Girl Gang Craft The Podcast
How do I make money doing what I love? What can I do to grow my following? What is SEO? How do I excel at in-person sales, or build my e-commerce revenue? How do I balance running a business and being a human? Welcome to Girl Gang Craft, The Podcast, where we answer these questions and dive into all things business, wellness, creativity and activism for artists and entrepreneurs. Your host Phoebe Sherman talks with impactful female founders for an inside look at the entrepreneurial experience, so you’ll come away with tangible steps to elevate your business. Phoebe not only brings you inspiring founder stories, but insight on social media marketing, productivity, and the ultimate transparent look at her own business, so you can come away with actionable steps towards creating more revenue and the life of your dreams. Are you ready? Because we believe that together we rise.
info_outline
How To Keep Making (and Selling) Art When The World is Falling Apart
11/21/2024
How To Keep Making (and Selling) Art When The World is Falling Apart
In this solo episode, Phoebe talks about how to stay resilient and creative during times of collective hardships. Small Business Spotlights: - Come See GGC in Salem this Saturday! Affiliates: Call up the GGC hotline at 413-961-0855 Leave us a 5 star review and tell us what you love and learned from listening
/episode/index/show/girlgangcraft/id/34077866
info_outline
Creating Space for Joyful Palettes with Michelle Norris
11/14/2024
Creating Space for Joyful Palettes with Michelle Norris
Michelle Norris is a Multimedia Artist and Digital Creator. She is half of the Photography and Art Direction team Tropico Photo, and co-owner of Space Queen, a Vintage Boutique and Art + Event Space in Atlanta, Georgia. She is a Connoisseur of Color and loves to seek out Joyful Palettes. Michelle joins Phoebe on the podcast to discuss finding the balance of being a creative and feeling fulfilled as an artist while being a successful entrepreneur. You can find Michelle and see all of her incredible projects by following her at and Call up the GGC hotline at 413-961-0855 Leave us a 5 star review and tell us what you love and learned from listening!
/episode/index/show/girlgangcraft/id/33907967
info_outline
Shifting Your Social Media Mindset with Larissa May
11/07/2024
Shifting Your Social Media Mindset with Larissa May
Larissa May is a digital wellness entrepreneur and the founder of #HalfTheStory, a non-profit dedicated to improving the next generation’s relationship with technology. Larissa founded #HalfTheStory after facing her own struggles with social media, and has spent the past 9 years driving the rapidly growing global movement towards digital wellness. Larissa joins Phoebe on the podcast to talk about ways to create space for your own digital wellness and how to shift your social media mindset Highlights: ✿ Larissa is a digital wellness advocate and addresses tech's impact on the mental health of the youth ✿ Her personal struggle with tech's effects on mental health led her to realize the need for better emotional resilience and tech boundaries. ✿ Implementing digital hygenine practices that hinder the enjoyment scrolling like using grayscale mode, setting a timer, hiding apps in folders, and simply logging out! ✿ "If I’m going to scroll, I’ll just set a timer for five minutes... Life is short, time is a treasure." Follow Larissa @ and @ Call up the GGC hotline at 413-961-0855 Leave us a 5 star review and tell us what you love and learned from listening!
/episode/index/show/girlgangcraft/id/33821490
info_outline
BONUS EP: My dad on the Green Party and Voting Consequences
10/31/2024
BONUS EP: My dad on the Green Party and Voting Consequences
For this Girl Gang Craft BONUS episode, Phoebe interviews her dad on his expereince helping establish the Green Party in California
/episode/index/show/girlgangcraft/id/33706697
info_outline
Embracing Imperfections with Phoebe Sherman
10/24/2024
Embracing Imperfections with Phoebe Sherman
Phoebe takes the mic solo for this episode to embrace the highlights and imperfections of running a business. Episode Notes: ✿ Recognizing challenges and focusing in on what is possible to take on when tasks pile up ✿ Creating space for growth; knowing when to let go ✿ GGC financial insights and our Q4 projections ✿ A walk through our new rebrand Call up the GGC hotline at 413-961-0855 Leave us a 5 star review and tell us what you love and learned from listening!
/episode/index/show/girlgangcraft/id/33587047
info_outline
Crafting a Nurturing Connection with your Audience
10/17/2024
Crafting a Nurturing Connection with your Audience
Madison Paige is a Business Growth Specialist, Top Rated Business Podcast Host, & Industry Leading Online Community Builder who helps brands build a ride or die online community.Her genuine spirit, high energy, and years of experience in the social media world supporting businesses in their growth journey equips her to bring you high level, practical tips as your newest biz growth bestie. Episode Highlights ✿ How to keep your energy high when you’re hyping up a new launch and keeping that momentum flowing ✿ Being confident and a cheerleader for your brand by sustaining a positive outlook ✿ How to enhance your online presence by building community with personal connections ✿ We talk Madison’s 7 Types of content framework ✿ Sticking to a schedule that promotes balance and wellness Follow Madison @ and visit for all offerings. Listen to her podcast Vist Girl Gang Craft IRL this Saturday at Haunted Happenings in Salem, MA!
