98. The Anti-“Hey, Girl” Guide to Being a Human on the Internet w/Colleen Nichols
Pitched: Real Stories of Pitching Bold Ideas
Release Date: 05/09/2023
119. Farewell, Pitches
Pitched: Real Stories of Pitching Bold Ideas
Endings are also new beginnings; when we begin again, we do so with new insight and knowledge. In this final episode of the Pitched Podcast, we're taking a moment to reflect on the journey we've shared and the invaluable lessons learned along the way. We’ll share insights on why it's essential to recognize when it's time to pivot and repurpose content rather than just creating for the sake of it. Understanding and focusing on what truly matters can lead to growth and success, both personally and professionally. At some point, you’ll feel the need to pivot and refocus, so pay special...
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118. Bad Pitches: Do This Not That
Pitched: Real Stories of Pitching Bold Ideas
In the world of pitching, whether it's for podcast guest spots or business partnerships, the devil is in the details. It's not just about what you say, but how you say it—and more importantly, how well you understand the person you're pitching to. In today's episode, we're diving into the nitty-gritty of what makes a pitch less than stellar and how you can avoid common pitfalls. From emails that miss the mark to LinkedIn messages that leap too quickly into a sales pitch, we're dissecting real-life examples to show you how to craft pitches that resonate, connect, and ultimately, convert....
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117. Entrepreneur Media’s Elevator Pitch w/ Joy Hoover
Pitched: Real Stories of Pitching Bold Ideas
You’ve heard of Shark Tank, where hopeful inventors bring their products to sink or swim in front of investors. But have you heard of Entrepreneur Elevator Pitch, the entrepreneur’s equivalent? If you’ve ever wondered what it takes to succeed on a show like this or even to get invited to stand in front of the panel, this episode will give you an insider’s perspective. Joy Hoover is the innovative mind behind ESOES Cosmetics, whose flagship product is a lipstick that doubles as a safety device with a panic button and drink test strips in one cute package. Joy’s mission in life...
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116. My Podcast is My Pitch w/Dave Jackson
Pitched: Real Stories of Pitching Bold Ideas
Your podcast is more than just a show—it can be the primary pitch for your business, services and projects, and open the door to opportunities you might never otherwise have access to. My guest today is an expert in leveraging a podcast far beyond reaching listeners, and creating shows that build strong networks and create massive credibility. And he’s in a position to know. Dave Jackson has been podcasting since before most people knew what a podcast was, and has been a huge part of shaping the industry. He's the brain behind the School of Podcasting, where he guides aspiring and...
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115. Pitching Beyond Business: A Personal Message of Advocating for Care
Pitched: Real Stories of Pitching Bold Ideas
I believe that pitching is about sharing ideas, asking for what you want, and making your voice heard. Today's episode is a personal one, where I share a recent experience that taught me the importance of advocacy in all areas of life, not just in business. In December, my daughter, an avid horseback rider, had a riding accident that resulted in a broken collarbone and a facial laceration. This incident put me in a position where I had to advocate for her medical care, ensuring she received the best treatment possible, including a transfer to a children's hospital and attention from a...
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114. A 250K Corporate Contract w/Laura Khalil
Pitched: Real Stories of Pitching Bold Ideas
When talking about podcast guesting, the initial impact is obviously from listeners hearing you. But suppose you really focus on leveraging the relationship that you create with the host. In that case, you're able to expand that interview's impact beyond what you might have originally intended. Similarly, my guest today was able to build a relationship with a corporate client, and then expand a $35k project into $250k. And she was able to do this by identifying the correct way to pitch what she could offer - and getting her client so on board that they effectively pitched her services for...
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113. A Paid Keynote Presentation w/Shawn Fink
Pitched: Real Stories of Pitching Bold Ideas
Where you focus your visibility goals depends on the stage your business is at, what your priorities are, and where your target audience happens to be. Although our focus, both on the podcast and at the Podwize Group, is on pitching clients for visibility through podcast guest appearances, I've always been clear that the basics of pitching are the same, no matter the opportunity. Today’s conversation with Shawn Fink touches on an opportunity I know many of us would LOVE to have: a paid keynote speaking opportunity. Shawn is a business design strategist who helps female entrepreneurs and...
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112. How Nikki Rausch Pitched a Game-Changing Offer
Pitched: Real Stories of Pitching Bold Ideas
Have you hesitated to share an offer that you believe would be a definite "yes" for your ideal audience, despite its incredible value? My guest today, Nikki Rausch, faced a different scenario. In 2020, she pitched an offer that not only brought in $49,000 within the initial seven days but continues to significantly impact her business even after three years. In this episode of Pitched, Nikki, the Founder and CEO of Sales Maven, recounts her experience pitching a new offer to her audience in 2020 and the profound effect it had on her business. Her approach to sales centers around authenticity...
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111. Pitched: A Layoff to His Team
Pitched: Real Stories of Pitching Bold Ideas
In 2015, Ken Schmitt, founder and CEO of boutique recruiting firm TurningPoint Executive Search, pitched two similarly awful options to his small team: either laying off staff or working with an organization that wasn't aligned with their company's values. However, by being open and vulnerable in his pitch to the team, Ken was offered a third option that he hadn't considered. Pay close attention to the impossible situation that Ken was in, with regard to his business and his team, and how the work culture he has fostered helped to create a solution. I also love the value that Ken and his...
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110. Pitched: A Femtech Product to a Room Full of Dudes
Pitched: Real Stories of Pitching Bold Ideas
For the first episode of Pitched, I'm sharing a conversation I had with my friend Kristen Carbone of the tech company Brilliantly. In it, Kristen shares a very particular experience she had of pitching her wearable femtech product to a room full of potential investors - who were all men. Pay close attention during our conversation to learn what Kristen gained from this encounter. It's something that is relevant to many pitching scenarios - whether you're seeking funding, establishing partnerships, or securing podcast interviews. It was great to hear Kristen reaffirm my long-held belief in this...
info_outlineWhen you're pitching for a podcast guest opportunity, you might not think that you're in sales mode. But the basic building blocks of pitching are the same, no matter WHO or WHAT you are pitching. In pitches and sales, you have to know your audience, do your preparation, personalize the communication, and be authentic.
My guest today is someone who disrupts the way that Direct Sellers and MLMers (multi-level marketers) show up online. Colleen Nichols is the creator of @noshamesalesgame, one of the most popular Instagram accounts for network marketers. She is also the founder and CEO of Direct Sales Growth Community, the community and training platform for the modern-day network marketer.
Colleen has achieved her success while still being a human online - incorporating her personality into everything she does. And as you'll hear, it's the same when you're pitching for podcast guest appearances - the best way for you to stand out is by being yourself.
Topics covered include:
- Why Colleen's success in Direct Sales came about because she showed up authentically online
- The things Colleen saw in the Multi-level Marketing (MLM) industry that led to the launch of the @noshamesalesgame Instagram profile and the Direct Sales Growth Community
- The vanilla copy-and-paste reach-outs that Colleen has seen in the MLM space, and how this relates to podcast pitches
- Why being human on the internet doesn't necessarily mean that you need to have a big personality
- Colleen's belief that when you release the need to sell, the sales come faster - so pitch yourself as the human first
Full show notes and resources: https://www.thepodwizegroup.com/anti-hey-girl-colleen-nichols