Small Business Stories
Welcome to Small Business Stories, the podcast that serves up a feast of real-life stories from small business owners who are bravely navigating the entrepreneurial landscape! I’m your host, Loralyn Mears, PhD—better known as "Dr. LL"—a seasoned pro with a colorful career that includes three stints as a Fortune 100 executive and several startup adventures, including my own. In each episode, we dive into the inspiring journeys of small business owners, sharing their triumphs, challenges, and the hard-won lessons they've learned along the way. Expect relatable anecdotes and actionable tips that will ignite your entrepreneurial spirit, whether you're just starting out or looking to scale your business. Join us for candid conversations where we keep it real—no filters here! Being a small biz owner isn't a walk in the park, but it's a wild ride worth taking. Tune in and get ready to be inspired by the heart and hustle of fellow entrepreneurs just like you. Let’s dig in together and celebrate the journey of small business ownership!
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How Small Businesses Can Use Ethical AI to Finally Make Marketing Work With Steven Sakach
11/22/2025
How Small Businesses Can Use Ethical AI to Finally Make Marketing Work With Steven Sakach
S5:E33 In this episode of Small Biz Stories, Dr. LL sits down with Stephen Sakach, founder of aiCMO.io, to unpack how small businesses can use AI without losing the human, emotional core of their brand. Stephen has spent years sitting between technology, marketing and leadership — and he’s using that experience to build an “AI CMO” that doesn’t just spit out content, but helps founders think more clearly, act more ethically, and market more effectively. In this conversation, you’ll learn: 00:06:16 – Why more tools isn’t the answer, and how to put boundaries around tech so it serves your business instead of swallowing your time and attention. 00:08:33 – How to root your marketing in emotional truth (not just features and funnels) so customers actually feel the change your product creates. 00:11:40 – Stephen’s vision for AI as a collaborator that nudges you toward better, more empathetic decisions instead of optimizing for profit at all costs. 00:13:15 – The hidden cost of saying you care about people and the planet in your messaging… while your behind-the-scenes behavior tells a different story. 00:19:12 – How to treat AI like a surfboard, not a life raft—using small experiments, feedback and data instead of gambling your whole marketing budget on hunches. If you’ve ever thought “I know I should be using AI and better marketing… but I don’t want to become a robot or sound like everyone else,” this episode is your blueprint. You can learn also listen to Steven here: 👉 Producer and Host of The Bliss Business Podcast 👉 ✴️ And don't forget to subscribe to our YouTube channel and follow us at STEERus #smallbusiness #marketing #ai #cmo #entrepreneur
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Small Business Owners - Why Your Packaging Strategy is Failing You and How to FIX it by Jeremy Bower
11/16/2025
Small Business Owners - Why Your Packaging Strategy is Failing You and How to FIX it by Jeremy Bower
In this episode S5:E32 of Small Biz Stories, Dr. LL sits down with Jeremy Bower, founder of Givr Packaging, chemical-engineer-turned-eco-entrepreneur, and one of the most refreshingly honest voices in sustainability. Jeremy doesn’t just sell boxes — he rethinks packaging from the ground up. You’ll hear how his background in paper science (yes, they actually award degrees for this specialty science and Jeremy has one) and sustainability led him to start Givr Packaging, why he fights to protect small businesses from predatory packaging minimums, and the surprising truth: most small businesses get packaging wrong and waste thousands. From sustainable materials like bio-polymers and chitin foam, to the brutal realities of recycling, to Jeremy’s no-minimum-order philosophy that helps startups scale responsibly — this episode is packed with practical insights and contrarian wisdom. ⏱️ Timestamp Highlights (Entrepreneur Value Moments) [3:03] — “I’m good at contrarian thinking.” → Jeremy shares how seeing holes others miss gives him a competitive edge. [7:25] — “We give sustainable startups traction they’d never get on their own.” → How Giver helps eco-innovators break into the market. [14:16] — “Our minimum order is one. People are shocked.” → Why serving tiny startups can produce massive long-term wins. [20:57] — “Get paid. Protect yourself. Only 2% will try to screw you — but they will.” → Critical advice for entrepreneurs dealing with receivables, contracts, and bad actors. [24:02] — “Don’t print your boxes. You don’t need it.” → The #1 packaging mistake entrepreneurs make that wastes thousands — and what to do instead. AND here's a first - we would have easily kept talking for another hour or so, but we lost power due to a thunderstorm and that was the end of the show! Clearly he has something against the letter "E" ... but you can follow Jamie: 👉 Instagram 👉 Web ✴️ You can follow @STEERus on Instagram and @MidlifeSuccess on YouTube #smallbusiness #entrepreneur #packaging #waste #sustainability
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Leading With Love: How Dr. Roz Builds Stronger Relationships, Better Businesses, and a More Connected World
11/13/2025
Leading With Love: How Dr. Roz Builds Stronger Relationships, Better Businesses, and a More Connected World
S5:E31 In this radiant and deeply human episode of Small Biz Stories, Dr. LL sits down with Dr. Roz, founder of the Love Revolution and creator of the Debt-Free Degree movement. Together, they unpack how love, intention, and emotional presence can transform not only your relationships — but also your leadership, your business, and your day-to-day life. Dr. Roz shares her philosophy of letting others voluntarily evolve (the real meaning behind Let Them), how to lead with compassion even when life is chaotic, and how entrepreneurs can infuse love into their brand, team, and daily choices. This episode is warm, funny, raw, and revolutionary. If you’ve been feeling drained, disconnected, or discouraged, this conversation will light you up. ⏱️ Timestamp Highlights (5-6 moments with value for entrepreneurs) [4:23] — “I’m good at love.” Dr. Roz explains how knowing your core identity gives you business clarity and confidence. [9:00] — “Love is letting others voluntarily evolve.” A powerful reframe for entrepreneurs dealing with difficult clients, team members, or partners. [12:11] — “Love is intentionality — not conditions.” Why conditional relationships (professionally or personally) destroy collaboration — and how to fix it. [20:17] — Handling conflict with compassion. Her “restaurant story” becomes a masterclass in emotional intelligence and leadership under pressure. [36:22] — “Your day is better if YOU feel better.” A mindset reset for entrepreneurs who constantly push through burnout. [45:07] — “Why not always choose love?” Dr. Roz delivers a groundbreaking truth: positivity is a competitive advantage. #love #relationship #business #connection