/episode/index/show/girlgangcraft/id/33493427
info_outline
In The Business of Luxury Travel
10/09/2024
In The Business of Luxury Travel
Vanessa McGovern, Co-Founder and Chief Sales and Marketing Officer at Gifted Travel Network joins Phoebe on the pod to talk about the entrepreneurial pursuit of travel advisors and the innovation in curating a luxury travel experience. Episode Highlights ✿ Gifted Travel Network connects clients with Travel Advisors that are hands on in crafting their entire destination experience ✿ A Travel Advisor is an ongoing supportive service that caters to the client throughout the booking process and beyond. ✿ GTN offers an educational development program to start your own travel advisory business ✿ The Luxury Mindset; How luxury is defined differently between each person and the importance of meeting your clients interpretation of luxury ✿ “Entrepreneurship is one big personal development boot camp. It’s not linear. So learning how to navigate the peaks and valleys of the journey is critical.” Follow Vanessa and Gifted Travel Network at @ and visit for their travel advisor directory and course offerings Affiliates: Socials: Call up the GGC hotline at 413-961-0855 Leave a 5 star review and tell us what you loved and learned from listening
/episode/index/show/girlgangcraft/id/33393092
info_outline
Launching Less, Earning More with Caitlin Bacher
10/02/2024
Launching Less, Earning More with Caitlin Bacher
Caitlin Bacher, founder of Scale With Success joins Phoebe on the pod and shares her key elements to having an evergreen launch for course creators. Episode Details: ✿ Why launching didn’t work for Caitlin ✿ Realizing the expenses that go into launches (money + time!) ✿ Pivoting to evergreen autopilot course offerings ✿ Creating sustainable growth programs for clients ✿ Building a “Choose Your Own Adventure” sales experience for your customers Follow Caitlin and visit for all offerings Come see us Sunday October 6th at Haunted Happenings in Salem, MA Affiliates: Socials: Call up the GGC hotline at 413-961-0855 Leave a 5 star review and tell us what you loved and learned from listening
/episode/index/show/girlgangcraft/id/33300452
info_outline
On Finding Grounding, Nurturing Your Business, and Starting A Garden with Anne Fletcher
08/08/2024
On Finding Grounding, Nurturing Your Business, and Starting A Garden with Anne Fletcher
Orta Kitchen Garden began as a dream to create tools that promote gardening and connect people to nature. In 2011, founder Anne Fletcher made the first self-watering seed pot as a solution to the problem of sustaining delicate herb seedlings on her kitchen counter. In her design, water is drawn as needed from the pot’s terracotta reservoir. After a year in her garage experimenting and teaching herself ceramics, she refined her dream into the Sixie Seed Pot, a responsibly-made product that is beautiful enough to display. Eager to align her professional life as a product designer with her environmental values, Anne started Orta Kitchen Garden. Outside of perfecting her craft as a gardener and product designer, Anne also teaches customer research for entrepreneurship at both Sanford University and UC Berkeley. Key takeaways: ✿ Anne started her journey with Orta Kitchen as a true beginner gardner. She learned from failure and grew by teaching herself to get to the level of gardening she is at today. ✿ Anne’s idea to create Seed Pots bloomed from a need to grow herbs and food that wasn’t available in her local markets - so she decided to grow them herself! ✿ Anne details her process of product designer and the development of her unique Seed Pot innovation ✿ “Nobody's competing with us directly. Specifically what we do, we're the only ones that do it and have been for ten years” Find an untapped market that products don’t exist in yet that fills a need for folks, then start your product design journey ✿ “I think it's actually a powerful entrepreneurship practice to have self-care routines.” ✿ Being an entrepreneur is hard! But that doesn’t mean you’re doing it wrong. Anne tells us that having a plant to care for helps entrepreneurs by creating a grounding practice to rely on Anne is offering GGC Listeners a FREE Self-Watering Seed Pot when they sign up for her newsletter! Sign up here: Follow on instagram and go to for all offerings Girl Gang Craft Winter Event Applications CLOSE Thursday, August 15th. Call up the GGC hotline at 413-961-0855 We’d love to hear from you and answer your questions on the pod. Leave us a 5 star review and tell us what you loved and learned from listening! Quickbooks:
/episode/index/show/girlgangcraft/id/32496982
info_outline
The Social Bungalow with Shannon Matson
08/02/2024
The Social Bungalow with Shannon Matson
Shannon Matson is the founder of The Social Bunglaow, an education and media platform that helps online service providers, coaches, and educators turn their expertise into a sophisticated business. Shannon joins us today to encourage small businesses who want to level up and lean into providing services or teach online classes to go for it using simple steps to get off the ground. Shannon also shares her tips for creating an effective instagram carousel and how to have an engaging launch for new offerings. Key takeaways: ✿ How to start an online class if you’ve never held one before ✿ The simple tech ingredients you need to start a service based business (Zoom, Email, and a website!) ✿ What makes an engaging carousel post ✿ Evergreen courses that are always available and always valuable ✿ What you need to have a successful launch for a class or new offer Follow on instagram and go to for all offerings GGC x Art Mix Sacramento is August 8th! Get tickets at and use code PAJAMAS Call us up at 413-961-0855 and we’ll share your small biz story or answer your questions on the pod. Leave us a 5 star review and tell us what you learned from the pod!
