9 Reasons Hoteliers Need to Make Reputation and Guest Feedback Your Super Power for Revenue Results
Release Date: 05/10/2023
Are Sub-Optimal Reviews Sabotaging Your Hotel Marketing ROI?
Get Great Guest Reviews
is CEO and Digital Matriarch at ™️ and partner and consultant at . Her agency focuses on helping hotel owners and management companies drive incremental exposure and revenue to their websites and online channels through hotel digital marketing and advertising. I recently had the pleasure of talking with Stephanie about her perspective on the impact of guest reviews on marketing. Please listen, and share your feedback and if you enjoy the program, please share with your friends and your associates. Sharing and talking about podcasts with your team is a simple and affordable way to develop...
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9 Reasons Hoteliers Need to Make Reputation and Guest Feedback Your Super Power for Revenue Results
Get Great Guest Reviews
Welcome Back to Get Great Guest Reviews, Season 2! Recently, on LinkedIn, there was a poll asking what hotel general managers and hospitality professionals care most about and want to see content on. As I recall, Trends in the Industry, Technology, and Revenue Management were all popular. However, Reputation and Social Media were combined and still came out at the bottom of the list, with only 2% of hospitality professionals showing any interest. Say it isn’t so! I took this surprising information as an opportunity to start our new season of podcasts with why...
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Did you know that there are over 130 000 hotels in the USA? I consider myself fortunate that three of the four hotels I worked with at Library Hotel Collection were rated among the top 25 hotels in the USA on the Best of the Best, Tripadvisor's Travelers Choice Awards, and the fourth one was followed very closely behind. The people whose hotels rank among the top guest-reviewed hotels in the country are all part of a very fortunate group of hoteliers who have discovered and implemented the secrets to what it takes to make guests happy. The guests are so happy they can’t help themselves from...
info_outlineRecently, on LinkedIn, there was a poll asking what hotel general managers and hospitality professionals care most about and want to see content on. As I recall, Trends in the Industry, Technology, and Revenue Management were all popular. However, Reputation and Social Media were combined and still came out at the bottom of the list, with only 2% of hospitality professionals showing any interest.
Say it isn’t so! I took this surprising information as an opportunity to start our new season of podcasts with why everyone needs to care about guest reviews.
It is a fundamental concept of business success that highly satisfied customers are more likely to return, purchase more frequently, and spread good word-of-mouth advertising to help a business attract and keep more loyal guests. In the world of hotels and global online distribution, this basic principle is exponentially elevated and more important than ever before.
In this episode, Adele Gutman breaks down 9 Top Reasons Why Hoteliers Need to Make Reputation and Guest Feedback a Super Power for Revenue Results.
Listen in now to hear about the impact on customer loyalty, employee retention, Average Daily Rate, Sales & Marketing conversions, display algorithms, and more!
THANK YOU!
I want to thank everyone who supported this podcast and patiently waited for the next season while I tended to matters at home. I am deeply grateful to everyone who helped Get Great Guest Reviews to be recognized as one of the top 35 podcasts in the hospitality industry for 2023 by the International Hospitality Institute! Check out a copy of Global Hospitality Magazine and discover all the honorees in the industry that you may want to follow.
If you have a question about reputation and how to inspire consistent five-star reviews from your guests, contact us at getgreatreviews@adelegutman.com
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If you have a question about reputation and how to inspire consistent five-star reviews from your guests, contact us at getgreatreviews@adelegutman.com