Mastering Law Firm Marketing: SEO, PPC, & Local Ads with Travis Hoechlin
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Release Date: 06/12/2024
Crowdfunding 101 for Founders & Investors: Raise Capital or Back Startups for $100+ | Jonny Price
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
How can everyday people become startup investors? How can business owners secure funding without giving up control, relying on traditional banks, or chasing venture capital? Today’s guest has the solution! In this episode of Cut to the Chase: Podcast, Gregg is joined by Jonny Price, President of Wefunder, to explore the rise of investment crowdfunding and how Wefunder is making it more accessible to people like you and me. Jonny shares how platforms like WeFunder differ from Kickstarter and GoFundMe, how founders can raise capital from their communities, and how regular people can invest in...
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Jazz Principles That Can Build High-Performing Business Teams | Gerald Leonard
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
What do music and corporate leadership have in common? From classical and jazz bassist to consulting for Fortune 500 companies, today’s guest is here to explain why “culture is the bass”—the foundation that sets the tone for everything in business. In this episode of Cut to the Chase: Podcast, Gregg welcomes Gerald Leonard—renowned culture change consultant, author, TEDx speaker, and professional bassist—for a dynamic conversation that weaves the worlds of music and corporate leadership. Drawing on his unique background as a CEO and C-IQ Coach, Gerald shares how the discipline of...
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How to Beat a Dictator Without Violence | Evan Mawarire
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
What happens when a “nobody” stands up to a dictator and his regime? In this episode of Cut to the Chase: Podcast, Gregg speaks with Zimbabwean activist, author, and pastor, Evan Mawarire. Evan is a courage speaker, movement builder, and changemaker inspiring nations around the world to stand up to injustice and end poverty and corruption. He’s also the courageous voice behind Zimbabwe’s #ThisFlag movement. What started as a heartfelt video in his church office became a nationwide call to action against corruption, violence, and dictatorship. Evan opens up about the emotional toll of...
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How Adam Rossen Trains Future Criminal Defense Attorneys
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Bridging the gap between law school and real-world practice, immersive legal internships are becoming essential for law firms looking to attract, train, and retain top legal talent. In this episode of Cut to the Chase: Podcast, Gregg welcomes back Adam Rossen, a standout criminal defense attorney in South Florida, to shine a spotlight on his highly sought-after legal internship program. Adam shares candid insights about his immersive 12-week program, highlights the competitive selection process, and discusses what sets the Rossen Law Firm's approach apart from other “just hangout”...
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How Miami Is Solving Homelessness—And Why Other Cities Won’t | Ron Book
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
What if the real solution to homelessness isn’t more shelters—but a complete rethink of how we treat the crisis? Joining Gregg to talk about it is Ron Book—Lawyer, Lobbyist, Nobel Peace Prize nominee & Chairman of the Miami-Dade Homeless Trust. This incredible organization has created what is considered the “National Best Practice Model” for ending homelessness. In this episode of Cut to the Chase, Ron gives us some “compassionate tough love” as he reveals how Miami-Dade went from over 8,000 people living on the streets to less than 900. He breaks down Miami-Dade’s approach...
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The Real Impact of Tariffs: Empty Shelves, Rising Prices, and Vanishing Startups | Bruce Kaminstein
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Are tariffs still something to worry about? Tariffs might sound like a distant, big-business issue, but as Bruce Kaminstein shares, their impact is immediate and destructive for small businesses across the country. In this episode of Cut to the Chase: Podcast, Gregg welcomes back Bruce Kaminstein—Angel Investor, Founder of Casabella, and CNBC Contributor—to break down the real impacts of this overlooked crisis. He explains—from real math and real-world examples—how quickly tariffs can push companies to the financial brink, why moving manufacturing isn’t as simple as picking another...
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Corporate America is Poisoning Our Planet: Exposing the Global PFAS Crisis & Cover-Ups | Katrina McGowan
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Is the water you drink every day silently poisoning you—and everyone else on the planet? As toxic “forever chemicals” (PFAS) force regulators and law firms into unprecedented environmental litigation, are we doing enough to protect public health and our communities? This isn’t just an environmental debate—it’s a real-world legal crisis with real implications. In this episode of Cut to the Chase: Podcast, Gregg welcomes Katrina McGowan, director and producer of the eye-opening documentary “How to Poison a Planet”. Katrina is on the front lines of uncovering global PFAS...