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UNFILTERED - Brandon Willington on DIY Marketing Ads & the LIES That Marketing Agencies Sell You
11/03/2025
UNFILTERED - Brandon Willington on DIY Marketing Ads & the LIES That Marketing Agencies Sell You
S5:E30 Tired of agencies that overpromise, underdeliver, and burn your cash? Meet Brandon Willington, the straight-talking founder of WHERE U? [https://whereu.com.au/], who teaches small business owners how to generate their own leads—fast. And profitably. All without losing their minds. From humble beginnings as a broke DJ in Perth to spending $4,000+ a day on ads, Brandon has cracked the code on simple, scalable marketing. He calls it “Chadvertising” no fancy funnels, no endless A/B tests, just basic things done well. If you’ve ever been burned by a marketing agency (or a couple of them!!) or felt overwhelmed by lead generation, this episode is your wake-up call. Brandon breaks down exactly what works, what doesn’t, and how to build a lean, effective ad strategy that you control. 🕒 Timestamp Highlights [3:30] – “Understanding your customer trumps any dorky nerd marketing you can do on the internet.” → Brandon explains why small business owners—not agencies—should run their own marketing. [6:45] – “You don’t need seven ad sets and 15 creatives; you need one ad done well.” → His “Chadvertising” approach simplifies ad success. [8:02] – “If someone guarantees you results, run.” → Why most agency promises are red flags and how to spot the fakes. [10:09] – “In a skeptical world, the truth sells. I literally run ads about my 4/10 reviews.” → How honesty and vulnerability outperform “perfect” marketing. [32:00] – “Clicks from the right person. Landing pages that convert. Conversations that close.” → Brandon’s 3C formula that drives real results for small businesses. #smallbusiness #marketing #advertising #ads #entrepreneur
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The Truth About Digital Ads: What Google & Meta Aren’t Telling You by Jeff Greenfield
10/20/2025
The Truth About Digital Ads: What Google & Meta Aren’t Telling You by Jeff Greenfield
S5:E29 In this eye-opening episode of Small Biz Stories, Dr. LL sits down with Jeff Greenfield, serial entrepreneur and CEO of Provalytics, to unpack why most small business owners are tracking the wrong marketing metrics - and what to do instead. With decades of experience in attribution modeling, Jeff reveals why clicks lie, cookies are crumbling, and why you’re probably misjudging your Meta ads. If you've ever wondered why your Google Ads "work" but your Meta ones "don’t," this episode will blow your mind. And flip your funnel. Whether you're spending $500 or $5M a month, Jeff explains how to: ✴️Follow the money trail beyond misleading dashboards ✴️Measure the halo effect of ad impressions across platforms ✴️Build your own DIY analytics dashboard (no expensive tools required) ✴️This one’s a must-listen for anyone struggling to make their ads pay off. ⏱️ Timestamp Highlights [5:01] – “I’m really good at taking an idea and bringing it to market.” → Jeff shares how his entrepreneurial brain works—and why chaos excites him. [10:01] – “Most entrepreneurs gloss over the data—until it’s too late.” → The ADHD struggle is real. Learn how to ground your optimism in reality. [14:00] – “Your Google Ads didn’t win the sale. Your Meta ad planted the seed.” → A masterclass on attribution and what your analytics dashboard won’t tell you. [25:00] – “Most people optimize for clicks. But impressions are what drive sales.” → The biggest DIY marketing tip for budget-conscious entrepreneurs. [27:00] – “Stop tracking only clicks. Track attention.” → Jeff walks through exactly what to change in your ad tracking Google Sheet. 🌟 Don't forget to follow us on YouTube #entrepreneurship #digitalmarketing #advertising #googleads #smallbusiness
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Agentic AI for Small Businesses: Jim Weldon on Smart Agents, Meta-Models & Building Real Flywheels
10/16/2025
Agentic AI for Small Businesses: Jim Weldon on Smart Agents, Meta-Models & Building Real Flywheels
S5:E28 If “AI” still feels like magic tricks and missed ROI, this episode will flip the switch. Dr. LL sat down with Jim Weldon (Founder/CEO, Prospect.ai) (one of the sharpest systems thinkers she has ever interviewed) to map a practical path to cash with agentic AI. Here’s what you’ll walk away with: ✴️A meta-model you can explain to your team in 60 seconds so everyone finally understands where AI value lives. ✴️A 2-week innovation cadence you can copy-paste into your org and no enterprise budget required. ✴️The lane strategy for seasoned operators vs. young ideators so you stop competing in the wrong game and start compounding wins. ✴️The unsexy USP that beats competitors: nail the basics (speed, follow-up, clarity, billing, referrals). ✴️How to become a utility in your market (the “water & power” behind others’ growth) instead of an easily replaced vendor. If you lead a small or midsize business and want results in the next 30 days, not theory, then this is the episode. 0:53 — Superpower: synthesis over “speeds & feeds.” Jim explains how to ignore noise and frame problems so solutions map to real market opportunities. 3:15 — The Meta-Model for AI. A memorable analogy for LLMs (answers), agentic flows (task chains), and enterprise-grade platforms plus where value will concentrate next. 10:45 — Beat “aging out”: redefine your lane. Mindset + role clarity: younger teams dominate ideation; experienced operators win in innovation, beta, and scale where cash is created. 11:58 — Two-week innovation cadence. Jim’s playbook: 48-hour prototype only after value is proven. Use no-code + agents to compress cycles. 34:16 — The most overlooked USP: do the basics flawlessly. Answer the phone, quote fast, follow up, bill clearly, ask for referrals. Master baseline execution before hunting fancy differentiators. ✴️You can find Jim on LinkedIn: ✴️Don't forget to subscribe to YouTube #ai #agenticai #technology #entrepreneur
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Stop Chasing Shiny Objects: Lessons in Focus from Laurie Genevish
10/11/2025
Stop Chasing Shiny Objects: Lessons in Focus from Laurie Genevish
S5:E27 In this episode of Small Biz Stories, host Dr. Loralyn Mears chats with Laurie Genevish, founder of My Ideal College, who helps teens and entrepreneurs cut through the noise, plan their next chapter, and make confident decisions about their future. From college prep to career pivots, Laurie shares candid lessons on goal-setting, entrepreneurship, and the art of saying no to distractions. Timestamps & Key Takeaways: [5:00] – “No one has the same path.” Laurie explains why comparison is toxic for both teens and entrepreneurs. [8:00] – The planning mindset: How quarterly goals and imperfect launches drive momentum. [11:15] – The truth about “shiny object syndrome” and how to stay aligned with your mission. [15:00] – Why goal-setting isn’t optional and how accountability partners keep you moving forward. [22:00] – Debunking the “Instagram millionaire” myth: real talk on what it takes to build a sustainable business. [27:00] – The #1 red flag in business: “If you have to drag them in, you’ll be dragging them the whole time.” [31:00] – Laurie’s “Next Chapter” program: empowering teens to make confident college and career choices. 🎧 Listen now to hear how to plan smarter, focus longer, and chase purpose, not perfection. ✴️ Don't forget to SUBSCRIBE to our YouTube @MidlifeSuccess #entrepreneurship #mindset #smallbusiness #coaching #wellness
