Pitched: Real Stories of Pitching Bold Ideas
Pitched shares the unfiltered stories of our guests as they take center stage and pitch their boldest ideas. Whether they sealed the deal or crashed and burned, our guests bear it all, offering valuable insights into the art of persuasion and resilience in the world of business and everyday life. Tune in for a raw and unscripted journey through the highs, lows, and lessons learned from people who dare to not only dream big but pitch big.
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119. Farewell, Pitches
02/27/2024
119. Farewell, Pitches
Endings are also new beginnings; when we begin again, we do so with new insight and knowledge. In this final episode of the Pitched Podcast, we're taking a moment to reflect on the journey we've shared and the invaluable lessons learned along the way. We’ll share insights on why it's essential to recognize when it's time to pivot and repurpose content rather than just creating for the sake of it. Understanding and focusing on what truly matters can lead to growth and success, both personally and professionally. At some point, you’ll feel the need to pivot and refocus, so pay special attention to how to end what you’re doing on a high note. Farewell, Pitches Key ideas from the episode: When you create content, quality matters more than quantity. "I would rather end on a high note, having created content that I am super proud of, rather than scraping by to ‘just create content.’" Pivoting and transitioning doesn’t always mean scrapping everything. Sometimes, it just means adjusting what you’re doing to be more valuable and more curated. “I will be releasing a 6-ish episode public podcast that I will point new folks who discover me to." In doing this, the customer journey is enhanced and does a better job meeting the needs of potential clients. "Podcast guesting is an effective strategy whether or not you host your own podcasts." And do you know what podcast guesting includes? Pitching yourself to other podcast hosts. Know your strengths and play to them. Efficiency is key in nearly everything, and relevancy is even more important than that, which means you’ve got to stay on top of things and experiment. "We are going to be testing out some new ways to leverage some of the technology that's out there in the podcasting space in that show." Ending a podcast doesn’t mean abandoning your audience. There are so many ways to stay engaged. “Please connect with me on LinkedIn… Shoot me a connection request with a little note that says, I heard you on the Pitch podcast. I want to stay connected. Secondly, join our newsletter. I send out an email every other week and it always includes some behind-the-scenes podcast guesting support.” Full show notes and resources at:
/episode/index/show/gopitchyourself/id/30101113
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118. Bad Pitches: Do This Not That
02/13/2024
118. Bad Pitches: Do This Not That
In the world of pitching, whether it's for podcast guest spots or business partnerships, the devil is in the details. It's not just about what you say, but how you say it—and more importantly, how well you understand the person you're pitching to. In today's episode, we're diving into the nitty-gritty of what makes a pitch less than stellar and how you can avoid common pitfalls. From emails that miss the mark to LinkedIn messages that leap too quickly into a sales pitch, we're dissecting real-life examples to show you how to craft pitches that resonate, connect, and ultimately, convert. This episode highlights several pitches that fell flat, so pay special attention to how to personalize your messages, make them meaningful, and ensure they stand out. Key ideas from the episode: "Do we respond and apologize when we have messed up? Yeah, totally. If the response to us is respectful, we will absolutely eat crow and apologize." Angie highlights the importance of taking responsibility for mistakes in pitching and showing respect in the response to maintain professional relationships. "The quality of pitches that are being sent out is not high. So you have a huge opportunity to be able to stand out against the crowd." You have the advantage of delivering high-quality pitches that stand out from the mediocre ones, increasing the chances of getting noticed and accepted. The need for pitches to be relevant and aligned with the podcast's audience is emphasized to increase the chances of acceptance. Tailoring pitches to fit the specific interests and needs of the podcast's target audience will increase the likelihood of being considered for a guest spot. Offering grace when warranted is crucial, as some pitches may show genuine intent and effort to connect, even if they miss the mark. This encourages understanding and empathy towards pitches that may not be perfect, but still demonstrate genuine interest and effort in establishing a connection. Practical tips on pitching are shared, including the importance of personalization, clear topics, and understanding the podcast's audience. This highlights the key elements of an effective pitch, such as personalizing the message, providing clear and specific topics, and demonstrating an understanding of the podcast's target audience to increase the chances of success. Full show notes and resources at:
/episode/index/show/gopitchyourself/id/29897988
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117. Entrepreneur Media’s Elevator Pitch w/ Joy Hoover
01/30/2024
117. Entrepreneur Media’s Elevator Pitch w/ Joy Hoover
You’ve heard of Shark Tank, where hopeful inventors bring their products to sink or swim in front of investors. But have you heard of Entrepreneur Elevator Pitch, the entrepreneur’s equivalent? If you’ve ever wondered what it takes to succeed on a show like this or even to get invited to stand in front of the panel, this episode will give you an insider’s perspective. Joy Hoover is the innovative mind behind ESOES Cosmetics, whose flagship product is a lipstick that doubles as a safety device with a panic button and drink test strips in one cute package. Joy’s mission in life lies in social justice and safety activism, and to empower and protect women in dangerous situations. In this episode, Joy shares her exhilarating journey of pitching ESOES Cosmetics on Entrepreneur Elevator Pitch, giving us a behind-the-scenes look at the intense preparation, the pitch itself, and the rollercoaster of emotions that came with the experience. If you wonder whether you’re coming across as authentic and retaining your identity when delivering your pitches, pay special attention to how Joy managed to not only do that but also how she left a lasting impression on millions of people in a high-stakes, high-pressure television show. Key ideas from the episode: How Joy was put on the spot to give a 60-second pitch with no time to prepare, despite having never given one before: "My investor raised her hand and said, 'She will, but I want her to go first.' I stood up and did my pitch, and everyone was kind of like, 'Whoa.' That moment opened the door for me to be considered for the show." The significance of Joy's distinctive personal branding in making a memorable impression and standing out in a crowd: "My hat and my outfit are part of my branding. People are like, 'Who is this girl?' It helps me grab attention and be remembered." Why practicing her pitch and wordsmithing it to fit the strict 