TikTok Shop Takeover: Eitan Koter Explains the Future of Online Shopping
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Release Date: 11/20/2024
How Public Relations Can Transform Your Brand | Megan Bennett
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Are you struggling to create brand awareness despite your relentless social media efforts? In today's digital age, especially within law firms and the broader legal industry, the challenge isn't just about visibility, but authenticity. With brand perception playing a critical role, could public relations be the key to cutting through the noise? In this Cut to the Chase: Podcast, we're joined by Megan Bennett, CEO & President of Light Years Ahead, a boutique public relations firm. With 20+ years of experience in PR, Megan’s here to shed light on the nuanced role PR plays in enhancing...
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Latest Mass Tort Cases Explained: J&J Baby Powder, Roundup, Depo-Provera & More | Amy Barrie
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Today’s episode highlights some of the most significant mass torts, including Johnson & Johnson, which has been a decade-long case involving over 50,000 claimants. In this Cut to the Chase: Podcast, we're joined by Amy Barrie from Broughton Partners. As a specialist in the mass tort industry, we brought Amy on to discuss the dynamic world of high-profile lawsuits, corporate legal tactics, and what’s next in mass tort litigation. Tune in as we break down major ongoing cases, discuss corporate defense strategies like the Texas Two-Step, and explore what these legal battles mean for firms...
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The Business of Law: Gregg’s Story of Growth, Strategy, and High-Stakes Litigation
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Ever wondered what it takes to start a law firm from scratch or win big legal cases? Well, today’s special episode takes you through Gregg’s 30-year career in law to show you exactly what it takes. Gregg recently joined Bobby Steinbach and Andrew Nasrinpay, Founders of MeanPug (a law firm marketing agency), on their show, Hot Docket, to talk about his journey into law, some of his biggest cases, and the challenges attorneys face today. From networking and marketing to expanding your law practice into new niches, they share top tips and advice for attorneys looking to grow and win. We’re...
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Escaping the Nazis: Suzanne Schneider’s Harrowing Story of Survival
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
What would you do if your survival depended on the kindness of strangers and the secrecy of a chicken coop? In this episode of Cut to the Chase: Podcast, Gregg sits down with Suzanne Schneider, a Holocaust survivor and educator, to explore her harrowing yet inspiring journey of survival during one of history's darkest periods. Born in 1937 in what was then Poland, Suzanne recounts how her life was turned upside down after the German occupation. With heartfelt storytelling, she narrates her family's struggle to hide and survive against all odds, including her time spent in a chicken coop,...
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How Independent Bookstores are Building Community & Promoting Banned Books in Florida | Mitchell Kaplan
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
How are book lovers combatting censorship in Florida? What does it take to thrive as a bookstore in the digital age? Today’s guest is tackling those questions and much more! In this episode of Cut to the Chase: Podcast, Gregg chats with Mitchell Kaplan, a co-founder of Books & Books and the Miami Book Fair. Together, they explore the evolution of Miami from the turbulent days of the early 80s to its current cultural renaissance. Mitchell shares his journey from law school dropout to successful entrepreneur, opening a bookstore against the backdrop of a struggling Miami. In this...
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Finding Happiness and Success in Your Legal Practice with Attorney Coach Gary Miles
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Feeling stuck in your legal career, drowning in stress, and longing for more fulfillment? The legal industry’s rapid evolution—driven by technology, client demands, and mental health challenges—can feel overwhelming. If you’re struggling to keep up, listen up! In this episode of Cut to the Chase: Podcast, Gregg is joined by Gary Miles—attorney, coach, entrepreneur, podcaster, and author with over 40 years of legal experience. Gary shares how he navigated immense industry changes while running his own law firm and now helps lawyers overcome burnout, unlock their potential, and...
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Adapt, Improvise, Overcome: What Newspapers Can Teach You About Business Success
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Are local newspapers a relic of the past or still a crucial part of our communities? 🗞️ In a time where digital media dominates, the resilience of local newspapers provides a valuable lesson for law firms and businesses striving to stay relevant and impactful. In this episode of Cut to the Chase: Podcast, Gregg speaks with Grant Miller, a publisher at Miami’s Community Newspapers which, despite the challenging media landscape, has thrived for over 42 years by adapting and pivoting. Local newspapers have a unique role in keeping communities connected, informed, and involved. From car...
