The Power of Storytelling in Marketing: Helping Small Businesses Connect with Customers | EP: 351 Jim Matuga
Release Date: 10/07/2024
Mastering Business: From Chaos to Control | EP: 365 Gary Wilbers
Small Business Answer Man
What Problem Do They Solve: The episode of the podcast deals with some struggles faced by small business owners with the daily chaos of operations and the feeling of being controlled by the business. They offer practical advice on how to transform your business, emphasizing structure and clear communication. The episode provides actionable steps to help entrepreneurs regain control of their business, streamline operations, and improve team alignment, ultimately achieving business success and work-life balance. Show Notes: The episode introduces the concept of transforming your business to...
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Profit with Purpose: Unlock the Secrets of Financial Freedom | EP: 364 Gary Wilbers
Small Business Answer Man
What problem do we solve? This podcast examines the vital issues concerning cash flow management suffered by small business owners. It addresses how cash flow mismanagement can halt business growth, payroll, tax obligations, and even business failure. Gary Wilbers provides actionable steps to empower business owners with strategies to create financial stability, prevent crises, and ensure sustainable growth. Small Business Answer Man Show Notes This episode delves into the vital role of cash flow management in small business success, offering a structured approach to avoid common pitfalls...
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Set, Visualize, Achieve: Your Blueprint for 2025 | EP: 363 Gary Wilbers
Small Business Answer Man
What problem do we solve? This podcast provides clear, actionable strategies for anyone looking to make 2025 their most successful year. It addresses the challenges of goal setting, personal growth, and habit formation, helping listeners reflect on the past year while preparing to tackle their dreams for the future. The episode offers practical tools to guide listeners in achieving their goals, whether personal or professional and establishes a mindset for growth and achievement in the new year. Small Business Answer Man Show Notes Tune into the Gratitude Challenge to reflect on what...
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Your Journey to Business Freedom: From Overworked Entrepreneur to Empowered CEO | EP: 362 Gary Wilbers
Small Business Answer Man
What problem do we solve? For small company owners who feel stuck in the daily grind of running their companies, this podcast provides priceless advice. It offers practical guidance to assist business owners in becoming strategic leaders rather than overburdened operators. Listeners discover how to scale successfully, enhance their work-life balance, and accomplish long-term success by becoming proficient in crucial systems, leadership, and innovative tactics. Small Business Answer Man Show Notes Gain insights on the three stages of the entrepreneurial journey: Business Owner, Entrepreneur,...
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Go Next Level: Unlock Clarity and Transform Your Business and Life.| EP: 361 Quentin Hafner
Small Business Answer Man
Quentin Hafner is an international coach to ultra-performers, licensed therapist, and 2-time best-selling author with nearly two decades of experience guiding high-performing individuals toward unparalleled success in both their personal and professional lives. What problem do we solve? This podcast addresses the common struggles entrepreneurs face, such as burnout, lack of clarity, and feeling stuck in their personal or professional lives. Exploring the nine transformative questions from Quentin Hafner’s book, Go Next Level offers actionable strategies to help listeners define their goals,...
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Achieve More: 6 Secrets to Success and Fulfillment| EP: 360 Gary Wilbers
Small Business Answer Man
What problem do we solve? This podcast tackles common challenges like fear, fatigue, and frustration, which often hinder personal and professional success. Gary emphasizes the importance of overcoming these obstacles through consistent habits and high-performance strategies. Listeners learn how to address inefficiencies by seeking clarity, boosting energy, and maintaining focus on essential goals. The podcast also highlights the significance of aligning personal development with leadership skills to create lasting impact in both business and life. Through practical advice, Gary Wilbers guides...
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Achieving Productivity with the Power of 3 and Smarter Goals | 359 Full Focus
Small Business Answer Man
Achieving Productivity with the Power of 3 and Smarter Goals In this solo episode, the host provides practical strategies to enhance productivity using the Full Focus System. Key highlights include: The Power of 3: Daily Big 3: Identify 1-3 essential tasks each day. Weekly Big 3: Focus on three key tasks that align with larger goals. Quarterly Big 3: Choose three major goals to accomplish each quarter, balancing personal and professional priorities. Smarter Goals Framework: Specific: Clear and focused objectives. Measurable: Track progress with set criteria. Actionable: Use...