60-second format was crucial for Joy's success on the show: "I practiced it over and over again, even recording myself and playing it in my ear. It was pivotal to stay on track and make every second count." The strategy behind Joy's decision to immediately follow up with contacts and opportunities, maintaining momentum and not missing her shot: "I emailed the venture capitalist right after the event. I didn't want to miss the opportunity. My philosophy is always to shoot my shot and follow it through until I hit the target. I knew I had to be proactive and seize the moment." Joy went through the gamut of emotions, especially after VC investors turned her down: “And then over the loudspeaker is, “Joy, come back to the elevator.” And I was really shocked because I was like, what is this? I hadn't seen this happen before, ever, on the show.” The benefits Joy experienced from participating in the show, beyond just the potential for investment, including increased confidence and public exposure for her brand and mission: "It was an incredible experience that built my confidence and allowed me to connect with a wider audience. It opened doors and opportunities beyond just the investment aspect." Full show notes and resources at:
/episode/index/show/gopitchyourself/id/29665428
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116. My Podcast is My Pitch w/Dave Jackson
01/16/2024
116. My Podcast is My Pitch w/Dave Jackson
Your podcast is more than just a show—it can be the primary pitch for your business, services and projects, and open the door to opportunities you might never otherwise have access to. My guest today is an expert in leveraging a podcast far beyond reaching listeners, and creating shows that build strong networks and create massive credibility. And he’s in a position to know. Dave Jackson has been podcasting since before most people knew what a podcast was, and has been a huge part of shaping the industry. He's the brain behind the School of Podcasting, where he guides aspiring and established podcasters in creating impactful shows. In our conversation, Dave talks about his podcasting journey, how he has seen the industry change over the years, and shares some excellent tips for creating an effective show. This is an episode filled with nuggets of wisdom, and you should pay special attention to how he talks about leveraging the episodes you create and appear on for professional credibility. Key ideas from the episode: "I've watched this industry grow from its infancy," Dave Jackson reflects on his extensive experience in the podcasting world - he started in the industry in 2005. Dave emphasizes that podcasting is a networking strategy: "It's not just about the listeners, it's about connecting with people who can open doors for you." The strategic use of podcast episodes as personal pitches has been a game changer. Dave explains, "Each episode is an opportunity to present yourself and your ideas to the world." He highlights the importance of content quality: "Your podcast is your brand. Every episode should reinforce the trust and credibility you're building with your audience." This means you can and should enforce a good recording environment and tools on your guests. Dave shares a key insight into audience engagement: "Engaging listeners is important, but the real magic happens in the relationships you build through your show." He suggests you speak to a single person instead of a “hey everybody!” style, and ensure the discovery and experience of your show on websites is up to date. Reflecting on the evolution of podcasting, Dave notes, "The industry has changed, but the core principle remains: be authentic and provide value." Dave's advice to aspiring podcasters: "Focus on your message and the people you're trying to reach. That's where your podcast's true power lies." Full show notes and resources at:
/episode/index/show/gopitchyourself/id/29495968
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115. Pitching Beyond Business: A Personal Message of Advocating for Care
01/02/2024
115. Pitching Beyond Business: A Personal Message of Advocating for Care
I believe that pitching is about sharing ideas, asking for what you want, and making your voice heard. Today's episode is a personal one, where I share a recent experience that taught me the importance of advocacy in all areas of life, not just in business. In December, my daughter, an avid horseback rider, had a riding accident that resulted in a broken collarbone and a facial laceration. This incident put me in a position where I had to advocate for her medical care, ensuring she received the best treatment possible, including a transfer to a children's hospital and attention from a pediatric plastic surgeon. Throughout this ordeal, I realized that the skills we use in business, such as pitching and following up, are just as applicable in our personal lives. Advocating for my daughter's care required the same determination and persistence as following up on a business lead or pitching a podcast. As we step into the new year, I encourage you to commit to advocating for yourself and your ideas, both in business and in life. Don't be afraid to follow up until you get an answer, and remember that advocating for what you want is always worth it. Topics covered include: Why I believe that pitching is not just about selling or convincing, but also about sharing ideas, asking for what you want, and advocating for your voice to be heard My personal experience of seeking medical care for my daughter after her accident What I needed to do in order to advocate and pitch in this real-life situation - including the importance of following up Why advocating for your ideas extends beyond business and into all areas of life Why I'm excited about how the podcast is going to develop in 2024! Full show notes and resources:
/episode/index/show/gopitchyourself/id/29278823
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114. A 250K Corporate Contract w/Laura Khalil
12/19/2023
114. A 250K Corporate Contract w/Laura Khalil
When talking about podcast guesting, the initial impact is obviously from listeners hearing you. But suppose you really focus on leveraging the relationship that you create with the host. In that case, you're able to expand that interview's impact beyond what you might have originally intended. Similarly, my guest today was able to build a relationship with a corporate client, and then expand a $35k project into $250k. And she was able to do this by identifying the correct way to pitch what she could offer - and getting her client so on board that they effectively pitched her services for her! Laura Khalil has consulted for some of the world's largest brands, such as GE, Intel, and Twitter. Nowadays, she works with other consultants to help them find, attract, and sign bigger B2B clients. One of her trademark strategies is Land and Expand, a way to grow your consulting business by starting with a smaller contract and then expanding into larger deals. In this conversation Laura talks about how she used it to gain a corporate contract and then leveraged it to grow her business within that company. I want you to pay special attention to when Laura talks about identifying and coaching champions at the organizations that you are pitching, and how to support them as they push for your deal to get approved and fast-tracked. Topics covered include: How Laura got the initial opportunity through a referral from a previous client The importance that Laura placed on building trust and rapport with her contact in order for them to become her champion and advocate for her proposal internally How Laura recognized the opportunity to expand her proposal, and how she was able to progress it successfully Why pricing is rarely the real objection when working with the right target market - focus on solving problems and providing value The reason Laura decided to dedicate her career to helping other consultants Land and Expand their own proposals Full show notes and resources:
