Mastering Law Firm Marketing: SEO, PPC, & Local Ads with Travis Hoechlin
Release Date: 06/12/2024
Cut To The Chase: Podcast
Did you know that 98% of the U.S. population has PFAS chemicals in their blood at levels that could possibly cause cancer or other serious medical issues? PFAS are everywhere, from Scotchgard, rainwater, to the Antarctic. PFAS are also commonly referred to as “forever chemicals” because they were made to last forever. Thousands of companies have manufactured or distributed these products starting back from the 1940s till today and it is projected that these companies might face $1 trillion of compensation to those injured or whose property was damaged by these...
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Did you know 73% of people hire the first attorney they speak to? That’s why in today's digital age, having an online presence is no longer optional for law firms; it's a necessity. But how do you break through the noise and ensure your firm's website isn't just another page lost in the vast sea of Google search results? If you’re wondering why your law firm's website isn't generating the leads you expected, you’re in the right place. In this episode of Cut to the Chase: Podcast, Gregg is joined by Travis Hoechlin, CEO of RizeUp Media, a premier marketing company specializing in law...
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In this compelling episode of the "Cut to the Chase: Podcast," host Gregg Goldfarb continues his in-depth conversation with Micha Star Liberty from Liberty Law. In the second part of their discussion, they delve into the disturbing prevalence of sexual abuse, especially among young workers and within institutional settings. Micha shares her insights on the critical need for accountability, the impact of the #MeToo movement, and the challenges victims face when coming forward with their stories. The conversation also explores legislative changes and the importance of...
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Are social media companies doing enough to prevent sex trafficking and protect vulnerable individuals online? In a world increasingly reliant on social media for connectivity and communication, how can the legal industry and advocacy efforts combat the rising threats of exploitation, discrimination, and violence in the digital realm? Today, we have a very special guest on the show, Micha Star Liberty, the CEO and Founder of Lionhearted Leader and Founder of The Soaring Center. These two organizations dedicated to empowering individuals and communities to overcome injustice and...
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There are many layers to running a business and it’s getting more complicated each year. With technology advancing, AI becoming sharper, and marketing strategies evolving more rapidly than ever, let’s just be honest - we all need help! That’s why agencies exist. Whether you need help navigating business development or marketing, working with an agency will always teach you something new and help your business reach new heights. So, is it time for you to hire an agency? Tune in to find out! In this episode of Cut to the Chase, Gregg is joined by Julie Cropp Gareleck, Founder/CEO of...
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Did you know thousands of lawyers lose their license each year because of IOLTA mismanagement? On top of that, studies show the average lawyer is spending 2.5 hours per day on billable work. We don’t want you to become one of those lawyers, so tune in to learn how you can protect and scale your business through specialized tax services. In this episode of Cut to the Chase, Gregg is joined by Jayden Doyé, a best-selling author, international speaker, Certified CPA, and President of Prestige Accounting & Consulting. Jayden helps law firm owners reach new heights, catch more flights, and...
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Join us for an inspiring episode of Cut to the Chase: podcast as we dive into the latest chapter of Dennis Scholl's career. From accountant, lawyer, preservationalist, serial entrepreneur, philanthropist, art collector, award winning film maker, wine maker, to helping artists advance their careers, what else could be left for him to achieve but to make his own art (and films). How could anyone make so many significant career transitions? On this episode, we go through some of Dennis’ philosophies that helped him transform himself in such...
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How do legal battles shape our understanding of abuse in juvenile institutions, and what role does advocacy play in shedding light on these dark corners of our society?** In a world where the plight of troubled youth often remains hidden, the legal industry plays a crucial role in not only providing justice but also preventing further abuse through rigorous advocacy and public pressure. These cases bring to light the systemic issues prevalent in the infrastructure overseeing youth care, emphasizing the need for more stringent oversight and transparency. In today’s episode, we are joined by...
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Have you ever considered how the delicate balance of our ecosystem impacts the legal world and your daily life? As environmental concerns take center stage amid the fight against climate change, it's crucial for industries—including the legal sector—to understand the intersections of wildlife conservation, ecological health, and their broader implications for policy, property rights, and legislative initiatives. In today's episode of Cut to the Chase: Podcast, we welcome Ron Magill, Zoo Miami’s ambassador, wildlife expert, and passionate conservationist. Ron is here to discuss his...
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On this episode of the Cut to the Chase: Podcast, host Gregg Goldfarb sits down with a multifaceted guest, car accident attorney Joshua Brumley. Joshua gives us a glimpse into his busy life, which includes not only representing clients but also hosting his own podcast, the Iron Mind Podcast, and authoring an upcoming book, "Protect Your Neck." We delve into the intricacies of car accident cases, the need for client-focused service, the proper understanding of insurance policies, and the significance of community service in the legal profession. Throughout the conversation, Joshua...
info_outlineDid you know 73% of people hire the first attorney they speak to? That’s why in today's digital age, having an online presence is no longer optional for law firms; it's a necessity. But how do you break through the noise and ensure your firm's website isn't just another page lost in the vast sea of Google search results?
If you’re wondering why your law firm's website isn't generating the leads you expected, you’re in the right place.
In this episode of Cut to the Chase: Podcast, Gregg is joined by Travis Hoechlin, CEO of RizeUp Media, a premier marketing company specializing in law firms. Travis joins us to shed light on strategies that can transform your website from a static brochure into a dynamic client-generating tool.
You’ll learn proven SEO tips, the key metrics you need to track, and how to achieve a strategic, tailored marketing approach that leads to long-term growth.
Ready to boost your conversion rates and land more clients? Tune in!
In this episode of Cut to the Chase: Podcast, Gregg and Travis discuss:
- SEO and web strategies for law firms
- Why tracking your KPIs is critical for success
- The pros and cons of local vs. social media advertising
- Why your website needs regular maintenance (and what that means)
- How to make your website SEO friendly so you can rank on Google’s first page
- Signs you should hire a professional marketing team
- RizeUp Media’s tailored marketing solutions: Are they right for your law firm?
Key Actionable Takeaways for Law Firms:
- Learn which key performance indicators (KPIs) — impressions, clicks, visits, phone calls, and emails — are critical to understand the effectiveness of your marketing strategies.
- Being on page two of Google is not enough to get seen by potential clients! It’s important to target hundreds of relevant keywords in your marketing and website to create better business visibility.
- Websites need regular maintenance and updates. Make sure you’re checking your website consistently and updating it with accurate and relevant information, keywords, content, and backlinks.
- Professional inbound marketing efforts yield the best results while helping you focus on your practice. Consider outsourcing your marketing to the pros!
- Increase conversions by 30-40% by adding chat or text options on your law firm’s website.
- Utilize local service ads and pay-per-click campaigns wisely to maximize your marketing budget.
Learn more about RizeUp Media: https://www.rizeupmedia.com
To learn more about Travis Hoechlin, connect on LinkedIn: https://www.linkedin.com/in/travishoechlininternetmarketing