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Google Ads That Actually Work: John Horn Shares Advertising Strategies for Small Businesses to Grow
10/06/2025
Google Ads That Actually Work: John Horn Shares Advertising Strategies for Small Businesses to Grow
S5:E26 In this punchy, practical episode of Small Biz Stories with Dr. LL, John Horn, CEO of StubGroup (a Google Premier Partner - note that very, very few companies have this distinction and honor!!), breaks down how small businesses can turn Google Ads into reliable profit instead of a money pit. From the Search Terms Report to negative keywords, smart budget math, and review mechanics, John gives you a field guide you can use today. KEY TIMESTAMPS [06:03–07:34] Cut wasted spend fast: Use the Search Terms Report and add negative keywords (e.g., “Dollar Tree” for a tree service) to block irrelevant clicks. [08:20–10:26] Budget reality check: Why ~$2K/mo is a sensible baseline (context matters by CPC), and why you must allow time to learn, iterate, and improve. [19:51–22:20] Prep before ads: Dial in your Google Business Profile, reviews, and get familiar with LLM-driven search (ChatGPT/Perplexity) to stay findable beyond Google. [23:33–25:28] Website that sells: Treat your site as your 24/7 reputation with proof, offers, awards, reviews, working links, and helpful content that establishes expertise. [26:46–28:43] Reviews that move the needle: Ask every time, make it frictionless (texted link/QR), and try incentives tied to the rep who served the customer. One-liners you’ll take away: • “Google makes it easy to spend money and hard to make it back.” • “PPC works when you measure, prune, and iterate.” • “Your website and reviews are the runway and ads are the takeoff.” ⭐Why listen now: StubGroup sits in the top 1% of Google partners, with 3M+ leads and $400M+ in revenue generated. John turns “complex” into checklist. ❇️ Make sure you SUBSCRIBE to YouTube for more great content like this! #googleads #smallbusiness #leadgeneration #digitalmarketing #entrepreneurship #advertising
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From CPA to Partner: Emil Abedian on Scaling Law Firms, Niching Down, and Finding Work-Life Balance
09/28/2025
From CPA to Partner: Emil Abedian on Scaling Law Firms, Niching Down, and Finding Work-Life Balance
S5:325 In this episode of Small Business Stories, host Dr. LL sits down with Emil Abedian, CEO of Council CPAs and newly minted author of Council to Council. Emil shares candid lessons from 15+ years in entrepreneurship, scaling from a solo CPA to a trusted partner for law firms nationwide. 🚨 Most entrepreneurs make this $100,000 mistake. They treat their business like a job instead of an investment. My guest on Small Business Stories, Emil Abedian, learned this lesson the hard way — grinding through 80-hour weeks, doing everything for everyone, and nearly burning out. Then he made the shift: 👉 He niched down to focus only on law firms. 👉 He reframed compliance accounting into strategic partnership. 👉 He scaled his CPA practice into a thriving business — all while reclaiming time for family. In this episode, Emil breaks down: ✅ How to avoid the “hamster wheel” trap. ✅ The KPI red flags every small business owner should track. ✅ Why niching down is the fastest path to scaling up. ✅ The 80/20 rule for launching ANY product (including a book). If you’re a solopreneur, lawyer, or small business owner wearing 17 hats — you can’t afford to miss this. 🔑 Key Moments & Takeaways for Small Business Owners: [00:05:30] Balancing Business & Family: Emil reveals the tipping point that forced him to shift from 80-hour work weeks to protecting time with his kids — and how entrepreneurs can do the same. [00:12:45] Mindset Shift from Job to Business: Why too many professionals see their firm as a “job” instead of an investment, and how reframing this accelerates growth. [00:20:10] Lessons from Success vs. “Less Success” Stories: Emil explains why learning from both wins and mistakes helps entrepreneurs shorten the path to growth. [00:34:50] Beyond Compliance — Becoming a Strategic Partner: How CPAs (and other service providers) can add real value by moving from “check-the-box” compliance to year-round strategic insight. [00:47:15] Riches Are in the Niches: Emil’s bold pivot to exclusively serving law firms — and why specialization was the best business decision he ever made. 👉 follow us on YouTube @Midlifesuccess #smallbusinessstories #entrepreneurship #financetips #worklifebalance #finance #podcast
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Mastering the Mindset Game: Sofia Rozhko on Leading with Purpose & Power
09/18/2025
Mastering the Mindset Game: Sofia Rozhko on Leading with Purpose & Power
S5:E24 In this soul-shifting episode of Small Biz Stories, host Dr. LL sits down with Sofia Rozhko, a powerhouse mindset and visibility coach who helps high-achieving women and visionary entrepreneurs show up as their most authentic selves. With roots in Ukraine and a global impact, Sofia reveals the inner transformation needed to unlock business success from rewriting your self-worth to crafting an aligned personal brand. She shares how she turned years of survival into a thriving practice, and why your energy and mindset (not your tactics) determine your outcomes. If you’ve ever felt stuck, undervalued, or afraid to be seen—this episode is your permission slip to go big. ⏱️ Timestamp Highlights [04:48] – “There’s no clarity without courage.” → Sofia explains why bold action unlocks mental clarity, not the other way around. [09:21] – “When you lead with authenticity, the right clients come to you.” → Discover why showing your truth is the greatest marketing strategy. [14:12] – “I’m a brand. You’re a brand. We’re all a brand.” → Sofia breaks down how to own your narrative as a personal brand—even if you're a solo founder. [22:07] – “Most people sell themselves short. Literally.” → A powerful call to raise your rates, own your value, and shift from scarcity to sovereignty. [30:18] – “Before strategy, we work on safety.” → Sofia explains why inner security is the true foundation of outer success. Follow Sofia and learn more about her work as a nutritionist: 🌟https://www.instagram.com/sofi_rozhko/ 🌟https://thebody.school/en/team/ 🌟https://www.tiktok.com/@sofia.rozhko And don't forget to subscribe ✅ to YouTube ! #entrepreneur #mindset #coaching #nutrition #wellness
