Growth Stories: Taylor Clark, Marketing & IAQ Manager, Shanklin Heating & Air Conditioning
Growth Stories with Ben Landers
Release Date: 01/19/2023
Growth Stories: Michael Jacobs, President, Marvista Design + Build
Growth Stories with Ben Landers
Welcome to another episode of Growth Stories, the podcast where business owners, entrepreneurs, and industry marketing leaders offer unique perspectives and insights to help you take your business to the next level! In this episode, Ben is joined by Michael Jacobs, President of Marvista Design + Build. Before moving to Pennsylvania, Michael spent 25 years in Hollywood as the owner and president of Marvista Entertainment, a leading independent producer and distributor of feature films and family entertainment programming. He has more than 100 executive producer credits for feature films and TV...
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Growth Stories: Brandon Doyle, Senior Director of Marketing, Blue Corona
Growth Stories with Ben Landers
Welcome to another episode of Growth Stories, the podcast where business owners, entrepreneurs, and industry marketing leaders offer unique perspectives and insights to help you take your business to the next level! In this episode, Ben is joined by Brandon Doyle, Senior Director of Marketing for Blue Corona. Collectively, Ben and Brandon have more than 30 years of experience helping home service companies accelerate growth using data and technology to increase sales, reduce costs, and differentiate their brands online. Recently, Brandon attended and spoke at Pantheon, Service Titan's annual...
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Growth Stories: Billy Lipari, Director of Marketing, Sur-Seal
Growth Stories with Ben Landers
Welcome to another episode of Growth Stories, the podcast where we interview business owners, entrepreneurs, and industry marketing leaders to hear their stories about how they've successfully grown and scaled their businesses to incredible heights. Ben Landers is the host of the show, and today, Ben is speaking with Billy Lipari. Billy is the Director of Marketing at Sur-Seal, a top-tier manufacturer of engineered components, helping customers solve complex sealing, insulation, thermal, and protection challenges. When Billy joined Sur-Seal, he presented the leadership team with a...
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Growth Stories: Clark Taylor, Chief Digital Officer, Atigro
Growth Stories with Ben Landers
Welcome to another episode of Growth Stories, Blue Corona's podcast! Today, Ben is joined by Clark Taylor, Chief Digital Officer of Atigro, a performance-driven digital marketing agency specializing in SEO and content. They do a deep dive into everything SEO - where we've been, what's working/not working today, and where things might be headed - including the possible demise of Google and the rise of Bing and ChatGPT! Enjoy!
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Growth Stories: Brad Lawson, Director of Marketing, S & D Plumbing
Growth Stories with Ben Landers
Thank you for tuning in to another episode of Growth Stories! If this is your first time listening to the show, welcome. If you're a regular listener and you enjoy the show, please give us a review. It really helps new people find our show, and we greatly appreciate your support! In today's episode, Ben is joined by Brad Lawson, Director of Marketing at S & D Plumbing. Originally from Honolulu, Hawaii, Brad is 6 foot 8 inches tall, trained with the national volleyball team, and attended Stanford. If that doesn't pique your interest to listen to this episode, nothing will! S & D is a...
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Growth Stories: Jon Payne, Founder & Owner, Vocational Media Group & Illuminated Goods
Growth Stories with Ben Landers
Welcome to another exciting episode of Growth Stories! Today Ben is joined by long-time friend and seasoned entrepreneur Jon Payne, Founder and Owner of Vocational Media Group and Illuminated Goods. Vocational Media Group is a top-tier digital marketing agency based in Fort Mill, SC, that specializes in helping companies rank high and get found online by their customers. What sets them apart is their expertise in helping product brands thrive on Amazon, a platform notorious for its fierce competition. Vocational Media Group isn't just an agency; they are their own biggest client! They've...
