Grow Your Law Firm
The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don’t. Start your law firm growth NOW.
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Avoiding SOP Chaos: Implementing Efficient Process Foundation With Michael Mills
08/15/2025
Avoiding SOP Chaos: Implementing Efficient Process Foundation With Michael Mills
Welcome to Episode 292 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Michael Mills, founder of Business Design Corporation and creator of the TouchStone Business System, to explore how law firms can escape SOP chaos and achieve operational independence. With over 25 years of experience as an entrepreneur, software innovator, and Master Certified E-Myth Consultant, Michael has helped thousands of business owners turn disorganized operations into scalable, process-driven companies. His TouchStone platform is built specifically for implementing systems—not just documenting them—making it easier to train teams, maintain consistency, and grow without losing control. What you’ll learn about in this episode: AI-generated videos support diverse learning styles - Touchstone uses AI videos to match how different people learn - Tools like HeyGen turn SOPs into clear, engaging video formats Keep processes simple and clear - Processes should be concise and easy to follow - Train staff to write clear, actionable instructions Structure processes by core business functions - Organize SOPs across sales, marketing, HR, and more - Avoid SOP chaos with a clear implementation plan Know when and what to systematize - Only write processes for tasks that are frequent and complex - Focus leadership on high-impact work, not routine tasks Boost training with video and written SOPs - AI videos make SOPs easier to absorb and retain - Use video and text together for stronger training outcomes Resources: Website: LinkedIn: Facebook: Twitter (X): Additional Resources:
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Effective Delegation: Empowering Teams for Business Growth With Eric Sanchez & Stacie Monahan
08/08/2025
Effective Delegation: Empowering Teams for Business Growth With Eric Sanchez & Stacie Monahan
Welcome to episode 291 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Eric Sanchez and Stacie Monahan, the powerhouse duo behind Maestro Strategic Partners, to discuss the leadership and delegation strategies that help law firms scale sustainably. Eric Sanchez, Managing Partner at Maestro Strategic Partners, brings decades of experience at the intersection of law, leadership, and technology. A U.S. Marine Corps veteran and graduate of Northwestern University, Eric was instrumental in a landmark case resulting in a $1.25 billion settlement and an invitation to the White House. He has also designed legal software that earned nearly 30 patents, all while helping law firms enhance efficiency, innovation, and internal culture. Stacie Monahan, Partner at Maestro Strategic Partners, spent 25 years as a senior executive in both a large law firm and the insurance industry. Known for her emotional intelligence and operational expertise, she specializes in systems management and mentoring future leaders. Stacie has a passion for developing teams and building scalable structures that allow law firms to thrive. What you’ll learn about in this episode: Leverage your strengths—and delegate the rest - Importance of focusing on strengths in leadership roles - Surrounding oneself with individuals who complement strengths and address diverse needs Authenticity is the foundation of effective leadership - Recognizing and nurturing authentic leadership styles - Building a team that supports personal growth and business development Delegation is essential for scalability and sustainability - Emphasizing the significance of effective delegation in leadership - Encouraging leaders to empower their team members to prevent organizational vulnerabilities Invest in people to create future leaders - Encouraging leaders to invest in mentorship and personal development - Prioritizing creating an environment that fosters new leaders rather than hoarding power Culture thrives on vulnerability, communication, and care - Highlighting the value of open communication and vulnerability in leadership - Measuring leadership success by replicating leadership roles and positively impacting others' lives Resources: Website: LinkedIn: Facebook: Additional Resources:
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AI, Avatars & Brand Trust: The Future of Video Marketing for Law Firms With Cindy Speaker
08/01/2025
AI, Avatars & Brand Trust: The Future of Video Marketing for Law Firms With Cindy Speaker
Welcome to episode 290 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken is joined by Cindy Speaker President and Founder of the Law TV Network. Cindy, a seasoned marketing strategist with nearly 20 years of experience, brings deep insight into the fast-changing world of legal video marketing. She began her career as the marketing director for a large multi-state personal injury law firm based in Philadelphia. Today, as the founder of the Law TV Network, Cindy delivers cutting-edge video marketing solutions tailored for legal professionals, helping them build credibility and authority in a competitive landscape. In this episode, she shares why both long-form FAQ videos on YouTube and short-form content on platforms like Instagram and TikTok are essential. Cindy also underscores the power of user-generated content and the critical role video plays in building brand trust—encouraging even camera-shy attorneys to embrace video as a way to connect authentically with clients. What you’ll learn about in this episode: 1. Short form video content on platforms like Instagram and TikTok is increasingly important: - User-generated video content is popular and easy to create - Showcase office activities, employees, and community involvement 2. Long form YouTube videos remain significant for building brand trust: - Create 25 to 50 solid FAQs to explain legal practice areas - Analyze YouTube analytics to understand viewer habits 3. AI plays a vital role in content creation and research, enhancing efficiency: - AI tools like ChatGPT streamline writing processes and research tasks - Expert prompting is crucial for effective AI content generation 4. Consistency in video marketing is key for law firms' success: - Done-for-you videos provide a solution for maintaining regular video content - In-house capabilities for video creation offer an ideal setup 5. Exploring the use of avatars in video content creation: - Avatars can be a viable option for representing individuals in videos - Challenges may arise in replicating authentic voice and mannerisms Resources: Website: LinkedIn: Facebook: Twitter (X): Additional Resources:
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How to Hire Smarter: Offshore Staffing Strategies for Law Firms With Jason Melton
07/25/2025
How to Hire Smarter: Offshore Staffing Strategies for Law Firms With Jason Melton
Welcome to episode 289 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Jason Melton, President of Regents Remote Services. Jason brings over two decades of experience in personal injury and wrongful death litigation as Co-Founder of Whittel & Melton, LLC, where his client-first approach has helped secure millions in recoveries. His passion for justice is matched by his strategic mindset—developing customized solutions for clients during their most vulnerable moments. As President and Co-Founder of Regents Remote Services, Jason is leading the charge in solving the legal industry’s staffing challenges by helping firms build nearshoring teams in Mexico. From legal and operations support to marketing expertise, Regents provides highly qualified professionals who drive law firm growth. Jason is also an active member of professional organizations like the Florida Justice Association and a devoted family man. What you’ll learn about in this episode: 1. Importance of Over-Communication: - Clarity and connection are vital for remote workers - Humanizing employees fosters trust and engagement 2. Structured Onboarding Process: - Clear expectations from the start are crucial - Training and support ensure understanding of roles 3. Virtual Engagement: - Virtual gatherings foster belonging and accountability - Prioritizing quality over cost boosts growth 4. Importance of Company Culture: - Inclusive environments enhance productivity - Personal connections foster team cohesion 5. Supervision Strategies: - Regular check-ins and feedback sessions are essential - Balancing autonomy and support is key to success Resources: Website: LinkedIn: Facebook: Twitter (X): Additional Resources:
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The Impact of Private Equity on Legal Practice Today With Howard Ankin
07/18/2025
The Impact of Private Equity on Legal Practice Today With Howard Ankin
