Grow Your Law Firm

The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don’t. Start your law firm growth NOW.

The Power of Putting Clients First with Lawrence LeBrocq 04/12/2024

The Power of Putting Clients First with Lawrence LeBrocq Welcome to episode 222 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken was interviewed by Lawrence LeBrocq on his podcast Victim to Victory: The Personal Injury Playbook. Ken shares his fascinating journey into personal injury law, including how he got involved in the personal injury law field. Hardison's personal experience with his mother's car accident led him to pursue a career in helping people who needed to be helped. Coming from humble beginnings, Lawrence A. LeBrocq, Esq. knew from an early age that he wanted to be an advocate for those who needed it most. This desire to help others motivated him to become the first person in his family to go to college. What you’ll learn about in this episode: 1. Client-Centered Communication: Keeping clients informed about the status of their cases builds trust and alleviates anxiety. Being available to answer questions and provide explanations ensures clients feel supported throughout the legal process. 2. Attention to Detail: Collecting and analyzing all relevant facts and evidence strengthens the case. Accurate application of laws and legal procedures can significantly impact the outcome. 3. Client Referrals: Positive client experiences and successful case resolutions encourage referrals. Developing lasting relationships with clients fosters trust and ongoing loyalty, which can lead to more referrals. 4. Compassion and Empathy: Recognizing the emotional and physical challenges clients face can enhance the attorney-client relationship. Implementing supportive communication and legal strategies helps clients feel valued and respected. 5. Continual Learning and Growth: Keeping abreast of new laws and legal trends is crucial for providing competent legal representation. Engaging in ongoing education and skill enhancement ensures competitiveness in the field. Resources: Additional Resources: /episode/index/show/growyourlawfirm/id/30757868

Maximizing Brand Identity Through Effective Marketing Language with Tom Conlon 04/05/2024

Maximizing Brand Identity Through Effective Marketing Language with Tom Conlon Welcome to episode 221 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tom Conlon, the founder and CEO of North Street. Tom Conlon, the founder of North Street, is a seasoned professional with over two decades of expertise spanning design, web programming, copywriting, operations, and team leadership. Tom's journey began in the consumer publishing sector, where he honed his skills as a web designer, developer, and later as a writer and editor for esteemed media platforms such as Wired, Men’s Journal, AOL, and Popular Science. A graduate in Communications with a minor in History from Fordham University, Tom is deeply involved in fostering entrepreneurship. He is a valued member of the New York City chapter of the Entrepreneurs’ Organization, where he contributed significantly as chair of the Accelerator program, supporting small businesses. Reflecting on his career trajectory, Tom's entrepreneurial spirit was ignited after experiencing a major setback in his twenties. Following the closure of a beloved magazine he worked for, he transitioned into freelancing as a writer and web designer, ultimately evolving into a business owner with a dedicated team. Today, as the CEO of North Street, Tom leads a dynamic team specializing in branding, strategy, and design solutions. Tom's passion for creativity, coupled with his hands-on experience and leadership, ensures that North Street delivers impactful and innovative solutions to their clients. What you’ll learn about in this episode: Clear Calls to Action are Fundamental: Guiding Potential Clients: A clear CTA directs potential clients towards actionable steps, facilitating their journey from interest to engagement. Lead Generation and Conversion: Crafting compelling CTAs with the help of specialized agencies can significantly boost lead generation and conversion rates for firms. Establishing Expertise Attracts Engaged Audiences: Showcasing Knowledge and Experience: Through thought leadership and educational content, firms can demonstrate their expertise, gaining trust and credibility. Building a Loyal Client Base: By positioning themselves as authorities in their field, firms attract an audience that values their expertise, leading to a more engaged and loyal client base. Differentiation is Key in a Saturated Market: Identifying Unique Value Propositions: Understanding and communicating what sets a firm apart from its competitors is crucial for market differentiation. Effective Communication Strategy: Specialized agencies can help firms articulate their unique selling points clearly to target audiences, enhancing market positioning. Partnering with Specialized Agencies Elevates Brand Identity: Access to Expertise and Insight: Agencies provide valuable expertise and insights tailored to the unique challenges of the legal and financial sectors. Strategic Marketing Approaches: A specialized approach to branding and marketing can help firms navigate the competitive landscape more effectively, setting the stage for growth and success. A Strategic Approach is Essential for Growth: Comprehensive Branding and Marketing Strategy: Integrating a well-thought-out strategy into branding and marketing efforts is vital for attracting and retaining clients. Long-term Success and Industry Leadership: Firms that adopt a strategic approach are better positioned to achieve long-term success, establish themselves as industry leaders, and differentiate themselves in a crowded market. Resources: Social Media Additional Resources: /episode/index/show/growyourlawfirm/id/30656813

Balancing Expansion and Cultural Integrity in Legal Practice with Dana Brooks 03/29/2024

Humanizing Content for Increased Social Media Engagement with Eric Morgan 03/22/2024