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College Aid for Entrepreneurs: Brad Baldridge on FAFSA, Hiring Your Kids & Negotiating
09/10/2025
College Aid for Entrepreneurs: Brad Baldridge on FAFSA, Hiring Your Kids & Negotiating
S5:E23 College financial planning meets entrepreneurial reality. Brad Baldridge, host of Taming the High Cost of College, breaks down complex rules into simple moves any small business owner can use to lower net price and avoid bad loans. He sat down with Dr. LL to share some INCREDIBLE cost-savings tips that you, as a small business owner, can do if you have a child in college. KEY TAKEAWAYS [06:04] FAFSA rule change for businesses.Small businesses under 100 employees now must be reported as assets. Brad explains what has value (e.g., real estate) vs. low-value consultancies—and why outdated blog posts still say otherwise. Takeaway: get current, not cached, guidance. [08:01] Put your kids on payroll (the right way). Paying teens legitimately can lower parent income without hurting aid (up to ~$11k earned income). Takeaway: move from “cash for shifts” to payroll to help taxes + aid eligibility. [08:50] Create a tuition reimbursement plan. Even small firms can mirror big-company education benefits (with rules—talk to your tax pro). Takeaway: convert wages into structured, policy-based education support. [11:06] How to negotiate offers. It’s not lawyer-vs-lawyer; it’s “can you help us?”—often led by the student. Many private schools discount; appeals are strongest with documented changes (disaster, disability, divorce, business shock). Takeaway: ask, document, and appeal respectfully. [27:11] Plan early with look-back income. Aid uses prior-prior year taxes (e.g., Class of 2025 aid uses 2023 income). MAIN Takeaway: founders who can shift income should start in 9th–10th grade to optimize the right tax years. Bonus gems throughout: model multiple income scenarios (7:20–7:44), understand “merit vs. need” by school type (18:01–19:50), and compare net prices across acceptances before falling in love with a brand name (16:15–17:12). Brad’s site & podcast: Taming the High Cost of College 👉https://tamingthehighcostofcollege.com/ Baldridge College Solutions / Wealth Management 👉https://baldridgewealthmanagement.com/ 🔻And don't forget to ✅SUBSCRIBE to YouTube ! #college #tuition #finance #smallbusiness #entrepreneur
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Myth-Busting Lead Generation, SEO & Paid Ads: How to Grow Your Business in 2025 with Justin Abrams
08/29/2025
Myth-Busting Lead Generation, SEO & Paid Ads: How to Grow Your Business in 2025 with Justin Abrams
S5:E22 In this episode of Small Biz Stories, host Dr. LL is joined by Justin Abrams, a Business & Strategy Consultant who's helped over 250 companies achieve an average 350% sales growth and 10x audience expansion. Justin is the head of Aryo Consulting Group. Both the host and guest are among UpWork's Top 1% of more than 17,000,000 freelancers, so the conversation gets interesting! We dive deep into: ✴️Why your Google and Meta ads aren't working ✴️How to run smarter, low-cost TikTok Shop campaigns ✴️The truth about LinkedIn ad funnels ✴️How to get more Google reviews (even in “boring” industries) ✴️Why most lead generation tactics fail and what actually works Justin unpacks myths, shares insider strategies, and outlines a flywheel approach that helps small businesses outpace the competition in today's oversaturated, AI-noisy market. ⏱️ Timestamps (Valuable Nuggets for Entrepreneurs) [06:27] – Why Google and Meta ads are 4x more expensive and what to do instead Justin explains how ad costs have skyrocketed and why small businesses need to rethink their marketing budgets. [11:12] – The secret edge in 2025: Combine digital strategy with physical space Learn how businesses in "unsexy" industries are dominating with smart SEO and CRO tactics. [16:02] – Why A/B testing is dead and how A to Z testing wins on TikTok Shop Justin shares a low-cost, influencer-driven strategy that outperforms traditional ad campaigns. [20:22] – Newsletter marketing that works: The “flywheel” funnel that fuels 20% conversion rates Ditch the book flogging—this circular approach builds trust, authority, and recurring revenue. [25:40] – The #1 hack to get more Google Reviews without being pushy From tipping staff to donating to charities, Justin shares genius ways to ethically increase 5-star reviews. 👉 follow us on YouTube #podcast #entrepreneur #smallbusiness #smallbizstories #marketing #leadgeneration
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Powerful Business Moves That Generated Millions with CFO Michael Barbarita
08/22/2025
Powerful Business Moves That Generated Millions with CFO Michael Barbarita
S5:E21 In this Small Biz Stories episode, Dr. LL sits down with Michael Barbarita, Jr., a fractional CFO, award-winning speaker, author of Powerful Business Strategies, and serial entrepreneur who's helped generate millions across industries from retail to manufacturing. With over 40 years of financial leadership and firsthand entrepreneurial grit, Michael shares how small business owners can make smarter financial decisions, structure irresistible offers, and unlock hidden value in their companies. You’ll walk away with tactical advice on: 💰Making compelling offers rooted in financial logic 💰Avoiding rookie money mistakes 💰Scaling sustainably using simply money-making moves to sell more product 💰Building a business that sells itself—with numbers to back it If you’ve ever thought, “I need someone to make sense of my business finances,” this episode is for you. ⏱️ Highlights (Tips & Insights): “It’s not just about revenue. It’s about value.” Michael explains why adding real business value requires more than top-line growth; it’s about strategic financial infrastructure. “A compelling offer starts with understanding your costs.” Learn why most business offers fail and how anchoring your offer in margin and value unlocks results. “Hire a fractional CFO before you think you need one.” The right time to bring in financial help isn’t when you're drowning; it's before the flood. Michael explains when and why. “Small business owners should stop guessing and start forecasting.” Discover a simple forecasting framework any founder can use to predict cash flow and growth opportunities. “Financial clarity builds confidence for you and your investors.” Michael reveals how financial reporting done right can turn uncertainty into investor-ready trust. Don't forget to subscribe to YouTube #entrepreneur #business #money #smallbusiness #finance
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The Client Flow Blueprint: Filip Sardi Shares the Secret to Turn eLearning Content into Revenues
08/13/2025
The Client Flow Blueprint: Filip Sardi Shares the Secret to Turn eLearning Content into Revenues
