Business of Functional Medicine: Four Entrepreneurial Mindsets for Practice Owners
Release Date: 10/02/2024
Anderson Cooper & Sanjay Gupta Are Lying
Evolution of Medicine Podcast
This week on the Evolution of Medicine podcast, we dive into a topic that weaves together many of the threads we’ve been exploring over the last few weeks. We’ve talked about AI and its rapid rise. We’ve talked about cognitive decline and the extraordinary possibility of reversing it. And we’ve talked about what it will take to get there on an individual practice level. But this week’s episode brings those themes together in a way I didn’t expect. A friend recently sent me what looked like a legitimate video commercial, featuring credible, household-name figures like Dr. Sanjay...
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The Primary Care Renaissance
Evolution of Medicine Podcast
This week on the Evolution of Medicine podcast, we dive into one of the most exciting developments in healthcare – the Primary Care Renaissance. Starting January 1st, new legislation makes it easier than ever for both patients and employers to participate in Direct Primary Care (DPC). This shift could finally deliver on many of the promises we’ve been talking about for years – cutting out the middleman, reducing costs, lowering friction, and restoring the sacred doctor-patient relationship. We explore what this means for the future of medicine, and share insights from a powerful article...
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Grokipedia Deep Dive and More!
Evolution of Medicine Podcast
Last week, I shared the differences in entries between Wikipedia and Grokipedia and why that shift represents a turning point for functional medicine. This week on The Evolution of Medicine Podcast, we take a deeper dive into Grokipedia: what it is, how it’s changing the landscape for practitioners, and why it might finally put to rest the old “pseudoscience” critiques. We also lighten things up with my favorite pharmaceutical commercial of all time – a hilarious rip-off that prescribes nature instead of pills. And in the Clinical Corner, we explore a fascinating new tool I found...
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Everyone's Brain Needs Primary Prevention
Evolution of Medicine Podcast
This week on the Evolution of Medicine Podcast, we dive into primary prevention – and why it’s the future of health. Dr. Eric Topol recently published an article lamenting medicine’s lack of progress in the big three killers: cardiovascular disease, cancer, and neurodegeneration. He’s right about the problem, but I’d argue he’s been going to the wrong conferences. If he had joined us at the Personalized Lifestyle Medicine Institute (PLMI) conference, he would have seen what real prevention looks like: clinicians reversing chronic disease through root-cause, systems-based care. And...
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The Consumer Lab Wars
Evolution of Medicine Podcast
The Evolution of Medicine podcast returns with a deep dive into the seismic shifts reshaping healthcare – from the explosion of direct-to-consumer lab testing to the most disingenuous pharmaceutical commercial ever made. Host James Maskell unpacks how companies like Function Health, Superpower, Whoop, and Aura are democratizing health data, while practitioners must evolve or risk becoming obsolete in an increasingly consumer-driven landscape. This episode exposes the uncomfortable truth: patients can now access comprehensive lab panels for under $200 annually, complete with longitudinal...
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Network Sufficiency
Evolution of Medicine Podcast
The Evolution of Medicine podcast is back – weekly, longer-form, and laser-focused on giving practitioners the news, tools, and frameworks to reverse chronic disease at scale. In this premiere of “season two,” host James Maskell introduces the big idea shaping the next chapter: solving “network insufficiency” at three levels – inside the body, across communities, and through a nationwide network of high-functioning practices. Borrowing from Dr. Dale Bredesen’s framing of Alzheimer’s as a “network insufficiency,” James maps the concept onto the functional medicine matrix...
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Reclaiming Kidney Health: A Functional Medicine Journey
Evolution of Medicine Podcast
When experienced integrative physician Dr. Robin Rose discovered she had a kidney tumor and early signs of kidney disease, she was shocked—but determined. What followed was a deep dive into an often-overlooked aspect of chronic disease care: kidney health. In this powerful episode, Dr. Rose shares how her personal health journey ignited a mission to bring kidney care into the spotlight within functional and integrative medicine. She highlights how kidney dysfunction is frequently underdiagnosed or misunderstood, even in root-cause-focused care models. Through her own research and...
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How Foodom Is Transforming Healthcare: Chef-Powered Food as Medicine
Evolution of Medicine Podcast
What if health plans could cover in-home chef services to improve patient outcomes? In this episode, James Maskell sits down with Renata Jenik, founder of , to explore how her company is pioneering a powerful new model of food as medicine—one that’s already being covered by insurance. Renata shares her personal journey from overwhelmed working mom struggling with PCOS and insulin resistance to entrepreneur with a mission to redefine healthcare through culinary empowerment. What started as a personal solution—hiring a chef to prepare healthy meals for her family—evolved into a...
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The Global Transformation of Functional Medicine
Evolution of Medicine Podcast
In this episode, we sit down with Dr. Javier Galvis, the first Latin American physician certified by the Institute for Functional Medicine (IFM), to explore the remarkable rise of functional medicine across Latin America. Dr. Galvis shares his journey from discovering the IFM Annual International Conference (AIC) in 2010 to completing his certification in 2013—and how the AIC has continued to inspire his practice. As the founder of the Functional Medicine Academy in Colombia, Dr. Galvis is at the forefront of a growing movement, with thousands of physicians across Latin America now...
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Scaling Health Practice Theory
Evolution of Medicine Podcast
What does it take to build a thriving, scalable functional medicine practice in today’s healthcare landscape? In this episode of the Evolution of Medicine podcast, we’re joined by Seth Conger, a seasoned entrepreneur and innovator in the functional medicine space who’s helped practices grow from startup to seven-figure exits. Seth shares his own journey, from event marketing into transforming his father-in-law’s clinic with cutting-edge technology and a shift to a membership-based model. The episode explores three distinct stages of practice growth—startup, growth and scale—and...
info_outlineBusiness of Functional Medicine: Four Entrepreneurial Mindsets for Practice Owners [OM1]
Guest: Ari Meisel
Host: Kristen Brokaw
Episode # 349
October 2, 2024
In this Business of Functional Medicine podcast episode hosted by Kristen Brokaw, Ari Meisel, a business coach, discusses the importance of productivity and scalability for healthcare providers. He emphasizes the need for providers to shift their mindset from being indispensable to creating systems that allow for growth and delegation. The discussion covers the impact of technology on business practices, the four entrepreneurial mindsets, and strategies for improving patient experiences and communication within practices.
Ari also shares insights on effective delegation and the importance of overcoming overwhelm to find hope and success in practice management.
Tune into this episode to learn about:
- How Ari’s "Less Doing" system can help providers become more replaceable in their businesses
- How technology amplifies existing habits, good or bad
- Planning for an “exit strategy” to have an eventual option of selling one’s business or stepping into less hands-on, time-intensive role
- Using delegation to empower team members, not just offload work
- Improving communication to improve your business and clinical practice