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Great Inputs Matter, Intentional Meetings, Rising CAC - #TheOneThing EP175

The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

Release Date: 01/21/2021

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Marketing should be a disruptive force. Today, data has turned a lot of marketing into a rigid force.  In this episode, we talk about how you can market against the grain.

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The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

It's the "One Thing" on the GrowthTLDR where the hosts (Kieran Flanagan, Nicholas Holland, and Scott Tousley) cover an idea or observation they feel is worth sharing with the podcast listeners.

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In this episode of the GrowthTLDR, we talk to Paul Cowan, the CMO of Freshbooks.

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More Episodes

It's the "One Thing" on the GrowthTLDR where the hosts (Kieran Flanagan, Nicholas Holland, and Scott Tousley) cover an idea or observation they feel is worth sharing with the podcast listeners.

Each week we scour all of the information we've consumed for the best lessons and bring them to our audience. They get all of the information without needing to do any of the research.

What you'll learn on this weeks episode:

- Why all great outputs in media need great inputs. We cover a recent interview from Bob Pittman, the CEO of iHeartMedia, about successfully growing a media empire. We also cover why the next generation of software companies will need that growing empire.

- Why you should be intentional about your 1:1 meetings. We cover why it's imperative to leadership to run effective 1:1 meetings and the common mistakes people make.

- The rising cost to acquire a customer. In a recent post from Reforge.com, they highlighted the increasing costs for all companies to acquire customers. What does it mean for the future of marketing?

Happy Growing!