Humanizing Content for Increased Social Media Engagement with Eric Morgan Welcome to episode 219 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Eric Morgan, the President/CEO of Roux Advertising in New Orleans. Eric discusses the importance of social media marketing for lawyers. They delve into strategies for building brand awareness, engaging with audiences, and utilizing platforms like YouTube to boost visibility and growth. The conversation highlights the significance of a solid content strategy, creative messaging, and community involvement for law firms looking to maximize their online presence. As the President/CEO of Roux Advertising, Eric takes a strategy-first approach to building marketing campaigns that grow call and case volume for his law firm clients around the U.S. In this method, his 29 years of strategy mapping, account management, media buying, creative production, and analytics across legal marketing and other categories, brings clarity, accountability, and a healthy return to marketing campaigns. He applies his award-winning data-driven campaign building to client initiatives across offline, online, non-traditional, and community outreach advertising efforts. His insights and approach have helped deliver successful marketing strategies and media campaigns for brands across the U.S., including Morris Bart, LLC, Frank D. Azar & Associates, The Law Office of Craig Goldenfarb, Wayne Wright Injury Lawyers, Shelly Leeke, Harrah’s Casino, Louisiana Office of Tourism, Hotel Monteleone, and Visit Baton Rouge. Eric earned an M.B.A. at Tulane University and a B.A. from Loyola University in Advertising Communications with a minor in Marketing. With over 29 years of marketing, strategy, advertising and media buying experience, Eric regularly speaks on the topics at conferences. In 2009, he was named Top Executive of the Year by the Advertising Club of New Orleans. He has taught Advertising Media Planning in Loyola University’s Communications Department and is a fellow of Loyola’s Institute for Environmental Communications and the Institute of Politics. Eric sits on the Board of Directors of the Go.Be., supporting entrepreneurial minority small business owners, and is a past board member of Louisiana Chapter of the Entrepreneurs’ Organization and the Tulane Association of Business Alumni. What you’ll learn about in this episode: Unlock the Personal Side of Legal Practice: Explore the impact of showcasing personal aspects, community involvement, and charity events in transforming lawyers into relatable figures. Discover how this approach significantly boosts engagement and visibility, giving your legal brand a human touch. Revamp Your Social Media Strategy through Experimentation: Dive into the world of crafting a powerful content strategy. Experiment with various content types, from staff highlights to community involvement, and tailor your approach dynamically based on audience reactions. Utilizing YouTube Shorts: Delve into the effectiveness, affordability, and scalability of YouTube advertising. Uncover the unique advantages of YouTube shorts, providing an accelerated path to growth and increased engagement for your legal brand. Navigating the Challenge of Multiple Social Media Profiles: Overcome the complexities of maintaining brand consistency and community engagement across various profiles. Establish clear guidelines and role delineation to streamline your social media presence effectively and make sure your audience understands. Social Media Mastery for Legal Success: Learn to harness the full potential of social media marketing and elevate your online presence for lasting client relationships. Explore personal engagement strategies, innovative content approaches, leverage YouTube advertising tools, and maintain a consistent brand message across profiles. Resources: Social Media: Additional Resources: /episode/index/show/growyourlawfirm/id/30352913

Maximizing Revenue Through Effective Intake Strategies with Chris Mullins 03/15/2024

Maximizing Revenue Through Effective Intake Strategies with Chris Mullins Welcome to episode 218 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Chris Mullins, CEO of Mullins Media Group, LLC. Chris emphasizes treating intake teams like sales teams to improve conversion rates and revenue. They discuss strategies such as mystery calls, call scoring, and training new staff to enhance customer interactions and maximize success in converting calls to clients. Chris Mullins is a thought leader in the legal world of intake and attorneys. As the preeminent sales and communications consultant in te legal industry, Chris is the go-to for all things intake nd attorneys. For decades, Chris has been a "phone sales decree" focusing on better communication skills, empathy, sales, intimacy, conversion, retention, and Clint control in the legal industry. As the host of the acclaimed podcast Lawyers Tell All™, Chris takes you on a deep dive that shows you the reality of the profession through powerful conversations with innovators in the trenches. What you’ll learn about in this episode: Discover the Power of Effective Intake for Law Firms’ Success Explore how inadequate intake procedures in personal injury law lead to significant financial losses and why enhancing intake strategies is crucial for maximizing conversion rates and revenue. Uncover the secrets to preventing financial setbacks by prioritizing effective intake processes, as highlighted in this eye-opening podcast episode. The Impact of Promoting Without Proper Training Learn about the common pitfall in law firms – promoting top-performing intake staff without adequate training – and the resulting loss of valuable conversion skills. Discover the importance of implementing a dedicated team member for feedback and performance scoring, ensuring continuous improvement in the intake process. Transform Your Intake Team with a Sales Mindset Dive into the concept of adopting a sales team mindset for your intake team, complete with commission-based incentives and career advancement opportunities to motivate staff. Hear how this approach not only boosts conversion rates but also attracts skilled professionals who excel in the nuanced art of sales and customer interactions. Unlock the Secrets of Mystery Calls and Call Scoring for Intake Success Explore the effectiveness of mystery calls and call scoring as powerful tools for evaluating and improving the intake process. Gain practical tips on how analyzing call recordings and assessing communication effectiveness can enhance customer interactions, ultimately increasing success rates. Embrace Continuous Improvement and Professionalism Embark on a journey of continuous improvement as the episode delves into the essential components of a successful intake strategy. Uncover the transformative impact of maintaining professionalism, active listening, and effective communication skills – elements that not only improve financial outcomes but also enhance the overall client experience and the reputation of your law firm. Resources: LinkedIn: @chrismullinsphonesalesdoctor Additional Resources: /episode/index/show/growyourlawfirm/id/30285408