/episode/index/show/girlgangcraft/id/32418627
info_outline
Kristen Bousquet On Monetizing Content, Brand Partnerships, and going Anti-Pitch
07/25/2024
Kristen Bousquet On Monetizing Content, Brand Partnerships, and going Anti-Pitch
Kristen Bousquet is a creator, monetization coach, and founder of Soulcialmate. She started her company after selling her first business for $100k at 25 years old, and since has generated over $450K in her creator business as a micro influencer. Soulcialmate’s goal is to educate entrepreneurial creators on how to turn their online influence into a profitable, self-sustaining business through the Soulcial Scoop Podcast and her Soulcial Suite coaching programs, all while keeping the soul in social media. Key takeaways: ✿ the anti-pitch method: a slow build to solid long term partnerships and connections ✿ being a creator on linkedin and how it brings you to speak directly to the person you need for partnerships ✿ how to become a micro creator with under 10k followers ✿ setting expectations with your brands partners ✿ brand partnership horror stories Follow on instagram and go to for all creator offerings Sign up for Manychat Get 50% off your first year of Flodesk at GGC Salem is July 27th! RSVP at GGC x Art Mix Sacramento is August 8th! Get tickets at and use code PAJAMAS Do you have Brand Partnership horror stories to share?! Call us up at 413-961-0855 and we’ll share your story and answer your questions on the pod
/episode/index/show/girlgangcraft/id/32260692
info_outline
Crafting Your Sales Funnels with Full-Circle Business Growth Strategies
07/18/2024
Crafting Your Sales Funnels with Full-Circle Business Growth Strategies
Business growth coach and entrepreneur, Jacinta Devlin, joins us today to take us through the steps of crafting your own effective sales funnel. Jacinta’s superpower is empowering female-led businesses to reach their high ticket business goals through her personalized Business Growth Program. In today’s conversation, Phoebe and Jacinta go into full-circle cohesive strategies that integrate social media, email marketing newsletters, and fine-tuned branding that leads to high engagement and sales. Key takeaways: ✿ What is a funnel? A funnel is like a curated journey guiding potential customers from initial engagement on social media to making a purchase, ensuring a seamless and engaging experience. ✿ Prioritize writing catchy subject lines for your emails! Jacinta recommends using actionable key words and even trying subjectlines.com to help boost your newsletter subscriber opening rate ✿ Must haves: clear branding and high quality photos/videos on your instagram and website to show that your products or services are visually appealing ✿ Giving new potential customers a reason to subscribe by offering “something of value” that you can give to your customers or clients in exchange for them to sign up for your email newsletter ✿ How using Flodesk easily streamlines your email marketing processes and allows a consistent and effective dialogue that’s tailored to clients' wants and preferences. ✿ “A lot of people think that followers equal dollars. I've had clients that have 360k followers, and they're not making any money, and I’ve had clients with 1300 followers and they're making almost $10,000 a month. It's really about having systems, automations, and strategies in place that are specifically designed to convert people to become a customer, or to purchase your product or service.” Follow and visit her website for her 1:1 coaching program at Sign up for Manychat Get 50% off your first year of Flodesk at GGC Salem is July 27th! RSVP at GGC x Art Mix Sacramento is August 8th! Get tickets at Do you have a business question you need an answer to? Call the GGC Hotline at 413-961-0855 and we’ll read + answer your questions live on the pod
/episode/index/show/girlgangcraft/id/32192812
info_outline
Intentional Practices for Weddings and Craft Fairs
07/11/2024
Intentional Practices for Weddings and Craft Fairs
In this solo episode, Phoebe tells us about five intentional practices for throwing a craft fair or a wedding and how she brings intentional meaning into her event planning from the Girl Gang Craft Fairs to her own summer camp inspired wedding. Key points ✿ “The Art of Gathering” by Priya Parker ✿ Finding your “Why” ✿ Being intentional about curating a vibe ✿ Communication with your vendors, staff, guests, and attendees ✿ Being present on the day of ✿ Following up and the importance of sending thank you notes Craft Fair Ebook: Salem Craft Fair is coming up July 27! Join us for our Pajama Party GGC Sacramento fair August 8th at the Crocker Museum! Applications are open for Malden and Sacramento Holiday Events. Call the GGC Hotline at 413-961-0855 and we’ll read + answer your questions live on the pod Please leave us a 5 star review on Apple Podcasts
/episode/index/show/girlgangcraft/id/32069037
info_outline
Behind the Lens of Colorful Photography
06/27/2024
Behind the Lens of Colorful Photography