/episode/index/show/gopitchyourself/id/29125093
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113. A Paid Keynote Presentation w/Shawn Fink
12/05/2023
113. A Paid Keynote Presentation w/Shawn Fink
Where you focus your visibility goals depends on the stage your business is at, what your priorities are, and where your target audience happens to be. Although our focus, both on the podcast and at the Podwize Group, is on pitching clients for visibility through podcast guest appearances, I've always been clear that the basics of pitching are the same, no matter the opportunity. Today’s conversation with Shawn Fink touches on an opportunity I know many of us would LOVE to have: a paid keynote speaking opportunity. Shawn is a business design strategist who helps female entrepreneurs and creators cultivate brand demand. Tune in to hear how Shawn was able to connect with a warm contact at her target organization and provide clarity around her topic and its potential impact. I hope you'll be able to use some of that advice in your own pitches! Topics covered include: A little about Shawn's background and the concept of the Brave Yes Mindset Shawn's first attempt at pitching to the organizers of this particular group How a little research helped her to make a second pitch How the presentation went, the feedback Shawn received, and the unexpected opportunities that came from it Why taking risks can level up your business Full show notes and resources:
/episode/index/show/gopitchyourself/id/28914783
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112. How Nikki Rausch Pitched a Game-Changing Offer
11/21/2023
112. How Nikki Rausch Pitched a Game-Changing Offer
Have you hesitated to share an offer that you believe would be a definite "yes" for your ideal audience, despite its incredible value? My guest today, Nikki Rausch, faced a different scenario. In 2020, she pitched an offer that not only brought in $49,000 within the initial seven days but continues to significantly impact her business even after three years. In this episode of Pitched, Nikki, the Founder and CEO of Sales Maven, recounts her experience pitching a new offer to her audience in 2020 and the profound effect it had on her business. Her approach to sales centers around authenticity and fostering genuine connections, making her story particularly inspiring for our listeners. What resonates with me most from my conversation with Nikki is her ability to craft an offer that meets multiple needs of her audience, implement it swiftly, and benefit from it over the long-term. In fact, the $49,000 generated in this offer's first seven days has grown into hundreds of thousands of dollars of revenue over the past three years. If you've been holding onto an idea or offer for an extended period, I hope Nikki's story jumpstarts you to pitch it! Sometimes, taking the leap is the hardest part, as overthinking often leads to talking ourselves out of pitching entirely. Topics covered include: The offer from Nikki's coach that made her spend $5,000 in a day What was contained in the package she came up with, what she priced it at, and how she pitched it to her audience The immediate response that Nikki received Nikki's thoughts about discounted offers - "What you should charge is what will people pay" The effect that appearing on podcasts has had on Nikki's business Details of the free training that Nikki is offering for Pitched listeners Full show notes and resources:
/episode/index/show/gopitchyourself/id/28717578
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111. Pitched: A Layoff to His Team
11/07/2023
111. Pitched: A Layoff to His Team
In 2015, Ken Schmitt, founder and CEO of boutique recruiting firm TurningPoint Executive Search, pitched two similarly awful options to his small team: either laying off staff or working with an organization that wasn't aligned with their company's values. However, by being open and vulnerable in his pitch to the team, Ken was offered a third option that he hadn't considered. Pay close attention to the impossible situation that Ken was in, with regard to his business and his team, and how the work culture he has fostered helped to create a solution. I also love the value that Ken and his team place on preserving their brand's reputation. How you can apply this thinking to your future pitching opportunities? Topics covered include: An introduction to Ken and the work he does at TurningPoint How Ken's established leadership style, centered on openness and vulnerability, led him to pitch two lousy options to his team The unexpected solution that Ken's team presented to him, and the positive outcomes that followed their intervention Ken's takeaways from the experience Full show notes and resources:
/episode/index/show/gopitchyourself/id/28506854
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110. Pitched: A Femtech Product to a Room Full of Dudes
10/24/2023
110. Pitched: A Femtech Product to a Room Full of Dudes
For the first episode of Pitched, I'm sharing a conversation I had with my friend Kristen Carbone of the tech company Brilliantly. In it, Kristen shares a very particular experience she had of pitching her wearable femtech product to a room full of potential investors - who were all men. Pay close attention during our conversation to learn what Kristen gained from this encounter. It's something that is relevant to many pitching scenarios - whether you're seeking funding, establishing partnerships, or securing podcast interviews. It was great to hear Kristen reaffirm my long-held belief in this essential practice! Topics covered include: What is femtech? Kristen's story and why she developed the Brilliantly Warm wearable tech solution Why Kristen wanted to approach external funders to develop her product What she learned from the experience of pitching a femtech product to a room full of men, and why she won't be discouraged from doing it again The preparatory work that Kristen now does before pitching herself Full show notes and resources:
/episode/index/show/gopitchyourself/id/28395803
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109. Introducing "Pitched: Real Stories of Pitching Bold Ideas"
10/10/2023
109. Introducing "Pitched: Real Stories of Pitching Bold Ideas"