Enhancing Law Firm Communication with Kolbe® Insights with Erica Caviness 03/08/2024

Enhancing Law Firm Communication with Kolbe® Insights with Erica Caviness Welcome to episode 217 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Erica Caviness, the founder of Thrive Concepts, who is a passionate advocate for the Kolbe® assessment tool, a perspective shaped by her mission to significantly impact the legal industry. She believes that the Colby assessment tool is an invaluable resource for understanding individual and team dynamics in a workplace setting, emphasizing that it is not a measure of intelligence or personality but a reflection of operational strengths and how individuals take action. With a professional journey rooted in both medical and legal coaching expertise, Erica stands out as a seasoned authority in the consulting realm, particularly within the intricate landscape of law firms. Her track record has proven she's all about actionable strategies that make a true impact and drive measurable results within the business. As a longtime certified Kolbe® consultant, she is especially passionate about helping law firm owners and their teams leverage their operational strengths to remarkably improve communication and productivity. Erica considers helping her clients break through barriers and thrive to be one of life's greatest joys. What you’ll learn about in this episode: Elevating Team Performance with Kolbe®'s Personalized Insights Discover how personalized Kolbe® scores can transform team dynamics and boost communication. Learn how the tool identifies and addresses potential conflicts and communication barriers, setting the stage for a harmonious work environment. Maximizing Team Potential Through Operational Strengths Delve into Erica's perspective on the tool's emphasis on operational strengths over traditional metrics. Explore the benefits of aligning team members with roles that match their strengths, fostering peak performance. Crafting Efficient Teams Through Role Alignment Uncover the strategy behind role alignment, identifying trends and strengths crucial for efficient teams. Learn how matching individuals with roles based on their natural strengths can significantly enhance team cohesion and productivity. Revolutionizing Hiring Practices with a Strategic Approach Explore the impact of combining multiple assessments, including Kolbe®, IQ tests, and the DISC test, in creating a comprehensive candidate profile. Understand how this strategic hiring approach ensures candidates are aligned with specific role requirements, setting the stage for success. Resolving Team Conflicts Through Kolbe®'s Power Discover the transformative power of the Kolbe® Assessment Tool in enhancing team dynamics and operational efficiency. Why leveraging the Kolbe® assessment is deemed one of the most effective ways to understand and address potential conflicts within the team. Resources: Additional Resources: /episode/index/show/growyourlawfirm/id/30251338

The Impact of Retargeting Strategies in Online Advertising with Frankie Fihn 03/01/2024

The Impact of Retargeting Strategies in Online Advertising with Frankie Fihn Welcome to episode 216 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken speaks with Frankie Fihn, a digital marketer with a strong background in SEO. With 16 years of experience, Fihn has developed a deep understanding of retargeting and its benefits. He emphasizes the importance of using multiple creatives and variations in retargeting ads to avoid overwhelming potential customers and make them feel like they are learning about the firm organically. Fihn's perspective is shaped by his successful experience in digital marketing, where he strategically retargeted ads across different platforms and showcased the best testimonials and information videos to increase conversion rates. What you’ll learn about in this episode: Importance of Brand Repetition in Law Firm Advertising: - Brand repetition is crucial for capturing potential clients' attention. - Bold marketing efforts, including retargeting, are key to success. What is Retargeting and How it Works: - Retargeting targets individuals who have previously engaged with a website. - It uses tracking codes to show personalized ads based on browsing habits. Implementing Effective Retargeting Strategies: - Use a variety of creatives and testimonials across different platforms. - Ensures potential clients see different aspects of the firm, building familiarity and trust. Benefits of Retargeting for Law Firms: - Targets individuals already interested in the firm's services, making it cost-effective. - Increases brand authority and credibility, leading to higher conversion rates. Challenges and Considerations in Retargeting: - Avoid repetitive ads to prevent potential clients from feeling stalked. - Navigate platform restrictions and seek expert advice for successful campaigns. Resources: Business Facebook: Facebook.com/frankie.fihn/ X/Twitter Handle: @frankiefihn LinkedIn Profile: LinkedIn.com/in/frankfihn Additional Resources: /episode/index/show/growyourlawfirm/id/30159643

Fostering a Wow Experience and Generating Referrals with Andrea Belk Olson 02/23/2024