Anna-Alexia Basile is a San Francisco-based fashion, travel, and commercial photographer. She grew up splitting her time between Italy and the tropics of Florida where warm bodies of water, sunshine, and the colorful surroundings shaped her vision. In this episode, Phoebe and Anna-Alexia chat about Anna-Alexia’s unexpected entrance into the photography industry from her starting role as an intern for Refinery 29, shooting style pieces for Art Basel, to launching her own photography business and exploring new creative and colorful realms of editorial photography. ✿ Creating boundaries with clients; Why it’s crucial to have a contract for any client facing work and how to recognize when clients show us their red flags ✿ “It's rare, but sometimes clients are like, oh, we like we pay you before we get the finals? And I'm like, yeah, you pay before you leave the restaurant.” ✿ Feeling in alignment with the work you do and seeking out new creative outlets in your industry ✿ Defining Usage: where and how your work will be displayed, and how terms are differentiated depending on what the client’s final product will be used for. ✿ “I'm really doing my best with my clients to normalize being paid upfront and under really reasonable terms. That sets the expectation and the etiquette for how we're going to behave in our business relationship.” ✿ on instagram for offerings Speicial Offer: Girl Gang Craft listeners get $150 off a portrait session with Anna-Alexia for July and August. Book Sign up for Manychat GGC Salem Craft Fair is July 27th! RSVP at Do you have a business question you need an answer to? Call the GGC Hotline at 413-961-0855 and we’ll read + answer your questions live on the pod For episode shownotes and transcript, please visit our
/episode/index/show/girlgangcraft/id/31905972
info_outline
Exploring Manychat: the new Call To Action
06/20/2024
Exploring Manychat: the new Call To Action
On today’s episode, Phoebe explores the Instagram tool we’re seeing all over the internet, Manychat! Manychat is a way to express a CTA to your followers, clients, and customers that leads to your product or offering directly in their inbox. We love that for your bottom line. More lessons: ✿ Marketing structure of a funnel and creating “top of funnel” content ✿ Customer conversions and getting clients to purchase or sign up for your newsletter ✿ How using Manychat brings your business directly to your customers DMs ✿ Creating nurturing content that highlights your brand ethos Sign up for Manychat: Craft Fair Ebook: Get 50% off your first year of Flodesk at Salem Craft Fair is coming up June 22! RSVP at Do you have a small business question for us? Call the GGC Hotline at 413-961-0855 and we’ll read + answer your questions on the pod TikTok: subscribe on YouTube: For episode shownotes and transcript, please visit our
/episode/index/show/girlgangcraft/id/31814697
info_outline
Cheap Old Houses with Elizabeth Finkelstein
06/13/2024
Cheap Old Houses with Elizabeth Finkelstein
Elizabeth Finkelstein and her husband Ethan are the brains behind the popular Instagram account and together, they restore historic homes on HGTV's series Who's Afraid of a Cheap Old House? Elizabeth grew up in an 1850s home lovingly restored by her parents, so her love for crown molding and peeling wallpaper runs in her gene pool. She holds a master’s degree in historic preservation and has put in years of professional work restoring old houses. While not filming or nurturing the vast and wonderful Cheap Old Houses community, the couple spends time restoring their own cheap old farmhouse — a little slice of heaven they snagged for a cool $70,000. Key Quotes: ✿ Elizabeth tells us about her sourcing strategies for furnishing old homes, “It's all vintage sourcing. Vintage is my favorite. We're big fans of Etsy, Marketplace, flea markets, and especially salvage yards. Architectural salvage is huge.” ✿ “Old house restoration is a marathon. It's not a sprint. A lot of people move into an old house and think they have to do everything right away. That is absolutely not the case. You can live with an ugly kitchen for 10 years and you will survive.” ✿ “I think people of this generation, especially the generation on Instagram, is extremely design savvy. This is a generation that doesn't just want cookie cutter things, they want things that define them, that are, quite frankly, also good for the world, good for the planet.” ✿ “I mean, work is work. And I'm not going to sugarcoat the idea that if you do something you love, it's never going to feel like work. It often feels like work. It usually feels like work, but there is a greater mission behind it that motivates me every day, and I think that's really important.” Follow Elizabeth and Ethan on Visit to subscribe to their newsletters Tune into “Who’s Afraid of a Cheap Old House?” Tuesday’s on HGTV Get 50% off your first year of Flodesk at Sign up for Many Chat Salem Craft Fair is coming up June 22! RSVP and buy tickets in advance at Do you have a business question you need an answer to? Call the GGC Hotline at 413-961-0855 and we’ll read + answer your questions live on the pod Instagram: TikTok: YouTube: For episode shownotes and transcript, please visit our
/episode/index/show/girlgangcraft/id/31728207
info_outline
Fruitful Biz Ventures with Jennie Lennick
06/06/2024
Fruitful Biz Ventures with Jennie Lennick
Jenny Lemons is a colorful accessories and creative lifestyle brand founded by San Francisco-based artist Jennie Lennick in 2015. Her bright online shop features an array of funky food-themed products like hair accessories and has sold her products in over 400 retailers worldwide. In this episode, we learn about Jennie’s fruitful approach to wholesale, PR, her manufacturing secrets, and how to keep consistent communication with new stockists. Key Moments: ✿ Themed marketing; Jennie curates weekly themes for her newsletters and posts that aligns with her product marketing to keep customers engaged ✿ Manufacturing processes and utilizing factory samples to create product content while her new items are in production ✿ “And that's when I decided that it was time to go.” When Jennie made the call to close her storefront doors for good after not meeting profit margins ✿ How a PR agency helped get her products featured on BuzzFeed and the Today Show Shop at for your own special treat! Use Code GGC for 15% off your order site wide. Follow Jennie on instagram Get 50% off your first year of Flodesk at Apply to Faire at Sign up for Girl Gang Craft’s Email Class Providence Craft Fair is this weekend! RSVP and buy your tickets ahead of time at Do you have a business question you need an answer to? Call the GGC Hotline at 413-961-0855 and we’ll read + answer your questions live on the pod Instagram: TikTok: YouTube: For episode shownotes and transcript, please visit our
