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Foodie Feminism and Opening a Flagship with Amy Larson

Girl Gang Craft The Podcast

Release Date: 04/04/2024

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Girl Gang Craft The Podcast

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Girl Gang Craft The Podcast

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Girl Gang Craft The Podcast

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Girl Gang Craft The Podcast

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Girl Gang Craft The Podcast

Phoebe takes the mic solo for this episode to embrace the highlights and imperfections of running a business. Episode Notes: ✿ Recognizing challenges and focusing in on what is possible to take on when tasks pile up ✿ Creating space for growth; knowing when to let go ✿ GGC financial insights and our Q4 projections  ✿ A walk through our new rebrand Call up the GGC hotline at ‪413-961-0855‬ Leave us a 5 star review and tell us what you love and learned from listening! 

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Girl Gang Craft The Podcast

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Girl Gang Craft The Podcast

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Girl Gang Craft The Podcast

Caitlin Bacher, founder of Scale With Success joins Phoebe on the pod and shares her key elements to having an evergreen launch for course creators.  Episode Details:  ✿ Why launching didn’t work for Caitlin ✿ Realizing the expenses that go into launches (money + time!) ✿ Pivoting to evergreen autopilot course offerings ✿ Creating sustainable growth programs for clients ✿ Building a “Choose Your Own Adventure” sales experience for your customers Follow Caitlin and visit for all offerings   Come see us Sunday October 6th at Haunted Happenings in Salem, MA ...

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Girl Gang Craft The Podcast

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Girl Gang Craft The Podcast

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Amy Larson is the founder of culinary retail brand Overseasoned and the owner of her Newport, Rhode Island flagship store Matriarch, a gift and book shop that spotlights woman owned businesses. In this episode, Amy tells us how she transformed her love of food from a side hustle, to a full-time business venture. How vending at craft fairs expanded her audience and grew customer interest, and when she seized the moment to go all in with Overseasoned to build a sustainable and profitable feminist forward business. 

 

Key moments:

✿ From Markets to Brick and Mortar; How Amy’s dive into craft fairs helped her grow her brand to the opening of her storefront.

✿ Amy's strategies to increase sales and move sticky inventory

✿ How pairing her love of food with feminism resonates with her customers, “I do have a community and social responsibility aligned with my business and so I'm looking out for ways to speak to those things that people are really caring about.”

✿ On expanding to wholesale, “Growing my wholesale business helped me get a lot more exposure, and I still think that wholesale is an amazing strategy.”

✿ Finding the right balance for product inventory for in store customers, online shoppers, wholesale buyers, and for pop ups or craft fairs. 

✿ On being a buyer and on Faire, “I refine it to women owned business. I also want to be a place to introduce people to brands, especially if they're really small or they're getting started or they have this unique offering.”

Check out Amy’s flagship store Matriarch in Newport, RI and shop her website at www.overseasoned.com

Get featured on GGC's Mother's Day Gift Guide

Providence Craft Fair apps close 4/12. Apply now at girlgangcraft.com/apply

Drive your sales and expand your revenue with Faire. Apply now at faire.com/apply/girlgangcraft

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