Fostering a Wow Experience and Generating Referrals with Andrea Belk Olson Welcome to episode 215 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken speaks with Andrea Belk Olson, a distinguished professional in customer experience improvement and founder of Pragmatic, a company committed to enhancing customer experience across various businesses. She shares her expertise through her Customer Mission podcast, Harvard Business Review, and other platforms. Olson's perspective on improving customer experience is shaped by her belief in the universality of a great customer experience, regardless of the industry. Trained as a behavioral scientist, differentiation strategist, and customer-centricity expert, she teaches executives the art and science of strategic differentiation through understanding customer and organizational behavior. Andrea is the author of What to Ask: How to Learn What Customers Need but Don’t Tell You and an ongoing contributor to multiple major publications, including Harvard Business Review, Entrepreneur Magazine, INC., Chief Executive Magazine, and Rotman Business Magazine (University of Toronto). She is also literally a world traveler, having worked in over 12 different countries throughout her early career. Andrea also serves as an instructor for the University of Iowa Venture School and a Business Coach for the Tippie College of Business Startup Incubator. What you’ll learn about in this episode: Direct Interaction is Essential for Understanding Customer Needs: Engaging in conversations beyond generic surveys Gaining insights into client frustrations, fears, and expectations Improving Customer Experience in the Legal Industry Requires Innovation: Addressing slow processes and communication gaps Utilizing tools, communication, and technology for better client satisfaction A Client-Centric Culture is Crucial for a Positive Customer Experience: Importance of employee behavior and conversations in shaping customer perception The organization must prioritize client needs and experiences Overcoming Fear of Direct Customer Engagement is Necessary: The challenge of moving beyond generic feedback mechanisms The importance of true understanding through direct dialogue Measuring Client Satisfaction Goes Beyond High-Level Metrics: The limitations of scorecard metrics in providing actionable insights The focus on specific aspects of client experience for real improvements Resources: Social Media: Additional Resources: /episode/index/show/growyourlawfirm/id/29981968

Creating Unique Content to Stand Out in a Saturated Market New boost with Moses DeWitt 02/16/2024

Creating Unique Content to Stand Out in a Saturated Market New boost with Moses DeWitt Welcome to episode 214 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Moses DeWitt from Just Call Moe to discuss the importance of differentiation, originality, and providing value to the audience in successful social media branding for lawyers. Moe DeWitt is an experienced Florida personal injury attorney and has recovered millions for his clients. He’s fought against insurance companies and large corporations, advocating for the injured and getting the compensation his clients deserve. Moe regularly commentates for multiple media outlets throughout Florida. He appears weekly on The News Junkie on Real Radio 104.1, and on the DeWitt Law Review show airing on WDBO 580AM News Talk Radio in Orlando. He also appears weekly on The Cat Named Mo Show on Tampa 102.5 The Bone and Real Radio 92.1 in West Palm Beach. National media outlets, including Newsweek, have also utilized his sound legal advice. Beyond his services for Florida accident victims, Moe founded the non-profit Helmet Heads of Florida to provide helmets to children across the region. His organization’s mission is to help prevent minors from suffering traumatic brain injuries by wearing the proper safety gear. Helmet Heads of Florida has provided over 2,000 helmets to Florida children to date. Moe believes that injury attorneys have a duty to make the world safer. What you’ll learn about in this episode: Mastering Differentiation in Legal Social Media Branding: Discover innovative strategies to disrupt the typical social media scroll and captivate your target audience. Learn how unique backgrounds, intros, and even unconventional locations can make your legal brand stand out. The Power of Authenticity: Understand why a less polished, more genuine content approach can foster stronger connections with your audience. Explore the benefits of creating more organic and relatable content, such as phone-produced videos or slightly grainy images. Content Creation Dynamics: Delve into the merits of using videos and still pictures to engage your audience across different platforms. Gain insights into how a balanced mix of content types can enhance trust and likability towards your brand. Consistency and Quality in Content: Learn the importance of regular content creation to maintain brand visibility and recognition. Discover why relying solely on AI for content and the value of incorporating your legal expertise and knowledge can be a pitfall. Choosing the Right Platforms and Testing Strategies: Get guidance on selecting the most suitable social media platforms based on audience demographics and your branding goals. Find out how to use social media as an experimental ground for refining your mass media campaigns before significant investments. Resources: Social Media: Additional Resources: /episode/index/show/growyourlawfirm/id/29958183

Streamlining The Written Discovery Process with Esquire Tech with Pratik Shah 02/09/2024