Welcome to episode 288 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Howard Ankin, owner of Ankin Law. Howard is a third-generation attorney and founder of Ankin Law, a leading Chicago firm focused on personal injury, workers’ compensation, trucking accidents, wrongful death, and Social Security disability. Raised around the legal profession, Howard’s passion for justice began early—often accompanying his father to court during school breaks—and has fueled his career ever since. Since founding Ankin Law in 1997, Howard has built a powerhouse team of over 25 attorneys, earning a reputation for securing life-changing outcomes for clients. He’s known not just for major wins, but for the relationships he builds—many of his clients are multigenerational. Howard continues the Ankin family tradition of accessible, high-quality legal support for clients at every stage of life. What you’ll learn about in this episode: 1. Wisdom from Thought Leaders: - Marketing and advertising wisdom shared by thought leaders like Ken Hardison and John Morgan. - Increased competition due to more law firms engaging in marketing and advertising. 2. Professionalism and Firm Development: - Howard's dedication to professionalism in the legal field. - Howard's law firm in Chicago offering comprehensive legal services across various areas. 3. Challenges in the Legal Landscape: - Challenges posed by the influx of national law firms and private equity investments. - The importance of differentiation and effective marketing for survival in a competitive environment. 4. Commitment to Client Needs: - Howard's integrated approach to meeting client needs effectively. - Providing full-service legal support, including workers' compensation, medical malpractice, and other areas. 5. Future Outlook and Resilience: - Howard's continued passion for the legal profession despite potential challenges. - Upholding professionalism and commitment to growth in the face of changing legal dynamics. Resources: Website: LinkedIn: Facebook: Twitter (X): Additional Resources:
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Empowering Clients in Personal Injury Cases with Quilia App With Kenny Eliason
07/11/2025
Empowering Clients in Personal Injury Cases with Quilia App With Kenny Eliason
Welcome to episode 287 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kenny Eliason, Co-founder and CEO of Quilia, a legal tech startup revolutionizing the personal injury space. Kenny is a Las Vegas native with extensive experience in law and technology. Having spent a decade refining his skills in client relations and tech management at a law firm, Kenny founded a marketing agency to support law firms nationwide. His latest endeavor, the Quilia app, is designed to empower clients by streamlining the management of personal injury cases, allowing them to efficiently track appointments, pain scores, and case progress. Kenny's vision for Quilia focuses on enhancing client engagement and communication, which not only boosts client satisfaction but also enables attorneys to concentrate on their legal responsibilities, ultimately improving case outcomes and operational efficiency for law firms. What you’ll learn about in this episode: 1. Efficiency and Client Engagement: - Streamlined communication between clients and attorneys - Accessible on iOS, Android, or web platforms 2. Client Empowerment and Consistent Reporting: - Prompts clients to track pain scores and case details - Ensures consistent and accurate client reporting 3. Flexible Pricing Model: - Flat rate for each case with no user license fees - Monthly billing option for cost flexibility 4. Extensive Functionality Beyond Basic Case Management: - Features daily and weekly reminders, appointment tracking, and more - Integrates with partners like Attorney Sheryl Examica 5. Client-Centric Approach and Client Empowerment: - Focus on helping clients through tech solutions - Empowers clients to actively participate in their cases Resources: Website: LinkedIn: Facebook: Twitter (X): Additional Resources:
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Client Satisfaction Revolution: How Case Status Software is Winning Hearts and Cases with Paul Bamert
07/04/2025
Client Satisfaction Revolution: How Case Status Software is Winning Hearts and Cases with Paul Bamert
Welcome to episode 286 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Paul Bamert, Vice President of Marketing at Case Status. Paul is a proud member of the Case Status leadership team with a focus on Product Marketing. He specializes in bringing new and disruptive technology and SaaS solutions to market, refining solutions to provide more value to customers and enabling staff to be outcome oriented and success driven. He is passionate about technology and its role in delivering win-wins: helping businesses like law firms run better while at the same time delighting the consumers they serve. Paul has more than 25 years experience as a technology leader helping businesses and organizations grow through outstanding engagement with consumer-clients. Paul holds a BS in Engineering and Material Science from Duke University and a Masters in Business from The Citadel. What you’ll learn about in this episode: 1. Importance of Client Feedback: - Minimize negative reviews by addressing concerns early. - Encourage client referrals and reviews for firm growth. 2. Leveraging Positive Feedback: - Turn negative feedback into positive outcomes for client loyalty. - Recognize satisfied clients for stronger relationships and referrals. 3. Evolution of Case Status Software: - Started with real-time updates, now uses predictive analysis for client interactions. - Future-focused approach to meet client needs proactively. 4. Client-Centered Approach: - Proactive client engagement for transparency and satisfaction. - Integrate case management systems with user-friendly apps for seamless experience. 5. Maximizing Client Satisfaction: - Prevent negative reviews and leverage satisfied clients for referrals. - Satisfied clients as key marketing assets for firm growth. Resources: Website: LinkedIn: Facebook: Additional Resources:
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Stop Hustling and Start Succeeding: The Secrets to Law Firm Growth Revealed With John Kormanik
06/27/2025
Stop Hustling and Start Succeeding: The Secrets to Law Firm Growth Revealed With John Kormanik
Welcome to episode 285 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with John Kormanik, Esq., a Certified Professional Coach and former trial lawyer. John brings decades of experience from the courtroom to the coaching space, guiding attorneys to say “no” to burnout and “yes” to a legacy they’re proud of by realizing their potential and optimizing their life. With 20+ years as a practicing attorney including time as a Deputy Attorney General, law firm partner, and firm owner, John understands the unique pressures of the legal profession. Today, he coaches lawyers on reengineering their mindset, optimizing their systems, and rediscovering the joy in their work and life. When he’s not coaching exceptional attorneys, you’ll find John experiencing the world with Michelle, his wife of more than thirty years, riding his mountain bike, or walking his yellow Lab, Olive. What you’ll learn about in this episode: 1. Dispelling Myths: - Success doesn't require constant grinding. - Being busy doesn't equate to productivity. 2. Strategic Decision-Making: - Importance of having free time for strategic thinking. - Making tough decisions and embracing white space in the calendar. 3. Work-Life Balance: - Avoiding the belief that one must be available 24/7. - Prioritizing personal time for long-term success. 4. Relationship with Money: - Understanding that money alone does not guarantee happiness. - Viewing money as a tool for experiences rather than the end goal. 5. Asking for Help: - Acknowledging that seeking help is a strength, not a weakness. - Recognizing the value of mentors and coaches in providing guidance and uncovering blind spots. Resources: Website: LinkedIn: Instagram: Additional Resources:
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Avoid Lawsuits and Save Money: The Employment Law Tips You Can't Afford to Miss! With Ilona Anderson
06/20/2025
Avoid Lawsuits and Save Money: The Employment Law Tips You Can't Afford to Miss! With Ilona Anderson
