higher Locally? Focus Here First
01/27/2026
Episode 431 - Want to Rank Higher Locally? Focus Here First
What helps your local business show up in 2026? The Google Business Profile is still one of the most powerful local ranking signals. While reviews and keywords still matter, Google’s paying closer attention to signs your business is active and available. In this episode of Get Digital Marketing Results, we’re taking a look at what’s changed in Google’s local search algorithm based on Whitespark’s 2026 Local Ranking Factors report, and the experience of our clients. You’ll learn: • Why your business hours might affect your rankings • How recent reviews now beat high review volume • What Google looks for in your service descriptions • Why social media activity is now part of local SEO • Three quick actions to improve your visibility this week The businesses showing up aren’t always the biggest: they’re the ones who stay engaged. 📖 Read the blog: ✅ Subscribe for weekly tips that help your local marketing actually work.
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Episode 430 - Is Your Social Strategy Still Stuck in 2020?
01/20/2026
Episode 430 - Is Your Social Strategy Still Stuck in 2020?
Your customers are still on social media—but how they engage is changing fast. In this episode of Get Digital Marketing Results, we take a look at new research about platform usage, video content, and private messaging trends that are reshaping what a smart social strategy looks like in 2026. You’ll learn: Why YouTube now matters more than ever (across all age groups) How to start using video—without a big setup or production team What the shift from comments to DMs means for your calls-to-action Why a single helpful video can work across multiple platforms 3 things to try this week to align your strategy with where your customers actually are The best strategy is simple: be helpful, be visible, and make it easy for people to respond. Learn more →
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Episode 429 - AI Can’t Fake This. Here’s What Still Works
01/13/2026
Episode 429 - AI Can’t Fake This. Here’s What Still Works
AI can generate content faster than ever, but that’s not the hard part anymore. In this episode of Get Digital Marketing Results, we talk about what actually makes content stand out in an AI world if you are a local business. Spoiler: it’s not just more content, and it’s definitely not more generic AI blurbs. Your audience is experiencing content fatigue. AI tools are everywhere. And what cuts through now is real experience, clear structure, and content that sounds like you. You’ll learn: Why people are tuning out even “good” content What AI and Google look for when ranking or surfacing answers How your real-world experience gives you an edge Why your site speed and user experience matter more than ever 3 practical things you can do this week to create content that connects Learn more: Subscribe for weekly tips that help your content stand out—no matter how fast AI moves.
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Episode 428 - AI Search vs. Google Search: How to Win in Both
01/06/2026
Episode 428 - AI Search vs. Google Search: How to Win in Both
Are AI tools like ChatGPT and Perplexity showing your business—or your competitor’s? In this episode of Get Digital Marketing Results, we break down how AI is changing search visibility and what it means for your website in 2026. Google has shifted to a site-wide quality model, and AI tools don’t always follow the same signals as traditional SEO. And while new tools claim to track “AI visibility,” the truth is, this space is still evolving—and no tool can give you clear answers yet. You’ll learn: Why outdated or weak content could be hurting your visibility How AI results are non-deterministic (and why that matters) What structure helps AI and people trust and use your content Why traditional SEO metrics like impressions and clicks no longer tell the whole story Three things you can do this week to improve visibility across both AI and search You can’t measure everything perfectly—but you can influence how you show up. Learn more: Subscribe for weekly tips to make your digital marketing actually work.
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Episode 427 - How to Get Better Google Reviews in 2026
12/30/2025
Episode 427 - How to Get Better Google Reviews in 2026
Are your Google reviews working for you? In this episode of Get Digital Marketing Results, we’re sharing the latest updates to Google’s review system plus best practices to get better, more detailed reviews that actually help your visibility in 2026. You’ll learn: How Google’s new pseudonym feature helps clients in sensitive industries feel comfortable leaving reviews What to do if you’re targeted by review extortion scams Why review wording matters for SEO and AI visibility (and how to ask without violating policy) The importance of consistency over volume—and how to build a simple, repeatable review request system Reviews aren't just a nice to have. Google reviews now influence everything from search rankings to AI-generated summaries. Learn more: Subscribe for more tips that make your digital marketing actually work.