Streamlining The Written Discovery Process with Esquire Tech with Pratik Shah Welcome to episode 213 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Pratik Shah from EsquireTek to discuss the transformative role of artificial intelligence (AI) in the legal industry, focusing on streamlining tasks and enhancing efficiency. A Southern California native, Mr. Shah began his legal career as a Deputy District Attorney with the County of Sacramento where he worked on the trial team. He led numerous trials to verdict in Sacramento County before returning to Southern California to open a solo practice. Pratik H. Shah currently serves as the Associate Director of Litigation at Panish | Shea | Boyle |Ravipudi LLP, working alongside the firm’s Director of Litigation on trial strategies, as well as with referral lawyers to ensure a smooth transition of cases brought to the firm by outside counsel. Prior to joining Panish | Shea | Boyle | Ravipudi LLP, Mr. Shah served as Co-Founder and Partner at Shah D’Egidio APC Injury Lawyers, a civil litigation law firm in San Diego focused on personal injury. He also Co-Founded the legal technology platform, EsquireTek, and continues to serve as the Chief Executive Officer of the software company. Pratik is a past President of the South Asian Bar Association of San Diego, an active member of both the Consumer Attorneys of San Diego and the San Diego County Bar Association. What you’ll learn about in this episode: The Impact of AI on Legal Workflows: How AI simplifies the written discovery process The automation of response documents and information extraction Enhancing Client Satisfaction with AI: The benefits of providing clients with an easy-to-use interface Improving the speed and efficiency of client communications AI as a Tool, Not a Replacement: The distinction between automating tasks and strategic decision-making How AI frees up lawyers to focus on high-skill, critical tasks Choosing the Right AI Solutions: The importance of security and compliance in AI tools How to ensure AI solutions are reputable and industry-compliant The Evolutionary Perspective on AI in Law: Comparing the adoption of AI to historical technological advancements The potential of generative AI to revolutionize law firm operations Resources: Pratik Shah – Personal Links LinkedIn: Instagram: Facebook: EsquireTek – Company Links Company Website: Facebook: Instagram: LinkedIn: X: YouTube: The Bootstrapped Solo Podcast Apple Podcasts: Spotify: YouTube: Additional Resources: /episode/index/show/growyourlawfirm/id/29778973

Revolutionizing the Legal Profession with Scribe AI with Karl Seelbach 02/02/2024

Valuation Factors Beyond Gross Revenues with Victoria L. Collier 01/26/2024

Valuation Factors Beyond Gross Revenues with Victoria L. Collier In this episode of #GrowYourLawFirm, host #KenHardison speaks with Victoria Collier, founder of Quid Pro Quo. Victoria brings a unique perspective to law firm valuations and exit planning, drawing from her extensive background in elder law, estate planning, and asset protection. After successfully building and selling her seven-figure law firm, Victoria established quid pro quo to meet expert guidance in valuations and exit planning demand. Her perspective, shaped by her own experiences, emphasizes the importance of exploring various selling options and ensuring affordability for associates. She views quid pro quo as a valuable resource for lawyers navigating the complexities of business transfers. What You'll Learn from This Episode: Unlock the Secrets of Law Firm Valuation: Discover the multifaceted approach to valuing a law firm, going far beyond just the previous year's income. Learn why regular valuations are crucial for enhancing your firm's market value. 2. Explore Innovative Payment Options for Law Firm Sales: Delve into the flexible payment arrangements, including cash and SBA loans, that can facilitate a smooth sale. Learn how diverse payment methods can attract a wider range of potential buyers. 3. Net Profit: The True Indicator of Future Success: Understand why net profit predicts your firm’s future more accurately than gross revenue. Get tips on structuring your business to maximize your firm's selling price. 4. Navigating the Challenges for Solo Practitioners: Find out why many solo practitioners overestimate their firm's value and how to avoid this pitfall. Learn the importance of team building, systematizing processes, and proper data management for a lucrative sale. 5. Adopt a Business-Oriented Approach for Better Outcomes: Realize the importance of viewing your firm as a business asset for informed decision-making. Equip yourself with the knowledge to increase your chances of a successful sale. Guest Resources: Additional Resources: /episode/index/show/growyourlawfirm/id/29640248

The Importance of Effective Copywriting for Lawyers: Creating Persuasive Copy with Mary Blackiston 01/19/2024

The Importance of Effective Copywriting for Lawyers: Creating Persuasive Copy with Mary Blackiston In this episode of #GrowYourLawFirm, host #KenHardison speaks with Mary Blackiston, a seasoned copywriter with a strong background in working with lawyers and a deep understanding of effective copywriting in the legal field. Copywriting plays a crucial role in the success of any law firm's marketing efforts. It is the art of crafting persuasive and compelling written content that engages potential clients and motivates them to take action. What You'll Learn from This Episode: Effective Copywriting for Lawyers - Copywriting in legal services is crucial for engaging potential clients. - Understanding client pain points and concerns is vital for impactful copywriting. The Role of a Copywriter - A copywriter can significantly improve the effectiveness of your content, inspiring action. - Outsourcing to a copywriter can bring new insights and help highlight unique differentiators. Choosing the Right Advertising Platform - Platform Selection: The choice depends on audience awareness, Google Ads for active solution seekers, and Facebook Ads for brand awareness. - Understanding your audience's level of awareness is key to choosing the most effective platform. Addressing Customer Questions - Addressing client concerns is crucial in building trust and credibility. - Businesses can establish a stronger connection by empathizing with clients’ worries. Strong Call to Action - A well-crafted call to action can significantly influence an advertisement’s effectiveness. - Focusing on the benefits and outcomes, like offering free resources as lead magnets. Customer-Centric Copy - Customer quotes and testimonials enhance the copy’s authenticity. - Focusing on the reader's needs rather than self-promotion makes the copy more relatable and effective. Guest Resources: Ultimate landing page checklist for lawyers link Additional Resources: /episode/index/show/growyourlawfirm/id/29548283

Grow Your Law Firm" Podcast - Episode with Lawrence LeBrocq 01/12/2024

From Zero to Hero: Janelle Bailey's Journey to 400% Growth in Two Years 01/05/2024