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Growth Stories: Tricia Meyer, Founder & Managing Attorney, Meyer Law
Growth Stories with Ben Landers
Thank you for tuning into the Growth Stories Podcast! If this is your first time listening to the show, welcome! If you're a regular listener and enjoy the show, please help us spread the word and give us a like and subscribe. In today's podcast episode, Ben is joined by Tricia Meyer, Founder and Managing Attorney at Meyer Law. Meyer Law is an award-winning, woman-owned law firm that often acts as an outsourced general counsel helping companies of all sizes across the United States with corporate matters, contracts, employment, fundraising, M&A, privacy, and more. Meyer Law doesn't...
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Growth Stories: Taylor Clark, Marketing & IAQ Manager, Shanklin Heating & Air Conditioning
Growth Stories with Ben Landers
Happy 2023, and thanks for checking out the Growth Stories podcast! If this is your first time listening (or watching) the show, welcome. If you're a regular listener to the show, please subscribe, like, and give us a review - it really helps new people find the show. In today's episode, Ben talks to Taylor Clark from Shanklin Heating and Air Conditioning in Dalton, Ohio. Taylor runs marketing and Shanklin's indoor air quality department. Shanklin has been in business since 1960 and is a third-generation company run by brothers Kip and Derek Shanklin. Taylor is quick to highlight that...
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Growth Stories: Dave Bryan, President & CEO, Blackdog Builders
Growth Stories with Ben Landers
Welcome back to another episode of Growth Stories! In today's episode, Ben speaks with Dave Bryan, President & CEO of Blackdog Builders, a full-service design-build company with multiple locations in Southern New Hampshire, about 35 minutes north of Boston. What makes Dave and Blackdog so remarkable isn't just their growth story or how they've expanded/diversified their business; it's also how they've managed to build a scalable organization that consistently operates with excellence - without the owners needing to be involved in all the details. Along these lines, Dave spent seven...
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Growth Stories: Jason Carlock, Partner, Summit Park
Growth Stories with Ben Landers
Welcome back to another episode of Growth Stories! In this episode, Ben talks with Jason Carlock, a Partner at Summit Park, a private equity firm in Charlotte, NC focused on investing in and acquiring lower-middle market companies in the consumer and home services space. Jason has an interesting background that epitomizes the concept of math and magic. After business school, Jason spent 20-plus years as an operator in consumer-based businesses. He worked for 10 years with Proctor & Gamble and Newell Rubbermaid doing television advertising, print advertising, new product development, and...
info_outlineHappy 2023, and thanks for checking out the Growth Stories podcast!
If this is your first time listening (or watching) the show, welcome. If you're a regular listener to the show, please subscribe, like, and give us a review - it really helps new people find the show.
In today's episode, Ben talks to Taylor Clark from Shanklin Heating and Air Conditioning in Dalton, Ohio. Taylor runs marketing and Shanklin's indoor air quality department. Shanklin has been in business since 1960 and is a third-generation company run by brothers Kip and Derek Shanklin.
Taylor is quick to highlight that Shanklin is really a customer service company that happens to provide heating and air conditioning. Customer service is their main focus. They serve the local community in any way they can, and that's really what sets them apart from the competition. You need only take a quick look at Shanklin's Facebook page to understand what Taylor means.
Ben and Taylor talk about the company's history, the connection between their long legacy and the culture of the company, supporting the trades, the strength of their values, and some of the marketing strategies, tactics, and investments they've made to grow (including what they cheekily refer to as "R&D").
Speaking of strategies to grow...
Blue Corona has data that shows even some of the best and most sophisticated home service companies MISS up to 25% of their marketing-driven phone calls. Some companies miss even more. These missed calls waste thousands of advertising dollars and translate into significantly more in lost revenue.
Shanklin has been an early adopter of Lead Capture Live, a new service offered by Blue Corona aimed directly at solving this problem! Taylor and Ben discuss Lead Capture Live (33:12). You can also learn more about Lead Capture Live by attending this webinar on February 1st at 1 PM Eastern: https://us06web.zoom.us/webinar/register/WN_RwE_6kMkRVGxaZKv98rbBg
Thanks for listening, and enjoy!