5 Secrets to Creating Compelling Law Firm Videos With Italo Robinson
Release Date: 03/28/2025
How Systems Replace Hustle in a Scalable Practice With Allison Williams
Grow Your Law Firm
Welcome to episode 316 of Grow Your Law Firm. In this episode, Ken is joined by Allison Williams, a longtime practicing attorney turned law firm growth coach and founder of Law Firm Mentor. Allison shares her personal journey from burnout and near disaster to building multiple seven-figure businesses by systematizing every part of her firm and eliminating what she calls “crushing chaos.” The conversation explores why being a great lawyer has little to do with being great at running a business, how lack of systems keeps firms stuck in overwhelm, and why working harder is often...
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Optimizing Legal Intake and Client Engagement Through AI With Colleen Joyce
Grow Your Law Firm
Welcome to episode 315 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Colleen Joyce, CEO of Lawyer.com. Colleen shares her journey from building Lawyer.com into an 8-figure legal powerhouse to how the company is leveraging AI to revolutionize legal intake and marketing. The conversation dives into the dual-sided marketplace Lawyer.com offers, where consumers can easily find lawyers, while law firms get powerful tools to grow smarter and faster. Colleen explains how the integration of AI into the intake process has helped firms improve client conversion,...
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Rescuing Missed Cases: How AI Is Fixing Law Firm Intake With David and Hayden Haskins
Grow Your Law Firm
Welcome to episode 314 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by brothers Hayden and David Haskins, co-founders of SPEED.AI, a platform built to solve one of the most expensive and overlooked problems in law firms: lost leads during intake. The conversation dives deep into how AI can finally give law firm owners real visibility into what actually happens on intake calls, why traditional call audits fail at scale, and how missed details on a single call can mean losing six- or seven-figure cases. Hayden and David explain how SPEED.AI analyzes every...
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Scaling a Law Firm Without Losing Culture or Control With Eric Sanchez & Stacie Monahan
Grow Your Law Firm
Welcome to episode 313 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Eric Sanchez and Stacie Monahan of Maestro Strategic Partners for a practical conversation about what it really takes to scale a law firm without breaking the business. They dig into the role of a true second-in-command and executive team, why “yes people” and echo chambers quietly stall growth, and how firms have to re-engineer systems as they move from a small shop to a larger operation. Eric and Stacie also share what they’re seeing in the market around technology and AI...
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Maximizing Efficiency: Tailoring AI for Legal Workflow Optimization With Eric Sanchez
Grow Your Law Firm
Welcome to episode 312 of Grow Your Law Firm, hosted by Ken Hardison. On today's episode, Ken sits down with Eric Sanchez, Managing Partner of Maestro Strategic Partners and former CEO of one of North Carolina’s largest PI firms. With a background that bridges law and technology, including designing legal software that led to nearly 30 patents, Eric helps firms rethink efficiency, culture, and innovation in a rapidly changing AI landscape. Together, they dig into how law firms can move beyond “playing with AI” and start using it strategically through smarter workflows, better...
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Navigating Disruption in the Modern Legal Industry With Tim McKey
Grow Your Law Firm
Welcome to episode 311 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Tim McKey, CEO and co-founder of Vista Consulting, a longtime CPA and law-firm operations expert who has spent more than 15 years helping plaintiff firms improve efficiency, profitability, and long-term stability. Through Vista, Tim has worked with nearly 300 firms to build stronger systems, enhance financial reporting, implement accountability, and navigate major transitions including mergers, acquisitions, and succession planning. What you’ll learn about in this episode: ...
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Data-Driven Marketing Powered by AI With Jake Soffer
Grow Your Law Firm
Welcome to episode 310 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Jake Soffer, Founder and CEO of FirmPilot, an AI-driven marketing platform built to help law firms acquire more clients through intelligent automation and deep market data. Jake brings over a decade of experience in natural language processing and artificial intelligence, rooted in his computer engineering studies at RPI and NYU. Before founding FirmPilot, he built and exited companies in the NLP space and now leads one of the most advanced AI marketing systems in the legal...
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How Private Equity Is Transforming Personal Injury Practices With Seth Deutsch
Grow Your Law Firm
Welcome to episode 309 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Seth Deutsch, founder of Samson Partners Group, a seasoned operator, board member, and growth leader with deep experience in private equity, alternative business structures, and multi-market professional services. Seth has architected nine buy-and-build platforms, executed more than 70 acquisitions, and served as CEO and operating partner across public, private equity-backed, and founder-led companies. His firm advises legal organizations on the evolving ABS landscape across seven...
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Crafting Unique Brand Identities for Law Firms With Eric Morgan
Grow Your Law Firm
Welcome to episode 308 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Eric Morgan, President and CEO of Roux Advertising, to discuss the importance of planning effective marketing strategies for small and midsize law firms. They focus on the Brand Realization Program, which helps firms identify their unique selling points and core values to create impactful marketing strategies. Eric highlights the significance of differentiation, client feedback for continuous improvement, creating memorable brand identities, and standing out without excessive spending....
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Growing Referrals Through Meaningful Client Gifts With Ed Levy
Grow Your Law Firm
Welcome to episode 307 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes Ed Levy, creator of I Love My PI Lawyer—a curated client-gifting and referral system for personal injury firms. After two decades in promotional marketing for brands like Porsche, Gallo Wines, and major agencies, Ed spotted a gap: PI firms were under-leveraging their happiest audience. His program turns thoughtful, high-perceived-value gifts into stronger relationships, better reviews, and consistent referrals, without looking like advertising. What you’ll learn about in this...
info_outline- It is essential to define the purpose of social media content, whether it is for brand awareness, providing value to followers, or generating leads.
- Creating content that offers value to the audience before promoting the law firm can help establish credibility and keep followers engaged.
- Including captions in videos is crucial to cater to viewers who watch content with the sound off, ensuring the message is effectively communicated.
- AI tools can streamline the content creation process, saving time for lawyers who are busy handling cases while maintaining a consistent social media presence.
- Lawyers only need to provide guidance on the type of cases they are interested in targeting, allowing the content creators to produce relevant videos accordingly.
- Authentic and genuine content, even if shot with simple tools like an iPhone, can often perform better than highly polished, high-budget content on social media.
- Avatars could be used in the future to explain legal processes or advice, offering a new dimension to how legal information is shared.
- Leveraging social media to stay top of mind with clients and provide ongoing value can lead to increased referrals and client retention.
- Tailoring content around specific themes, such as motor vehicle accidents or motorcycle accidents, can help effectively target a particular audience.
- Recognizing that social media content is ephemeral can encourage a mindset of consistently sharing content without overthinking its permanence.
LinkedIn: https://www.linkedin.com/in/italo-robinson/