You when you just "hit it off" with a total stranger? Watch the ideas fly! What a fabulous guest and learning experience! Filip is easy going and curious which is a terrific combination to understand how to get unstuck in the customer journey. In this episode, Filip Sardi, founder of Client Flow™, reveals to Dr. LL how online entrepreneurs can stop chasing new clients and start multiplying results with the ones they already have. Drawing from 11+ years in coaching and eLearning, Filip shares actionable strategies to make client success predictable, scalable, and profitable. From onboarding to upsells, he explains how to create lasting growth engines that build trust, retention, and referrals. Key Takeaways: ✴️ Why focusing on existing clients generates more profit than constantly hunting new ones. ✴️ How to design an onboarding experience that builds trust quickly and sets clients up for success. ✴️ Identifying drop-off points in client momentum—and what to do about them before they churn. ✴️ Using the ClientFlow Pulse™ AI tool to see which clients are thriving, stuck, or ready for more. ✴️ Designing upsells that feel like a natural next step, boosting revenue without feeling “salesy.” Whether you’re a course creator, high-end service provider, or membership owner, this episode will give you concrete systems to increase retention, referrals, and long-term profitability. To learn more about Filip's work 👇 Follow Filip on Instagram 👇 🔻And don't forget to subscribe to our YouTube #business #entrepreneur #sales #growth #smallbusiness #learning
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Empowering Women Through the Lens: Photography Tips & Personal Branding with Janet Joyner
08/06/2025
Empowering Women Through the Lens: Photography Tips & Personal Branding with Janet Joyner
S5:E19 In this inspiring episode of Small Biz Stories, we sit down with New Jersey photographer and former educator Janet Joyner, founder of Janet Joyner Photography📸, to explore how she empowers women (especially those over 40) to rediscover their beauty, embrace confidence, and show up strong in a digital world. Janet shares invaluable photography tips, branding insights, and her journey of starting a business at 50 after leaving education. Whether you're an entrepreneur, a woman reinventing herself, or just camera-shy, this episode is packed with wisdom on how to be seen, and remembered. 💡 Timestamps & Takeaways: 📸[2:45] Starting at 50: Reinventing Yourself Is Always Possible “You're never too old. I love photography—so I said, why not try it?” 📸[4:45] How to Make Anyone Feel Beautiful in Front of a Camera “I sell you the way the world sees you—not the way you see yourself.” 📸[7:54] Top 3 Photo Tips for Women Over 40 "Back straight, create space, and 'turtle' your neck for a slimmer profile." 📸[10:55] Why Great Headshots Matter More Than Ever “People make snap decisions based on your headshot—invest in it.” 📸[15:35] Genius Business Card Strategy That Gets Remembered “Each card features different client portraits—people remember the card and the photographer.” ✨ Bonus: Hear how Janet fosters authentic community through love-tapping and weekly support circles—boosting visibility, connection, and confidence for women entrepreneurs. 💡 Learn more about Janet's work: *️⃣Don't forget to follow us on YouTube @MidlifeSuccess! #smallbusiness #entrepreneur #photography #headshot #women
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The AI Santa: How Jonathan Mast Empowers Entrepreneurs with Smart Tools for Revenue Growth & Success
07/30/2025
The AI Santa: How Jonathan Mast Empowers Entrepreneurs with Smart Tools for Revenue Growth & Success
S5:E18 In this heartwarming and brilliant episode of Small Biz Stories, Dr. LL welcomes Jonathan Mast, affectionately known as “The Whitebeard of AI." He is a generous educator, strategist, and AI expert with a mission to make AI accessible for small business owners. Jonathan reveals the top 3 AI tools every entrepreneur should be using, how to overcome fear and overwhelm with technology, and how to create an AI-powered board of advisors (fictional and real!). He also shares touching and unexpected ways he’s used AI from health advocacy to writing a tear-jerking Mother’s Day letter. Whether you're AI-curious or already deep in prompt engineering, this episode will inspire you to embrace the future with practical tips, humor, and a Santa-sized dose of generosity. 🧠 Topics Covered: Must-have AI tools for beginners Prompting frameworks that work Overcoming AI fear with confidence Building your own AI board of advisors How AI can support emotional intelligence and relationships 🎯 Perfect for: Small business owners, entrepreneurs, solopreneurs, consultants, and coaches. LEARN MORE ABOUT Jonathan Mast 👉https://jonathanmast.com/ JOIN his AI Entrepreneurs HUB 👉https://tac.whitebeardstrategies.com/communities/groups/ai-entrepreneurs/home ✴️And don't forget to follow us on YouTube @MidlifeSuccess ⏱️ Timestamp Highlights (SEO-Rich Tips): 1:12 – “You don’t need the perfect tool. You just need a tool—and start!” ➡️ Stop chasing perfection—Jonathan breaks down 3 simple tools to start your AI journey: ChatGPT, Perplexity, and Midjourney. 9:00 – “Use this 4-step framework for perfect prompts.” ➡️ Jonathan reveals his prompting method: declare the expert, give context, ask a question, then say: “Ask me any questions you have.” 15:13 – “I built a board of advisors using AI—real, fictional, and even dead people.” ➡️ A mind-blowing technique to simulate advice from Steve Jobs, Tony Stark, and others using generative AI. 23:00 – “The fear of AI is like asking someone out—you overthink it. Just try it.” ➡️ Jonathan likens AI hesitation to dating nerves—his advice? Jump in! It’s not scary, and it won’t bite. 26:22 – “Search ‘white beard AI guy’—you’ll find me.” ➡️ Jonathan’s signature branding: a heart-led leader whose goal is to help you save time, make money, and grow smarter with AI. 🔖#AI #JonathanMast #Entrepreneurship #smallbusiness #podcast
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From Bankruptcy to Millions: Neil Twa on Amazon Fulfilment eCommerce & Mindset Shifts
07/16/2025
From Bankruptcy to Millions: Neil Twa on Amazon Fulfilment eCommerce & Mindset Shifts
S5:E17 In this high-voltage episode, Dr. LL sits down with Neil Twa, substack writer of column, ⚡"High Voltage Business Builders" and author of Almost Automated Income with FBA (Fulfilment by Amazon). He shares hard-won lessons from going bankrupt to building a multimillion-dollar Amazon consulting business. Whether you're trying to break through a revenue plateau or reframe your leadership mindset, Neil's battle-tested advice is a game-changer for entrepreneurs ready to level up. For over 17 years, Neil has been constructing businesses both online and offline after departing his senior IBM role. Since 2012, he's launched 5+ personal brands, generated 10's of millions in revenues as 8 figures sellers, and assisted in the growth of 1000+ others through consulting, coaching, and mentoring alongside his partner, Reed, and their Voltage team. 🎯 Key Takeaways for Entrepreneurs: Letting Go to Scale: Neil explains how fear and scarcity mindsets hold business owners back from reaching the $5M to $10M mark, and what it takes to shift. Failing Forward: Hear why "failing forward" is essential to success, and how reframing mistakes as momentum-builders transforms your journey. RGAs = Revenue: Neil introduces the concept of Revenue-Generating Activities and how focusing on RGAs keeps growth in motion. Hiring with Common Sense: Discover his practical approach to interviewing and why "firing fast" saves your culture and cash. Bankruptcy to Breakthrough: Neil opens up about hitting rock bottom—and how he rebuilt stronger by staying focused on the right high-leverage actions. ✉️neil@voltagedm.com 🌐voltagedm.com/ 👨👧facebook.com/neiltwa/ 📖to get a FREE copy of his book, enter the discount code SMALLBIZ on this website: ❇️Don't forget to subscribe to ✅YouTube @MidlifeSuccess and to 👍like this episode! #EntrepreneurMindset #AmazonFBA #SmallBusiness #businessgrowth #startup #ecommerce
