Mastering Law Firm Marketing: SEO, PPC, & Local Ads with Travis Hoechlin
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Release Date: 06/12/2024
Law Firm SEO in the Age of AI: What Actually Works Now | Seth Price
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Is SEO dead or just changing? In this episode of Cut to the Chase: Podcast, host Gregg Goldfarb sits down with Seth Price, Founder/CEO of BluShark Digital and practicing attorney, to discuss the future of SEO, AI tools, and digital marketing for law firms. From Google Business Profiles to the rise of AI-driven search, Seth explains what lawyers really need to know to attract clients online. Whether you’re a solo practitioner or part of a large firm, this conversation reveals how to compete with mega-firms, dominate local SEO, and avoid the biggest myths about digital marketing. What to...
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How AI Helped Diagnose and Treat My Rare Cancer | Steve Brown of CureWise
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Can AI help you reach a diagnosis that doctors are missing? Today’s guest is proof the answer is “yes”. On this episode of Cut to the Chase: Podcast, host Gregg Goldfarb talks with serial entrepreneur Steve Brown about how artificial intelligence is transforming healthcare and patient advocacy. After battling mysterious symptoms and a late cancer diagnosis, Steve turned to advanced AI models to analyze his medical records and uncover the rare cause of his illness—insights that multiple doctors had missed. From this journey, Steve founded CureWise, a company designed to empower patients...
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The Alarming Rise of Antisemitism in America & How to Combat it | Holly Huffnagle of AJC
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Antisemitism is rising in America and worldwide—and awareness is lagging behind. In this episode of Cut to the Chase: Podcast, Gregg sits down with Holly Huffnagle, Director of Antisemitism Policy at the American Jewish Committee (AJC), to unpack the troubling trends, the data behind them, and what must be done to combat hate. Holly shares powerful insights from AJC’s “State of Antisemitism in America Report”, including the gaps in awareness among young people, the impact of fear on Jewish communities, and how antisemitism is becoming normalized in mainstream society. The conversation...
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ICE at Your Door: How to Protect Your Business from Immigration Trouble | Matthew Meltzer
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Is your business ready if ICE comes knocking or are you gambling with your company’s future? Worksite raids, I-9 audits, and evolving visa rules are creating high-stakes risks for companies of all sizes, in all industries. With penalties that can reach six or seven figures and reputations on the line, compliance is no longer just an HR issue… it’s a survival skill. In this week’s Cut to the Chase: Podcast, Gregg speaks with Matt Meltzer, Co-Founder & Partner at Meltzer Hellrung, one of the country’s top business immigration law firms. From defending Fortune 500s to guiding...
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How Free Markets Can Help Save the Planet | Larry Selzer
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Are we protecting the lands that sustain us, or are we allowing short-term interests to dictate the legacy we leave behind? In this week’s Cut to the Chase: Podcast, Gregg welcomes Larry Selzer, President & CEO of The Conservation Fund, to explore the future of conservation in America. As the Fund celebrates its 40th anniversary, Larry reveals how they blend permanent land protection with economic development, tackling the challenges of small farms, working forests, and rural revitalization. Discover how innovative financial models are saving millions of acres, preserving cultural and...
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Boy Scouts Abuse Case Update | Curtis Garrison & Jason Joy
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
The Boy Scouts of America bankruptcy case, involving tens of thousands of survivors of childhood sexual abuse, is among the largest and most contentious mass tort proceedings in U.S. history. Today on Cut to the Chase, Attorney Jason Joy breaks down the latest ruling from the Third Circuit Court, which leaves many survivors of childhood sexual abuse with drastically underfunded compensation. He explains how this case differs from the Purdue Pharma/Sackler opioid litigation and why legal strategy matters. The episode reveals how survivors may receive only pennies on the dollar, while insurance...
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American Pickers Star Rob Wolfe Discussing His Upcoming Antique Auction and Swap Event
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Welcome back to the Cut to the Chase: Podcast! In this episode, host Gregg Goldfarb sits down with Rob Wolfe from American Pickers to dive into the world of antiques, vintage cars, and the upcoming Rust Belt Americana Antique Swap & Auction. Taking place August 7th through the 10th in East Moline, Illinois, this event promises to bring together top-notch dealers from 42 states, rare collectible items, and a world-class car show—all for a good cause. Rob shares the mission behind the event’s nonprofit efforts, supporting elementary educators nationwide, and highlights what makes...
