EP179 Unlocking Wealth with Self-Directed IRAs: Greg Herlean’s Playbook
Release Date: 06/10/2025
EP 198 The Biggest Mistake People Make in Real Estate
Keeping It Real-Estate Show
Most people think the biggest mistake in real estate is buying at the wrong time or picking the wrong market. In this episode of Keeping It Real Estate, Dan Brisse explains why the real danger is treating real estate like a side hustle instead of a business. He breaks down how accidental landlords destroy returns by underestimating expenses, ignoring reserves, mismanaging debt, and making emotional decisions. Dan also explains why thin margins get exposed in tougher cycles, how rising insurance, taxes, and interest rates impact cash flow, and why diversified multifamily portfolios are...
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EP 197 The Most Frustrating Things Tenants Do, And What it Teaches You About Real Estate
Keeping It Real-Estate Show
Late rent. "Emergeny" maintenance calls that aren't emergencies. Damage that wasn't there before. Residents who go silent when you need answers and respond instantly when they want something - tenant frustrations are part of real estate. In this episode of Keeping It Real Estate, Dan Brisse breaks down the most common resident behaviors landlords deal with and explains what they actually teach you about operating real estate the right way. The problem usually isn't tenants. It's owners expecting tenenats to think like investors, then getting crushed when reality shows up. Dan...
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EP 196 The Biggest Mistakes I Made and What They Taught Me About Real Estate
Keeping It Real-Estate Show
Most people only talk about their wins, but the lessons that actually shape long-term success usually come from mistakes. In this episode of Keeping It Real Estate, Dan Brisse opens up about the biggest mistakes he made throughout his career and what they taught him about progress, alignment, and patience. Drawing from his background as a professional snowboarder and his experience as a real estate investor, Dan explains why rushing growth leads to setbacks, why misaligned decisions drain momentum, and why trying to force outcomes almost always backfires. He also shares how ignoring market...
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EP 195: Why Most Pro Athletes Go Broke, And Why Professionals Aren’t Far Behind
Keeping It Real-Estate Show
Most people assume professional athletes are financially set for life, but the reality is that many go broke within just a few years of peak income. The same pattern plays out with doctors, executives, lawyers, and entrepreneurs — just on a slower timeline. In this episode of Keeping It Real Estate, former X Games gold medalist and real estate investor Dan Brisse explains why high income does not equal wealth and how lifestyle inflation, fragile cash flow, and poor asset decisions quietly destroy financial security. He shares the difference between earning money and building durable wealth,...
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EP 194 CapEx: Planning for the UnExpected
Keeping It Real-Estate Show
CapEx doesn’t get the spotlight in multifamily investing, but it can make or break a deal. In this episode, Dan Brisse breaks down why capital expenditures are one of the biggest drivers of long-term performance — and one of the most common reasons deals fall apart. Dan explains how unexpected CapEx impacts cash flow, valuations, and investor returns, with real-world examples from older assets in markets like Dallas and Nashville. He also shares how disciplined operators plan for major systems, avoid costly deferred maintenance, and use CapEx strategically to protect NOI and long-term...
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EP193 - Interest Rates: The Silent Deal Maker or Breaker
Keeping It Real-Estate Show
In this episode, Mike Roeder explains how interest rate changes impact property values, loan proceeds, cash flow, refinancing options, and investor returns. You’ll learn why strong markets can’t always offset higher borrowing costs, how cap rate expansion can erase millions in value even when income stays the same, and why many deals struggled over the past few years despite solid fundamentals. Mike also breaks down the risks of floating-rate debt, what went wrong with short-term financing at the top of the market, and why Granite Towers prioritizes fixed-rate debt and conservative...
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EP192 Federal Reserve Meetings: Why They Matter
Keeping It Real-Estate Show
Every six weeks, the Federal Reserve meets — and the real estate market pays attention. In this episode, Dan Brisse breaks down why Fed meetings matter so much for multifamily investors and how interest rate decisions directly impact borrowing costs, property values, and deal activity. Dan explains how rising rates affect debt service, cap rates, and refinancing risk, with real-world examples from today’s multifamily market. He also dives into investor psychology, why markets react to the Fed’s tone as much as its actions, and what data points investors should watch to anticipate what...
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EP191 Job Growth: The Engine Behind Multifamily Demand
Keeping It Real-Estate Show
In this episode of Keeping It Real Estate, Mike Roeder highlights why job growth is a key factor in multifamily investing. He explains how strong employment, market diversity, and migration trends fuel rent growth and reduce risk, with examples from top markets like Dallas and Nashville. Mike also discusses how a cooling job market can lead to lower interest rates, creating new opportunities for investors. He touches on the impact of AI, construction slowdowns, and why selecting resilient markets is more important than ever. Keeping it Real Estate is brought to you by Granite Towers Equity...
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EP190 Multi-Family Market Pulse: Understanding Cap Rates in 2025
Keeping It Real-Estate Show
Cap rates are the heartbeat of real estate, and they have been sending a clear message over the past few years. In this episode, Dan Brisse breaks down what cap rates really mean, why small changes can move property values by millions, and how interest rates, investor sentiment, and market conditions fit together. Dan also shares real examples from today's multifamily landscape and explains why the data suggests we may be at the bottom of the current cycle. You will learn what this could mean for investors and why the next run in the market may already be forming. Keeping it Real Estate is...
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EP189 The Best Submarkets to Invest In Right Now!
Keeping It Real-Estate Show
Dan Brisse breaks down how Granite Towers Equity Group identifies high-growth submarkets before the crowd moves in. He shares how job creation, population migration, and rent-to-income ratios reveal where the next surge in multifamily demand will come from. He also explains why markets like Dallas Fort Worth and Nashville are entering a new phase of opportunity and why disciplined, data-driven investors are stepping back in as fear peaks across the industry. Keeping it Real Estate is brought to you by Granite Towers Equity Group, helping investors create passive income through multifamily real...
info_outlineIn this episode of Keeping It Real Estate, Dan Brisse interviews Greg Herlean, founder of Horizon Trust and expert in self-directed IRAs. Greg shares his early journey into real estate, the challenges of raising capital without a track record, and how he eventually raised over a billion dollars for hard money lending. His frustration with slow custodians led him to start Horizon Trust, a boutique firm that now helps investors move their retirement funds into real estate and other alternative assets—quickly and efficiently.
Greg also breaks down the biggest risks and misconceptions around self-directed IRAs, why most people don’t even realize they can use their retirement accounts for real estate, and the power of investing with operators you trust. Whether you’re brand new to alternative investing or looking to level up your strategy, this episode is packed with hard-earned insights and practical advice.
To get in touch with Vince, reach out to this website: www.gregherlean.com
Keeping it Real Estate is brought to you by Granite Towers Equity Group, helping investors create passive income through multifamily real estate. To get in touch with the founders of Granite Towers, Mike Roeder and Dan Brisse, visit https://www.granitetowersequitygroup.com/contact