QFF: Andrew Griffiths joins the Grow A Small Business Podcast to discuss his book ‘Someone Has to Be the Most Expensive,’ showing how premium pricing boosts business, attracts clients, and elevates owner mindset. (Episode 753 - Andrew Griffiths)
Release Date: 12/11/2025
How Gulliver Moore & Oliver Clubb Scaled Sunday Treat from a Director/DP Duo to a £2M Creative Agency | AI, Viral Video Marketing, Google & Disney Clients, Hiring Secrets, Leadership Lessons & 20% YoY Growth Strategies Tips! (Episode 776 - Gulliver Moore
Grow A Small Business Podcast
In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews shares how he scaled alongside his co-founder from a freelance director/DP partnership into a £2M creative agency serving global brands like Google, Disney, and Revolut. In this episode, Gulliver reveals how consistent 20% year-over-year growth, smart hiring, strong company culture, and high-performing video marketing helped the agency expand to a 14-person team with clients across the US and Europe. He also explains how Sunday Treat is adapting to AI, building viral content strategies, and maintaining...
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From Idea to 100+ Resorts: Arielle Moody of MAMA SOL Shares How She Built a Fast growing Beauty Brand While Pregnant, Bootstrapped with Family Funds, Scaling to 15+ Team Members with 10X Growth & Consistency. (Episode 775 - Arielle Moody)
Grow A Small Business Podcast
In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews shares how she built from a personal need into a rapidly growing business stocked in over 100 high-end resorts. She discusses the importance of consistency, trusting your instincts, and having a clear point of difference in a competitive market. Arielle also highlights the challenges of managing cash flow, scaling sustainably, and learning to delegate as the team grows. Her journey shows that success is an ongoing process rather than a final destination, requiring resilience and adaptability. Listeners can also...
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From Spare Room to $5M Success: Michael Harvey of MDH Accounting on Building a 25+ Team, Mastering Fractional CFO Growth, Navigating AI Disruption, and Why Deep Client Relationships Became His Ultimate Business Advantage. (Episode 774 – Michael Harvey)
Grow A Small Business Podcast
In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews , founder of , shares how he grew his business from a spare bedroom startup into a multi-service firm with 25+ team members and nearly $5 million in annual revenue through steady, organic growth and smart hiring. He explains the power of networking, word-of-mouth referrals, and staying close to clients to build long-term trust and consistent growth. The conversation highlights how developing people, supporting flexible work, and focusing on team strengths became key drivers of sustainable success. Michael also...
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Katrina “Kat” of Artemis Factor: From Pharma Layoff to Building a 50+ Team Success, Bootstrapped Growth, Hiring Impacted Talent, Mastering Delegation & Turning Complex Pharma & Biotech Problems into Simple Actionable Solutions. (Episode 773 - Kat High
Grow A Small Business Podcast
In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews shares her journey from being laid off in the pharma industry to co-founding , a strategic consulting firm serving pharma and biotech clients. She explains how the business grew from three founders to a team of more than 50 people through bootstrapping and strong industry relationships. Kat highlights the importance of delegation, building the right support systems, and not trying to do everything alone. A unique part of her approach is hiring talented professionals impacted by layoffs and helping rebuild their...
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From 3 to 1,400 employees: Nicolas Bivero of Penn Brothers reveals how to scale global teams, build a remote workforce, and grow a BPO business over 12 years while adapting to AI, COVID changes, and worldwide client demand. (Episode 772 - Nicolas Bivero)
Grow A Small Business Podcast
In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews , founder of , shares how he built a global outsourcing company that grew from just three employees in 2014 to over 1,400 team members today. He explains how their employer-of-record model helps businesses hire and manage Filipino talent while ensuring compliance, payroll, and support. Nicolas discusses the impact of COVID on remote work adoption and how AI is reshaping roles while creating new opportunities. He highlights the importance of listening to clients and employees, continuously improving systems, and...
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How Danielle Hendon of Four Corners CFO traded opera for a six-figure fractional CFO firm. Learn her hard truths on beating burnout, the trap of hiring "mini-mes," and mastering delegation to grow a team of four. (Episode 771 - Danielle Hendon)
Grow A Small Business Podcast
In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews of shares how she transitioned from an opera singer to launching a successful fractional CFO firm during the pandemic. She discusses hitting six figures in her first year and scaling to a small team while learning the challenges of hiring and delegation. Danielle highlights the importance of marketing, trusting your instincts, and selling team members effectively. She also opens up about burnout, work-life balance, and how reducing her workload to 30 hours improved both business and family life. Her journey...