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Building a Strong People Culture and Finding Top Performers in Your Business| EP: 358 Bobby Shaw
Small Business Answer Man
Bobby Shaw is an influential, collaborative and high-energy restaurant executive recognized by FastCasual.com as a Top 25 Executive. Bobby authored the best-selling book, "Cutting Onions: Leadership Lessons Learned from the Restaurant Industry" in 2020 and hosts The Cutting Onions Podcast. What problem do we solve? In this podcast, helpful advice is offered on dealing with important issues that business owners face. Methods for assessing and enhancing employees' abilities, which benefit the company's expansion as well as the growth of its employees are discussed. The importance of a productive...
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The Power of Discipline: Transform Your Business Mindset for Success| EP: 357 Dre Baldwin
Small Business Answer Man
Dre Baldwin is CEO and Founder of Work On Your Game who’s done 4 TEDxTalks and has authored 35 books after a 9-year professional basketball career. What problem do we solve? This episode focuses on helping business owners and entrepreneurs tackle common mental hurdles—like self-doubt, lack of discipline, and fear of failure—that hold them back from achieving their full potential. Dre Baldwin shares powerful insights on building mental toughness, developing discipline, and fostering a confident mindset. Listeners will learn practical strategies for staying motivated and making confident...
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Increase Your Profits, Improve Your Life: The Formula for Strong Resilience | EP: 356 Dr. Andy Garrett
Small Business Answer Man
Dr. Andy Garrett is the world’s leading authority on Radical Resilience. He’s a clinical psychologist with over two decades of experience working with executive clients at his Newport Beach practice. In addition to growing a thriving in-person clinical practice, Dr. Andy is a prolific course creator, author, and keynote speaker teaching corporate radical resilience to top companies around the country. What problem do we solve? How to deal with problems by learning to be strong and learn from mistakes. Andy also offers tips for handling stress and making good choices when things get tough,...
info_outlineAs the President and Founder of InnerAction Media, an award-winning marketing and branding agency, Jim Matuga has been helping companies simplify, clarify, and amplify their brand messages for over 35 years. Jim has a proven track record of delivering cost-effective and strategic solutions to clients across various industries, using his expertise in High-Quality video production, inbound marketing, PPC campaigns, social media management, and website development.
What problem do we solve?
They help small business owners create more effective marketing messages by using storytelling techniques. They offer practical tips for crafting engaging content, building relationships with customers, and cutting through the noise in a crowded marketplace.
Small Business Answer Man Show Notes:
- Effective storytelling helps businesses connect with customers on a deeper level, fostering loyalty and trust.
- The customer is the central character in the marketing story. The business acts as the guide, helping the customer overcome challenges and achieve their desired outcome.
- Genuine storytelling is more effective than scripted or generic content.
- AI can be used to assist with content creation, but it should not replace human creativity and judgment.
- Video can be a highly effective way to tell stories and capture attention.
- Before creating a story, define what you want to achieve. Are you trying to increase brand awareness, generate leads, or drive sales?
- Understanding your target audience is essential for crafting a story that resonates with them.
- Avoid overly complex or convoluted stories. Keep your message clear and concise.
- Images and videos can enhance your story and make it more engaging.
- Track the performance of your storytelling efforts to determine what’s working and what’s not.
Jim Matuga Advice for Leaders:
- There are many different ways to tell a story. Try case studies, testimonials, blog posts, and other formats to see what works best for your audience.
- Storytelling can be a powerful tool for building relationships with customers. By sharing your brand’s story, you can connect with customers on a personal level and foster loyalty.
- Social media is a great platform for sharing stories. Use storytelling to create engaging content that will capture your audience’s attention.
- Track the performance of your storytelling efforts to determine what’s working and what’s not. This will help you to refine your approach and improve your results.
- If you’re struggling to create compelling stories, don’t be afraid to ask for help. There are many resources available to help you improve your storytelling skills.
Connect with Jim Matuga:
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