Mastering Law Firm Marketing: SEO, PPC, & Local Ads with Travis Hoechlin
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Release Date: 06/12/2024
The $2.5 Billion Boy Scouts Bankruptcy — And Why Victims Are Getting Almost Nothing | Jason Joy & Curtis Garrison
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
The system was supposed to protect them. Instead, it’s being used to silence them. In this episode of Cut to the Chase: with Gregg Goldfarb, South Florida mass tort attorney Gregg Goldfarb sits down with trial attorney Jason Joy and survivor advocate Curtis Garrison to give a critical update on the legal battles reshaping how America handles child sexual abuse cases — from landmark NDA legislation to the corruption hiding inside the Boy Scouts bankruptcy. This is one of the most important conversations happening in law right now — and most people have no idea it’s unfolding. Join...
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$166 Billion in TARIFF Refunds — Is Your Business Owed Money? | Steve Smith Broughton Partners
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
The Supreme Court has ruled — and $166 billion in tariff refunds are on the table. But most businesses don't even know they qualify. In this episode of Cut to the Chase:, mass tort attorney Gregg Goldfarb sits down with Steve Smith, VP of Business Development at Broughton Partners, to break down what the Supreme Court's tariff ruling means for American businesses, who's eligible for a refund, and how to get into the process before it's too late. If you're a South Florida business owner, a company that paid tariffs on imported goods, or an attorney with clients who did — this episode is...
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Mass Tort Update 2026: Roundup Settlement, PFAS Litigation & Uber Cases | Steve Smith
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Mass tort litigation is heating up in 2026 — and this episode breaks down the cases making the biggest impact right now. From a major proposed settlement in the Roundup litigation to growing momentum around PFAS “forever chemical” cases, and ongoing lawsuits tied to Uber safety concerns, this episode gives you a clear, insider view of where things stand. Gregg Goldfarb is joined by Steve Smith of Broughton Partners, to unpack the latest updates, explain what they mean for claimants and attorneys, and highlight why this year could be a turning point for mass tort law. Join Gregg and Steve...
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Social Media ADDICTION Lawsuit: Jury Finds META Algorithms HARMFUL to Kids!
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
The verdict is in. In one of the first major trials in the social media addiction litigation, juries have now ruled — and the implications are massive. In this episode of Cut to the Chase, Steve Smith returns to break down what just happened in the Meta lawsuit, including verdicts in both New Mexico and Los Angeles, and what they reveal about how social media platforms are designed. This is no longer theory. The courts have now recognized that these platforms may be engineered for addiction — and that harm to children is real. What You’ll Learn: What the Meta lawsuit verdict...
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The Meta Lawsuit & Social Media Addiction: Before the Verdict with Steve Smith
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Breaking news: The first trial in the social media addiction lawsuits — with Mark Zuckerberg himself testifying — is now making headlines. But what is this litigation actually about… and why does it matter? In this episode of Cut to the Chase, Stephen Smith of Broad Partners breaks down the rapidly growing wave of lawsuits against Big Tech — including Meta — and what’s really happening behind the algorithms powering social media, video games, and online platforms. Spoiler: The “good old algorithm” might be doing a lot more damage than anyone expected — especially to kids. We...
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From Mourning to Moving On: DIVORCE Survival Tips from a LAWYER | Brett Feinstein
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
If you got served divorce papers today… would you know what to do? From the moment you’re served, everything you do matters. One wrong reaction can impact your case, your custody situation, and your future. In this episode of Cut to the Chase: Podcast, host Gregg Goldfarb continues his conversation with Attorney Brett Feinstein to break down exactly what happens when a divorce begins — and more importantly, how to handle it without making costly emotional mistakes. What to expect in this episode of Cut to the Chase: What to do immediately after being served divorce papers Why your first...
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Divorce Attorney Shares Tips to Avoid Divorce | Brett Feinstein
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
What really happens when “happily ever after” doesn’t last? In this episode of Cut to the Chase: Podcast, host Gregg Goldfarb continues his conversation with Attorney Brett Feinstein to unpack the emotional and financial realities of divorce. From the moment couples start questioning their relationship to the difficult process of legally separating their lives, Brett shares candid advice on how to navigate one of life’s most challenging transitions. Divorce can quickly turn emotional, but Brett explains why treating it more like a business transaction can lead to smoother outcomes for...
