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Crowdfunding 101 for Founders & Investors: Raise Capital or Back Startups for $100+ | Jonny Price

Cut To The Chase: Podcast Hosted by Gregg Goldfarb

Release Date: 07/01/2025

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How can everyday people become startup investors? How can business owners secure funding without giving up control, relying on traditional banks, or chasing venture capital? Today’s guest has the solution! In this episode of Cut to the Chase: Podcast, Gregg is joined by Jonny Price, President of Wefunder, to explore the rise of investment crowdfunding and how Wefunder is making it more accessible to people like you and me.

Jonny shares how platforms like WeFunder differ from Kickstarter and GoFundMe, how founders can raise capital from their communities, and how regular people can invest in startups—from tech to taco joints—for as little as $100.

Highlighting real-world success stories and candid insights about risk, returns, and the future of fintech, this episode is for founders and aspiring investors alike.

What to expect in this episode:

  • Crowdfunding Decoded: The key differences between Kickstarter, GoFundMe, and investment platforms like WeFunder

  • Breaking the Barriers: How regulation crowdfunding opened the private markets to everyday investors

  • From Main Street to IPO: How local businesses and billion-dollar startups raised capital from regular people

  • The Reality Check: What investors need to know about risk, illiquidity, and long-term returns

  • The Founder’s Playbook: Steps to prepare, structure, and legally launch a successful crowdfunding campaign

  • Law & Compliance 101: What attorneys must understand about SEC rules and equity crowdfunding deal terms

  • The Story Sells: Why narrative, community engagement, and relentless hustle make or break a raise

  • What’s Next in Fintech: Predictions on the future of private market access and the evolving legal landscape

Key Actionable Takeaways:

  • Know Your Model: Donation platforms offer perks; WeFunder offers equity—choose based on your business goals and capital needs

  • Invest with Eyes Open: Crowdfunding can democratize investing, but startups are risky—never invest more than you can afford to lose

  • Build Before You Fundraise: Founders should validate demand, grow a community, and prepare a compelling pitch before launching

  • Legal First, Always: Ensure SEC compliance, proper deal structure, and legal review before going live with an investment offering

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This episode was produced and brought to you by Reignite Media.