From Zero to Hero: Janelle Bailey's Journey to 400% Growth in Two Years In this episode of #GrowYourLawFirm, with host #KenHardison speaks with Janelle Bailey, a personal injury attorney based in Seattle, WA. Janelle shares her remarkable journey of starting from scratch in a new city and achieving over 400% growth in her law practice within two years. This episode is a must-listen for any legal professional looking for real-world insights into building a successful law firm. What You'll Learn from This Episode: Janelle's Background and Move to Seattle: Discover Janelle's journey from Kansas City to Seattle, her legal background, and the decision-making process behind her move. Understand the motivations and challenges of starting a law practice in a new city. The Impact of PILMMA and Masterminds: Learn how Janelle's participation in PILMMA and attending the PILMMA Summit in New Orleans helped her create vital connections for growing her firm. Hear about the transformative effect of mastermind groups on her practice. Strategies for Rapid Growth: Insights into Janelle's approach to growing her firm from zero to over 400 cases in just two years. Discover the strategies she implemented, including building relationships, changing case management systems, and hiring effectively. Overcoming Challenges and Leveraging Resources: Janelle discusses the challenges of rapid growth, including cash flow and staffing issues, and how she navigated these hurdles. Learn how leveraging resources like changing case management systems and hiring overseas staff helped streamline her practice. The Power of Networking and Learning from Others: Janelle emphasizes the importance of learning from the success and failures of others in mastermind groups, saving time and resources. Understand the impact of being surrounded by successful individuals and how it can positively change your mindset. Looking Forward: Goals and Aspirations: Janelle shares her goals for the next year, including doubling her cases and profits, and further automating her firm for more efficient operation. Advice for Legal Professionals: Janelle provides valuable advice for lawyers starting or struggling with their practice, emphasizing the importance of building relationships and joining mastermind groups for accelerated growth and success. Resources: @WA_InjuryLaw Twittwe/X @washingtoninjurylaw IG Additional Resources: /episode/index/show/growyourlawfirm/id/29325643

Mastering Growth: Transforming Your Law Firm with Strategic Insights 12/29/2023

Mastering Growth: Transforming Your Law Firm with Strategic Insights In episode of #GrowYourLawFirm host #KenHardison welcomes Ben Leader, a distinguished attorney from Rock Hill, SC, and managing partner at Elrod Pope Law Firm. Ben shares his inspiring journey of significant progress and growth in the legal industry, especially in the challenging landscape of personal injury and workers' comp cases. Dive deep into the transformative strategies and insights that propelled Ben's firm to new heights. What You'll Learn from This Episode: Ben Leader's Professional Journey: His path from Clemson University to becoming a managing partner at Elrod Pope Law Firm. The evolution of his firm over 40 years and how they adapted to the changing legal landscape. The Power of Mastermind Groups: How joining a mastermind group catalyzed Ben's professional growth. The decision-making process and the skepticism that turned into one of the firm's best investments. Revolutionizing Law Firm Marketing: Insights into Ben's role in managing the firm's external relations and marketing strategies. The initial detachment from marketing strategies and the subsequent realignment for better results. Importance of Strategic Planning and Adaptation: Tackling challenges in the legal field and implementing new strategies for steady growth. The impact of embracing innovation and change in the law field. Client Reviews and Their Impact: The transformative effect of focusing on Google reviews and client satisfaction. Strategies to incentivize staff for obtaining positive client reviews and the dramatic increase in the firm's online reputation. Enhancing Intake Processes and Internal Efficiency: The critical role of efficient intake processes in boosting case sign-ups. Ben's experience with auditing and significantly improving the firm's call response rates. Setting and Achieving Ambitious Goals: The firm's journey from signing 160 cases annually to aiming for over 500. The importance of setting achievable targets and the firm's strategies to meet them. The Value of Peer Learning and Accountability: Building relationships and learning from the experiences of peers in the mastermind group. How accountability within the group fosters a culture of continuous improvement and success. Future Aspirations and Continuous Improvement: Ben's goals for the next year, including increasing case sign-ups and enhancing satellite office reviews. Plans to integrate core values into the firm's culture and operations for sustained success. Resources: @elrodpopelawfirm @attorneyleader Facebook - Additional Resources: /episode/index/show/growyourlawfirm/id/29242973

Making Millionaires with Victoria Collier 12/22/2023

Revolutionizing Legal Workflows with AI: A Conversation with Ryan Shinn of SettLiT 12/15/2023

Navigating Change and Growing Your Law Firm: With Law Firm Coach, Cheryl Leone 12/08/2023

