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EP 42: Tony Frischknecht — From Basement Grower To Making Millions In The Cannabis Biz

Good Dudes Grow

Release Date: 09/29/2021

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So, you’ve got a couple of pot plants in your basement. How do you take that and build a real business from it?


Tony Frischknecht has, you could say, some experience in this arena. He started out in black market cannabis and, after founding a small, medical marijuana caregiving business in Colorado circa-2005, ultimately worked his way up in the industry. By age 35, he owned two dispensaries totaling $6.5 million in annual sales, and he also oversaw two indoor Denver grow facilities with a combined 20,000 square feet of production. To follow this up, Tony co-started a multi-million dollar vaping and edibles company, O.penvape, and today, he’s the author of the business book on bud, “From Black Market to The Man.” 


So, as we said. He’s got some experience. 


But there have been times when things looked shaky, to put it mildly — from first finding the confidence to turn off his other side hustle income streams and go all-in on growing to be raided by the DA and losing all his product. In this episode of Good Dudes Grow, Gary and Tony talk about the ups and downs of entering the trade, as well as the opportunities ahead of cannabis entrepreneurs today.


What You'll Learn:

  • The rewards, challenges, and tests you can expect to experience as an up-and-coming cannabis entrepreneur, according to Tony
  • The two things anyone who wants to be successful in the cannabis biz, estimated to hit $30 billion by 2025, should focus on
  • Why a traditional business budgeting mindset won’t help you with bud, and what Tony learned when moving from medical cannabis to vape and extraction equipment
  • And much more!


Favorite Quote:


“When I’ve seen the most success is the times I’ve given myself no way to fail because there’s nothing left for me to lose.”

— Tony Frischknecht


Connect with Tony: 







How to get involved: 

Gary Roberts is the founder and CEO of Pure Body Zen, a company based not only around creating and selling high-quality CBD products, but one that is on a mission to change the landscape on how mental health and addiction are treated. Gary has founded a non-profit called Promises Recovery Centers for those who need it as well as creating the first-ever educational training facility for Physicians, Therapists, and Mental Health advocates using innovative therapeutics like psilocybin, Mdma, and LSD.

You can learn more about Pure Body Zen on their site, on LinkedIn, and on Instagram.

If you enjoyed this episode, don’t forget to visit the show on Apple Podcasts and leave a rating and review! We love hearing from you!


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