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Trump’s America: What Happens When Illegal Immigrants Get Arrested? ft. Adam Rossen
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Did you know that even a minor arrest could lead to severe immigration deportation consequences for non-citizens, including Dreamers and those who are innocent? With 17 million illegal immigrants living in America, this is a huge issue. Furthermore, with a new administration in place, there is renewed emphasis on immigration enforcement, which means undocumented people are at an increased risk of deportation, even for minor crimes. This trend significantly impacts both the legal industry and the very fabric of our country. In this episode of Cut to the Chase: Podcast, Gregg is joined by Adam...
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Florida's Climate Crisis, Policy Hurdles, & Struggle for Sustainable Development
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
With rapid urban expansion and climate change posing increasing risks, the legal industry's role in sustainable land use and environmental policy is more crucial than ever. How are law firms and environmental advocates influencing these pivotal decisions? In this episode of Cut to the Chase: Podcast, Gregg speaks with Environmental Lawyer and Advocate, Richard Grosso, about the policy hurdles surrounding Florida’s climate crisis and what we can do to help. Richard breaks down the intricate relationship between land use, environmental sustainability, and legal challenges—highlighting...
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Beautiful Humans Movement: Luke Russell's Mission to Bridge Societal Divides
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Do you see the beauty in everyone, even criminals or those that have different beliefs than you? If your answer was no, this episode may change your mind. In this episode of Cut to the Chase: Podcast, Gregg continues last week’s discussion with Luke Russell, the extraordinary marketer, podcaster, filmmaker, and founder of the Braving Healing and Beautiful Humans movements. Luke’s expertise in human connection marketing is revolutionizing the way people and organizations view marginalized communities. His powerful work through filmmaking has led him all around the country, extracting life...
info_outlineCurious to find out what the future of online shopping will look like? It’s already here… In this episode of Cut to the Chase: Podcast, Gregg sits down with Eitan Koter, the co-founder and co-CEO of Vimmi, a groundbreaking SaaS platform that’s revolutionizing online retail with shoppable videos.
This is an in-depth exploration of the cutting-edge trends shaping e-commerce today—from the meteoric rise of platforms like TikTok Shop to the game-changing benefits of shoppable videos.
Tune in as Eitan shares his perspective on how social commerce is reshaping the customer journey, with actionable tips for leveraging videos to supercharge your online sales.
Did you know that shoppable videos can increase conversion rates by up to 30% while slashing cart abandonment rates? This is your chance to uncover the strategies driving these impressive results!
You’ll also learn about the realities of leading a SaaS company in today’s economic landscape and how businesses—yes, even legal professionals—can harness the transformative power of influencer marketing, social platforms, and video innovation.
What to expect in this episode:
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The state of e-commerce post-COVID and its growing competition
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The rise of shoppable videos and their benefits
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Different types of video content and their roles in e-commerce
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TikTok Shop's unique approach to e-commerce
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How to maximize conversion rates with live and shoppable videos
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Why live events boost sales
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Legal implications and TikTok's legislative challenges
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Alternative social commerce platforms you should look out for
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The fundamentals of successful influencer marketing campaigns
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How Vimmi is empowering businesses through interactive videos
Key Actionable Takeaways for Law Firms:
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Embrace Video Content: Integrate video content, both live and recorded, to engage with clients and offer services in an innovative way.
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Adapt to Social Commerce: Utilize platforms like TikTok and Instagram to build your firm's brand and showcase expertise through interactive content.
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Leverage Influencer Marketing: Collaborate with micro-influencers who align with your niche to gain credibility and reach a broader audience.
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Utilize Data and AI: Employ analytics and AI tools to tailor content and improve client engagement based on user behavior insights.
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Focus on Relationships: Build trust and rapport with potential clients through authentic and consistent video content.
Whether you’re an entrepreneur, marketer, or curious legal professional, this episode is packed with insights that will transform the way you think about e-commerce and digital engagement. Don't miss it!
Stay tuned for more updates, and don't miss our next deep dive on Cut to The Chase: Podcast with Gregg Goldfarb!
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Resources:
Check out Vimmi: https://vimmi.net
Connect with Eitan Koter on LinkedIn: https://www.linkedin.com/in/eitankoter
Follow Eitan on Instagram: https://www.instagram.com/eitankoter
Listen to the Mastering E-Commerce podcast: https://vimmi.net/mastering-ecommerce-marketing
This episode was produced and brought to you by Reignite Media.