Navigating Change and Growing Your Law Firm: With Law Firm Coach, Cheryl Leone Welcome to episode 204 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Cheryl Leone, with Law Firm Coach, to discuss Cheryl's role in helping him grow his law firm, especially in areas of management and processes. Ken and Cheryl joined forces in 1998. Cheryl has held every position in a law firm and can say 'been there done that' Dave came on board 1/2/2000 bringing to the table the best business practices he had learned as a retired IBM project manager. Merging the two of them. Dave and Cheryl created Catalyst with a promise to transform dreams into reality... For seven years, Cheryl and Dave acted as mentors, consultants, and held positions of CEO and CO0 with Ken through catalyst. They made strong changes in how to run and manage and market a law firm. Their business theories transformed Ken's firm into a multimillion-dollar law firm. He hit his first million at four years. He continued to grow and thrive by embracing change through effective business management tools. Ken was able to successfully retire as a practicing attorney and created PILLMA many years ago, so he could share with others how to build multi-million-dollar law practices through change. He remains active with PILMMA which has become a leader in managing and marketing law firms. The three of them are well recognized coaches and mentors to other attorneys nationwide. Cheryl and Dave are semi-retired and do life coaching to some law firm owners. Law Firm Coach is a division of Catalyst Group, Inc., a mentoring company located in Raleigh, North Carolina. Combining some 75 years experience in the business and law firm field, Cheryl Leone and Dave Favor argue they are simply mentors, sharing their knowledge and expertise where it is needed. Using time tested values based management practices, strategic planning and the principles of high performance, the two of them create profitable, productive and balanced law firms and lawyers that withstand the test of time. What you’ll learn about in this episode: 1. Embracing change is essential for law firm growth. 2. Strategic planning is crucial for long-term success. 3. Internal support and staff buy-in are pivotal for implementing changes. 4. The value of client relationships and over-delivering for client satisfaction. 5. Sacrifices, including time, energy, and financial investment, are integral to achieving growth. 6. Continuous learning and adaptability are key in the ever-evolving legal landscape. Top of Form Resources: Cheryl Leone Additional Resources: /episode/index/show/growyourlawfirm/id/28945733

Revolutionizing Referrals in the Legal Landscape with Gabriel Stiritz 12/01/2023

Navigating the Evolving Landscape of Legal Marketing with Kyle Hebenstreit 11/17/2023

Safeguarding Your Law Firm’s Identity with Trademarks with Ashley Johnson 11/10/2023

Preparing Your Law Firm for 2024: Year-End Planning with Ken Hardison 11/03/2023

From Missed Calls to Client Conversions: The Intake Game Changer with Kerri Coby White 10/27/2023

Elevate Your Law Firm Using Public Relations with Leonard Scheiner 10/20/2023

The Art of Giving and Receiving: Mastering Referral Partnerships with Michael Moebes 10/13/2023

The Art of Giving and Receiving: Mastering Referral Partnerships with Michael Moebes Welcome to episode 197 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Michael Moebes, founding attorney at Moebes Law, to discuss how Michael has mastered referral partnerships. Michael Moebes, Esq. is the eponymous founding attorney at Moebes Law, LLC: a law practice dedicated to representing injured individuals. Specifically, Moebes Law specializes in workers’ compensation, veterans disability, and personal injury claims. Has an accident ruined your life? You should probably give Michael Moebes a call. Michael began his professional career as a client representative with IBM before resigning to attend law school at Georgia State University in Atlanta. He spent three years representing employers and insurers at the insurance defense law firm of Drew, Eckl & Farnham in midtown Atlanta before joining the legal team at Liberty Mutual Insurance Company for two years. These five years taught him how insurers evaluate injury claims in terms of validity and financial exposure in addition to teaching him about the nuances of practicing injury law throughout the great state of Georgia. In 2009, Michael started Moebes Law, LLC and has passionately represented the injured ever since. In fact, he has recovered millions of dollars and won countless medical procedures in the course of his representation of injured workers and veterans since starting his firm. He is active in the National Organization for Veterans Advocates, the Workers Injury Law and Advocacy Group, and numerous local and national bar organizations. He’s a registered neutral by the Georgia Supreme Court as well. Michael has been named a “Rising Star” (before he was over 40) and then a “Super Lawyer” by the Georgia “Super Lawyers” organization multiple times, an honor given to 2.5% of attorneys in their practice field as voted upon by their peers. He has also been named among the “Legal Elite” by GeorgiaTrend magazine. He has lectured at the Georgia Trial Lawyers annual convention, the “Fundamentals of Law Practice” course at Georgia State University College of Law, and the “National Return to Work Week” radio show. In 2013, he was interviewed for the companion guide of “Solo By Choice,” a guide to starting one’s own law firm. When not practicing law, Lieutenant Colonel Moebes served as a Medical Service Corps officer with the U.S. Air Force Reserves for 23 years before retiring in 2020. He deployed three times in support of Operation Iraqi Freedom: twice to Balad Air Base, Iraq and once to Andrews AFB, Maryland. In the course of his decorated military service, he facilitated the aeromedical evacuation of thousands of wounded warriors, and he participated in the Jessica Lynch rescue mission in 2003. He was featured in cover story articles in the Daily Report newspaper after both Iraqi deployments. The three-part “Iraq Diary” article published in October 2003 won national recognition. When not serving his country or his clients, Michael enjoys traveling, writing, and time with his three young children, wife, and dog of questionable lineage. He and his family are active members at Buckhead Church and support several local charities, including Wellspring Living, the Sandy Springs Conservancy, and the Anti-Defamation League; he was selected to the Glass Leadership Institute for the ADL. He serves as Treasurer of the Board for Act 3 Theater in Sandy Springs and Secretary for the Sandy Springs Bar Association. He was chosen for Leadership Sandy Springs in 2013 (becoming an LSS Ambassador in 2014). What you’ll learn about in this episode: Discover Michael’s journey to becoming a Lawyer Learn the importance of referral partnerships Tips for building your own referral relationships How Summits and CLE events can help you grow your network What it means to have Reciprocal Referrals The importance of following up after a case settles Resources: Additional Resources: /episode/index/show/growyourlawfirm/id/28307663

