Reinventing the Family Business with Payal and Kajal Vitha of Sonu Company
Release Date: 05/16/2024
How To Keep Making (and Selling) Art When The World is Falling Apart
Girl Gang Craft The Podcast
In this solo episode, Phoebe talks about how to stay resilient and creative during times of collective hardships. Small Business Spotlights: - Come See GGC in Salem this Saturday! Affiliates: Call up the GGC hotline at 413-961-0855 Leave us a 5 star review and tell us what you love and learned from listening
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Creating Space for Joyful Palettes with Michelle Norris
Girl Gang Craft The Podcast
Michelle Norris is a Multimedia Artist and Digital Creator. She is half of the Photography and Art Direction team Tropico Photo, and co-owner of Space Queen, a Vintage Boutique and Art + Event Space in Atlanta, Georgia. She is a Connoisseur of Color and loves to seek out Joyful Palettes. Michelle joins Phoebe on the podcast to discuss finding the balance of being a creative and feeling fulfilled as an artist while being a successful entrepreneur. You can find Michelle and see all of her incredible projects by following her at and Call up the GGC hotline at...
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Shifting Your Social Media Mindset with Larissa May
Girl Gang Craft The Podcast
Larissa May is a digital wellness entrepreneur and the founder of #HalfTheStory, a non-profit dedicated to improving the next generation’s relationship with technology. Larissa founded #HalfTheStory after facing her own struggles with social media, and has spent the past 9 years driving the rapidly growing global movement towards digital wellness. Larissa joins Phoebe on the podcast to talk about ways to create space for your own digital wellness and how to shift your social media mindset Highlights: ✿ Larissa is a digital wellness advocate and addresses tech's impact on the mental...
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BONUS EP: My dad on the Green Party and Voting Consequences
Girl Gang Craft The Podcast
For this Girl Gang Craft BONUS episode, Phoebe interviews her dad on his expereince helping establish the Green Party in California
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Embracing Imperfections with Phoebe Sherman
Girl Gang Craft The Podcast
Phoebe takes the mic solo for this episode to embrace the highlights and imperfections of running a business. Episode Notes: ✿ Recognizing challenges and focusing in on what is possible to take on when tasks pile up ✿ Creating space for growth; knowing when to let go ✿ GGC financial insights and our Q4 projections ✿ A walk through our new rebrand Call up the GGC hotline at 413-961-0855 Leave us a 5 star review and tell us what you love and learned from listening!
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Crafting a Nurturing Connection with your Audience
Girl Gang Craft The Podcast
Madison Paige is a Business Growth Specialist, Top Rated Business Podcast Host, & Industry Leading Online Community Builder who helps brands build a ride or die online community.Her genuine spirit, high energy, and years of experience in the social media world supporting businesses in their growth journey equips her to bring you high level, practical tips as your newest biz growth bestie. Episode Highlights ✿ How to keep your energy high when you’re hyping up a new launch and keeping that momentum flowing ✿ Being confident and a cheerleader for your brand by sustaining a positive...
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In The Business of Luxury Travel
Girl Gang Craft The Podcast
Vanessa McGovern, Co-Founder and Chief Sales and Marketing Officer at Gifted Travel Network joins Phoebe on the pod to talk about the entrepreneurial pursuit of travel advisors and the innovation in curating a luxury travel experience. Episode Highlights ✿ Gifted Travel Network connects clients with Travel Advisors that are hands on in crafting their entire destination experience ✿ A Travel Advisor is an ongoing supportive service that caters to the client throughout the booking process and beyond. ✿ GTN offers an educational development program to start your own travel advisory...
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Launching Less, Earning More with Caitlin Bacher
Girl Gang Craft The Podcast
Caitlin Bacher, founder of Scale With Success joins Phoebe on the pod and shares her key elements to having an evergreen launch for course creators. Episode Details: ✿ Why launching didn’t work for Caitlin ✿ Realizing the expenses that go into launches (money + time!) ✿ Pivoting to evergreen autopilot course offerings ✿ Creating sustainable growth programs for clients ✿ Building a “Choose Your Own Adventure” sales experience for your customers Follow Caitlin and visit for all offerings Come see us Sunday October 6th at Haunted Happenings in Salem, MA ...
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On Finding Grounding, Nurturing Your Business, and Starting A Garden with Anne Fletcher
Girl Gang Craft The Podcast
Orta Kitchen Garden began as a dream to create tools that promote gardening and connect people to nature. In 2011, founder Anne Fletcher made the first self-watering seed pot as a solution to the problem of sustaining delicate herb seedlings on her kitchen counter. In her design, water is drawn as needed from the pot’s terracotta reservoir. After a year in her garage experimenting and teaching herself ceramics, she refined her dream into the Sixie Seed Pot, a responsibly-made product that is beautiful enough to display. Eager to align her professional life as a product designer with her...
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The Social Bungalow with Shannon Matson
Girl Gang Craft The Podcast
Shannon Matson is the founder of The Social Bunglaow, an education and media platform that helps online service providers, coaches, and educators turn their expertise into a sophisticated business. Shannon joins us today to encourage small businesses who want to level up and lean into providing services or teach online classes to go for it using simple steps to get off the ground. Shannon also shares her tips for creating an effective instagram carousel and how to have an engaging launch for new offerings. Key takeaways: ✿ How to start an online class if you’ve never held one...
info_outlineThe sisters and co-founders behind Sonu Company Payal and Kajal Vitha, share their family’s legacy of becoming a bespoke jewelry business. As 3rd generation jewelers, Payal and Kajal tell us about launching their business together, their fruitful dive into reality television, and the reinvention of their business that was inspired by their Dad’s impactful role in the jewelry industry.
Key Moments:
✿ Launching their biz from the need to help guide couples to find the right set ring for them
✿ “It shouldn’t break the bank to invest in good quality jewelry”
✿ “We’re your jewelers for generations.” how Sonu Co creates an atmosphere that encourages you to come back for all of your jewelry needs
✿ Pitching and being chosen as featured jewelers for the reality couple shows Indian Matchmaking, The Ultimatum, and Love Is Blind
✿ We learn about the Kimberly process, mine diamonds vs. lab grown, and the difference between 14, 18, and 22 karat gold.
✿ “If you’re on a reality show, always have a plan B!” Their fun behind the scenes experience being in front of the camera when filming Indian Matchmaking
Girl Gang Craft listeners get a very special discount! use code “TRIBE” for $50 off your purchase of $249 or more at sonucompany.com
Follow Sonu Co on instagram @Sonu.Company
Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk
Apply to Faire at faire.com/apply/girlgangcraft
Our Mother’s Day Gift Guide is still live! Shop at girlgangcraft.com/giftguide4mom
Oakland Craft Fair is this Saturday May 18th! RSVP to Oak and all our shows at girlgangcraft.com/events
Do you have a business question you need an answer to? Call the GGC Hotline at 413-961-0855 and we’ll read + answer your questions live on the pod
Instagram: @PhoebeSherman @GirlGangCraft
TikTok: @Phoebe.Sherman
YouTube: @girlgangcraft
For episode shownotes and transcript, please visit our website