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Episode 426 - Quick Fixes to Boost Your Google Business Profile
12/23/2025
Episode 426 - Quick Fixes to Boost Your Google Business Profile
Google rolled out several new features this year—including post scheduling, QR codes for reviews, and service list updates—that make it easier to manage your profile and show up better in search results. But most businesses still haven’t taken advantage of them. In this episode of Get Digital Marketing Results, we walk you through the latest updates and explain exactly how to: Schedule your Google posts in advance (even across locations) Use QR codes to make it easier for happy customers to leave reviews Review and improve your services list with real descriptions Add recent photos that increase clicks and build trust You’ll also hear why it’s important to check your profile regularly, and how a few small updates can make a big difference in your visibility and credibility. Learn more: Subscribe for more practical tips to help your business show up and stand out online.
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Episode 425 - Real vs. AI: Why It Matters for Local Businesses
12/16/2025
Episode 425 - Real vs. AI: Why It Matters for Local Businesses
AI-generated content is everywhere from fantasy travel photos to flower arrangements that don’t exist. The result? People are starting to lose trust in what they see online. In this episode of Get Digital Marketing Results, we’re talking about AI slop—the flood of synthetic, often unrealistic images and content, and how it’s starting to affect real-world businesses. From florists and stylists to contractors and designers, many service providers are seeing the impact firsthand: customers come in with inspiration photos that can’t be recreated in the real world. Pinterest recently responded by rolling out new tools to let users filter out AI-generated images. But even their tagging system isn’t perfect—some real photos get mislabeled, and some AI content still sneaks through. It’s a hard problem to solve. So what can local businesses do? In this episode, we share tips on how to make your content more trustworthy: Post behind-the-scenes and in-progress shots, not just final results Share real testimonials, quotes, and human moments Show your face, your team, your process—let your audience connect with what’s real Try the “one real post” challenge to reinforce authenticity There’s nothing wrong with using AI to assist your marketing. But when it replaces the real stuff? That’s when trust erodes. In a world where filters and fakes dominate, real stories, real work, and real people stand out. 🎧 Learn more: Subscribe to Get Digital Marketing Results for practical tips that help your business grow with real, trustworthy content. We help you build an AI marketing team that combines efficiency with authenticity so you don't sound like a robot.
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Episode 424 - Fix Your Homepage So It Works for You (and AI)
12/09/2025
Episode 424 - Fix Your Homepage So It Works for You (and AI)
Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn’t clearly explain who you are, what you do, and why someone should trust you, you’re missing opportunities. And if your headline still says “Welcome to our site,” that’s a red flag. In this episode, we walk through the essential homepage elements every local business needs: A clear headline that says who you help and what you do Language that shows you understand your customer’s problem—and the outcome you deliver A simple explanation of how your process works Social proof like testimonials or logos A strong, obvious call to action Your location, hours and area you serve. Your homepage isn’t just a front door. It’s a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count. 🎧 Learn more: Subscribe to Get Digital Marketing Results for weekly insights that help local businesses grow with messaging, tools, and strategy that actually work.
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Episode 424 - Fix Your Homepage So It Works for You (and AI)
12/09/2025
Episode 424 - Fix Your Homepage So It Works for You (and AI)
Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn’t clearly explain who you are, what you do, and why someone should trust you, you’re missing opportunities. And if your headline still says “Welcome to our site,” that’s a red flag. In this episode, we walk through the essential homepage elements every local business needs: A clear headline that says who you help and what you do Language that shows you understand your customer’s problem—and the outcome you deliver A simple explanation of how your process works Social proof like testimonials or logos A strong, obvious call to action Your location, hours and area you serve. Your homepage isn’t just a front door. It’s a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count. 🎧 Learn more: Subscribe to Get Digital Marketing Results for weekly insights that help local businesses grow with messaging, tools, and strategy that actually work.