/episode/index/show/girlgangcraft/id/31627402
info_outline
My Journey in the Yoga Industry with Phoebe Sherman
05/23/2024
My Journey in the Yoga Industry with Phoebe Sherman
In this solo episode, Phoebe opens up about her unsettling experiences from her journey as a yoga student, to becoming a teacher, as well as the systemic issues present throughout the yoga industry. Phoebe also answers a question from a listener on the hotline about invoices, write offs, when to LLC, bookkeeping, and more fun tax stuff and we love it! Give GGC a call with your burning biz questions at 413-961-0855. to our craft fair events Leave us a 5 star review on apple podcasts with your instagram handle and be entered to win a coaching call with Phoebe Instagram: TikTok: YouTube: For episode shownotes and transcript, please visit our
/episode/index/show/girlgangcraft/id/31436692
info_outline
Reinventing the Family Business with Payal and Kajal Vitha of Sonu Company
05/16/2024
Reinventing the Family Business with Payal and Kajal Vitha of Sonu Company
The sisters and co-founders behind Sonu Company Payal and Kajal Vitha, share their family’s legacy of becoming a bespoke jewelry business. As 3rd generation jewelers, Payal and Kajal tell us about launching their business together, their fruitful dive into reality television, and the reinvention of their business that was inspired by their Dad’s impactful role in the jewelry industry. Key Moments: ✿ Launching their biz from the need to help guide couples to find the right set ring for them ✿ “It shouldn’t break the bank to invest in good quality jewelry” ✿ “We’re your jewelers for generations.” how Sonu Co creates an atmosphere that encourages you to come back for all of your jewelry needs ✿ Pitching and being chosen as featured jewelers for the reality couple shows Indian Matchmaking, The Ultimatum, and Love Is Blind ✿ We learn about the Kimberly process, mine diamonds vs. lab grown, and the difference between 14, 18, and 22 karat gold. ✿ “If you’re on a reality show, always have a plan B!” Their fun behind the scenes experience being in front of the camera when filming Indian Matchmaking Girl Gang Craft listeners get a very special discount! use code “TRIBE” for $50 off your purchase of $249 or more at Follow Sonu Co on instagram Get 50% off your first year of Flodesk at Apply to Faire at Our Mother’s Day Gift Guide is still live! Shop at Oakland Craft Fair is this Saturday May 18th! RSVP to Oak and all our shows at Do you have a business question you need an answer to? Call the GGC Hotline at 413-961-0855 and we’ll read + answer your questions live on the pod Instagram: TikTok: YouTube: For episode shownotes and transcript, please visit our
/episode/index/show/girlgangcraft/id/31333452
info_outline
Missing Witches with Risa Dickens
05/09/2024
Missing Witches with Risa Dickens
[Content Warning] this episode contains speak of domestic violence so please take care while listening Missing Witches is an art and activism project and public research project, created by Amy Torok and Risa Dickens: old friends, creative collaborators, curious crafters, big cacklers, howlers at the moon, grumpy old crones, just a couple of perpetual baby Witches living, writing, and recording out in the woods on unceded Anishinaabe territory, in Quebec, Canada. Risa joins Phoebe today and takes us on her journey of the roots that grew Missing Witches, finding Re-Enchantment in the world, why she moved to the woods and left her tech career behind, the business that formed from the project, and their dedication to reparations which inspires their work. In May, Missing Witches is hosting a Reparations Fundraiser. Every $10 donated enters you a chance to win a magical prize. Go to for donation details. Key Moments: ✿ Risa tells us about not aligning with a hyper-feminine origin story and reclaiming her own identity of being a witch ✿ “As much as I just want to run away and hide under the moss and return my body to the soil and be a full time witch, I need to stand up for myself in this system a little bit more first." ✿ The tech platforms they've built to share newsletters, zines, and interact with their web coven ✿ Making the shift to be community supported and removing all ad funded support ✿ Why they chose to dedicate a months salary every year to Reparations Find the Missing Witches books, podcast, zine and coven at Follow them on Instagram @ Get 50% off your first year of Flodesk at Apply to Faire at Shop our Mother’s Day Gift Guide at Event Season is coming up! RSVP at Do you have a business question you need an answer to? Call the GGC Hotline at 413-961-0855 and we’ll read + answer your questions live on the pod Instagram: TikTok: YouTube: For episode shownotes and transcript, please visit our website
/episode/index/show/girlgangcraft/id/31209232
info_outline
Lessons I’ve Learned with Phoebe Sherman
05/02/2024
Lessons I’ve Learned with Phoebe Sherman