In the last episode, I talked about how podcast guesting has evolved since I began working in the podcasting space. In this episode, I'm talking about another evolution - the evolution of the Go Pitch Yourself podcast. When we launched the show in September 2019, we focused on giving you the tools to pitch yourself (the clue's in the title!) for podcast guesting opportunities. However, during the summer hiatus, I realized that Go Pitch Yourself no longer aligns with our company's direction. And as our focus at the Podwize Group has shifted, the time has come to widen the topics we cover here. Introducing... "Pitched: Real Stories of Pitching Bold Ideas." It's all about behind-the-scenes conversations, getting into the details of life and business with fascinating people. We're stepping away from generic business owner interviews and diving deep into specific, juicy topics. All of our past episodes will remain in this feed, but starting October 10th, you'll see new artwork, and be the first to experience our fresh format and focus. We'll continue offering podcast guesting insights through segmented Spotify playlists of past episodes, as well as updates on developments in the podcast guesting space specifically. Stay tuned wherever you're listening right now, and we'll see you next time for the first episode of Pitched! I can't wait for you to hear where we're going next. Topics covered include: How the summer hiatus led me to re-examine what I want to achieve with my business and the podcast The exciting topics we'll be covering in our new show, Pitched: Real Stories of Pitching Bold Ideas What is new and what is staying the same My plans for organizing past and future episodes into playlists How to follow and listen to Pitched Full show notes and resources:
/episode/index/show/gopitchyourself/id/28263662
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108. The Evolution of Podcast Guesting
09/26/2023
108. The Evolution of Podcast Guesting
Having worked in the podcasting space since late 2017, in this episode I take a quick journey through all the ways that podcast guesting has evolved since then. Back in the day, there weren't too many people using podcast guesting as a way to grow their authority. Because of this, when I started I was pitching for a variety of things - TV appearances, online publications, as well as podcast interviews. All the positive changes I've seen in podcast guesting have transformed it from a tactic to a long-term, intentional marketing strategy. Listen in to hear, not only how the podcast space has grown, but how my business and the way that we work with clients has evolved to keep up with this changing landscape. Topics covered include: The things I did - and didn't do! - for clients when I began my freelance career The different metrics used to measure the value of a podcast guest appearance Podcasts now - more competition and the growth of 'pay-to-play' transactional relationships Changes in marketing and promotion efforts - from growing an email list to Facebook to LinkedIn and beyond What I call the long game of podcast guesting - growing networks and referral partners, and getting in front of new audiences How the way we work with and pitch our clients has changed Full show notes and resources:
/episode/index/show/gopitchyourself/id/28133159
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107. Why Aren’t Podcast Guests Sharing Their Interviews?
09/12/2023
107. Why Aren’t Podcast Guests Sharing Their Interviews?
Whether or not podcast guests share their interviews is a common topic of conversation in the podcast community, with hosts frequently expressing frustration and seeking solutions. In this episode of "Go Pitch Yourself," I share the reasons some guests may be less likely to share their interviews and offer up strategies hosts can take to better support them in sharing their episodes. In addition to sharing what hosts can do to encourage sharing, I also share several actions that podcast guests can take to help ease the perceived 'pain' of helping promote the host's podcast. Topics covered include: The common practice of podcast hosts using guest interviews as a growth strategy rather than a content strategy The importance of and how to make it easier for guests to share their interviews Why guests not sharing their interviews may be an indicator that you and your guest aren't 'connecting' in a way that maximizes collaboration The impact that exploring unique topics with your guests can have on their willingness to share your podcast with their audience How guests can be proactive in knowing when episodes go live The role that a template can play in repurposing your guest interviews Full show notes and resources:
/episode/index/show/gopitchyourself/id/27977475
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106. What I Learned From Our Summer Lovin' Series
08/29/2023
106. What I Learned From Our Summer Lovin' Series
…or How I Spent My Summer Vacation. For the last five episodes of the podcast, we've been sharing new versions of some of our most-downloaded episodes from the past four years. As we come to the end of our Summer Lovin' series, I am reflecting on what I've learned over the past few months. This summer, I took some time to think about the future direction of the Go Pitch Yourself podcast, so I also share my thoughts around that, alongside some of the trends I've been noticing in the podcasting space. However, if you have a topic around podcast guesting or hosting (or both) that you would like me to cover, reach out to me on LinkedIn . Topics covered include: How I tend to overcomplicate things - can you relate?! What I noticed about podcast listening and production over the summer months Should it be the podcast guest's job to grow the host's show? A personal example about the power and value of connections made through guesting on podcasts Hints of some of our upcoming topics, and how you can get involved Full show notes and resources:
/episode/index/show/gopitchyourself/id/27865857
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105. Updated: Engagement Strategies for Podcasts with Kevin Chemidlin
08/15/2023
105. Updated: Engagement Strategies for Podcasts with Kevin Chemidlin
Are you wondering about effective ways to connect with the podcast hosts you want to pitch to? Or maybe you're a podcast host who wants to engage with your listeners outside of your recording sessions. If that resonates with you, then this episode is a must-listen, as we delve into strategies for enhancing podcast engagement. For the final part of our Summer Lovin' series featuring our all-time most-downloaded episodes, we present my chat with Kevin Chemidlin from May 2022. Kevin is the mastermind behind a unique method for expanding podcast audiences that gets impressive results. With his inaugural podcast, Philly Who?, Kevin achieved over 100,000 downloads and generated more than $140,000 in revenue within just 18 months. Drawing from his experiences, Kevin shared his expertise with fellow podcasters, leading him to launch the "Grow the Show" podcast and brand. Although Kevin's primary focus is on podcast hosts, the engagement strategies he outlines here are relevant for podcast guests seeking to develop meaningful connections within their specific niches. And even if you hate social media, when you hear the amazing results that Kevin's Targeted Daily Engagement technique has achieved, I'm sure you'll be able to find 15 minutes a day to grow your show. Topics covered include: Why Kevin became a full-time podcaster What he learned from growing the audience for his local-interest podcast and how this applies to podcasts more generally Why having a really focused idea of the potential audience demographic for your podcast can actually lead to growth Details of Targeted Daily Engagement, Kevin's signature approach to growth, how it works, and some incredible results Coming from the other side, how TDE can be an engagement strategy for podcasts, helping guests connect with hosts - with suggestions on how to approach hosts Full show notes and resources:
/episode/index/show/gopitchyourself/id/27744369
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104. Updated: Generating Leads Through Podcast Interviews with Nikki Rausch
08/01/2023
104. Updated: Generating Leads Through Podcast Interviews with Nikki Rausch
Along with developing and nurturing business relationships, lead generation is the root of why we want to guest on podcasts. So you will have an idea of where you want the conversation to go, and the action you want listeners to take. But forcing the issue might be so far out of your comfort zone, and you really don't want to appear too salesy. Have no fear! In one of our all-time most-downloaded episodes, Nikki Rausch shares some great ideas about how you can turn up for podcast guest appearances, connect with the host, deliver great content to the audience, AND generate sales leads - all without coming across as sleazy! Listen again as part of our Summer Lovin' series, and notice how Nikki clearly has a plan of where she wants to lead the audience and plants seeds in a natural way throughout the interview. It's a masterclass of being intentional about how you show up as a podcast guest! Topics covered include: How Nikki is able to gauge the power of podcast appearances The ways that Nikki takes podcast interviews and turns them into lead-generating opportunities without being salesy and spammy Ways to reinforce your authority by offering bite-sized, actionable steps that listeners can implement to get a 'quick win' How much free content should you offer up in a podcast interview? The impact that being featured on podcasts has had on Nikki's business Full show notes and resources:
/episode/index/show/gopitchyourself/id/27561711
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103. Updated: How to Pitch a Podcast Quickly (Do it Messy!)
07/18/2023
103. Updated: How to Pitch a Podcast Quickly (Do it Messy!)
If pitching yourself for podcast visibility opportunities makes you worry that you don't have your opt-in / landing page / social profiles etc. finalized, then pitching a podcast quickly (aka messily!) might be just what you need. Continuing our Summer Lovin' series, where we're re-sharing the content from five of our most downloaded episodes, today I lay out the minimum steps needed to get a targeted pitch out to your ideal podcast. I think this one has been so popular because it shows that your pitch doesn't need to be perfect to be successful, as well as containing actionable steps to take. Don't get me wrong, the parts of a 'messy' pitch are similar to those of a more finessed one. But trying to send out the perfect pitch can stop you from taking any action at all. So if you've ever delayed sending a pitch because you think that you need to have everything all tied up in a bow, this episode will help you to feel more energized in your marketing. Topics covered include: What are the minimum steps needed to send a targeted pitch? The different parts that go into making a 'messy' pitch, including clarifying what you want to achieve, and how to craft a one-topic pitch template How to identify your ideal listener and the shows they are listening to How 'Pitching Messy' can help motivate you to keep going for the long haul Full show notes and resources:
/episode/index/show/gopitchyourself/id/27442536
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102. Updated: Podcast Databases and Networking Sites Review
07/04/2023
102. Updated: Podcast Databases and Networking Sites Review
If you listened to our previous episode, you should have an idea of the type of podcasts that you want to pitch yourself to as a guest. But how do you go about finding these shows? Luckily, there are a number of podcast databases and networks that allow you to search for shows, and pitch podcast hosts (or guests). For the second part of Summer Lovin' series, I'm bringing you an update of a previous episode where I reviewed four podcast databases - Podcast Hawk, Podcast Guests, PodMatch, and The Podcast Collaborative - with my friend and former colleague Kim Stewart. We describe how each service works, the different price points, what the user experience is like, and who we think will benefit from using them. This episode was really popular when we first released it in 2022, so I'm excited to revisit this topic and note any changes that I've noticed. Please note: I would always recommend that you prioritize building relationships with hosts and guests, as opposed to viewing a podcast appearance in purely transactional terms. But if you're just getting started guesting on podcasts, these services can give you a real jump-start. Topics covered include: An update on podcast matching services and things that I've noticed within the podcasting space The importance of finding community and building meaningful relationships with hosts, rather than seeing podcast opportunities as transactional Why using a Podcast Database can be good for Podcast Guests who don't have the time to research new shows - and how they can help Podcast Hosts to find guests Our reviews of four Podcast Databases - with pros and cons for Podcast Hawk, Podcast Guests, PodMatch, and The Podcast Collaborative A reminder of the benefits of appearing on so-called "small" shows Full show notes and resources:
/episode/index/show/gopitchyourself/id/27353322
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101. Updated: Where to Pitch Yourself as a Podcast Guest
06/20/2023
101. Updated: Where to Pitch Yourself as a Podcast Guest
If you are interested in knowing where to pitch yourself as a podcast guest, today I'm spilling the beans on the strategy we use to identify the types of shows we pitch our clients to. Today's episode is the first in our Summer Lovin' series, where we're digging into and re-sharing some of the content from five of our most downloaded episodes. So, long-time listeners might remember that we covered the topic of the One-Liner for Pitchable Podcasts (or OPP) in May 2022. An OPP is a simple one-line statement - "I pitch to podcasts that speak to *blank* about *blank*". And it's the basis of whether your interviews will have any impact on your business - because if you don't know the shows to look for, you'll be searching podcast directories without direction. However, even if you have heard some of this material before, this is not just a repost. As you'll hear, we've refined and developed the OPP process, which is still key to the work we do at the Podwize Group. And interestingly, we've had a shift in the types of shows that we pitch our clients to, that you might want to use in your own pitching process! Topics covered include: What has changed in the way that we pitch clients to shows, and why we now sometimes pitch to podcast hosts who could be viewed as competitors The ways that some podcast hosts are looking for guests who will be of interest to their audience because of their values, rather than the service they provide A description of how you can come up with your own OPP How using several OPP statements can help to define what you talk about on different shows Examples of how I use a number of different OPPs in my own podcast pitching Full show notes and resources:
/episode/index/show/gopitchyourself/id/27191400
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100. Go Pitch Yourself Turns 100!