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Episode 424 - Fix Your Homepage So It Works for You (and AI)
12/09/2025
Episode 424 - Fix Your Homepage So It Works for You (and AI)
Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn’t clearly explain who you are, what you do, and why someone should trust you, you’re missing opportunities. And if your headline still says “Welcome to our site,” that’s a red flag. In this episode, we walk through the essential homepage elements every local business needs: A clear headline that says who you help and what you do Language that shows you understand your customer’s problem—and the outcome you deliver A simple explanation of how your process works Social proof like testimonials or logos A strong, obvious call to action Your location, hours and area you serve. Your homepage isn’t just a front door. It’s a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count. 🎧 Learn more: Subscribe to Get Digital Marketing Results for weekly insights that help local businesses grow with messaging, tools, and strategy that actually work.
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Episode 424 - Fix Your Homepage So It Works for You (and AI)
12/09/2025
Episode 424 - Fix Your Homepage So It Works for You (and AI)
Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn’t clearly explain who you are, what you do, and why someone should trust you, you’re missing opportunities. And if your headline still says “Welcome to our site,” that’s a red flag. In this episode, we walk through the essential homepage elements every local business needs: A clear headline that says who you help and what you do Language that shows you understand your customer’s problem—and the outcome you deliver A simple explanation of how your process works Social proof like testimonials or logos A strong, obvious call to action Your location, hours and area you serve. Your homepage isn’t just a front door. It’s a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count. 🎧 Learn more: Subscribe to Get Digital Marketing Results for weekly insights that help local businesses grow with messaging, tools, and strategy that actually work.
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Episode 424 - Fix Your Homepage So It Works for You (and AI)
12/09/2025
Episode 424 - Fix Your Homepage So It Works for You (and AI)
Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn’t clearly explain who you are, what you do, and why someone should trust you, you’re missing opportunities. And if your headline still says “Welcome to our site,” that’s a red flag. In this episode, we walk through the essential homepage elements every local business needs: A clear headline that says who you help and what you do Language that shows you understand your customer’s problem—and the outcome you deliver A simple explanation of how your process works Social proof like testimonials or logos A strong, obvious call to action Your location, hours and area you serve. Your homepage isn’t just a front door. It’s a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count. 🎧 Learn more: Subscribe to Get Digital Marketing Results for weekly insights that help local businesses grow with messaging, tools, and strategy that actually work.
/episode/index/show/getdigitalmarketingresults/id/39309855
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Episode 424 - Fix Your Homepage So It Works for You (and AI)
12/09/2025
Episode 424 - Fix Your Homepage So It Works for You (and AI)
Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn’t clearly explain who you are, what you do, and why someone should trust you, you’re missing opportunities. And if your headline still says “Welcome to our site,” that’s a red flag. In this episode, we walk through the essential homepage elements every local business needs: A clear headline that says who you help and what you do Language that shows you understand your customer’s problem—and the outcome you deliver A simple explanation of how your process works Social proof like testimonials or logos A strong, obvious call to action Your location, hours and area you serve. Your homepage isn’t just a front door. It’s a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count. 🎧 Learn more: Subscribe to Get Digital Marketing Results for weekly insights that help local businesses grow with messaging, tools, and strategy that actually work.
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Episode 424 - Fix Your Homepage So It Works for You (and AI)
12/09/2025
Episode 424 - Fix Your Homepage So It Works for You (and AI)
Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn’t clearly explain who you are, what you do, and why someone should trust you, you’re missing opportunities. And if your headline still says “Welcome to our site,” that’s a red flag. In this episode, we walk through the essential homepage elements every local business needs: A clear headline that says who you help and what you do Language that shows you understand your customer’s problem—and the outcome you deliver A simple explanation of how your process works Social proof like testimonials or logos A strong, obvious call to action Your location, hours and area you serve. Your homepage isn’t just a front door. It’s a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count. 🎧 Learn more: Subscribe to Get Digital Marketing Results for weekly insights that help local businesses grow with messaging, tools, and strategy that actually work.
