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Josh Bersin on What It Takes to Be an Irresistible Company

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Release Date: 04/11/2023

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What makes a company irresistible?

That's the question behind Josh Bersin's most recent book, "Irresistible: The 7 Secrets to the World's Most Enduring, Employee Focused Organizations." And what it comes down to is a focus on their employees.

At a time when some companies are rolling back recent improvements to the employee experience, Bersin joins Get Reworked to explain why an investment in employee experience is an investment in the long-term health and success of an organization.

"In reality, investors can sell their stock, they're not that committed to the company, they can leave. Customers can leave too, customers will give you all sorts of input, but they can just buy another product. Employees are deeply committed to your company, because they voted with their lives and their families to work for you. And when they have problems and they speak up, you need to listen to them first, not last, and don't sacrifice the employees on behalf of the customers.

"And that's what the EX thing is all about. It's creating a real focus on what can we do to take this workforce we have and make it really better for them, for our customers, for our product, for our operations, and so forth."

Highlights of the conversation include:

  • What separates employee-centric organizations from others.
  • The qualities that define an irresistible organization.
  • Why constant learning in part defines successful organizations.
  • How leaders need to change from controllers to coaches.
  • Why team-centric work sets thriving companies apart.

Plus, host Siobhan Fagan talks with Josh about a memorable performance review, why becoming an irresistible organization is challenging for leaders and employees alike, and why the long-term success of a company rests on its ability to unleash human potential. Listen in for more.

Have a suggestion, comment or topic for a future episode? Send it to editors@reworked.co.