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What Every Couple Should Do Before Getting Married | Attorney Brett Feinstein
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
What if the smartest way to say “I do” is to think like a CEO? In this episode of Cut to the Chase: Podcast, host Gregg Goldfarb sits down with Brett Feinstein, a family lawyer, for a candid conversation about the legal realities of marriage, prenups, and divorce. With decades in the trenches of family and business law, Brett shares what people should actually consider before getting married and why protecting your future doesn’t mean you love someone less. From the uncomfortable prenup conversation to honest financial transparency, this episode explores how modern relationships are...
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Holding Iran Accountable: The Sharmahd Family’s Fight for Truth and Justice | Dylan Barket
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
What happens when a man who speaks out against an authoritarian regime becomes a global target—and can justice reach across borders when governments are involved? In this gripping episode of Cut to the Chase: Podcast, host Gregg Goldfarb sits down with attorney Dylan Barkett, who represents the family of Jamshid “Jimmy” Sharmahd in a groundbreaking lawsuit against the nation of Iran. What begins as a story of political activism quickly unfolds into a chilling international saga involving an assassination attempt in California, a shocking abduction, torture, and a death allegedly...
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They SAVED a Historic Miami Landmark - The Olympia Theater | Dylan Barket
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
The Olympia (Gusman) Theater in downtown Miami was falling apart — scaffolding for years, crumbling facade, ADA issues, and even a city “repair or demolish” order. Then came a 7-year legal battle that changed everything. In this episode of Cut to the Chase, rising South Florida attorney Dylan Barket joins the show to break down how he and his father used historic deed restrictions to hold the City accountable and ultimately help secure a $50+ million restoration plan for one of Miami’s most iconic landmarks. We cover: The lawsuit that protected the Olympia Theater How deed...
info_outlineDid you know 73% of people hire the first attorney they speak to? That’s why in today's digital age, having an online presence is no longer optional for law firms; it's a necessity. But how do you break through the noise and ensure your firm's website isn't just another page lost in the vast sea of Google search results?
If you’re wondering why your law firm's website isn't generating the leads you expected, you’re in the right place.
In this episode of Cut to the Chase: Podcast, Gregg is joined by Travis Hoechlin, CEO of RizeUp Media, a premier marketing company specializing in law firms. Travis joins us to shed light on strategies that can transform your website from a static brochure into a dynamic client-generating tool.
You’ll learn proven SEO tips, the key metrics you need to track, and how to achieve a strategic, tailored marketing approach that leads to long-term growth.
Ready to boost your conversion rates and land more clients? Tune in!
In this episode of Cut to the Chase: Podcast, Gregg and Travis discuss:
- SEO and web strategies for law firms
- Why tracking your KPIs is critical for success
- The pros and cons of local vs. social media advertising
- Why your website needs regular maintenance (and what that means)
- How to make your website SEO friendly so you can rank on Google’s first page
- Signs you should hire a professional marketing team
- RizeUp Media’s tailored marketing solutions: Are they right for your law firm?
Key Actionable Takeaways for Law Firms:
- Learn which key performance indicators (KPIs) — impressions, clicks, visits, phone calls, and emails — are critical to understand the effectiveness of your marketing strategies.
- Being on page two of Google is not enough to get seen by potential clients! It’s important to target hundreds of relevant keywords in your marketing and website to create better business visibility.
- Websites need regular maintenance and updates. Make sure you’re checking your website consistently and updating it with accurate and relevant information, keywords, content, and backlinks.
- Professional inbound marketing efforts yield the best results while helping you focus on your practice. Consider outsourcing your marketing to the pros!
- Increase conversions by 30-40% by adding chat or text options on your law firm’s website.
- Utilize local service ads and pay-per-click campaigns wisely to maximize your marketing budget.
Learn more about RizeUp Media: https://www.rizeupmedia.com
To learn more about Travis Hoechlin, connect on LinkedIn: https://www.linkedin.com/in/travishoechlininternetmarketing