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Episode 424 - Fix Your Homepage So It Works for You (and AI)
12/09/2025
Episode 424 - Fix Your Homepage So It Works for You (and AI)
Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn’t clearly explain who you are, what you do, and why someone should trust you, you’re missing opportunities. And if your headline still says “Welcome to our site,” that’s a red flag. In this episode, we walk through the essential homepage elements every local business needs: A clear headline that says who you help and what you do Language that shows you understand your customer’s problem—and the outcome you deliver A simple explanation of how your process works Social proof like testimonials or logos A strong, obvious call to action Your location, hours and area you serve. Your homepage isn’t just a front door. It’s a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count. 🎧 Learn more: Subscribe to Get Digital Marketing Results for weekly insights that help local businesses grow with messaging, tools, and strategy that actually work.
/episode/index/show/getdigitalmarketingresults/id/39309875
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Episode 424 - Fix Your Homepage So It Works for You (and AI)
12/09/2025
Episode 424 - Fix Your Homepage So It Works for You (and AI)
Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn’t clearly explain who you are, what you do, and why someone should trust you, you’re missing opportunities. And if your headline still says “Welcome to our site,” that’s a red flag. In this episode, we walk through the essential homepage elements every local business needs: A clear headline that says who you help and what you do Language that shows you understand your customer’s problem—and the outcome you deliver A simple explanation of how your process works Social proof like testimonials or logos A strong, obvious call to action Your location, hours and area you serve. Your homepage isn’t just a front door. It’s a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count. 🎧 Learn more: Subscribe to Get Digital Marketing Results for weekly insights that help local businesses grow with messaging, tools, and strategy that actually work.
/episode/index/show/getdigitalmarketingresults/id/39309880
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Episode 424 - Fix Your Homepage So It Works for You (and AI)
12/09/2025
Episode 424 - Fix Your Homepage So It Works for You (and AI)
Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn’t clearly explain who you are, what you do, and why someone should trust you, you’re missing opportunities. And if your headline still says “Welcome to our site,” that’s a red flag. In this episode, we walk through the essential homepage elements every local business needs: A clear headline that says who you help and what you do Language that shows you understand your customer’s problem—and the outcome you deliver A simple explanation of how your process works Social proof like testimonials or logos A strong, obvious call to action Your location, hours and area you serve. Your homepage isn’t just a front door. It’s a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count. 🎧 Learn more: Subscribe to Get Digital Marketing Results for weekly insights that help local businesses grow with messaging, tools, and strategy that actually work.
/episode/index/show/getdigitalmarketingresults/id/39309885
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Episode 424 - Fix Your Homepage So It Works for You (and AI)
12/09/2025
Episode 424 - Fix Your Homepage So It Works for You (and AI)
Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn’t clearly explain who you are, what you do, and why someone should trust you, you’re missing opportunities. And if your headline still says “Welcome to our site,” that’s a red flag. In this episode, we walk through the essential homepage elements every local business needs: A clear headline that says who you help and what you do Language that shows you understand your customer’s problem—and the outcome you deliver A simple explanation of how your process works Social proof like testimonials or logos A strong, obvious call to action Your location, hours and area you serve. Your homepage isn’t just a front door. It’s a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count. 🎧 Learn more: Subscribe to Get Digital Marketing Results for weekly insights that help local businesses grow with messaging, tools, and strategy that actually work.
/episode/index/show/getdigitalmarketingresults/id/39309895
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Episode 424 - Fix Your Homepage So It Works for You (and AI)
12/09/2025
Episode 424 - Fix Your Homepage So It Works for You (and AI)
Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn’t clearly explain who you are, what you do, and why someone should trust you, you’re missing opportunities. And if your headline still says “Welcome to our site,” that’s a red flag. In this episode, we walk through the essential homepage elements every local business needs: A clear headline that says who you help and what you do Language that shows you understand your customer’s problem—and the outcome you deliver A simple explanation of how your process works Social proof like testimonials or logos A strong, obvious call to action Your location, hours and area you serve. Your homepage isn’t just a front door. It’s a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count. 🎧 Learn more: Subscribe to Get Digital Marketing Results for weekly insights that help local businesses grow with messaging, tools, and strategy that actually work.
