Girl Gang Craft The Podcast
Caitlin Bacher, founder of Scale With Success joins Phoebe on the pod and shares her key elements to having an evergreen launch for course creators. Episode Details: ✿ Why launching didn’t work for Caitlin ✿ Realizing the expenses that go into launches (money + time!) ✿ Pivoting to evergreen autopilot course offerings ✿ Creating sustainable growth programs for clients ✿ Building a “Choose Your Own Adventure” sales experience for your customers Follow Caitlin and visit for all offerings Come see us Sunday October 6th at Haunted Happenings in Salem, MA ...
info_outline On Finding Grounding, Nurturing Your Business, and Starting A Garden with Anne FletcherGirl Gang Craft The Podcast
Orta Kitchen Garden began as a dream to create tools that promote gardening and connect people to nature. In 2011, founder Anne Fletcher made the first self-watering seed pot as a solution to the problem of sustaining delicate herb seedlings on her kitchen counter. In her design, water is drawn as needed from the pot’s terracotta reservoir. After a year in her garage experimenting and teaching herself ceramics, she refined her dream into the Sixie Seed Pot, a responsibly-made product that is beautiful enough to display. Eager to align her professional life as a product designer with her...
info_outline The Social Bungalow with Shannon MatsonGirl Gang Craft The Podcast
Shannon Matson is the founder of The Social Bunglaow, an education and media platform that helps online service providers, coaches, and educators turn their expertise into a sophisticated business. Shannon joins us today to encourage small businesses who want to level up and lean into providing services or teach online classes to go for it using simple steps to get off the ground. Shannon also shares her tips for creating an effective instagram carousel and how to have an engaging launch for new offerings. Key takeaways: ✿ How to start an online class if you’ve never held one...
info_outline Kristen Bousquet On Monetizing Content, Brand Partnerships, and going Anti-PitchGirl Gang Craft The Podcast
Kristen Bousquet is a creator, monetization coach, and founder of Soulcialmate. She started her company after selling her first business for $100k at 25 years old, and since has generated over $450K in her creator business as a micro influencer. Soulcialmate’s goal is to educate entrepreneurial creators on how to turn their online influence into a profitable, self-sustaining business through the Soulcial Scoop Podcast and her Soulcial Suite coaching programs, all while keeping the soul in social media. Key takeaways: ✿ the anti-pitch method: a slow build to solid long term partnerships and...
info_outline Crafting Your Sales Funnels with Full-Circle Business Growth StrategiesGirl Gang Craft The Podcast
Business growth coach and entrepreneur, Jacinta Devlin, joins us today to take us through the steps of crafting your own effective sales funnel. Jacinta’s superpower is empowering female-led businesses to reach their high ticket business goals through her personalized Business Growth Program. In today’s conversation, Phoebe and Jacinta go into full-circle cohesive strategies that integrate social media, email marketing newsletters, and fine-tuned branding that leads to high engagement and sales. Key takeaways: ✿ What is a funnel? A funnel is like a curated journey guiding potential...
info_outline Intentional Practices for Weddings and Craft FairsGirl Gang Craft The Podcast
In this solo episode, Phoebe tells us about five intentional practices for throwing a craft fair or a wedding and how she brings intentional meaning into her event planning from the Girl Gang Craft Fairs to her own summer camp inspired wedding. Key points ✿ “The Art of Gathering” by Priya Parker ✿ Finding your “Why” ✿ Being intentional about curating a vibe ✿ Communication with your vendors, staff, guests, and attendees ✿ Being present on the day of ✿ Following up and the importance of sending thank you notes Craft Fair Ebook: Salem Craft Fair is coming up July 27! Join...
info_outline Behind the Lens of Colorful PhotographyGirl Gang Craft The Podcast
Anna-Alexia Basile is a San Francisco-based fashion, travel, and commercial photographer. She grew up splitting her time between Italy and the tropics of Florida where warm bodies of water, sunshine, and the colorful surroundings shaped her vision. In this episode, Phoebe and Anna-Alexia chat about Anna-Alexia’s unexpected entrance into the photography industry from her starting role as an intern for Refinery 29, shooting style pieces for Art Basel, to launching her own photography business and exploring new creative and colorful realms of editorial photography. ✿ Creating...
info_outline Exploring Manychat: the new Call To ActionGirl Gang Craft The Podcast
On today’s episode, Phoebe explores the Instagram tool we’re seeing all over the internet, Manychat! Manychat is a way to express a CTA to your followers, clients, and customers that leads to your product or offering directly in their inbox. We love that for your bottom line. More lessons: ✿ Marketing structure of a funnel and creating “top of funnel” content ✿ Customer conversions and getting clients to purchase or sign up for your newsletter ✿ How using Manychat brings your business directly to your customers DMs ✿ Creating nurturing content that highlights...
info_outline Cheap Old Houses with Elizabeth FinkelsteinGirl Gang Craft The Podcast
Elizabeth Finkelstein and her husband Ethan are the brains behind the popular Instagram account and together, they restore historic homes on HGTV's series Who's Afraid of a Cheap Old House? Elizabeth grew up in an 1850s home lovingly restored by her parents, so her love for crown molding and peeling wallpaper runs in her gene pool. She holds a master’s degree in historic preservation and has put in years of professional work restoring old houses. While not filming or nurturing the vast and wonderful Cheap Old Houses community, the couple spends time restoring their own cheap...
info_outline Fruitful Biz Ventures with Jennie LennickGirl Gang Craft The Podcast
Jenny Lemons is a colorful accessories and creative lifestyle brand founded by San Francisco-based artist Jennie Lennick in 2015. Her bright online shop features an array of funky food-themed products like hair accessories and has sold her products in over 400 retailers worldwide. In this episode, we learn about Jennie’s fruitful approach to wholesale, PR, her manufacturing secrets, and how to keep consistent communication with new stockists. Key Moments: ✿ Themed marketing; Jennie curates weekly themes for her newsletters and posts that aligns with her product...
info_outlineIn this solo episode, Phoebe talks about craft fair tips– how to treat each show as an experiment, tips and tricks for load-in and load out, ideas for booth displays, and more.
Key Points:
✿ Social media does not define our success and how we are perceived on social media does not define our success.
✿ Craft Fairs are a great opportunity for increasing revenue, building community, and gaining awareness about your brand.
✿ It's important to keep an open mind and think about Craft Fairs as a marketing experiment because not every craft fair is going to work for you.
✿ The TikTok ban; how it’s detrimental to be collecting email addresses and directing those followers/customers to other social platforms or monetizing thru Patreon or Substack.
Download our free Craft Fair e-book
Amazon shop for craft fair displays
Get featured on our Mother's Day Gift Guide
Summer Craft Fair applications are closing soon, apply now at girlgangcraft.com/apply
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