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Dr. Michael Filosi of Fullarton Park Dental: From 2 Chairs to Adelaide’s Largest Dental Practice with 18% Annual Growth, Building Strong Habits, Leading Teams, and Selling the Business Successfully in 2025 Exit Mastery. (Episode 770 - Dr. Michael Filosi
Grow A Small Business Podcast
In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews , founder of , shares how he transformed a small two-chair clinic into the largest dental practice in Adelaide through consistent growth and disciplined leadership. He explains the importance of building strong habits, developing a clear business identity, and gradually stepping away from daily clinical work to focus on leadership. Michael discusses the challenges of managing teams, maintaining culture, and handling stressful staffing situations while scaling operations. He also highlights the power of customer...
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Starting a Business at 50 From a Happy Hour Idea: Alesha Henley of A Dose of Insight on Leaving the 9-5, Doubling Revenue in 4 Years and Why Clients “Entrust Me With Their Babies” — Consistency Lessons for Service Businesses. (Episode 769 - Alesha H
Grow A Small Business Podcast
In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews , founder of , shares how she launched her marketing business at age 50 after a simple happy hour conversation turned into her very first client with 30 years of marketing experience, she successfully doubled her revenue within four years and built a team of four after leaving her secure 9-5 job. Alesha explains how consistency in marketing and truly understanding your ideal client became the backbone of her business success. One standout moment she shares is how clients “entrust me with their babies,”...
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From $50/hr consultant to building a $2M agency. Phil Risher grew Flash Consulting with a remote team of 18 by productizing services, mastering content & AI search, and adopting the mindset for 20%+ annual growth. (Episode 768 - Phil Risher)
Grow A Small Business Podcast
In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews , founder of , shares how he transformed from charging $50 per hour as a consultant into building a $2M digital marketing consulting business serving home service companies. He explains how niching down, productizing services, and focusing on solving real customer problems helped drive consistent 20% annual growth. Phil also discusses the mindset shift from hustler to leader, hiring and building an 18-person remote team, and buying back his time to scale the business. The conversation dives into why content and...
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Scaling from COVID Layoff to a Global Agency: How Sacha Awwa Built Sacha Awwa Marketing Group into a High-Growth Firm Securing $2.5K–$10K Monthly Retainers through Expert Strategy for Small Business Success. (Episode 767 - Sacha Awwa)
Grow A Small Business Podcast
In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews founder of Group explains how her agency helps small businesses avoid wasted marketing spend by focusing first on strategy and then execution. By combining go-to-market planning with tactical implementation, her agency now charges monthly retainers ranging from $2,500 to $10,000, helping companies grow through targeted and efficient marketing. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and...
info_outlineQFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse!
Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week.
Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends!
In this episode of Quick Fire Friday, host Michael Denehey interviews Andrew Griffiths on the Grow A Small Business Podcast to dive into Andrew’s book Someone Has to Be the Most Expensive. In this episode, they explore why embracing premium pricing can transform a business from the ground up, strengthen financial resilience, and attract higher-quality clients. Andrew shares insights on shifting from a poverty mindset, building real value beyond price, and developing the courage to charge what you’re truly worth. The conversation also highlights practical steps for business owners to reposition themselves, elevate their brand, and create long-term sustainability.
Key Takeaways for Small Business Owners:
Stop Competing on Price: Competing as the cheapest is a race to the bottom — it attracts the wrong customers and limits growth.
Value Is More Than Money: Customers pay for experience, expertise, reliability, energy, and creativity — not just the product.
Premium Pricing Builds Stronger Businesses: Being the most expensive helps you attract better clients, improve financial resilience, and survive tough times.
Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for?
Mindset Is Everything: Breaking free from a poverty mindset and believing in your worth is essential to charging higher prices.
Reposition Before Raising Prices: You can’t “put lipstick on a wombat.” Rebrand, refine services, and improve the experience before increasing prices.
You Will Lose Some Clients — and That’s Good: Raising prices naturally filters out low-value customers, making room for clients who appreciate and pay for quality.
One action small business owners can take:
According to Andrew Griffiths, one action small business owners can take is to courageously raise their prices to reflect their true value — starting with a clear plan, improving their offering, and confidently communicating the change to their customers.
Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time.
Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇
Quotable quotes from our special Grow A Small Business podcast guest:
Someone has to be the most expensive — it may as well be you — Andrew Griffiths
If you don’t charge what you’re worth, you’ll always work harder than you should — Andrew Griffiths
Cheap attracts cheap; value attracts the clients you actually want — Andrew Griffiths