Storytelling Using Social Media, with Kyle Inserra
Release Date: 01/25/2022
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Our guest today is Kyle Inserra, a “recovering” restaurant owner, commercial real estate advisor, and prolific content creator. In this episode, we dive deep into Kyle's twisting and turning career journey from working in finance to the restaurant industry and commercial real estate. We talk about what people get wrong about social media and digital marketing platforms, what makes a great brand, and how can you do more business simply by showing up and being yourself. Learn more about Kyle and his story at: . “You are only one step away from potentially changing your life.” ...
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info_outlineOur guest today is Kyle Inserra, a “recovering” restaurant owner, commercial real estate advisor, and prolific content creator. In this episode, we dive deep into Kyle's twisting and turning career journey from working in finance to the restaurant industry and commercial real estate. We talk about what people get wrong about social media and digital marketing platforms, what makes a great brand, and how can you do more business simply by showing up and being yourself.
Learn more about Kyle and his story at: www.growingcareersandcompanies.com.
“You are only one step away from potentially changing your life.”
“If your gut is telling you that, that's what it is. It's gonna be scary but you have to do it.”
02:25
Kyle grew up in a family of educators and he thought his path was to be a lawyer, a doctor, or work on Wall Street. After graduating from college, he started working on Wall Street but soon realized that it wasn’t for him. In 2001, he decided to go after his dream of working in the restaurant business. Kyle graduated from The French Culinary Institute in 2002 and dove into the industry.
In 2007, Kyle co-founded 2 successful restaurant concepts in New York. After working in the restaurant business for 15 years with 55-60 hour workweeks, Kyle decided to use his expertise in another way. He transitioned to commercial real estate in 2020 and now works as a CRE advisor for restaurant owners.
“Ultimately people want to connect with people who they can relate to. Once you put out there who you are, you're gonna start attracting people you actually want to work with.”
21:30
Kyle is very active on social media, and he coaches his clients on how to use these platforms creatively. Today, it’s important to be authentic and good at storytelling - just be yourself so you can attract people who can relate to you.
Kyle created an accountability group for CRE advisors where he helps them navigate the various social media platforms to get better at digital marketing.
The Final 3 Questions
- What is the lesson that has taken you the longest to learn?
Patience. He learned over time that the real reward and the real goal come with patience.
- What are the 2 principles from the Growing Careers & Companies Framework that resonate the most with you?
Authenticity and Community. For Kyle, community means education and networking. He learned a lot from different communities that he could use in his own career, so he encourages everyone to dive into different communities and learn.
- What do you hope others take away from your story?
That you can do what you want to do because there are options out there for you. You got to be your true, authentic self so you can start connecting and working with people who you enjoy working with.
About Our Guest, Kyle Inserra
20-year restaurant industry veteran meets working with emerging independent restaurants and franchise groups across the country providing ownership insight and solution-oriented energy.
Kyle started his career at Ogilvy & Mather as a media buyer, then switched careers and began working as a Financial Advisor at Prudential Securities when two planes hit the World Trade Center - and he realized he wanted to pursue yet another new career.
In 2002, Kyle graduated from The French Culinary Institute and worked his way around New York City, New Jersey, Mexico, and the Caribbean.
In 2007, Kyle co-founded two restaurant concepts in Westchester County, New York - eventually successfully exiting both businesses in 2021 and began to leverage his experience as an owner-operator to advise restaurant owners as a CRE advisor.
A warm thanks to Kyle Inserra for taking the time to share his unique insights and experiences with us.
Resources from the show:
- Join his Social Media Accountability Group
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