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Money Moves: Small Business Funding & Real Estate Strategies with George Otel
07/09/2025
Money Moves: Small Business Funding & Real Estate Strategies with George Otel
Join Dr. LL for a value-packed conversation with George Otel, founder of US Business Funding and a top commercial real estate influencer. George shares actionable insights for small business owners and entrepreneurs on funding, mindset, and building lasting success. Discover why adaptation, strategic learning, and the right financial moves can transform your business. Whether you're just starting or scaling up, this episode is your guide to smarter money decisions and entrepreneurial growth. Key Takeaways & Time Stamps: [1:13] Adapt to Thrive: George discusses the importance of adaptability in business, emphasizing that those who adapt faster and more efficiently gain the most benefits in today's fast-changing market. [3:11] Delegate and Plan: He shares how reading, journaling, and planning personal development in 6-12 month increments has helped him focus on strategic growth and effective delegation within his business. [10:51] Always Seek Options: George explains the biggest financing mistake business owners make: relying solely on their local bank. He urges entrepreneurs to seek multiple funding options and start looking for financing before it's urgently needed. [13:05] Own, Don’t Rent: He highlights how small business owners can use government-backed SBA loans to buy their business property, often for less than their current rent, building equity and long-term wealth. [21:15] Review and Refocus: George outlines his process of regularly reviewing what’s working in his business, doubling down on successes, and cutting out what drains resources—advice that can dramatically improve any small business in just a few months. Listen in for practical strategies, real-world examples, and the mindset shifts every entrepreneur needs to succeed in finance, real estate, and beyond! 👉 Don't forget to SUBSCRIBE and👍this episode! #realestate #investing #entrepreneur #money #rich
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Unlocking PR Success: Mickie Kennedy’s Proven Press Release Strategies for Small Business Growth
07/04/2025
Unlocking PR Success: Mickie Kennedy’s Proven Press Release Strategies for Small Business Growth
S5:E15 Discover how small businesses can punch above their weight with actionable PR strategies from Mickie Kennedy, founder of eReleases and renowned PR expert. In this episode, Mickie shares his journey from creative writing to building a leading press release distribution service, and delivers practical insights for entrepreneurs aiming for real media coverage, credibility, and results without the big agency price tag. Growth hacking at its finest! Key Takeaways for Small Business Owners & Entrepreneurs via Mickie's discussion with Dr. LL: [4:15] The Power of Storytelling in Press Releases: Mickie explains how shifting from dry data tables to compelling stories in press releases led to major media coverage, opening new markets and building credibility for his company. [7:24] Identifying Market Opportunities: He describes how listening to journalists' needs and early trends (like email distribution) inspired the creation of eReleases, showing the importance of adapting to industry shifts. [9:00] Affordable Access to National Media: Mickie reveals how eReleases partners with PR Newswire to offer national press release distribution at a fraction of the typical cost, making media access feasible for small businesses. [10:25] Knowing When to Make the Leap: For those balancing a day job and a side hustle, Mickie shares his conservative approach—saving six months of living expenses and waiting until his business generated double his living costs before going full-time. [11:31] Financial Caution in Growth: He discusses the importance of financial reserves before hiring employees, emphasizing responsible growth and risk management for entrepreneurs. Whether you’re a startup founder, author, or small business owner, this episode delivers actionable PR tips and inspiring stories to help you gain real media traction and grow your business. 🤝 Connect with Mickie on LinkedIn: 📣 Learn how to get seen with Mickie's FREE resources regarding How to Win with Press Releases ✴️ follow @MidlifeSuccess on YouTube and don't forget to 👍LIKE this episode! #entrepreneur #marketing #pressconference
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Protect Your Business: What Every Entrepreneur Should Know About Insurance with Michael Silverman
06/29/2025
Protect Your Business: What Every Entrepreneur Should Know About Insurance with Michael Silverman
S5:E14 Think insurance is boring? Think again. In this episode of Small Biz Stories, host Dr. LL sits down with Michael Silverman, founder of Silver Lining Insurance Agency, whose story will change the way you think about life insurance—and relationships. With 40+ years of industry wisdom, Michael shares the powerful moment he delivered a $5 million life insurance claim, and how that moment cemented his shift from high-volume selling to values-based service. His approach goes far beyond premiums and policies—this is about building trust, forging deep connections, and putting people first. If you're an entrepreneur or small business owner tired of the transactional hustle, Michael’s journey offers insight into how cultivating authentic client relationships can drive long-term success and leave a lasting impact. 🛠️ Learn how to: Turn obstacles into new business opportunities Move from selling to serving Build a network rooted in genuine connection 💬 “It’s not about the sale. It’s about what happens after the sale.” – Michael Silverman ✅ follow us on YouTube @MidlifeSuccess and help us spread the word about this #podcast #smallbusiness #riskmanagement #entrepreneur #entrepreneurlife
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eCommerce Growth Secrets: Sabir Semerkant Proven Tips for Small Business Success
06/09/2025
eCommerce Growth Secrets: Sabir Semerkant Proven Tips for Small Business Success