Welcome to episode 284 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Ilona Anderson, founder of Carpe Diem Law Firm, a legal practice that helps businesses, employers, and employees navigate trademark protection, employment law compliance, and workplace disputes. Ilona is a trademark and employment law attorney. She helps entrepreneurs protect their brands and build compliant, high-integrity teams. With a decade of experience co-leading one of Florida’s fastest-growing employment law practices, Ilona brings a unique dual perspective—having represented both employees and business owners. Known for her mindful and practical legal approach, Ilona empowers business owners to avoid costly lawsuits and protect what they’ve built. What you’ll learn about in this episode: 1. Importance of Trademarking: - Trademarking your name, slogan, or business elements is crucial for business protection and growth. - Getting a trademark is relatively affordable, typically costing around one to two thousand dollars. 2. Hiring Offshore Workers: - Hiring offshore workers through agencies can simplify compliance with employment and tax laws. - Offshore workers can be managed by agencies, reducing direct employer responsibilities. 3. Distinction Between Independent Contractors and Employees: - Simply labeling a worker as an independent contractor is not sufficient for legal compliance. - The Department of Labor and IRS use economic realities tests to evaluate worker classifications. 4. Factors for Determining Worker Status: - Control over work schedules, tools, and independence are key factors in determining worker classification. - The totality of circumstances, not individual factors, is considered by courts in determining employee versus independent contractor status. 5. Resource for Determining Worker Classification: - Access to a guide for determining employee or independent contractor status based on the latest Department of Labor guidance. - Listeners can request the guide from Ilona Anderson or through Ken for additional assistance. Resources: Website: LinkedIn: Facebook: Additional Resources:
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Clicks, Clients, and Conversions: How to Dominate with AI in Legal Marketing! With Josh Konigsberg
06/13/2025
Clicks, Clients, and Conversions: How to Dominate with AI in Legal Marketing! With Josh Konigsberg
Welcome to episode 283 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Josh Konigsberg, Co-Founder of Law Firm Marketing Pros, a digital marketing agency that partners with law firms. Josh is a digital marketing expert with over 30 years of experience. He co-founded the first financial search engine on the web in 1996 and now helps law firms generate more qualified leads and grow their revenue through strategic digital marketing. As Partner and Co-Founder of Law Firm Marketing Pros, he authored Law Firm Digital Marketing Made Easy and created the Behind the Bench newsletter. His agency was named “Agency of the Year” by the 7 Figure Agency mastermind, where he also mentors over 300 agency owners. A sought-after speaker, Josh regularly presents at legal and marketing conferences, sharing actionable strategies to scale law firms and digital agencies. Known for his engaging, data-driven presentations, Josh blends real-world results with deep industry expertise to inspire and educate audiences. What you’ll learn about in this episode: 1. Utilizing AI Tools in Marketing: - Leveraging AI tools like Answer the Public for in-depth research insights. - Customizing content based on regional language variations for enhanced SEO strategies. 2. Importance of Brand Consistency: - Maintaining brand voice and consistency with human-created content. - Collaborating with marketing professionals to ensure alignment with brand identity. 3. Transparency in Project Management: - Demonstrating project management efforts to clients for increased transparency and appreciation. - Staying proactive and adaptable to algorithmic changes in digital marketing platforms. 4. Avoiding Unreliable Marketing Agencies: - Steering clear of inexperienced or untrustworthy marketing agencies. - Engaging in industry-related groups and events to stay informed on the latest trends and technologies. 5. AI Applications in Personal Injury Law Marketing: - Exploring upcoming trends in AI applications for personal injury law marketing. - Harnessing AI advancements like Chat GPT 5.0 for optimizing marketing strategies and client engagement. Resources: Website: LinkedIn: Facebook: Additional Resources:
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Legal Professionals Beware: The Alarming Rise of Cybersecurity Threats With Mark Bassingthwaighte
06/06/2025
Legal Professionals Beware: The Alarming Rise of Cybersecurity Threats With Mark Bassingthwaighte
Welcome to episode 282 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Mark Bassingthwaighte, Esq., Risk Manager at ALPS, an attorney’s professional liability insurance carrier. In his tenure with the company, Mark has conducted over 1200 law firm risk management assessment visits, presented over 650 continuing legal education seminars throughout the United States, and written extensively on risk management, ethics, and technology. Mark is a member of the State Bar of Montana as well as the American Bar Association where he currently sits on the ABA Center for Professional Responsibility’s Conference Planning Committee. He received his J.D. from Drake University Law School. When he’s not helping lawyers mitigate risk, he’s enjoying all things Disney and lives in close proximity to the House of the Mouse What you’ll learn about in this episode: 1. Importance of Cyber Insurance: - Essential for all legal practices to protect against cyber threats. - Smaller firms are also targets for cyber breaches with severe financial consequences. 2. Underwriting Process for Standalone Cyber Coverage: - Thorough details about security measures are required. - Risks of misrepresentation can lead to denial of coverage. 3. Compliance with Security Measures: - Crucial to implement declared security measures for coverage. - Warning against complacency to avoid serious consequences. 4. Accessibility to Risk Management Support: - ALPS Insurance offers risk management services for legal professionals. - Support available regardless of insurance status. 5. Specialization in Legal Insurance: - ALPS Insurance provides tailored legal malpractice and cyber insurance. - Increasing cyber threats emphasize the need for robust security measures and comprehensive coverage. Resources: Website: LinkedIn: Facebook: Additional Resources:
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The Future of Law Firms: Impact of AI Technology With Gabriel Stiritz
05/30/2025
The Future of Law Firms: Impact of AI Technology With Gabriel Stiritz
Welcome to episode 281 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Gabriel Stiritz, the founder and CEO of Lexamica, the platform powering Plaintiff Law 2.0 – a specialized model for injury law firms. As a legal operations innovator and industry visionary, Gabriel sees trends like marketing firms generating leads at scale, AI-driven case management, and high-value trial specialists shaping the future. With firsthand experience in the traditional vertically-integrated law firm model, Gabriel understands how technology, regulatory changes, and capital are transforming the industry. He helps law firm owners thrive through specialization and tech-enabled collaboration, rather than being disrupted by these changes. Gabriel’s background spans legal operations, technology development, and multi-state firm management, offering insights into both the business and practice of law. He is passionate about helping law firms adapt to technological change while maintaining core values of client advocacy and professional excellence. What you’ll learn about in this episode: 1. Focus on Relationship Marketing: - Building strong relationships sets you apart from big competitors who may struggle with this due to their size. - Clearly define why clients should choose your firm over larger competitors or alternative business structure firms. 2. Niche Specializations Are Valuable: - Consider specializing in a specific area of law to stand out and become a boutique firm. - Engaging with the community and leveraging past clients for referrals can lead to significant growth. 3. AI Disruption is Inevitable: - Embrace AI technology as it is expected to revolutionize law firm operations, potentially doubling firm capacity. - Intake departments may be replaced by AI voice agents within the next 12 to 18 months, highlighting the need to adapt to new technologies. 4. Brand Building is Essential: - Developing a strong brand can create a competitive advantage in a noisy marketplace. - Ensure your return on ad spend considers both internal and external case acquisition, emphasizing the importance of a robust referral strategy. 5. Law Firm Differentiation: - Differentiate your firm by focusing on niche practice areas, community engagement, and building a reputable brand. - Stay mindful of advertising ethics and the importance of ethics boards keeping pace with rapidly evolving marketing tactics in the legal industry. Resources: Website: LinkedIn: Additional Resources:
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From Small to Stellar: Transform Your Law Firm with These Proven Tactics with Micki Love