In this Solo episode, Phoebe tells us about the lessons she’s learned on her entrepreneurial journey including: ✿ being flexible ✿ being kind to yourself ✿ managing trolling ✿ how to ask for what you want is live and features products from 30 fem owned small businesses to our craft fair events Leave us a 5 star review on apple podcasts with your instagram handle and be entered to win a coaching call with Phoebe Have a burning business question you need an answer to? Call the GGC Hotline at 413-961-0855 and we’ll answer your question on the pod Get 50% off your first year of Flodesk at Apply to Faire at Instagram: TikTok: YouTube: For episode shownotes and transcript, please visit our website
/episode/index/show/girlgangcraft/id/31084663
info_outline
Her Brand & Co with Jessica Korthuis
04/25/2024
Her Brand & Co with Jessica Korthuis
Jessica Korthuis is the Co-founder & CEO of Her Brand & Co., a modern marketing educational company for female founders that offers free marketing classes for entrepreneurs. Jessica is a prominent speaker on marketing and entrepreneurship as well as a formal advisor to several female-founded companies who are using their brands to do good in the world. She is a proud mompreneur with a passion for writing and is a fierce advocate for women driving wealth creation. In this episode, we break down the big questions that product based businesses need to be asking themselves in order to stand out and prosper as a small business in a competitive market. Topics and big questions we ask and discuss: ✿ What does your brand stand for and what problems does your product solve? ✿ How do you differentiate your product from the product on the shelf next to yours? ✿ A Hero product: What it is and how having a hero product consistently drives your sales, “They see it. They like it. They love it. They buy it.” ✿ The reasons behind why your conversion rates may be low ✿ How does your product make your customers' life better? Girl Gang Craft and Her Brand & Co. are collaborating! Visit Girl Gang Craft X Her Brand & Co. landing page at to gain FREE access to the Her Brand & Co platform to equip you with the knowledge, skills and tools needed to unleash your potential and take your business to new heights. Ready to start email marketing for your brand? Get 50% off your first year of Flodesk at It’s time for you to dive into wholesale for your business. Apply to Faire at Do you have a business question you need an answer to? Call the GGC Hotline at 413-961-0855 and we’ll read + answer your questions live on the pod Event Season is coming up! RSVP at Instagram: TikTok: YouTube: For episode shownotes and transcript, please visit our website
/episode/index/show/girlgangcraft/id/30978688
info_outline
Brand Partnerships with Phoebe Sherman
04/18/2024
Brand Partnerships with Phoebe Sherman
In this Solo episode, Phoebe goes deep into her experiences (the good and the bad!) working with brand partners, as well as what it’s like to secure brand partnerships as a key revenue source, plus: ✿ why partnerships have saved her business ✿ myths about working with big brands ✿ how she got into pitching partners ✿ aligning brand partners with her business ethos If you’re interested in developing a new revenue stream by pitching and working with brands then take our Brand Partnership Course for $57 to help you secure your first collab. Do you have a burning business question you need an answer to? Call us at 413-961-0855 and we’ll read and answer your question on the pod Win a 30 minute coaching call with Phoebe! Leave a 5 Star Review on Apple Podcasts with a note about why you love the show and how it has been helpful to you. Leave your instagram handle in the comment. One winner will be selected monthly Follow us + on Instagram On TikTok Like, subscribe, and watch our full convos on For episode shownotes and transcript, please visit our
/episode/index/show/girlgangcraft/id/30880573
info_outline
Fake Cakery with Julie Nguyen
04/11/2024
Fake Cakery with Julie Nguyen
Julie Nguyen, the artist behind Fake Cakery, grew up with a passion for baking and began her culinary education and career as a baker at the age of thirteen. Her business specializes in producing realistic-looking dessert themed art that function as stash boxes, grinders, and more. In this episode, Julie shares her insight about going viral, building a product based business, having a social media media presence, successful email marketing, and working with manufacturers. Key moments: ✿ How Julie’s love of baking inspired a functional product line and business ✿ What it was like for Julie to grow her following overnight and needing to strategize product development to fulfill the demand ✿ How having a work studio with a camera always set up for filming helps ease the process of content creation ✿ Working with manufacturers and trusting they will be honest but being aware of red flags when something doesn’t feel right ✿ How to approach international shipping for your business and finding a shipping provider that works for you (and how it’s not so daunting once you get a grasp on it) Shop Fake Cakery and sign up for her email list to learn about new launches at Get 50% off your first year of Flodesk at Win a 30 minute coaching call with Phoebe. Leave us a 5 Star Review on Apple Podcasts with a note about why you love the show and how it has been helpful to you. Leave your instagram handle in the comment. One winner will be selected monthly. Do you have a business question you need an answer to? Call or text us at 413-961-0855 and we’ll read + answer your question live on the pod @PhoebeSherman and @GirlGangCraft on Instagram @Phoebe.Sherman On TikTok Like, subscribe, and watch our convos on YouTube For episode shownotes and transcript, please visit our website