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Big Pharma and the Middlemen Who Profit $$$ | Mass Torts with Mike Papantonio
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Are billion-dollar secrets hiding in plain sight every time you pick up a prescription? While most of us trust the price tags and availability of life-saving medications, who’s really pulling the strings—and why aren’t these stories front-page news? In an era when legal battles against corporate giants can change lives and headlines, we need transparency and we need it now. This week on Cut to the Chase: Podcast, we’re diving deep into the explosive world of pharmaceutical litigation with Mike Papantonio, legendary trial attorney, legal commentator, and acclaimed author. Mike’s...
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Why Your Business Is Losing Money & How a Fractional CFO Can Fix It | Robert Sepulveda
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Are you a business owner, entrepreneur, or non-profit leader who feels like you’re doing everything right—but the money’s still just slipping away? It might be time to hire a fractional CFO! In this episode of Cut to the Chase: Podcast, Gregg is joined by Robert Sepulveda—Founder of XPLR Financial Services—a South Florida-based firm offering part-time CFO services designed to streamline your financial operations, providing peace of mind and strategic insights for entrepreneurs. Robert has a unique integrated approach—combining financial expertise with coaching that tackles the...
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Veteran Benefits You Might Not Know About | Max Goldfarb
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Did you know there might be life-changing benefits and financial advantages you’re missing out on simply because you never asked, “What am I entitled to as a veteran?” In this episode of Cut to the Chase: Podcast, Gregg is joined by a very special guest—his father, Max Goldfarb. A Korean War veteran, practicing attorney of 67 years, and the self-proclaimed “King of Collection” in Florida, Max shares his journey navigating VA benefits, disability ratings, and advocating for himself and other vets. From his frontline experiences during the Korean War to receiving full VA disability...
info_outlineDid you know 73% of people hire the first attorney they speak to? That’s why in today's digital age, having an online presence is no longer optional for law firms; it's a necessity. But how do you break through the noise and ensure your firm's website isn't just another page lost in the vast sea of Google search results?
If you’re wondering why your law firm's website isn't generating the leads you expected, you’re in the right place.
In this episode of Cut to the Chase: Podcast, Gregg is joined by Travis Hoechlin, CEO of RizeUp Media, a premier marketing company specializing in law firms. Travis joins us to shed light on strategies that can transform your website from a static brochure into a dynamic client-generating tool.
You’ll learn proven SEO tips, the key metrics you need to track, and how to achieve a strategic, tailored marketing approach that leads to long-term growth.
Ready to boost your conversion rates and land more clients? Tune in!
In this episode of Cut to the Chase: Podcast, Gregg and Travis discuss:
- SEO and web strategies for law firms
- Why tracking your KPIs is critical for success
- The pros and cons of local vs. social media advertising
- Why your website needs regular maintenance (and what that means)
- How to make your website SEO friendly so you can rank on Google’s first page
- Signs you should hire a professional marketing team
- RizeUp Media’s tailored marketing solutions: Are they right for your law firm?
Key Actionable Takeaways for Law Firms:
- Learn which key performance indicators (KPIs) — impressions, clicks, visits, phone calls, and emails — are critical to understand the effectiveness of your marketing strategies.
- Being on page two of Google is not enough to get seen by potential clients! It’s important to target hundreds of relevant keywords in your marketing and website to create better business visibility.
- Websites need regular maintenance and updates. Make sure you’re checking your website consistently and updating it with accurate and relevant information, keywords, content, and backlinks.
- Professional inbound marketing efforts yield the best results while helping you focus on your practice. Consider outsourcing your marketing to the pros!
- Increase conversions by 30-40% by adding chat or text options on your law firm’s website.
- Utilize local service ads and pay-per-click campaigns wisely to maximize your marketing budget.
Learn more about RizeUp Media: https://www.rizeupmedia.com
To learn more about Travis Hoechlin, connect on LinkedIn: https://www.linkedin.com/in/travishoechlininternetmarketing