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This is the #1 Skill Every Business Owner Needs

Gratitude Geek | Marketing & Productivity for Female Solopreneurs

Release Date: 12/17/2024

Audiobook Narration Leads to Second Act Success | Paul Heitsch show art Audiobook Narration Leads to Second Act Success | Paul Heitsch

Gratitude Geek | Marketing & Productivity for Female Solopreneurs

What happens when you pivot careers after 40 and land your dream gig? Paul Heitsch knows. A former composer and sound engineer, Paul stepped into audiobook narration later in life—and now he’s narrated over 380 titles, including the Omega Force sci-fi series by Joshua Dalzelle (episode 265). In this candid conversation, Paul shares how he built a thriving voiceover business in his second act, what AI can’t replicate, and how storytelling is still a deeply human craft. 🎧 In This Episode: How Paul found audiobook success after 40 What it takes to build a voice acting career from...

info_outline 7 Brain Surgeries, 1 Mission (Advocating for Invisible Condition Patients) | Jeff Pearson show art 7 Brain Surgeries, 1 Mission (Advocating for Invisible Condition Patients) | Jeff Pearson

Gratitude Geek | Marketing & Productivity for Female Solopreneurs

Jeff Pearson looks perfectly healthy—but his brain tells a very different story. In episode 276 of Gratitude Geek, host Kandas Rodarte chats with Jeff, a speaker, nonprofit founder, and host of Invisible Condition on e360tv. Born with hydrocephalus, Jeff has endured seven brain surgeries, six of them in just over a decade. But instead of giving up, he and his wife launched a nonprofit, a TV show, a caregiver support network, and a mission to bring hope to others living with invisible conditions. Tune in to discover: What it's really like living with a surgically-managed brain...

info_outline How to Rewrite Your Fear | Fletcher Ellingson show art How to Rewrite Your Fear | Fletcher Ellingson

Gratitude Geek | Marketing & Productivity for Female Solopreneurs

In this emotionally grounding episode of Gratitude Geek, Kandas Rodarte welcomes back author and mindset coach Fletcher Ellingson to explore how we can build emotional resilience in a world that feels increasingly chaotic. We dive into Fletcher’s signature framework from his book The Practice of Feeling Good — and unpack how fear is often just a story. Fletcher shares how to identify the root of that fear, reframe it, and begin practicing a new, empowering narrative. You’ll also learn why “feeling good” is a daily practice, not a personality trait or privilege. Whether you’re...

info_outline The ONLY Video Strategy Female Solopreneurs Over 40 Need | Jason Zygadlo show art The ONLY Video Strategy Female Solopreneurs Over 40 Need | Jason Zygadlo

Gratitude Geek | Marketing & Productivity for Female Solopreneurs

Are you a female solopreneur over 40 looking to stand out in 2025? Discover how video can transform your business, build real connections, and help you shine in a crowded market—no matter what you’ve overcome. Jason Zygadlo joins me for episode 274 of Gratitude Geek to explore the power of personalized video, authentic branding, and how his nonprofit ZIGGYSTRONG supports people navigating grief and adversity. Whether you’re rebuilding after cancer, divorce, or loss, this episode offers practical tips and heartfelt encouragement for women in business who lead with purpose. Connect with...

info_outline This is Why 99% of Creators Don’t Succeed on YouTube | Jake Thomas show art This is Why 99% of Creators Don’t Succeed on YouTube | Jake Thomas

Gratitude Geek | Marketing & Productivity for Female Solopreneurs

If your YouTube titles aren’t getting clicks, your content isn’t getting seen. Period. In episode 273 of Gratitude Geek, I sit down with Jake Thomas, the self-proclaimed YouTube title nerd behind CreatorHooks.com, who’s written 1,000s of titles responsible for nearly 100 million views. We unpack the psychology of why people click, how to avoid common title mistakes, and how women over 40 can stand out on YouTube without falling into the clickbait trap. Whether you’re launching a channel or stuck in content limbo, Jake’s insights will help you write titles that actually convert....

info_outline Avoiding Costly Solopreneur Mistakes | Roger Pearson show art Avoiding Costly Solopreneur Mistakes | Roger Pearson