/episode/index/show/girlgangcraft/id/30783503
info_outline
Foodie Feminism and Opening a Flagship with Amy Larson
04/04/2024
Foodie Feminism and Opening a Flagship with Amy Larson
Amy Larson is the founder of culinary retail brand Overseasoned and the owner of her Newport, Rhode Island flagship store Matriarch, a gift and book shop that spotlights woman owned businesses. In this episode, Amy tells us how she transformed her love of food from a side hustle, to a full-time business venture. How vending at craft fairs expanded her audience and grew customer interest, and when she seized the moment to go all in with Overseasoned to build a sustainable and profitable feminist forward business. Key moments: ✿ From Markets to Brick and Mortar; How Amy’s dive into craft fairs helped her grow her brand to the opening of her storefront. ✿ Amy's strategies to increase sales and move sticky inventory ✿ How pairing her love of food with feminism resonates with her customers, “I do have a community and social responsibility aligned with my business and so I'm looking out for ways to speak to those things that people are really caring about.” ✿ On expanding to wholesale, “Growing my wholesale business helped me get a lot more exposure, and I still think that wholesale is an amazing strategy.” ✿ Finding the right balance for product inventory for in store customers, online shoppers, wholesale buyers, and for pop ups or craft fairs. ✿ On being a buyer and on Faire, “I refine it to women owned business. I also want to be a place to introduce people to brands, especially if they're really small or they're getting started or they have this unique offering.” Check out Amy’s flagship store Matriarch in Newport, RI and shop her website at Providence Craft Fair apps close 4/12. Apply now at Drive your sales and expand your revenue with Faire. Apply now at Get 50% off your first year of Flodesk at Win a 30 minute coaching call with Phoebe. Leave us a 5 Star Review on Apple Podcasts with a note about why you love the show and how it has been helpful to you. Leave your instagram handle in the comment. One winner will be selected monthly. and on Instagram On TikTok Like, subscribe, and watch our convos on For episode shownotes and transcript, please visit our
/episode/index/show/girlgangcraft/id/30684073
info_outline
Dear Handmade Life with Nicole Stevenson
03/28/2024
Dear Handmade Life with Nicole Stevenson
Nicole Stevenson, founder of Dear Handmade Life, is a pillar in the creation of California Craft Fairs. Phoebe and Nicole talk about the beginning days of starting Craft Cation and Dear Handmade Life, growing a successful business by managing a team, dedicating time to being creative, and balancing it all while being present for her family. Key Points: ✿ Nicole tells us about the early days of starting a craft fair business and being challenged to show that she should be taken seriously ✿ How hiring a team has brought Nicole balance and helped her gain the ability to delegate tasks as a CEO ✿ “Any progress you’re making towards your goals is progress. Even if you’re just working on it 5 minutes a night, you’re getting closer to that dream” ✿ On being intentional when consuming social media, “Look and say, this is my time. I'm making this decision. This is my intent” ✿ What we’re seeing small biz owners struggle with the most is keeping up with marketing and social media ✿ How to utilize project management systems to be on track of your goals like using airtable, asana, google calendar, or batching and scheduling content so you don’t burn out from posting For more on Nicole’s craft events visit Applications are now open for their Salem, and Sacramento Craft Fair apps close 3/29, Providence apps close 4/12 Apply now at Streamline your email marketing with Flodesk and get 50% off your first year at Win a 30 minute coaching call with Phoebe! Leave us a 5 Star Review on Apple Podcasts with a note about why you love the show and how it has been helpful to you. Leave your instagram handle in the comment. One winner will be selected monthly. and on Instagram On TikTok Like, subscribe, and watch our convos on For episode shownotes and transcript, please visit our
/episode/index/show/girlgangcraft/id/30584243
info_outline
Tips for a successful craft fair season
03/21/2024
Tips for a successful craft fair season
In this solo episode, Phoebe talks about craft fair tips– how to treat each show as an experiment, tips and tricks for load-in and load out, ideas for booth displays, and more. Key Points: ✿ Social media does not define our success and how we are perceived on social media does not define our success. ✿ Craft Fairs are a great opportunity for increasing revenue, building community, and gaining awareness about your brand. ✿ It's important to keep an open mind and think about Craft Fairs as a marketing experiment because not every craft fair is going to work for you. ✿ The TikTok ban; how it’s detrimental to be collecting email addresses and directing those followers/customers to other social platforms or monetizing thru Patreon or Substack. Summer Craft Fair applications are closing soon, apply now at Follow us on Instagram and On TikTok Like, subscribe, and watch our convos on For episode shownotes and transcript, please visit our Win a 30 minute coaching call with Phoebe! Leave us a 5 Star Review on Apple Podcasts with a note about why you love the show and how it has been helpful to you. Leave your instagram handle in the comment. One winner will be selected monthly.