06/06/2023
100. Go Pitch Yourself Turns 100!
It's the 100th episode of the Go Pitch Yourself podcast! In this special episode, I reflect on where the show has been since we launched in September 2019, look forward to where it's going, and thank YOU for riding this podcasting wave with me. I also share some personal highlights and memories, along with some questions and comments from you, my listeners. In addition to that, I share how you can help to shape the future of the Go Pitch Yourself podcast. Visit our short listener survey at to get involved. Topics covered include: An extended Podcast Loves of the Week segment! The numbers - stats from where we started to where we are now Comments and questions from you, my listeners What I would do differently and the things that I'm most proud of Plans for the summer and how you can help to shape the future direction of Go Pitch Yourself Full show notes and resources:
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99. Social Media Strategy for Podcasters with Andréa Jones
05/23/2023
99. Social Media Strategy for Podcasters with Andréa Jones
Can podcasting and social media play nicely together? How does social media strategy for podcasters differ from other industries? Is there a best social media platform for podcast promotion? Whether you are a podcast host or guest, in this episode I'm answering these questions and looking at how you can use social media in a way that feels natural and complements your podcasting strategy. My guest, Andréa Jones, is a social media strategist for passion-led coaches and experts who want to make a difference in the world with their message. She guides her clients and students from being stuck to becoming strategic, passion-led powerhouses with her straightforward approach to social media: "Take one little step each day. Build social media savvy over time." As she says in our conversation, Social comes first, Media comes later - so let your audience get to know who you are initially. Listen in as Andréa explains how to create a robust social media strategy for your podcast that works with your personality while meeting your promotional goals. Topics covered include: Why the idea that successful social media marketers are connecting online all day every day is a misconception that can prevent business leaders and solopreneurs from developing a social media strategy Why time spent connecting on other people's platforms is a better measure of social media activity than the number of posts you create Recent social media trends that Andréa and her team have identified Why you don't need to be everywhere all the time - it's ok to lean into your preferred platform Andréa's tips for getting people to make the jump from social media to listening to your podcast - whether you're a guest or the host How to share your personal brand when you don't want to be on social all the time - and how you can set boundaries Full show notes and resources:
/episode/index/show/gopitchyourself/id/26910129
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98. The Anti-“Hey, Girl” Guide to Being a Human on the Internet w/Colleen Nichols
05/09/2023
98. The Anti-“Hey, Girl” Guide to Being a Human on the Internet w/Colleen Nichols
When you're pitching for a podcast guest opportunity, you might not think that you're in sales mode. But the basic building blocks of pitching are the same, no matter WHO or WHAT you are pitching. In pitches and sales, you have to know your audience, do your preparation, personalize the communication, and be authentic. My guest today is someone who disrupts the way that Direct Sellers and MLMers (multi-level marketers) show up online. Colleen Nichols is the creator of @noshamesalesgame, one of the most popular Instagram accounts for network marketers. She is also the founder and CEO of Direct Sales Growth Community, the community and training platform for the modern-day network marketer. Colleen has achieved her success while still being a human online - incorporating her personality into everything she does. And as you'll hear, it's the same when you're pitching for podcast guest appearances - the best way for you to stand out is by being yourself. Topics covered include: Why Colleen's success in Direct Sales came about because she showed up authentically online The things Colleen saw in the Multi-level Marketing (MLM) industry that led to the launch of the @noshamesalesgame Instagram profile and the Direct Sales Growth Community The vanilla copy-and-paste reach-outs that Colleen has seen in the MLM space, and how this relates to podcast pitches Why being human on the internet doesn't necessarily mean that you need to have a big personality Colleen's belief that when you release the need to sell, the sales come faster - so pitch yourself as the human first Full show notes and resources:
/episode/index/show/gopitchyourself/id/26765451
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97. How I Escaped A Podcast Sales Funnel
04/25/2023
97. How I Escaped A Podcast Sales Funnel
We've likely heard of sales funnels, but did you know there are podcast sales funnels, too? Candidly, if you have a podcast and are using it to grow a business, it should have some elements of an effective funnel in place. Lately, though, I've seen an interesting twist on how hosts are using podcasts, which includes them hosting interviews so they can invite 'guests' on who they would love to work with. Basically, they're using the show as a way to get time with someone who would otherwise not spend 30 minutes talking to them. I don't have any issue with using this as a strategy. In fact, I've advocated for some podcasters using it. What I DO have an issue with is using your show as a way to funnel people closer to working with you and not truly being interested in showcasing their expertise or story for your audience. And, I have an issue with it because I was recently stuck in a podcast sales funnel. Luckily, I managed to escape and am sharing all the ins and outs of my experience with you. In this episode, I show you how to recognize when you've stumbled into a podcast sales funnel. I also explain how to evaluate if the guest visibility opportunity is still a good use of your time. Topics covered include: My recent experiences with podcast sales funnels and how I managed to escape them Why the audience is of little or no importance if a podcast host's primary goal is to convert guests into clients The red flags to be on the lookout for if you think you're in a podcast sales funnel How to tell if the visibility opportunity on offer is still worth your time Full show notes and resources:
/episode/index/show/gopitchyourself/id/26610624
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96. The $3,500 Podcast Appearance Fee w/Alex Sanfilippo
04/11/2023
96. The $3,500 Podcast Appearance Fee w/Alex Sanfilippo