Streamlining Legal Operations for Improved Efficiency with Tim McKey, Sarah Waggoner + Rebekah Summerville 10/06/2023

Streamlining Legal Operations for Improved Efficiency with Tim McKey, Sarah Waggoner + Rebekah Summerville Welcome to episode 196 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with the Vista Consulting Team; Tim McKey, Sarah Waggoner, and Rebekah Summerville, to discuss the best practices and strategies for streamlining legal operations to improve efficiency in your Law Firm. Tim co-founded Vista Consulting in 2009, along with his partner Chad Dudley. Vista’s aim was to help plaintiff law firms reach their full potential. In December 2017, Tim acquired Chad’s interest in Vista. Tim and Chad remain very close friends to this day! Tim has decades of CPA experience with local, regional, and national CPA firms. However, it is through Tim’s prior consulting practice that he found his passion. He has worked with many business owners, assisting them with defining and attaining success in their business and personal lives. Developing a management philosophy with business owners along with the associated systems and processes that assist in delivering outstanding management to Vista’s client teams is Tim’s forté. Tim’s experience and interest allow him to assist Vista clients with developing a realistic vision of their firm into the future, creating a strategic plan to achieve that vision while working with firm owners in designing their desired lifestyle. From a technical standpoint, Tim assists Vista clients in reviewing firm tax entity structure, accounting systems analysis, and financial reporting. Additionally, Tim is the managing partner of The McKey Business Group (MBG) CPAs. MBG is a small consulting CPA firm located in Baton Rouge, Louisiana. The firm only works for select businesses, providing consulting services (building the roadmap for the future), as well as traditional CPA products and services. When working with Tim, there usually are “light bulb” moments…he calls them BFOs (a Blinding Flash of the Obvious). Sometimes, he says, business is just not that complicated. Tim’s ability to mentor successful businesspersons, gently push them to new levels of thinking, while providing creative perspectives, contributes to Vista clients’ success, as well as Vista’s success. Tim’s strategic vision for Vista has made a great contribution toward developing a team of consultants who take a comprehensive approach to working with their clients. Identifying and solving operational issues is not the only goal…enhanced profitability and having fun doing it is real success. Personally, Tim has 2 daughters, Sarah and Caroline, 3 granddaughters, Mary Grayson (MG), Ryleigh, and Kate, 1 grandson, Timothy, and 1 wife, Jodi. A self-proclaimed business nerd, Tim enjoys reading, pondering and discussing future business trends, models, and disruptive change, tennis, exercise, and the pursuit of the “abundant life. Sarah Waggoner joined the Vista team as the Director of Talent Acquisition in 2021. She began her career in Birmingham, Alabama as a Med/Surg nurse in 2008, then moved to Kingwood, Texas where she worked in Med/Surg and labor and delivery. She’s also served as the director of a Teddy Tennis franchise, a pro at Kingwood Country Club, and the Children’s Director at Kingwood First Baptist Church. Using her diverse background, Sarah brings incredible organizational skills and a unique perspective to our team. In her role as Director of Talent Acquisition, Sarah is responsible for all talent acquisition efforts, helping clients navigate the process of finding, identifying, and onboarding top talent. She works closely with the Vista Operations Consultants to understand their client’s talent needs. Sarah graduated from Samford University in Birmingham, Alabama in 2007 with a degree in nursing. She also lettered four years in tennis at Samford. Sarah lives in Kingwood, Texas, with her family. Rebekah Summerville joined the Vista Consulting Team at its inception as an Accounting Consultant. She’s worked with Vista founder Tim McKey at McKey Business Group since 1996 and still serves as their Chief Financial Officer and CPA. She manages to balance the dollars and cents for both the McKey Business Group and the Vista Team. She has a knack for explaining complex accounting concepts in a no-nonsense, easy-to-digest way. Rebekah graduated from Belhaven University in Jackson, MS, with a degree in accounting. She’s a huge fan of both of her athletic kids and enjoys spending lots of time cheering them on at all of their sporting events and practices. When she’s not on the bleachers, you can find her spending quality time with friends and family. She also enjoys running and Pilates as a stress relief. What you’ll learn about in this episode: Learn how to properly plan for succession Understand what a Fractional CFO is Why you should embrace the legal industry evolution The importance of evaluating your firm’s financial health How to acquire top talent for your firm Resources: Additional Resources: /episode/index/show/growyourlawfirm/id/28236977

Bridge Legal: Pioneering Legal Tech Solutions with Ed Scanlan 09/29/2023

Transforming Niches into Riches in Your Law Firm with Ken Hardison 09/22/2023

Revolutionize the Way You Manage Your Law Firm with Eric Sanchez 09/15/2023

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