/episode/index/show/getdigitalmarketingresults/id/39309900
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Episode 424 - Fix Your Homepage So It Works for You (and AI)
12/09/2025
Episode 424 - Fix Your Homepage So It Works for You (and AI)
Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn’t clearly explain who you are, what you do, and why someone should trust you, you’re missing opportunities. And if your headline still says “Welcome to our site,” that’s a red flag. In this episode, we walk through the essential homepage elements every local business needs: A clear headline that says who you help and what you do Language that shows you understand your customer’s problem—and the outcome you deliver A simple explanation of how your process works Social proof like testimonials or logos A strong, obvious call to action Your location, hours and area you serve. Your homepage isn’t just a front door. It’s a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count. 🎧 Learn more: Subscribe to Get Digital Marketing Results for weekly insights that help local businesses grow with messaging, tools, and strategy that actually work.
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Episode 423 - The LinkedIn Fix That Gets You More Business
12/02/2025
Episode 423 - The LinkedIn Fix That Gets You More Business
Still using your LinkedIn profile like it’s a résumé? If you’re a business owner, that’s a missed opportunity. In this episode of Get Digital Marketing Results, we explain how to turn your LinkedIn profile into a client-friendly business asset. Whether you're trying to attract leads, grow your visibility, or build trust with referral partners, your profile should show who you help and how Not just list your past jobs. Most local business owners still have “President” or “Owner” as their headline, and a summary that says nothing to the person reading it. That doesn’t work if your goal is to build relationships and grow your business. Here’s what we walk through in this episode: How to write a headline that clearly says what you do and who you help Why your “About” section should feel like a conversation with your ideal client The role of your CTA (call to action), Featured section, and searchable keywords And yes, you can, and should, edit out old roles or career paths that don’t support what you do now. If you worked in a different industry ten years ago, go ahead and delete that! If someone lands on your profile today, would they know what you do, who you help, and what to do next? If not, now’s the time to update it. 🎧 Learn more: Subscribe to Get Digital Marketing Results for weekly insights that help independent businesses grow with clear messaging and smarter digital tools.
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Episode 422 - These 3 Channels Are Shaping Holiday Shopping Trends
11/25/2025
Episode 422 - These 3 Channels Are Shaping Holiday Shopping Trends
Holiday shopping behavior is changing fast. What should you do? In this episode of Get Digital Marketing Results, we’re unpacking the biggest holiday shopping shifts of the year, from mobile shopping dominance to AI tools referring buyers directly to checkout. Adobe’s latest data predicts over $250 billion in online holiday sales, and for the first time, more than half of that is expected to come from mobile. If your checkout process doesn’t work smoothly on a phone, you’re leaving money on the table. We also look at two unexpected platforms driving serious buyer traffic: Reddit and Instagram. These aren’t just vanity platforms anymore—they’re sending highly engaged visitors who browse and buy. If you’re not showing up where your customers are already spending their time, you’re missing opportunities. And here’s a major curveball: AI assistants like ChatGPT are now referring real traffic to retail websites, with a 500% increase in AI-driven referrals. OpenAI has even partnered with Shopify, PayPal and Walmart to allow direct purchases inside ChatGPT. That means your next customer might never even visit your website—unless AI tools already know who you are. In this episode, we cover: Why mobile speed and usability are critical for holiday success How to capitalize on traffic from Instagram and Reddit What you can do to make sure AI tools understand and recommend your business 🎧 Learn more: Subscribe to Get Digital Marketing Results for weekly strategies that help local businesses replace their random acts of marketing with reliable revenue.
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