How Storytelling Builds Trust, Visibility, and Sales for Small Businesses with Robert Kennedy III
Release Date: 01/03/2026
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How Storytelling Builds Trust, Visibility, and Sales for Small Businesses with Robert Kennedy III
Small Business Stories
S5:E40 If people don’t trust you, they won’t buy from you. If they don’t remember you, they won’t find you again. In this episode of Small Biz Stories, Robert Kennedy III breaks down how storytelling, video, and authentic communication help small businesses move from invisible to influential. 👤Guest: Robert Kennedy III CEO, Kinetic Communications Storytelling, video, and communication strategist ⚠️Core Problems Discussed Business owners relying on data instead of connection Fear of visibility and vulnerability on camera Confusing “stage” with “stadium” ...
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If people don’t trust you, they won’t buy from you. If they don’t remember you, they won’t find you again.
In this episode of Small Biz Stories, Robert Kennedy III breaks down how storytelling, video, and authentic communication help small businesses move from invisible to influential.
👤Guest: Robert Kennedy III CEO, Kinetic Communications Storytelling, video, and communication strategist
⚠️Core Problems Discussed
Business owners relying on data instead of connection
Fear of visibility and vulnerability on camera
Confusing “stage” with “stadium”
🥡Practical Takeaways
Why your origin story builds trust faster than credentials
How to open presentations by focusing on your audience, not yourself
Why authenticity outperforms polish, filters, and scripted humor
⏱️Timestamps
05:00 – “I’m a light”: redefining leadership and presence
11:35 – Origin story vs. sales pitch (Warby Parker example)
20:40 – The best way to open any talk: ask a question
24:30 – Why AI jokes fall flat (and what works instead)
36:05 – Redefining “stage”: YouTube, libraries, local rooms
🔖Who This Episode Is For:
Small business owners who struggle with visibility
Consultants and coaches building trust online
Solopreneurs who know they need video but feel stuck Invisible brands don’t make money.
At STEERus, we help small businesses get seen and get paid without losing their voice or their values.
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