/episode/index/show/girlgangcraft/id/30472243
info_outline
Embodying your power through dance with Emily Chandra
03/14/2024
Embodying your power through dance with Emily Chandra
Emily Chandra is the owner and founder of Seacoast Stilettos, an inclusive dance space that encourages folks to reclaim their power with dance. In her signature Seacoast Stilettos dance classes, Emily serves empowerment and community along with hype at her Peabody, Massachusetts studio. Key Moments from this episode: ✿ Emily tells us how we can use dance as a beautiful and cathartic way to release and shake off trauma that's stored in the body ✿ On creating an inclusive dance studio,“We are really big on empowerment and celebration of the individual and of the collective of different body types, genders, expressions, and levels while also incorporating sensuality with a focus on celebrating sexuality.” ✿ Advice as a business owner, Emily tells us to stay true to what lights you up and the people who are also lit up by that will align. ✿ How she partners with local videographers to capture videos of classes for social media promos and so new students can see themselves represented at her studio. ✿ On handling pushback, “I have the platform and I have the voice, the opportunity, and the privilege to showcase what I'm doing. Why not put it out there? We're allowed out, we’re confident in our sexuality, and that can rub a lot of people the wrong way. So it is a scary thing. And it's also an important thing to be able to use our voice and speak up” Follow Emily on Instagram at @ and @ Visit for all class offerings. Event apps are open, apply now to all Follow us on Instagram and On TikTok Like, subscribe, and watch our convos on For episode shownotes and transcript, please visit our If you enjoyed this episode, please share with a friend and leave us a 5 star review!
/episode/index/show/girlgangcraft/id/30369308
info_outline
Becoming the Brand with Andera Casanova
03/07/2024
Becoming the Brand with Andera Casanova
Viral Marketer, content Creator, and Public Speaker, Andrea Casaonva takes us on her journey of becoming a sensational solopreneur from her work in the early days of TikTok, starting an agency, to stepping into her investor era as a partner and advisor for multiple companies. Andrea tells us her personal experiences of being an immigrant to the U.S, living with mental health issues, and overcoming it all to radiate positivity in every aspect of her life. Inspiring Moments from this episode: ✿ On solopreneurship, “You should prioritize becoming the brand over only working with brands.” ✿ “Water the seeds that you've planted'' Reach out to past connections. You never know which working relationships will come back and aid you on your path. ✿ “Know your baseline. What are the things that you can actually do without getting close to making your body or mind uncomfortable and really understand what those are” ✿ “Follow up with people that you ghosted or that ghosted you even. Just follow up with them as much as you can ✿ Everything that I do has to come with a purpose. I want to radiate everything that I do from the depths of my heart, my soul, and my connection to source and faith. ✿ I feel like there's a lot of opportunities out there because the amount of brands that are just realizing the power of social media and the power of vertical video platforms is unreal. Here’s and from the Adobe conference Follow Andrea on instagram at @ and on TikTok @ For her 1-on-1 mentorship offerings and workshops, visit Event apps are open, apply now to all Follow us on Instagram and On TikTok Like, subscribe, and watch our convos on For episode shownotes and transcript, please visit our If this episode is helpful to you, please share with a friend and leave a 5 star review
/episode/index/show/girlgangcraft/id/30268173
info_outline
The Myth of Handmade + other product based queries
02/29/2024
The Myth of Handmade + other product based queries
Solo Episode on making business decisions that support sustainable practices. As a product based business, you have so many decisions to make about the actual products. Do you have to make everything yourself? Can you hire help? What materials should you use? What are the margins like? How are you going to make a profit? We get into all that and more: ✿ Environmental Sustainability + Business Sustainability ✿ The myth of “handmade” ✿ Moving into wholesale and manufacturing on a bigger scale ✿ Developing product domestically vs overseas ✿ Business practices that reflect your ethos Ready to expand your revenue thru retailers? Event apps are open, apply now to all Follow us on Instagram and On TikTok Like, subscribe, and watch our convos on For episode shownotes and transcript, please visit our If this episode is helpful to you, please share with a friend and leave a 5 star review
/episode/index/show/girlgangcraft/id/30163773