Join Dr. LL on Small Biz Stories as she interviews Sabir Semerkant, founder of Growth by Sabir and a billion-dollar eCommerce strategist who has worked with industry legends like Gary Vee and Neil Patel. Sabir shares actionable insights and candid advice for entrepreneurs and small business owners looking to scale, adapt, and thrive in today’s digital marketplace. Whether you’re just starting out or looking to take your business to the next level, Sabir’s wisdom and proven methods will inspire you to test, learn, and grow, one percent at a time. He convinces us that we need to just ONE thing better (at a time). Nail it - then move on to the next thing to improve. Sabir is currently running a program called Rapid 2X, and in 2024 alone he helped 29 brands across 17 different product categories and the average brand experienced a 108% increase in growth in the first 21 days alone. 💥 Prior to 2024, Sabir implemented this exact system for over 150 brands with names such as Ashley Stewart who he took from 3M to 30M in two years when he was their head of growth, to household names like Canon, Young Nails, La Foi London, Sour Patch Kids, and Tommy Hilfiger, etc. [] Sabir’s practical tip for content creators: cover brand logos on your microphone to keep the camera focused on you, not the brand—a simple hack for better video quality. [] The power of gratitude and adaptability in entrepreneurship: Sabir explains why setbacks are blessings in disguise and how every challenge can lead to unexpected opportunities. [] Park your ego at the door: Sabir stresses the importance of humility and continuous learning—even from the youngest team members—to drive innovation and growth. [] Treat your business as a lab: Every working day should be an experiment aimed at improving key metrics. Sabir reveals how daily testing and focus can lead to exponential business growth. [] The mathematics of 1% improvement: Sabir breaks down how making small, strategic changes every day can compound into massive results over time, using real-world examples from his career. If you are in eCommerce, you NEED Sabir. Full stop! 👇 ✅ Like this episode and follow us on YouTube
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Learning From the Past: Inspiration for Returning Citizens With Luis Angel Torres Rodriguez
05/27/2025
Learning From the Past: Inspiration for Returning Citizens With Luis Angel Torres Rodriguez
In this inspiring episode (S5:E12) of Small Biz Stories, Dr. LL sits down with Luis Angel Torres Rodriguez, founder of Societal Bridge, Inc., to explore how positivity, the importance of life-long learning, and how second chances can transform the lives of returning citizens. Drawing from his own experience and award-winning advocacy with programs like NJ LEAD, Luis shares how he’s changing the narrative for individuals reentering society after incarceration, offering support, opportunity, and a judgment-free path to growth. Discover how Societal Bridge helps people reset their lives, build new skills, and find meaningful work, proving that everyone deserves a chance to thrive. Connect with Luis and learn more about his work: Societal Bridge, Inc. TikTok: @louie.t8 ✅If you’re moved by these stories of resilience and hope, don’t forget to like, subscribe, and share Small Biz Stories for more real conversations that make a difference. #podcast #nonprofit #inspiration #learning #incarceration #prisoner
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eCommerce: How to Boost Sales & Customer Lifetime Value by Matthew Stafford
05/23/2025
eCommerce: How to Boost Sales & Customer Lifetime Value by Matthew Stafford
Discover how to thrive in the new era of eCommerce with revenue optimization strategies that go beyond traditional marketing. Host Dr. LL sits down with Matthew Stafford, renowned founder of BuildGrowScale.com and the “eCommerce Wizard” behind the success of brands like ESPN, Discovery Channel, and Women’s Health Magazine. His experience has also allowed him to help hundreds of ecommerce brands scale past the million-dollar mark - with many hitting the $10 million mark. In this episode, Matthew reveals how to optimize your customer’s shopping experience, increase lifetime value, and boost sales—even after the game-changing iOS 14.5 privacy update. Learn actionable tactics to build high-converting stores, overcome ad tracking challenges, and master the Revenue Optimization Economy. Whether you run a growing brand or an established store, this episode delivers the insights you need to maximize profits and future-proof your business. *️⃣It would be FABULOUS if you liked / subscribed to our show ! #smallbusiness #digitalmarketing #shopping #success Learn more about Matthew Stafford: Website:
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A New Chill Technique Towards Focus & Healing With Christine Bernat
05/14/2025
A New Chill Technique Towards Focus & Healing With Christine Bernat
In this episode of Small Biz Stories, host Dr. LL welcomes Christine Bernat, a certified EFT (Emotional Freedom Techniques) practitioner and holistic healing and stress management coach, to share her innovative approach to finding calm, focus, and healing in the fast-paced world of small business. Christine specializes in helping entrepreneurs and professionals overcome anxiety, stress, and self-limiting beliefs using her unique blend of EFT tapping, mindfulness, and energy work. Discover Christine’s trademarked “new chill technique” called "Snap Tap Zap" that can help you reset your mind, boost your mental health, and unlock greater clarity and productivity-no matter how busy your schedule. Christine Bernat offers private sessions, group workshops, and online programs designed to support your journey toward emotional freedom and resilience. Christine is currently focused on THE RIPPLE EFFECT OF LOVE FOR DADS because dads are being left out of the help and healing equation! Learn more about Christine’s work and book a session at ✨christinebernat.com✨ or connect with her on Instagram and Facebook. If you found value in this episode, don’t forget to subscribe, like, and share Small Biz Stories for more inspiring conversations and practical tools for your business and well-being! #EFT #Healing #personalgrowth #selfcare #stressmanagement
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Reset Your Mind for Success via Neuro Quantum Science with Marc Mathys
05/10/2025
Reset Your Mind for Success via Neuro Quantum Science with Marc Mathys
S5:E9 Are old habits and limiting beliefs holding you or your business back? In this episode of Small Biz Stories, Dr. LL sits down with Marc Mathys, CEO of Reset-it, to explore how the innovative "neuro quantum" approach-blending neuroscience and quantum physics-can help you Reset, Reown, and Restart the way you work. We discuss how our brain’s wiring and subconscious conditioning shapes our professional life, and practical strategies to break free from invisible chains. All this so that we can create new, empowering mental patterns. Marc shares how the observer effect from quantum physics proves that shifting your focus can transform your reality, and invites listeners to open their minds to a revolutionary mindset and self-agency coaching method that leads to a more sustainable, fulfilling business and life. Learn more about Reset-it here: ✴️https://reset-it.ca/ Comments, likes, and subscribing to our show makes a huge difference. We'd love it if you did! #personalgrowth #neuroscience #attitude #limitingbeliefs #success