05/23/2025
From Small to Stellar: Transform Your Law Firm with These Proven Tactics with Micki Love
Welcome to episode 280 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down again with Micki Love, President & Chief Client Strategist at cj Advertising. Micki has a long history of using her marketing and management skills to help firms solve operational obstacles and maximize their potential. From implementing cutting-edge intake departments to launching cj Advertising, her insight on strategy and leadership helps guide firms to exceed their own expectations. What you’ll learn about in this episode: 1. Key Focus on Branding and Growth: - Maintaining brand continuity while revamping processes is crucial for consistent brand image. - Tailoring growth strategies to individual needs rather than imitating larger firms ensures successful growth. 2. Importance of Role Adaptation: - Embracing multiple roles as firms grow is essential for meeting evolving demands effectively. - Customizing marketing strategies to align with unique firm goals enhances client engagement and growth potential. 3. Emphasis on Expertise and Marketing: - Prioritizing expertise in legal services, as seen in John Morgan's litmus test, ensures high-quality client service. - Leveraging database marketing enables firms to engage existing clients and drive growth through personalized communication. 4. Enhancing Process Efficiency: - Improving intake processes continuously enhances efficiency and simplifies client onboarding. - Engaging in industry summits provides networking opportunities and insights into industry trends for firms seeking growth. 5. Commitment to Continuous Learning: - Prioritizing continuous learning and improvement allows firms to adapt to market changes and enhance service quality. - Strategic adaptation and process adjustments aligned with the firm's growth phase are vital for sustained success and expansion in the legal industry. Resources: Facebook: LinkedIn: Additional Resources:
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Boost Revenue and Retain Clients: Insider Tips from Law Firm Gurus With Brooke Birkey
05/16/2025
Boost Revenue and Retain Clients: Insider Tips from Law Firm Gurus With Brooke Birkey
Welcome to episode 279 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Brooke Birkey, owner of Level Up Law Firm Business Coaching, a consulting firm that helps law firms unlock hidden revenue, safeguard profits, and scale efficiently. With extensive experience in law firm operations, Brooke specializes in optimizing intake systems, streamlining workflows, and enhancing profitability. As a Law Firm Recruiter and Trainer, Brooke helps firms attract and develop top legal talent, building high-performing teams and strong workplace cultures. Her career spans from receptionist to marketing director, giving her a unique understanding of where firms lose money—and how to fix it. Brooke offers actionable strategies that boost conversions and eliminate profit leaks. Featured on top legal podcasts like Law Firm Blueprint and They Don’t Teach This in Law School, she shares success stories and practical insights that drive immediate financial results. Her dynamic, results-focused coaching makes her a trusted expert for firms ready to grow. What you’ll learn about in this episode: Exceed Expectations Through Insight - Importance of Under Promising and Over Delivering - Understanding Client Needs for Effective Marketing Customized, Scalable Coaching Solutions -Tailoring Programs to Law Firms' Specific Lifecycle - Scalability of Coaching Programs for Firms of All Sizes Diagnose & Design for Growth - Conducting Assessments to Identify Lost Revenue and Opportunity Costs - Providing Blueprint for Growth and Scaling Client-Centric Team Training - Focus on Client Communications and Time Management for Enhanced Client Experience - Training Case Managers for Effective Client Interactions Elevating the Client Experience- Creating Clarity for Clients in Legal Processes - Implementing Concierge Model for Client Interactions Resources: Website: YouTube: Podcast: Facebook: LinkedIn: Additional Resources:
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Maximize Your Law Firm's Profits with TRUEclaims: The Must-Have Tool for Attorneys With Jeff Zigman
05/09/2025
Maximize Your Law Firm's Profits with TRUEclaims: The Must-Have Tool for Attorneys With Jeff Zigman
Welcome to episode 278 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jeff Zigman, Co-Founder and CTO of TRUEclaims, a groundbreaking platform transforming the way personal injury law firms handle vehicle damage claims. With over 11 years of experience as a CTO and tech entrepreneur and 13 years as a business analyst, Jeff has led the design and development of more than 300 software solutions—16 of which he built entirely solo. A 23-year martial arts veteran and devoted family man, Jeff is married with two young children. His resilience and dedication are reflected in his work: TRUEclaims succeeded where 19 other software companies failed over a 15-year stretch. Under Jeff’s leadership, TRUEclaims has rapidly grown to serve over 100 personal injury firms, turning a frustrating and often-neglected part of the claims process into a streamlined, value-generating system. TRUEclaims empowers law firms by transforming vehicle damage claims into a seamless process and a powerful marketing asset, helping clients recover thousands—and even tens of thousands—of dollars more, faster. What you’ll learn about in this episode: 1. Streamlined Report Generation for Faster Case Resolution - TRUEclaims software enables law firms to quickly generate diminished value and fair market value reports, saving time and improving accuracy. - Reports that once took hours now take minutes, accelerating case resolution and client settlements. 2. Increased Client Compensation Through Accurate Valuations - Accurate valuations from TRUEclaims often raise client compensation by thousands of dollars. - Law firms gain stronger leverage in insurance negotiations, leading to higher settlements and client satisfaction. 3. Competitive Edge in Client Acquisition and Retention - Integrating TRUEclaims into intake processes positions law firms as leaders in property damage claims. - Offering the software as a standard service helps firms stand out and attract more clients. 4. Flexible and Cost-Effective Pricing Model - Reports cost between $220 and $300, with bulk discounts available for high-volume firms. - Law firms have flexible billing options, including passing costs to clients or offering it as a value-added service. 5. Proven Impact on Settlement Outcomes - TRUEclaims has helped secure major settlement increases, including $49,000 for a Rolls Royce and $9,100 for a Ford F250. - Firms using the software achieve faster and larger settlements, benefiting both clients and attorneys. Resources: Additional Resources:
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Podcasts, Videos, and Referral Partnerships: The Ultimate Law Firm Growth Formula With Armando Leduc
05/02/2025
Podcasts, Videos, and Referral Partnerships: The Ultimate Law Firm Growth Formula With Armando Leduc
Welcome to episode 277 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Armando Leduc, CEO of Leduc Entertainment, a social media management company to discuss leveraging social media for branding, creating valuable referral partnerships through podcasts, and utilizing a strategic content creation process to enhance online presence. Armando is a multifaceted and driven artist who has carved a niche for himself in the entertainment sector through determination, hard work, and an innate gift for storytelling. With a growing list of achievements and a steadfast commitment to his craft, Armando continually strives for excellence, leaving audiences eagerly anticipating his next creative endeavor. What you’ll learn about in this episode: 1. Social Media & Confidence - Leverage social media for branding and building confidence. - Create consistent content to showcase expertise and personal interests. 2. Podcasting for Partnerships - Use podcasts as an effective tool for branding and forming valuable referral partnerships. - Personalize the approach to nurture connections with potential referral partners. 3. Strategic Content Planning - Follow a strategic content creation process to maintain an engaging online presence. - Use a variety of content types—such as videos, podcasts, and Q&A sessions—to keep followers interested. 4. Engaging Diverse Audiences - Use actors in fun videos to appeal to different audience preferences. - Analyze organic response to focus on creating more of what works best. 5. Multi-Benefit Podcast Strategy - Leverage podcasting for branding, thought leadership, and referral partnerships. - Create a nurture sequence with touch points to enhance relationships with referral partners. Resources: Website: Facebook: Twitter: LinkedIn: Additional Resources:
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Unleashing Law Practice AI: The Future of Legal Efficiency With Hamid Kohan
04/25/2025
Unleashing Law Practice AI: The Future of Legal Efficiency With Hamid Kohan
Welcome to episode 276 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Hamid Kohan, founder of Law Practice AI. Hamid is an experienced entrepreneur with a diverse background in technology and law. He earned his engineering degree at 17 from Chico State University and was quickly recruited to Silicon Valley, working for prominent companies. By 21, he completed an MBA in business marketing, propelling his career in business and technology. Hamid was integral in developing the world’s first laptop at Grid Systems and later worked at SUN Microsystems, helping the company grow from 200 to 13,000 employees. He also held senior positions at Hitachi and Tandem Computers, directing business and technology development. In 1999, Hamid became Division President of Emblazed Technology, where he led the company to a 300% growth and a $1 billion valuation in just one year. In 2004, he co-founded CAPLUCK Inc., launching Cap60, a data management system provider recognized as the largest service provider for nonprofits in the U.S. In 2016, Hamid entered the legal field by founding Law Practice AI (formerly Legal Soft Inc.) offering practice management solutions for law firms. Under his leadership, Law Practice AI grew rapidly, helping firms expand across the U.S. Hamid’s expertise in law firm management has made him a sought-after speaker and author of three books, including How to Scale Your Stupid Law Firm. His practical approach has made him a respected figure in legal practice management. What you’ll learn about in this episode: 1. Client Follow-up and Communication: - Law Practice AI streamlines client follow-up processes through automated calls, texts, and emails, allowing for personalized sequences and efficient communication. - The AI technology collects and analyzes documents in real-time, providing immediate feedback and facilitating document collection during client interactions. 2. Document Summarization and Organization: - Law Practice AI offers document summarization and analysis, enabling the rapid processing of large volumes of documents, such as medical records, in under five minutes. - The platform allows for easy organization and filing of documents, enhancing client file management and workflow efficiency. 3. Centralized AI Solutions for Legal Operations: - Centralized AI solutions like Law Practice AI aim to simplify legal operations by integrating with CRMs to automate data management, calendaring, and client interactions. - Virtual staff integration alongside AI tools presents a strategic approach to scaling law firms efficiently and cost-effectively. 4. Simplified Tech Environment: - Law firms benefit from a centralized tech environment provided by platforms like Law Practice AI, avoiding the need to navigate multiple systems for different tasks. - Future versions of Law Practice AI feature API integrations with CRMs to automate matter opening, data storage, calendaring, and flag-setting processes. 5. Intake AI and Client Communication: - Intake AI technology addresses challenges in client communication by providing a seamless experience, including quick escalation to live agents for high-value cases. - Law Practice AI differentiates itself by offering personalized and efficient intake processes tailored to the legal industry's unique needs and complexities. Resources: Website Facebook Twitter LinkedIn Additional Resources:
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Boost Your Law Firm's Visibility with These SEO Strategies With Lindsey Busfield
04/18/2025
Boost Your Law Firm's Visibility with These SEO Strategies With Lindsey Busfield
Welcome to episode 275 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Lindsey Busfield, Vice President of Optimize My Firm, an SEO and content marketing agency responsible for some of the nation’s most powerful law firm websites. Lindsey works with numerous personal injury attorneys who have been burned by other SEO agencies. She has created a business model that addresses major issues in the industry, such as overpromising, underdelivering, and locking clients into long-term contracts. Additionally, Lindsey hosts the Personal Injury Marketing Minute podcast, where she dives into marketing, business development, and intriguing cases in the personal injury world. Lindsey is also a proud mom of two girls and will gladly talk your ear off about pickleball if given the chance. What listeners will learn in this episode: 1. Search Term Strategy and Tools - Importance of targeting specific search terms to attract potential clients. - Consider using long-tail keywords related to specific situations. - Utilize tools like Semrush to identify relevant search terms. - Explore "People also ask" on Google for frequently asked questions. 2. Content Accessibility and Inclusivity - Tailor content to your target audience by writing at an accessible reading level. - Make content easier to understand, especially for non-native English speakers. - Provide translations in different languages, such as Spanish, to reach a broader audience. - Use inclusive language and strategies to improve accessibility for diverse readers. 3. Quality Content and Backlinking - Focus on creating human-centered content that provides valuable information. - Prioritize content that is informative, engaging, and relevant to users. - Build credibility through quality backlinks to your website. - Enhance SEO by obtaining backlinks from trusted and authoritative sources. 4. Monetization Trends and LSAs - Stay prepared for potential monetization of platforms like Google Maps for advertising. - Monitor trends in online marketing that could impact your revenue strategy. - Understand the challenges and opportunities that come with Local Service Ads (LSAs). - Continuously optimize LSAs to maximize their effectiveness and ROI. 5. Learning and Networking for Growth - Attend industry events, such as summits, to learn from peers and experts. - Participate in discussions to stay updated on industry changes and best practices. - Leverage networking opportunities to form valuable connections for growth. - Use networking as a way to gain insights and enhance your online marketing strategies. - This version includes four aligned bullet points for each numbered heading, ensuring consistency across all sections. Resources: Website , Podcast , Facebook Twitter LinkedIn LinkedIn Additional Resources:
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Unveiling the Secret Weapon: How Social Media Can Make or Break Your Case! With Roger Foisy
04/11/2025
Unveiling the Secret Weapon: How Social Media Can Make or Break Your Case! With Roger Foisy
Welcome to episode 274 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Roger R. Foisy, co-founder of Private Footprint®, client social media discovery for plaintiff attorneys. Roger specializes in catastrophic injury and traumatic brain injury cases, advocating fiercely for seriously injured plaintiffs in complex litigation. In 2007, he founded his client-centered law firm to provide personalized, results-driven legal representation. Roger achieved a groundbreaking victory by securing the first-ever catastrophic impairment decision before the Ontario Licence Appeal Tribunal (LAT), successfully combining physical impairments under the AMA Guides, Fourth Edition, with mental and behavioral impairments under the AMA Guides, Sixth Edition. His firm has since secured more successful LAT decisions than any other personal injury law firm in Ontario. As a recognized thought leader and speaker, Roger frequently shares his expertise on law firm operations, efficient business practices, and technology integration. Aware of the growing influence of social media evidence—especially after a large settlement offer was lost due to a client’s posts—Roger co-founded Private Footprint®. This innovative tool provides plaintiff attorneys with an affordable and effective way to counteract defense tactics that attempt to dismiss cases based on clients’ social media activity. What you’ll learn about in this episode: 1. Impact of Your Client's Social Media on Their Case: * Importance of Social Media Monitoring * Influence on Client Behavior 2. Proactive Leveraging of Social Media Monitoring : * Utilizing Social Media Evidence for Case Evaluation * Modifying Client Behavior through Monitoring 3. Combat Insurance Company and Defense Tactics: * Impact on Insurance Exposure and Settlement Reserves * Leveraging Pre-Date of Loss Photos and Videos 4. Turning Social Media Posts Into an Asset: * Strategic Use of Social Media in Legal Proceedings * Turning Social Media into a Valuable Asset 5. Harnessing Social Media Timelines: * Accessing Social Media Content Chronologically * Enhancing Case Credibility through Social Media Evidence Resources: Twitter: @privfootprint LinkedIn: Additional Resources:
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Stand Out in the Crowd: Transform Your Law Firm's Digital Presence! With Tanner Jones & Matt Smyers
04/04/2025
Stand Out in the Crowd: Transform Your Law Firm's Digital Presence! With Tanner Jones & Matt Smyers
Welcome to episode 273 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, Vice President of Business Development at Consultweb and Matt Smyers, Senior Digital Advertising Advisor at Consultweb. Both Tanner and Matt are cohosts of the LAWsome Podcast. Tanner leads business development at Consultwebs, helping law firms achieve their digital marketing goals. He earned a B.S. in Business Administration with a focus on Management from Berea College in 2008 and joined Consultwebs in 2009. With over a decade of experience, he specializes in case-driving online marketing strategies for law firms. Tanner was drawn to Consultwebs for its leadership in legal marketing, quoting Wayne Gretzky’s philosophy: “Skate to where the puck is going, not where it has been.” He values the company’s focused approach, believing it drives better results and scalability. Tanner credits Consultwebs’ success to its strong team, which includes licensed attorney writers, consultants, designers, programmers, and marketers. A native of Waynesville, North Carolina, Tanner enjoys outdoor activities like camping, hiking, fishing, hunting, and golfing, though his focus is now on avoiding injuries. Matt Smyers, a non-practicing attorney, has over 10 years of experience in legal marketing and serves as a Senior Digital Advertising Advisor at Consultwebs. He helps law firms execute digital ad campaigns through platforms like Google Adwords, Facebook, Bing, and Yahoo. Matt emphasizes that law firm marketing requires specific skills and a deep understanding of the legal industry, which is why Consultwebs’ commitment to marketing exclusively for law firms allows it to deliver strong results. What you’ll learn about in this episode: 1. Content Personalization and Unique Value Propositions: - Personalization plays a crucial role in content creation - Unique value propositions, case results, and testimonials to differentiate content 2. Leveraging AI for Strategic Content Creation and SEO Optimization: - The increasing role of AI in content production is vital to understand - A strategic approach to content creation is necessary to stand out in search rankings 3. Applying Data for Effective Marketing Strategies and Decision-Making: - AI is utilized for data analysis to uncover valuable insights - Data guides marketing strategies and decision-making effectively 4. Effective Data Analysis and Application in Marketing: - Continuous monitoring and analysis of marketing metrics are essential - Informed decisions are made based on meaningful data, not short-term trends 5. Adapt to Changes by Comparing Case Counts and Using an Agile Marketing Approach: - Comparing cumulative and digital case counts offers valuable insights - An agile marketing approach is embraced to adapt to evolving market dynamics Resources: Facebook: Twitter: LinkedIn: Podcast: Additional Resources:
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5 Secrets to Creating Compelling Law Firm Videos With Italo Robinson
03/28/2025
5 Secrets to Creating Compelling Law Firm Videos With Italo Robinson
Welcome to episode 272 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Italo Robinson, Content Producer with Repeak Media. Italo is a dynamic social media manager based in Hawaii, specializing in creating engaging video content for personal injury law firms with AI & Stock footage to avoid long production timelines. What you’ll learn about in this episode: 1. The Importance of Purpose in Social Media Content: It is essential to define the purpose of social media content, whether it is for brand awareness, providing value to followers, or generating leads. Creating content that offers value to the audience before promoting the law firm can help establish credibility and keep followers engaged. 2. Utilizing Captions for Accessibility & AI Content Creation: Including captions in videos is crucial to cater to viewers who watch content with the sound off, ensuring the message is effectively communicated. AI tools can streamline the content creation process, saving time for lawyers who are busy handling cases while maintaining a consistent social media presence. 3. Time Commitment & Authenticity in Content Creation: Lawyers only need to provide guidance on the type of cases they are interested in targeting, allowing the content creators to produce relevant videos accordingly. Authentic and genuine content, even if shot with simple tools like an iPhone, can often perform better than highly polished, high-budget content on social media. 4. Avatars in Content Creation & Client Referral Strategies: Avatars could be used in the future to explain legal processes or advice, offering a new dimension to how legal information is shared. Leveraging social media to stay top of mind with clients and provide ongoing value can lead to increased referrals and client retention. 5. Specific Content Themes & Embracing the Ephemeral Nature of Social Media Tailoring content around specific themes, such as motor vehicle accidents or motorcycle accidents, can help effectively target a particular audience. Recognizing that social media content is ephemeral can encourage a mindset of consistently sharing content without overthinking its permanence. Resources: Facebook: LinkedIn: Additional Resources:
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SEO Secrets & Effective Intake for Law Firms With Rafi Arbel
03/21/2025
SEO Secrets & Effective Intake for Law Firms With Rafi Arbel
Welcome to Episode 271 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Rafi Arbel, the founder of Market JD, to dive into the world of SEO strategies for law firms. Since 2000, Rafi Arbel has been helping hundreds of attorneys expand their visibility and build their practices. Working for the largest provider of online marketing and legal research, Rafi built a reputation as a leader in law-firm marketing, strategy and operations. As lawyers began to face increasing competition for clients, Rafi started Market JD to offer consumer law firms a new online marketing alternative, one that provides a greater return on investment, more flexibility, and personalized service. A former litigator who ran his own practice, Mr. Arbel uses his first-hand knowledge of the legal industry to help lawyers grow their client base, increase margins and improve their quality of life. In addition to his broad and diverse legal consulting experience, Rafi earned his MBA, with honors, from the University of Chicago Booth School of Business. He was inducted into the national business honors society, Beta Gamma Sigma, in 2009. If your firm is looking to meaningfully increase revenue and the size of your client base, give Rafi a call at 312.970.9353 or visit www.marketjd.com for more information. What you’ll learn about in this episode: 1. The Long-Term Approach - Rafi emphasizes the importance of a long-term commitment to SEO strategies for law firms. - Avoid chasing trends and focus on strategic, sustainable approaches. 2. Location Targeting - Learn how law firms in competitive cities can optimize their location by targeting less saturated markets. - Enhance visibility and reach by strategically positioning your firm. 3. Measuring Success - Rafi stresses the significance of measuring campaign success annually. - Understand the importance of tracking key metrics to evaluate SEO effectiveness. 4. Patience and Provider Selection - Maintain patience in the SEO process to avoid hasty decisions about switching providers. - Choose a provider carefully and give strategies time to yield results. 5. Dedicated Intake Personnel - Explore the positive impact of investing in dedicated intake personnel for managing leads and increasing ROI. - Understand the crucial role of effective intake processes in client acquisition. Resources: Facebook: Twitter/X: LinkedIn: Additional Resources:
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Navigating Global Talent: Revolutionize Your Staffing Strategy With Raquel Gomes
03/14/2025
Navigating Global Talent: Revolutionize Your Staffing Strategy With Raquel Gomes