For the final part of this mini-series about paid podcast interviews, after talking about the practicalities and legalities, I wanted to speak to someone who had actually paid a significant podcast appearance fee to guest on a big show. I've known Alex Sanfilippo in the podcasting space for a number of years, and I knew he had guested on John Lee Dumas' Entrepreneurs on Fire podcast. And I KNOW that EOFire charges a $3,500 appearance fee per interview. So I asked. And he said yes! Alex Sanfilippo is the CEO and founder of PodPros, a software company focused specifically on the podcasting industry. He is also a podcast host of Podcasting Made Simple and a lead educator in podcasting. Together we talk about why he decided to pay the podcast appearance fee, and what the whole interview process was like - from pitching to interview to the impact on his business. We also talked about what happens when a podcast interview is viewed as a transaction, rather than part of a mutually-beneficial relationship - does it change the value of the information being presented? There's also a special offer for Go Pitch Yourself listeners if you want to try out PodMatch, Alex's software that automatically matches ideal podcast hosts and guests for interviews. . Topics covered include: Alex's background in aerospace and how he started a podcast interviewing successful entrepreneurs, in order to learn how to become one himself Alex's experience of appearing on John Lee Dumas' Entrepreneurs on Fire podcast, including why he chose to pay the $3,500 podcast appearance fee, and the impact it had on his business Why he talks to the people he coaches about the value of appearing on smaller, niche podcasts, over big shows The various products that Alex has created under the umbrella of his PodPros brand Details of the special offer I got for Go Pitch Yourself listeners to try out PodMatch, Alex's service that matches podcast guests with hosts and vice versa - Full show notes and resources:
/episode/index/show/gopitchyourself/id/26467698
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95. Podcast Laws: Are there any? with Gordon Firemark
03/28/2023
95. Podcast Laws: Are there any? with Gordon Firemark
Are there podcast laws? If so, who writes them? And what do they regulate? In this episode, I chat with the Podcast Lawyer about what podcast laws exist, which ones don't, and how to navigate the legal implications of podcast guesting and hosting. Why now? Well, on the previous episode of Go Pitch Yourself, I talked about the pay-to-play phenomenon where podcast hosts are charging their guests. Are there laws governing this type of relationship? And are hosts required to disclose that relationship? Not to fear, Gordon Firemark is here to answer all of these questions, and more. Gordon has practiced media, entertainment, and business law since 1992 and is often referred to as The Podcast Lawyer™. He helps creatives, artists, entrepreneurs, and others achieve the dream of getting their messages out and making a meaningful impact with their craft. A podcaster himself, he's been producing and hosting the Entertainment Law Update podcast since 2009 and recently launched the Fuzzy Lawgic podcast with Elsie Escobar, where they navigate the legal, social, and ethical questions facing creators today. Together we talk about disclosure guidelines, contracts to have in place when podcasting, and other legal considerations for hosts and guests. Topics covered include: Gordon's background in entertainment law and why he saw that the rules were different when podcasts started to emerge What Gordon has seen and is seeing with regards to podcast guests having to 'pay to play' The audience's need for transparency when podcast guesting slides into paid advertising Things that hosts should bear in mind when beginning a podcast, and how these can help you to avoid 'podfade' Do hosts and guests need a podcast prenup when arranging guest appearances? Full show notes and resources:
/episode/index/show/gopitchyourself/id/26327319
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94. Paying for Podcast Interviews: Yay or Nay?
03/14/2023
94. Paying for Podcast Interviews: Yay or Nay?
How much would you pay for a podcast interview with your DREAM podcast host? We've been seeing more and more individuals paying for their guest interviews on a podcast. And the prices we've seen have ranged between $35 to $10,000, for a single interview. So today's question is, paying for podcast interviews: yay or nay? Not only that, but is it worth it? What information do you need to gather before you say yes or no? Plus we talk about what happened when we bit the bullet and paid the fee for a client to appear as a guest on a podcast. Topics covered include: How this practice is working, and the kind of prices we see The Podwize Group's standard response, and the questions you should be asking How to judge an opportunity to determine if paying for podcast interviews is actually worth paying for Our experiences of paying for podcast advertising in comparison to paying for podcast interviews or guest appearances What's coming up in the next episode of Go Pitch Yourself Full show notes and resources:
/episode/index/show/gopitchyourself/id/26187000
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93. How to Use Podcasting for Business
02/28/2023
93. How to Use Podcasting for Business
Podcasting for business is a bit different than podcasting for entertainment or passion. Sure, you can be passionate about podcasting for business, but the role your show serves and the goals you set are likely to be very different than when you're creating an entertainment show and focused on growing your downloads. So, how do you position your show when your podcast is an extension of your business? You're in luck, friend. I invited Megan Dougherty, co-founder of One Stone Creative podcast production company, to talk about just that. Megan and I chat through the four roles to consider when podcasting for business, both as a podcast host and as a podcast guest. Whichever role you're in, this episode is sure to shed some light on how to align your podcast goals with your business goals. Topics covered include: The four roles podcasts can play in a business How podcast guesting can support those four roles When do you need to 'stand out' when podcasting for business? The biggest contributors to podfade that Megan sees in her business The one platform you MUST be on for podcast growth (where Megan is a total Debbie Downer… joking - it's just a platform I don't want to use) Full show notes and resources:
/episode/index/show/gopitchyourself/id/26056755
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92. Podcast Guesting Q&A (Q1 2023)
02/14/2023
92. Podcast Guesting Q&A (Q1 2023)
