Gain Valuable Data to Convert Readers to Clients with a Book Funnel
Published by Greenleaf Book Group | Book Publishing & Author Branding Podcast
Release Date: 02/26/2025
Published by Greenleaf Book Group | Book Publishing & Author Branding Podcast
Roughly 465,000 books were obtained illegally and used to train the generative AI model Claude. After a class action lawsuit, Anthropic has agreed to settle and pay $1.5B to impacted authors. You might be one of them! In this episode of Published, Greenleaf Book Group CEO Tanya Hall explains everything authors and industry pros need to know about the huge copyright lawsuit against AI company Anthropic, and how authors can protect their work in the age of AI. —— If you’ve been following the growing tensions between authors and artificial intelligence companies, you may have...
info_outlinePublished by Greenleaf Book Group | Book Publishing & Author Branding Podcast
Since the Published by Greenleaf Book Group podcast began in 2017, Greenleaf CEO Tanya Hall has interviewed one expert in the publishing industry every single month. Over that time, she's educated and empowered thousands of authors at all levels of experience to hone their craft and navigate the world of publishing with confidence. Today is a milestone: Published's 100th episode. To mark the occasion, we’re flipping the script — Tanya will be in the hot seat as today’s guest while our podcast producer Madison Johnson interviews her about her experience in every role: as a CEO, an...
info_outlinePublished by Greenleaf Book Group | Book Publishing & Author Branding Podcast
Welcome back to Published. Today we’re joined by Christopher Locke, Director of Membership & Member Services at the Independent Book Publishers Association. The indie publishing landscape has changed dramatically in recent years, and IBPA’s resources have helped educate authors and hold publishers to clear standards of professionalism. In this episode, we’ll talk about how joining a publishing association can give authors more agency and provide access to tools for greater visibility. In addition to supporting thousands of independent authors and publishers through his work at...
info_outlinePublished by Greenleaf Book Group | Book Publishing & Author Branding Podcast
Today we’re joined by Justin Branch, Director of Publishing Strategy at Greenleaf Book Group. Justin plays a pivotal role in guiding authors through the early stages of publishing by customizing proposal tailored to their books' unique needs. In this episode, he tackles the most common questions and misconceptions he encounters from authors in the early stages of publishing. This interview will equip authors with the information they need to navigate the publishing world, talk to professionals, and make informed decisions about publishing contracts. Have a question about...
info_outlinePublished by Greenleaf Book Group | Book Publishing & Author Branding Podcast
Bestselling author and book coach joins the podcast to share her sensory-driven method for helping authors create the outline they need to write their book right the first time. By taking your time, figuring out who your "one reader" is to keep your audience and market demand top of mind, and clearing out the noise of conflicting ideas, you will build a defined road map that takes the uncertainty out of writing and allows your creativity to blossom as you draft your book. In this conversation, Stacy breaks down exactly how to approach outlining with clarity and confidence, shares common...
info_outlinePublished by Greenleaf Book Group | Book Publishing & Author Branding Podcast
In this episode, we’ll talk about what authors should look for in an editor, when it makes sense to work with a ghostwriter, and how the matchmaking process works behind the scenes at a publisher. Today we’re joined by Rose Friel, a publishing consultant at Foreword Literary Consulting. With a background working with literary agencies and hybrid publishing, Rose has helped countless authors refine their publishing strategies and bring their stories to life with tailored introductions to ghostwriters, editors, publishers, and more. She knows exactly what goes into a great publishing...
info_outlinePublished by Greenleaf Book Group | Book Publishing & Author Branding Podcast
Today we’re joined by Michael Ebeling, who has developed The Author’s Business Formula, an approach that combats two of the most challenging parts of promoting a book: maintaining momentum after the launch, and converting readers into clients. In this episode, Michael will share how you as an author can set yourself up for success by creating a book funnel to learn more about the people buying your book. 🌿 Show notes and transcript: 📚 Want to explore publishing your book or idea? Submit to Greenleaf here: 🌿 Check out Tanya's book Ideas, Influence, and Income () for more...
info_outlinePublished by Greenleaf Book Group | Book Publishing & Author Branding Podcast
Today on the Published Podcast, we're joined by international bestselling fiction author . J. D. is best known as a suspense thriller author and has collaborated with Dacre Stoker, Christine Daigle, E.J. Findorff, and most frequently, James Patterson. In this episode, we will discuss the magic of co-authoring — the advantages of partnering with other writers, and how to navigate the creative process to build successful partnerships and do more than you could do alone. 🌿 Show notes and transcript: 📚 Want to explore publishing your book or idea? Submit to Greenleaf here: 🌿 Check out...
info_outlinePublished by Greenleaf Book Group | Book Publishing & Author Branding Podcast
In 2024, the Published Podcast welcomed experts from every corner of the publishing industry to share advice every author needs to know. As we look forward to another year of the Published podcast, we’re returning to some of the best publishing advice of the year. This episode highlights education on author rights, strategies for choosing a title and earning awards, key knowledge about printing and distribution into bookstores as an indie or self-published author, and advice to promote your book through blogging on Substack or Linkedin. You can find the transcripts for the...
info_outlinePublished by Greenleaf Book Group | Book Publishing & Author Branding Podcast
Today we’re joined by Greenleaf's own Valerie Howard, a distribution account executive who helps our authors navigate the confusing world of book distribution. Brick and mortar retailers have a high barrier to entry, especially for independent and debut authors, but in this episode Valerie will explain how authors can connect with local bookstores directly in order to host author events and get books on shelves. 📚 Want to explore publishing your book or idea? Submit to Greenleaf here: 🌿 Show notes and transcript: 🌿 Check out Tanya's book for more publishing...
info_outlineToday we’re joined by Michael Ebeling, who has developed The Author’s Business Formula, an approach that combats two of the most challenging parts of promoting a book: maintaining momentum after the launch, and converting readers into clients. In this episode, Michael will share how you as an author can set yourself up for success by creating a book funnel to learn more about the people buying your book.
🌿 Show notes and transcript: greenleafbookgroup.com/episode95
📚 Want to explore publishing your book or idea? Submit to Greenleaf here: greenleafbookgroup.com/submissions
🌿 Check out Tanya's book Ideas, Influence, and Income (ideasinfluenceandincome.com) for more publishing advice.
Learn more about Michael at monetizeyourbook.com