Gratitude Geek | Marketing & Productivity for Female Solopreneurs

You can have a killer product and a beautiful website… and still lose thousands. In episode 272, I chat with Roger Pearson—an IRS Enrolled Agent with over 50 years of experience in business—about the most common (and costly) mistakes entrepreneurs make when it comes to finances, taxes, and business structure. Roger shares the three foundational pillars every small business needs to thrive and explains why even seasoned solopreneurs often miss the mark when it comes to deductions, depreciation, and documentation. If you're a business owner who's ever said, “I wish I’d known that...

info_outline Why Talking About Dying Makes Life Better | Nikki the Death Doula show art Why Talking About Dying Makes Life Better | Nikki the Death Doula

Gratitude Geek | Marketing & Productivity for Female Solopreneurs

What if talking about death actually helped us live better? In episode 271 of the Gratitude Geek Podcast, host Kandas Rodarte sits down with Nikki Smith, an INELDA-certified death doula and grief coach, to explore the often-avoided topic of dying—and why it's time to stop pretending we’ll live forever. Nikki shares: How a death doula supports the dying and their loved ones What practical tools—like checklists—can ease grief and prevent family conflict Why casseroles aren’t the only way to help a grieving friend How talking openly about death can help us appreciate life more ...

info_outline Unpopular Opinions That Could Save Your Business | Andrew Frazier show art Unpopular Opinions That Could Save Your Business | Andrew Frazier

Gratitude Geek | Marketing & Productivity for Female Solopreneurs

Is your business stuck because of what you think you know? In episode 270 of the Gratitude Geek Podcast, host Kandas Rodarte sits down with entrepreneurship educator Andrew Frazier to explore the unpopular truths that small business owners need to hear. Andrew shares what thousands of coaching sessions have taught him about: Why not every business should scale The real reason your marketing isn’t working How personal branding beats a business plan What most entrepreneurs get wrong about selling Why financial literacy is a game-changer If you're a solo entrepreneur, microbusiness...

info_outline Human Touch Automation | Chris Troka show art Human Touch Automation | Chris Troka

Gratitude Geek | Marketing & Productivity for Female Solopreneurs

AI and automation are game-changers, but they can feel a little... well, robotic. In episode 269, I sit down with strategic marketing expert Chris Troka to talk about how solopreneurs can automate workflows without losing the personal connection that makes small businesses thrive. Chris shares his journey from wedding DJ to automation expert and gives real-world advice on blending tech with heart. What You'll Learn: Why consistent follow-up is critical (and how automation makes it easier) How to keep your client communications feeling personal The best CRM tools for solopreneurs...

info_outline Building a Feel-Good Business | Kim Beam show art Building a Feel-Good Business | Kim Beam

Gratitude Geek | Marketing & Productivity for Female Solopreneurs

What happens when you build a business that feels good? In episode 268, I sit down with intuitive healer and spiritual joy guide Kim Beam to explore how aligning your business with joy, gratitude, and purpose can lead to unexpected success and healing. Kim shares her journey from personal struggles to powerful breakthroughs, including how she turned pain into purpose and fear into flow. We talk candidly about cancer, entrepreneurship, intuitive practices, and the importance of body awareness. Kim reveals how simple shifts—like choosing aligned clients, saying no to energy-draining tasks, and...

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More Episodes

In this special bonus episode of Gratitude Geek, we dive into the one skill every business owner needs to succeed: tenacity. I share my journey through a challenging year, from recovering after a website hack and losing a podcast feed to rebuilding my platforms and upgrading my tools. Tune in to hear how persistence and inspired action turned setbacks into opportunities, and learn tips to tackle obstacles in your business with confidence.

Key Takeaways:

  1. The Importance of Tenacity: Why persistence is crucial for overcoming setbacks and growing your business.
  2. Lessons from Challenges: Insights from my experience handling website issues, podcast duplication, and social media mishaps.
  3. Practical Steps for Moving Forward: How to rebuild stronger, experiment with new tools, and stay consistent in your efforts.

Links & Resources:

Stay Connected:

Every connection we make and every challenge we face reflect the power of persistence and inspired action. Let’s keep showing up, moving forward, and making great things happen. Stay groovy, my friends!