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Why Mexico Sued U.S. Gun Makers & What SCOTUS Said | Jonathan Lowy
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Can Mexico hold American gun makers accountable for cross-border violence? In this week’s Cut to the Chase: Podcast, Gregg welcomes Jonathan Lowy, an attorney and Founder/President of Global Action on Gun Violence. Jon is here to unpack the groundbreaking Supreme Court case Estados Unidos Mexicanos v. Smith & Wesson. Jon explains how guns trafficked from US gun dealers are fueling cartel violence in Mexico and how US legal protections shield the gun industry from accountability. Jonathan breaks down what the Court’s 9-0 ruling really means, why the door isn’t closed for future...
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Is Congress Killing Clean Energy? What You Need to Know | Chris Moyer
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Congress has officially passed legislation to phase out key clean energy tax credits—jeopardizing solar, wind, EVs, and America’s position as a global climate leader. So what happens now? In this week’s Cut to the Chase, Gregg sits down with Chris Moyer, Founder of Echo Communications Advisors and seasoned clean energy strategist, to break down what this shift really means for the industry and how clean energy advocates can respond. With firsthand experience crafting policy and advising leaders in D.C., Chris gives an unfiltered look at the stakes, the politics, and the messaging tools...
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Is Your Biggest Cybersecurity Risk Sitting in Your Office? | Fraud Prevention Tips ft. Jason Costain
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Think the biggest cybersecurity threat to your business comes from hackers outside the building? Think again. In this week’s Cut to the Chase: Podcast, Gregg welcomes Jason Costain, Founder of Javloc and former Head of Fraud Prevention at a major UK bank, to explore the hidden cybersecurity risks facing law firms and small businesses today. Jason explains modern cybersecurity in simple terms, covering everything from internal fraud and employee mistakes to new tools like biometric ID and AI. Discover why law firms need more than just basic IT security to protect client money, how to be ready...
info_outlineDid you know 73% of people hire the first attorney they speak to? That’s why in today's digital age, having an online presence is no longer optional for law firms; it's a necessity. But how do you break through the noise and ensure your firm's website isn't just another page lost in the vast sea of Google search results?
If you’re wondering why your law firm's website isn't generating the leads you expected, you’re in the right place.
In this episode of Cut to the Chase: Podcast, Gregg is joined by Travis Hoechlin, CEO of RizeUp Media, a premier marketing company specializing in law firms. Travis joins us to shed light on strategies that can transform your website from a static brochure into a dynamic client-generating tool.
You’ll learn proven SEO tips, the key metrics you need to track, and how to achieve a strategic, tailored marketing approach that leads to long-term growth.
Ready to boost your conversion rates and land more clients? Tune in!
In this episode of Cut to the Chase: Podcast, Gregg and Travis discuss:
- SEO and web strategies for law firms
- Why tracking your KPIs is critical for success
- The pros and cons of local vs. social media advertising
- Why your website needs regular maintenance (and what that means)
- How to make your website SEO friendly so you can rank on Google’s first page
- Signs you should hire a professional marketing team
- RizeUp Media’s tailored marketing solutions: Are they right for your law firm?
Key Actionable Takeaways for Law Firms:
- Learn which key performance indicators (KPIs) — impressions, clicks, visits, phone calls, and emails — are critical to understand the effectiveness of your marketing strategies.
- Being on page two of Google is not enough to get seen by potential clients! It’s important to target hundreds of relevant keywords in your marketing and website to create better business visibility.
- Websites need regular maintenance and updates. Make sure you’re checking your website consistently and updating it with accurate and relevant information, keywords, content, and backlinks.
- Professional inbound marketing efforts yield the best results while helping you focus on your practice. Consider outsourcing your marketing to the pros!
- Increase conversions by 30-40% by adding chat or text options on your law firm’s website.
- Utilize local service ads and pay-per-click campaigns wisely to maximize your marketing budget.
Learn more about RizeUp Media: https://www.rizeupmedia.com
To learn more about Travis Hoechlin, connect on LinkedIn: https://www.linkedin.com/in/travishoechlininternetmarketing