It’s time to answer your questions about pitching a podcast. Each quarter, I will take a group of questions on the topic of podcast guesting and answer them on an episode. In this first episode, I’m covering topics ranging from the pitching timeline and how to pitch a podcast to what actions you can take if your interview doesn’t go live… or, worse, the host ghosts you. The timeline between pitching a podcast and guesting on a show varies, depending on several factors. But, in general, there will be gaps for pitching, following up, getting a yes, getting it scheduled, recording, publishing, and seeing the impact of your appearance. When it comes to how to prepare for your interview, you don’t have to listen to any of the existing episodes if you don’t want to. But I recommend familiarizing yourself with the host’s other content, how they get paid, the podcast description, and a few other factors. Unless you’re already direct messaging with a podcast host, I recommend sending your podcast pitch to their email or guest application form if they have one. Sometimes, podcast hosts only want to interview guests with their own podcasts for an interview swap. This doesn’t mean you can’t pitch yourself – you bring other value than a reciprocal podcast interview. Finally, I talk about when to follow up about your podcast pitch, how long to wait before your interview goes live, and what to do if the podcast host ghosts you. If you have a question that you’d love for me to tackle before Q2’s call, be sure to email me at with the subject line Q2 Q+A OR leave an audio message that we can use to liven up the call at . Topics covered include: The timeline for podcast pitching and guesting How many episodes you need to listen to prepare for the interview Where to send a podcast pitch How to approach a pitch if you don’t host your own podcast When to follow up on your podcast pitch What to do if your interview doesn’t go live What to do if the podcast host ghosts you If this episode resonated with you, I would LOVE to connect with you on (@angietrueblood). Send me a connect request with a message letting me know what you think of these pitching tips and how you’ll apply them to the next podcast you pitch. The Podwize Group’s resources mentioned in this episode: Learn more about the different levels of - including our Concierge Pitching Service and Jumpstart Intensive Connect with Follow Podcasts mentioned in this episode: Other resources mentioned in this episode: N/A Now it’s time for you to get out there and Go Pitch Yourself! Be well and be visible, my friend! Follow & Review in Apple Podcasts Are you following the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to follow via Apple Podcasts! And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show. Simply select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.
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91. Podcast Advertising with Heather Osgood
01/31/2023
91. Podcast Advertising with Heather Osgood
Podcast advertising is one of the best ways to monetize your podcast. As the Podwize Group continues to grow, I believe that helping our listeners monetize their own podcast revenue is an important step in the growth and accessibility of their show. Heather Osgood is a podcast advertising expert. For over twenty years, she’s been selling advertising through radio, print, trade show booths, and now podcast advertising where she’s created a successful system for attracting advertisers. She’s taken all her trade secrets on how to monetize your podcast with advertisers, developed , and has joined me in this episode to share some of her hottest tips. In our conversation, Heather provides a high-level view of the podcast advertising space. You don’t have to have a podcast with millions of listeners to monetize it and connect your listeners with something very beneficial to them. We discuss the difference between podcast ads and sponsorship, and Heather explains when and how to use each different type of advertising method. Finally, when working with advertisers, it’s vital to build a mutually beneficial relationship, including what type of information advertisers look for, how many downloads your episodes need to have, and what actually makes a good pitch. Podcast Advertising with Heather Osgood Topics covered include: The difference between podcast ads and sponsorship The three different types of podcast ads (embedded, dynamic insertion, programmatic) When to use ads, what they involve, and the types of ad dollars they generate How to choose a hosting platform with monetization in mind How to monetize your podcast as you’re growing it If this episode resonated with you, I would LOVE to connect with you on (@angietrueblood). Send me a connect request with a message letting me know what you’ve learned about the reality of podcast advertising and what your next steps are for your own podcast. The Podwize Group’s resources mentioned in this episode: Learn more about the different levels of - including our Concierge Pitching Service and Jumpstart Intensive Connect with Follow Podcasts mentioned in this episode: Other resources mentioned in this episode: Now it’s time for you to get out there and Go Pitch Yourself! Be well and be visible, my Friend! Follow & Review in Apple Podcasts Are you following the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. to follow via Apple Podcasts! And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and . Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show. Simply select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.
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90. Turn Podcast Listeners Into Action Takers
01/17/2023
90. Turn Podcast Listeners Into Action Takers
Ep. 90 | Turn Podcast Listeners into Action Takers In this episode, we’re digging into how you can turn podcast listeners into action takers after they hear you as a guest on someone else’s podcast. I mean…that IS the goal right? Not just getting in front of new audiences, but also having them take action and follow you back to your digital home. I’m diving into the 3 parts of the interview - the intro, middle and the end-and sharing what you can do during each to increase the chances that listeners will take action. Topics covered include: The type of prep work should you do before you record that increases the chances that listeners will turn podcast listeners into action takers How to position your bio so that it creates curiosity and interest The importance of planting seeds and sharing stories throughout the interview What type of (and how many) calls-to-action should you offer at the end of an interview? How to guide listeners to take action EVEN WHEN the host doesn’t ask you If this episode resonated with you, I would LOVE to connect with you on LinkedIn (@angietrueblood). Send me a connect request with a message letting me know which strategy to turn podcast listeners into action takers is the one that you’re most excited about trying out on your next interview. The Podwize Group’s resources mentioned in this episode: Learn more about the different levels of - including our Concierge Pitching Service and Jumpstart Intensive Connect with Ep. 88, Go Pitch Yourself with Melissa Morris: Podcasts mentioned in this episode: Sales Maven podcast with Angie: Now it’s time for you to get out there and Go Pitch Yourself! Be well and be visible, my friend! Follow & Review in Apple Podcasts Are you following the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. to follow via Apple Podcasts! And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and . Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show. Simply select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend. Special thanks to Daniel Romeros at for editing this episode.
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