TikTok Shop Takeover: Eitan Koter Explains the Future of Online Shopping
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Release Date: 11/20/2024
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
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Bridging the gap between law school and real-world practice, immersive legal internships are becoming essential for law firms looking to attract, train, and retain top legal talent. In this episode of Cut to the Chase: Podcast, Gregg welcomes back Adam Rossen, a standout criminal defense attorney in South Florida, to shine a spotlight on his highly sought-after legal internship program. Adam shares candid insights about his immersive 12-week program, highlights the competitive selection process, and discusses what sets the Rossen Law Firm's approach apart from other “just hangout”...
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What if the real solution to homelessness isn’t more shelters—but a complete rethink of how we treat the crisis? Joining Gregg to talk about it is Ron Book—Lawyer, Lobbyist, Nobel Peace Prize nominee & Chairman of the Miami-Dade Homeless Trust. This incredible organization has created what is considered the “National Best Practice Model” for ending homelessness. In this episode of Cut to the Chase, Ron gives us some “compassionate tough love” as he reveals how Miami-Dade went from over 8,000 people living on the streets to less than 900. He breaks down Miami-Dade’s approach...
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Are tariffs still something to worry about? Tariffs might sound like a distant, big-business issue, but as Bruce Kaminstein shares, their impact is immediate and destructive for small businesses across the country. In this episode of Cut to the Chase: Podcast, Gregg welcomes back Bruce Kaminstein—Angel Investor, Founder of Casabella, and CNBC Contributor—to break down the real impacts of this overlooked crisis. He explains—from real math and real-world examples—how quickly tariffs can push companies to the financial brink, why moving manufacturing isn’t as simple as picking another...
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Are you a business owner, entrepreneur, or non-profit leader who feels like you’re doing everything right—but the money’s still just slipping away? It might be time to hire a fractional CFO! In this episode of Cut to the Chase: Podcast, Gregg is joined by Robert Sepulveda—Founder of XPLR Financial Services—a South Florida-based firm offering part-time CFO services designed to streamline your financial operations, providing peace of mind and strategic insights for entrepreneurs. Robert has a unique integrated approach—combining financial expertise with coaching that tackles the...
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Did you know there might be life-changing benefits and financial advantages you’re missing out on simply because you never asked, “What am I entitled to as a veteran?” In this episode of Cut to the Chase: Podcast, Gregg is joined by a very special guest—his father, Max Goldfarb. A Korean War veteran, practicing attorney of 67 years, and the self-proclaimed “King of Collection” in Florida, Max shares his journey navigating VA benefits, disability ratings, and advocating for himself and other vets. From his frontline experiences during the Korean War to receiving full VA disability...
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In a time of economic uncertainty, shifting trade policies, and looming recession fears, tariffs are more than just headlines—they're game changers for small businesses. So, how are tariffs affecting the future of American business in a globalized economy? In this episode of Cut to the Chase: Podcast, Gregg sits down with Bruce Kaminstein, Founder of Casabella and member of New York Angels, to unpack how tariffs are influencing global trade, small business strategy, and the future of U.S. manufacturing. Did you know nearly 45% of the U.S. GDP comes from small businesses—many of which rely...
info_outlineCurious to find out what the future of online shopping will look like? It’s already here… In this episode of Cut to the Chase: Podcast, Gregg sits down with Eitan Koter, the co-founder and co-CEO of Vimmi, a groundbreaking SaaS platform that’s revolutionizing online retail with shoppable videos.
This is an in-depth exploration of the cutting-edge trends shaping e-commerce today—from the meteoric rise of platforms like TikTok Shop to the game-changing benefits of shoppable videos.
Tune in as Eitan shares his perspective on how social commerce is reshaping the customer journey, with actionable tips for leveraging videos to supercharge your online sales.
Did you know that shoppable videos can increase conversion rates by up to 30% while slashing cart abandonment rates? This is your chance to uncover the strategies driving these impressive results!
You’ll also learn about the realities of leading a SaaS company in today’s economic landscape and how businesses—yes, even legal professionals—can harness the transformative power of influencer marketing, social platforms, and video innovation.
What to expect in this episode:
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The state of e-commerce post-COVID and its growing competition
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The rise of shoppable videos and their benefits
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Different types of video content and their roles in e-commerce
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TikTok Shop's unique approach to e-commerce
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How to maximize conversion rates with live and shoppable videos
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Why live events boost sales
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Legal implications and TikTok's legislative challenges
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Alternative social commerce platforms you should look out for
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The fundamentals of successful influencer marketing campaigns
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How Vimmi is empowering businesses through interactive videos
Key Actionable Takeaways for Law Firms:
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Embrace Video Content: Integrate video content, both live and recorded, to engage with clients and offer services in an innovative way.
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Adapt to Social Commerce: Utilize platforms like TikTok and Instagram to build your firm's brand and showcase expertise through interactive content.
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Leverage Influencer Marketing: Collaborate with micro-influencers who align with your niche to gain credibility and reach a broader audience.
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Utilize Data and AI: Employ analytics and AI tools to tailor content and improve client engagement based on user behavior insights.
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Focus on Relationships: Build trust and rapport with potential clients through authentic and consistent video content.
Whether you’re an entrepreneur, marketer, or curious legal professional, this episode is packed with insights that will transform the way you think about e-commerce and digital engagement. Don't miss it!
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Resources:
Check out Vimmi: https://vimmi.net
Connect with Eitan Koter on LinkedIn: https://www.linkedin.com/in/eitankoter
Follow Eitan on Instagram: https://www.instagram.com/eitankoter
Listen to the Mastering E-Commerce podcast: https://vimmi.net/mastering-ecommerce-marketing
This episode was produced and brought to you by Reignite Media.