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EP162: How Course Hero Makes Every Users First Experience Memorable

The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

Release Date: 10/27/2020

Marketing Against the Grain show art Marketing Against the Grain

The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

Marketing should be a disruptive force. Today, data has turned a lot of marketing into a rigid force.  In this episode, we talk about how you can market against the grain.

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How to Grow a Company and Avoid Common Mistakes with Dennis Kelly of Postalytics #EP179 show art How to Grow a Company and Avoid Common Mistakes with Dennis Kelly of Postalytics #EP179

The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

In this episode of the GrowthTLDR, we talk to Dennis Kelly, the CEO of Postalytics.

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How Unbundling & Rise of Digital Communities will impact B2B Growth #EP178 show art How Unbundling & Rise of Digital Communities will impact B2B Growth #EP178

The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

In this episode of the GrowthTLDR, we talk about how the unbundling of platforms like Craigslist, Reddit, and LinkedIn presents opportunities for digital communities to serve the needs of their audience better.

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Customer Acquisition and Onboarding for Products with Horizontal Markets #EP177 show art Customer Acquisition and Onboarding for Products with Horizontal Markets #EP177

The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

In this episode of the GrowthTLDR, we get into how you do customer acquisition and onboarding for companies with horizontal markets. That means their product serves the needs of many customers.

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How do the best companies pick winning markets #EP176 show art How do the best companies pick winning markets #EP176

The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

In this episode of the GrowthTLDR, we cover a common question, how do the best companies pick winning markets.

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Great Inputs Matter, Intentional Meetings, Rising CAC - #TheOneThing EP175 show art Great Inputs Matter, Intentional Meetings, Rising CAC - #TheOneThing EP175

The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

It's the "One Thing" on the GrowthTLDR where the hosts (Kieran Flanagan, Nicholas Holland, and Scott Tousley) cover an idea or observation they feel is worth sharing with the podcast listeners.

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Building a 12 Month Growth Plan as CMO of a Fast-Growing Company with Paul Cowan of Freshbooks #EP174 show art Building a 12 Month Growth Plan as CMO of a Fast-Growing Company with Paul Cowan of Freshbooks #EP174

The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

In this episode of the GrowthTLDR, we talk to Paul Cowan, the CMO of Freshbooks.

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EP173: How Docket is Revolutionizing Meetings Through a Product-Led Model show art EP173: How Docket is Revolutionizing Meetings Through a Product-Led Model

The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

In this episode of the GrowthTLDR, we talk to Darin Brown, the CEO, and Co-Founder of Docket, a company looking to revolutionize meetings through a product-led model.

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EP172: How to be a Successful Marketing & Growth Leader show art EP172: How to be a Successful Marketing & Growth Leader

The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

In this episode of the GrowthTLDR, we discuss five critical skills you need to be a successful marketing and growth leader.

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EP171: Six of the Best Lessons from GrowthTLDR 2020 show art EP171: Six of the Best Lessons from GrowthTLDR 2020

The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

In this episode of the GrowthTLDR, we run down our top six lessons from 2020.

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More Episodes

In this episode of the GrowthTLDR, we talk to Tomas Pueyo, the VP of Growth at Course Hero, a platform that helps students answer their study questions.

Tomas is managing the entire product and growth department that consists of 150 people.

We talk to Tomas about how leaders can best set their teams up for success, how Course Hero defines their north star metric, and why Tomas feels team design is an essential part of leadership.

We also get into the work Tomas has done in providing analysis around COVID and how two of his articles have generated more than 60 million views.

Happy Growing!