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No Nonsense Web Design: A Proven Method to Boost Your Small Business by Michael Pilla
05/01/2025
No Nonsense Web Design: A Proven Method to Boost Your Small Business by Michael Pilla
Join Dr. LL on Small Biz Stories as she sits down with Michael Pilla, founder of Pilla Creative Marketing, to uncover a straightforward, no-nonsense approach to web design that actually works. Michael shares his proven method for creating websites that not only look great but drive real business results-cutting through the fluff to help small business owners attract customers and grow their brand online. He shared two "wow" insights that really grabbed me regarding websites and their importance: You'll never know about the business you're not getting You're one click away from oblivion If you’re ready to stop wasting time and start building a website that delivers, I know a guy ... ! ✴️ ✴️ If you like what you see and hear, please subscribe and give us a thumbs-up! #SmallBusiness #WebDesign #MarketingStrategy #DigitalMarketing
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Trust Without Limits: Building Resilient Leaders with Dr. Darryl Stickel
04/25/2025
Trust Without Limits: Building Resilient Leaders with Dr. Darryl Stickel
S5:E7 Join Dr. Darryl Stickel, the world-renowned "Trust Architect," as he shares breakthrough insights from his acclaimed trust-building model—developed as a Big 4 consultant, author, and thought leader with a PhD from Duke University. Despite navigating life with visual impairment, Dr. Stickel demonstrates that true vision goes far beyond sight, inspiring leaders to embrace vulnerability, foster genuine relationships, and cultivate high-performing, resilient teams. In this uplifting podcast, hear actionable guidance for transforming workplace culture, strengthening mental health, and unlocking the power of trust to create extraordinary organizations and connections. *️⃣ We're building trust with our community. To do so, we encourage you to like this video and subscribe to our channel @MidlifeSuccess💫 #growth #relationship #personalgrowth #resilience #disability Books by Dr. Stickel: https://www.amazon.com/Building-Trust-Exceptional-Leadership-Uncertain/dp/1637630794
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A Real Estate Investor Who Triumphed Over Tragedy: Motivation by Nick Prefontaine
04/10/2025
A Real Estate Investor Who Triumphed Over Tragedy: Motivation by Nick Prefontaine
💪 At just 14 years old, Nick Prefontaine survived a traumatic snowboarding accident that left him in a coma, with doctors predicting he’d never walk, talk, or eat on his own again. Defying all odds, Nick not only walked but ran out of the hospital, proving the power of determination and resilience. 🌟 Today, Nick is a motivational speaker (named "Top Motivational Speaker" by Yahoo Finance in 2022), a 7-figure business owner, real estate investor, and Partner at Smart Real Estate Coach. He shares his incredible journey to inspire others—especially those recovering from brain injuries—to overcome adversity and achieve greatness. In this episode of Small Biz Stories, Nick discusses: 🌱 How his accident shaped his mindset and fueled his success 🏠 His journey as a Rhode Island-based real estate investor 🎤 His work as a motivational speaker helping brain injury survivors Nick’s story is a testament to the strength of the human spirit and the ability to turn life’s challenges into opportunities for growth. Watch now for an inspiring conversation that will leave you motivated to tackle your own obstacles!
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Revolutionizing Small Business: Tips for Building a Thriving Community With Eric Vincent
03/21/2025
Revolutionizing Small Business: Tips for Building a Thriving Community With Eric Vincent
In this eye-opening episode of Small Biz Buffet, we sit down with Eric Vincent, the "Excuse Killer," who just makes sh*t happen! He is the visionary founder of ProcurementCon and Black Ink Creative Partners. Eric shares his journey from the school of hard knocks to becoming a beacon of hope for small business owners everywhere. Discover how Eric's "The Deets" program is revolutionizing small business support, offering so much more than just a newsletter. Learn about the invaluable insights he's gleaned from his own experiences and how he's made them freely available to help others grow their businesses. Eric's infectious enthusiasm and knowledge (yup - he is constantly researching & learning) and no-nonsense approach to business have not only captivated Dr. LL as our host but also led to an exciting new collaboration. This could be THE podcast that "started it all!" Tune in to hear about the birth of "How, Why, What?" - the new podcast where Eric and Loralyn join forces to dive deep into the world of small business success. And we strip out all the nonsense that gets in the way of all that. This episode is a must-listen for any entrepreneur looking to navigate the choppy waters of small business ownership. Get ready for practical advice, inspiring stories, and a healthy dose of real-world wisdom that you won't find in any textbook. 👉Learn more about Eric and ProcurementCon Events here: 🎙️Tune into How Why What? podcast here: 👉 It would be AWESOME if you could subscribe and share this episode with fellow small business enthusiasts!
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Igniting Learning: Anubha Bhatla is on a Crusade for Curiosity to Transform Education
03/15/2025
Igniting Learning: Anubha Bhatla is on a Crusade for Curiosity to Transform Education
🎙️ Small Biz Stories is thrilled to welcome Anubha Bhatla, founder of Curiosity Lab Inc. - she is a true Curiosity Crusader! 🌟 Recently named a grand prize winner in the Wells Fargo Works Project contest 🏆, Anubha shares her incredible 10-year journey of building a revolutionary science education program for youth ages 2 to 15. 🔬✨ In this inspiring episode, we dive into: 🌱 The conception and growth of Curiosity Lab Inc. 📊 How to use a "Wait List" as a go-to-market strategy for data-informed growth 🧠 The importance of curiosity and hands-on learning in shaping young - and old - minds 🎉 Celebrating 10 years in business—a milestone fewer than 10% of businesses achieve! Anubha’s passion for igniting curiosity in children through science, engineering, math, and workshops is contagious. 🚀 Her advice on staying focused and being hands-on will inspire entrepreneurs and educators alike. 💡 Ready to learn how curiosity can drive success in both education and business? Tune in now! 👉 Don’t forget to like, subscribe, and share this episode with fellow small business enthusiasts and lifelong learners. #success #entrepreneurs #smallbusinessowners #newjersey #education
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