#009 - We can all innovate. Innovation is problem-solving.
Grandkids Test
In this episode I speak with Adah Parris, Futurist, Cultural Innovator, Board Advisor, Storyteller and Keynote Speaker.
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#008 - On humanized leadership. Be more real, be more yourself at work.
Grandkids Test
Lou Banks, CEO or Rising Vibe, passionately believes in what she calls a more “humanized leadership” style – this is simply where people are more themselves at work and feel safe to be open about their feelings and emotions.
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#007 - Every Business Can Build Social Good into their Business.
Grandkids Test
We explore why having a social mission is attractive to venture capitalists and investors. Martin is a serial entrepreneur with a track record of driving rapid scale-up growth.
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#006 - Tune into your hearts to unlock innovation, and inspire brave action.
Grandkids Test
In this conversation, Matt’s pragmatic idealism goes deep as he shares his views on how people hold immense power – he believes we can transcend our fears of change, tap into our emotions and use compassion and love as tools to do the brave work needed to make the world a better place.
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#005 - How can brands help men?
Grandkids Test
In this conversation Fernando talks passionately about how men are in crisis and how brands can offer new more useful social narratives for men.
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#004 - 2020 marks a pivotal time for brands to take bold action and become agents of positive social and environmental change.
Grandkids Test
In this conversation, Laura Hunter, Creative Director at change agency Futerra, talks about the massive cultural shift we’ve experienced over the last 6 months on climate change. This immense shift is a powerful signal to brands and businesses indicating that it’s time to pivot, take bold action and build robust sustainable strategies that go beyond glossy purpose statements.
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#003 - Real Writing is Re-Writing with Lisa Holdsworth
Grandkids Test
Lisa Holdsworth is Chair of the Writers Guild of Great Britain and represents TV Writers. She talks to Stephanie Rosilio about ways that writers can embed more sustainable themes into our most loved TV programmes. Lisa passionately touches on social inclusion and how important it is to allow a multitude of voices access the power of writing for TV in order to represent more authentic and diverse realities.
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#002 - How to make sustainability fun and entertaining
Grandkids Test
Aaron Matthews leads sustainability at BAFTA and across the TV industry. He talks to Stephanie Rosilio about ways that w can embed more sustainable images and language into our most loved TV programmes, be it soaps, cookery or travel programmes. He talks about TV’s role to lead on cultural climate leadership.
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#001 - How can the advertising industry respond to the climate emergency?
Grandkids Test
Using Creativity, compassion and genius to solve global warming.
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Grandkids Test Intro - Part 2
Grandkids Test
Where bold leaders talk about how to create a sustainable future for generations to come.
info_outlineIn this conversation Fernando talks passionately about how men are in crisis and how brands can offer new more useful social narratives for men.
We touch on what it is to be a modern man. Fernando talks about how being a ‘successful’ man is being able to connect to our feelings and emotions.
It’s up to brands to offer more varied aspirational models showing many ways for men to be themselves.
0.00 - 1.50 BBD Perfect Storm mission
5.18 Men do still crack under pressure
5.45 If men are ‘broken’ how can brands fix the problem?
6.10-7.31 “Brands can help change the definition of what it is to be successful…narrow..define status..open..opening the view of what it is to be a successful man…key role that brand communication can have”
7.31 Brands can help shape what is acceptable and what is not
9.10 What is a better portrayal of men for men?
10.00-11.25 “now for the first time in many years men get a purpose in life not just by doing but by being..vulnerable… be who you are..productive for society”
11.25- 13.00 Key for brands is to talk about those spaces where men can be themselves. We need to offer more varied, nuanced portrayals of men.
13.15- 15.32 On connection
15.40-17.38 Key challenges in terms of “getting it right” for brands
17.38-19.38 Positive benefits for brands to offer new more useful social narratives for men
19.30 On aligning personal purpose and values to those of the brands we purchase
20.40 “We need to help young men and women also that they need to serve others and not just be served”
21.00 - 24.00 Fernando’s personal motivation and inspiration
21.30 “brand communication can help relax the anxiety we have”
24.00-25.38 On follow the fear…responding to your inner desires and motivations to keep you going
25.38-27.25 Stephanie’s closing comments.
This podcast is brought to you by Stephanie Rosilio, find out more about the host and our coaching packages at: https://stephanierosilio.com/
The podcast is produced by Chris Huskins: https://huskinsmarketing.com/