Welcome to episode 270 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Raquel Gomes, founder and CEO of Stafi, a virtual staffing company revolutionizing law firm operations. As a psychologist and seasoned professional with a background in corporate America and technology, Raquel brings a unique perspective to leadership and business growth. She understands the emotional and professional toll of trying to do it all and has dedicated her career to creating solutions that empower others to thrive. Stafi was born from Raquel’s personal journey—balancing a demanding career with the responsibilities of motherhood and the desire to lead a fulfilling life. Recognizing a gap in the legal industry, she set out to build a company that would give busy professionals access to the support they need to scale their businesses without sacrificing their well-being. Under Raquel’s leadership, Stafi has grown to support hundreds of law firms, connecting them with highly skilled virtual assistants and providing tools and training for long-term success. Her mission is deeply rooted in the belief that no one should have to choose between building a thriving business and living a meaningful life. Through Stafi, Raquel is redefining legal staffing and inspiring law firm owners to lead with confidence, clarity, and heart. What you’ll learn about in this episode: 1. Staffy's Methodology for Offshore Staffing: - Integrates virtual assistants (VAs) through coaching, training, and management. - Addresses challenges in finding and managing virtual talent, reducing owner burnout and costs. 2. Thorough Vetting Process: - Includes background checks and psychological assessments for well-suited virtual assistants. - Maintains client confidentiality and operational efficiency. 3. Empowerment of Women in Latin America: - Provides meaningful job opportunities, positively impacting women in the region. - Demonstrates a commitment to social impact and gender equality. 4. Tailored Call Service for Law Firms: - Enhances client communication and call handling for law firms. - Utilizes expertise in sales and telecommunications to improve service quality. 5. Focus on Supporting Law Firms: - Coaches work with VAs, and business coaches assist law firms in integrating virtual assistants. - Addresses mental health support and prioritizes helping female law firm owners manage work-life balance. Resources: Facebook: LinkedIn: Additional Resources:
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Maximizing Teamwork for Accelerated Growth With Bert Parnall
03/07/2025
Maximizing Teamwork for Accelerated Growth With Bert Parnall
Welcome to episode 269 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Bert Parnall, Owner & Attorney at Parnall Law. Bert grew up mostly in Albuquerque, New Mexico, but also spent several years in Africa as a youth. While pursuing a major in history and French at Rice University, he spent a year studying at La Sorbonne in Paris and six months in Laos. After receiving his undergraduate degree from Rice in 1993, Bert attended the University of Mexico School of Law (J.D., 1997). Bert spent four years as a prosecutor in the most violent county in New Mexico, convicting murderers and rapists through trial by jury. In 2005, Bert began his personal injury practice to help victims of negligence and crime. He now leads a law firm of 15 lawyers and 105 team members, helping thousands of victims recover damages for serious injuries. Bert proposed to Marta Strzyzewski (Miss New Mexico 2001) two weeks after they met. Luckily, she accepted, and they made their home in Albuquerque, together with their four children. Bert is involved with the following community organizations: Rotary Club of Albuquerque (past president), Mothers Against Drunk Driving (board member), New Mexico Trial Lawyers (board member), and the National Crime Victim Bar Association. He and his law firm also sponsor trips for children through Make-A-Wish. After competing in judo for 15 years, Bert now enjoys teaching his kids judo, as well as taking them on hikes, camping, and other trips. What you’ll learn about in this episode: 1. Importance of Teamwork: - Focus on hiring the best people - Emphasize values like teamwork, talent, truth, and tenacity 2. Growth through Learning and Development: - Encourage continuous learning from failures and mistakes - Promote a culture of listening, learning, and sharing ideas 3. Mastermind Groups for Growth: - Leverage mastermind groups for idea sharing and collaboration - Invest in personal and professional development through mentorship 4. Strategic Decision-Making: - Prioritize working on the business rather than in it - Make strategic decisions to drive growth and success 5. Hiring for Success: - Evaluate candidates based on qualities like being humble, hungry, and smart - Seek individuals with a story of challenges, successes, and lessons learned Resources: FB: Twitter: Linkedin: Additional Resources:
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The Art of Effective Delegation With Micki Love
02/28/2025
The Art of Effective Delegation With Micki Love
Welcome to episode 268 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Micki Love, President & Chief Client Strategist at cj Advertising. Micki has a long history of using her marketing and management skills to help firms solve operational obstacles and maximize their potential. From implementing cutting-edge intake departments to launching cj Consulting, her insight on strategy and leadership helps guide firms to exceed their own expectations. What you’ll learn about in this episode: 1. How to optimize the intake process: - Focusing on first-call conversions - Using improved terminology 2. Ways to delegate responsibilities: - Crucial for efficiency - Allows for personal and professional growth 3. Reasons to engage in mastermind groups: - Provides valuable insights and support - Aids in personal and professional development 4. Discover how to network at events and conferences: - Allows for deeper discussions and learning from others' experiences - Can drive success in various fields 5. Learn about referral marketing: - Vital for business growth - Educating teams on asking for referrals and maintaining consistent marketing strategies Resources: Facebook: LinkedIn: Additional Resources:
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The Future of Legal Tech: Leveraging AI for Law Firm Growth With Jake Soffer
02/21/2025
The Future of Legal Tech: Leveraging AI for Law Firm Growth With Jake Soffer
Welcome to episode 267 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jake Soffer, Founder and CEO of FirmPilot. Known for founding FirmPilot, the first AI Marketing Platform for Law Firms that intelligently suggests marketing tactics &generates high-quality content 10x faster to get more cases on auto-pilot. With a background in natural language processing and machine learning, Soffer leveraged his expertise to address the marketing challenges law firms face, inspired by his brother's work in personal injury law in Miami. He and his team developed advanced models based on large language models to offer legal professionals domain expertise and competitive intelligence. FirmPilot's innovative approach attracted investment from the Legal Tech Fund and previous investors, culminating in a successful Series A funding round. Thomson Reuters’ investment further bolstered the company's growth, granting access to extensive data for enhanced system development. What you’ll learn about in this episode: 1. The Importance of Data Accessibility & Understanding Data: - Ensure access to critical data sources like Google Analytics, Google search console, and Google Ads for informed decision-making. - Ask questions about data metrics and seek explanations to understand the implications for your marketing strategies. 2. Why to Request Guidance with Marketing Challenges: - Lawyers may lack marketing expertise and struggle with knowing the right questions to ask when evaluating marketing strategies. - Request for a cheat sheet outlining essential questions to ask about data and marketing strategies for better decision-making. 3. Learn About Firm Pilot: - Firm Pilot was developed by leveraging AI technology for competitive intelligence and domain expertise, focusing on creating Google-respected content tailored to legal niches. - Firm Pilot's implementation led to significant growth for a PI law firm in a hyper-competitive space, overcoming challenges faced with previous marketing agencies. 4. Role of AI in Workflows & Content Creation: - AI tools like Firm Pilot utilize AI models for generating rich, high-quality content that aligns with Google's standards and enhances online visibility. - Firm Pilot's AI workflows act as filters to refine content creation, ensuring top-quality output that can effectively compete in a crowded market. 5. Ways for Continuous Growth and Development: - Firm Pilot's success led to securing funding rounds, including investments from Thomson Reuters, enabling further data enrichment and system training. - As a Google AI research partner, Firm Pilot focuses on creating high-quality content that caters to Google's standards, emphasizing content value over production methods. Resources: Website: LinkedIn: Additional Resources:
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5 Ways to Differentiate Your Legal Practice Effectively with Karl Truman
02/14/2025
5 Ways to Differentiate Your Legal Practice Effectively with Karl Truman
Welcome to episode 266 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Karl Truman, a seasoned attorney with over 25 years of experience advocating for clients in Kentucky and Indiana. A proud veteran of the United States Army, Karl served 28 years, retiring as a Lieutenant Colonel. His military service instilled in him a strong sense of discipline, leadership, and a commitment to serving those in need. After transitioning to law, Karl founded Karl Truman Law Office, where he has built a reputation for his client-first approach and unwavering dedication to justice. Karl specializes in personal injury cases, including car and motorcycle accidents, and workers' compensation claims. His experience and passion for helping people who have experienced life-altering events set him apart in the legal community. Known for his personalized, hands-on approach, Karl treats each case with the care and attention it deserves. Outside the courtroom, Karl is an active member of his community, supporting local charities, veterans’ causes, and various civic organizations. He believes in the importance of giving back and fostering strong relationships both professionally and personally. When he's not working, Karl enjoys spending time with his family, traveling, and reading. What you’ll learn about in this episode: 1. Importance of Preparation and Active Participation in Legal Organizations: - How to repare thoroughly for depositions and trials with written questions and exhibits. - Join state trial lawyers organizations and legal groups for networking and learning from others' experiences. 2. Work Ethics and Business Building: - Emphasize the need for hard work and dedication in building a successful law practice. - Acknowledge that owning a business requires a significant time commitment and may not align with traditional work-life balance expectations. 3. Leveraging Unique Marketing Strategies and Finding Your Niche: - Highlight the value of creating a unique selling proposition like a memorable phone number to set yourself apart in a competitive market. - Identify and capitalize on personal passions or experiences to differentiate yourself in the legal field. 4. Networking and Building Connections: - Stress the importance of networking within legal organizations and young lawyer groups for professional growth and expanding your reach. - Encourage ongoing education to stay updated and enhance your skills as a lawyer. 5. Embracing Hard Work and Preparation: - Emphasize the necessity of hard work and thorough preparation to achieve success in litigation and business management. - Recognize that owning a business requires sacrifices in terms of time and effort but can lead to significant rewards in the long run. Resources: Website: Facebook: Twitter Handle: LinkedIn Profile: Additional Resources:
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Why Cash Flow Matters More Than Revenue in Law Firms With Greg Crabtree
02/07/2025
Why Cash Flow Matters More Than Revenue in Law Firms With Greg Crabtree
Welcome to episode 265 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Greg Crabtree, a speaker, author, entrepreneur, and financial expert who helps entrepreneurs build thriving businesses. Greg founded Crabtree, Rowe, and Berger, which was named to the INC 5000 list in 2019. Following this achievement, the firm merged with Carr, Riggs & Ingram CPA’s and Advisors, a top 20 U.S. accounting firm, where Greg now leads the Simple Numbers Consulting unit. Why Timely Billing Optimizes Cash Flow Implementing prompt billing practices reduces administrative costs and speeds up revenue cycles. Setting aside profits for taxes and working capital ensures financial stability and motivates partners. How Market Wages Impact Business Productivity Paying employees a market wage fosters financial transparency and reflects a business’s true profitability. Efficiently assigning high-value tasks to skilled staff maximizes productivity and profitability ratios. Why Mid-Tier Restaurants Struggle with Labor Costs Rising wages and a shrinking labor market strain the operational budgets of mid-tier establishments. Adjusting menu pricing and implementing efficient staffing strategies can mitigate profitability issues. How Inflation Reshapes Market Competition Inflation increases operational costs, leading businesses to adapt pricing and wage strategies. Shrinking labor pools forces companies to focus on automation or international labor solutions. Why Personal Injury Law Thrives in Recessionary Periods Economic downturns increase litigious behavior, driving steady demand for personal injury services. Efficient case turnover and strategic marketing bolster profitability in challenging markets. Resources: Additional Resources:
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How Grassroots Marketing & Client Focus Shape Success With Trey Harrell
01/31/2025
How Grassroots Marketing & Client Focus Shape Success With Trey Harrell
Welcome to episode 264 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Trey Harrell, a personal injury attorney and founder of The Trey Harrell Law Office in Charleston, South Carolina. Trey Harrell is currently focused on helping individuals rebuild their lives after car accidents and personal injuries. Before his role as a Federal Prosecutor, Attorney Trey Harrell gained valuable experience as an associate at a prominent law firm, handling a wide range of cases, including DUIs, wrongful death lawsuits, and estate planning matters such as drafting revocable trusts and last will and testaments. What you’ll learn about in this episode: How Listening and Adaptability Lead to Success Be open to advice and feedback, even from unexpected sources, to shape your firm’s direction and growth. Staying adaptable in marketing and client engagement helps create a lasting impact in your market. Why Delegating and Investing in People Drive Growth Hiring skilled team members and trusting them with responsibilities allows you to focus on scaling the business. Partnering with experts for marketing, intake, and systems optimization saves time and drives efficiency. How to Master Authentic Marketing for Your Law Firm Build trust with potential clients by showing authenticity in all your marketing efforts and community involvement. Align with causes and organizations that resonate personally with your team to strengthen your brand’s authenticity. How to Balance Growth and Client Service in Your Law Firm Focus on refining intake systems to improve case sign-up rates and streamline your operations. Always deliver on promises made during intake to maintain client trust and grow your reputation. How to Implement Key Strategies into Your Law Firm Start by identifying your core values and aligning your marketing, operations, and community involvement with those values. Use proven techniques like intake optimization, grassroots marketing, and strong delegation to grow your firm sustainably. Resources: Twitter Handle: @TreyHelps Additional Resources:
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How to Maximize Business Growth with Reliable Referral Partners With Steve Fretzin
01/24/2025
How to Maximize Business Growth with Reliable Referral Partners With Steve Fretzin
Welcome to episode 263 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Steve Fretzin, a business development coach. Steve Fretzin is dedicated to helping lawyers grow their practices without the discomfort of traditional sales tactics. Through his coaching, books, and BE THAT LAWYER podcast, Steve focuses on empowering attorneys to develop sustainable client acquisition strategies and improve time management while maintaining strong client relationships. With over two decades of experience and a passion for teaching, Steve has become a trusted advisor for attorneys aiming to achieve greater success and fulfillment in their legal careers. What you’ll learn about in this episode: Why Building Lawyer Referral Networks Is Essential for Growth Identifying lawyers in complementary practice areas ensures referrals are more effective and relevant to your target clientele. Focusing on reciprocal relationships with like-minded professionals creates a steady pipeline of new business. How Testing Referral Partners Maximizes Success Giving small tasks to potential referral partners helps assess their reliability and networking skills. Filtering out less reliable partners ensures your network consists of high-performing and mutually beneficial relationships. Why Helping Others Firsts Strengthens Professional Relationships Offering value first, such as connections, resources, or insights, builds trust and encourages reciprocal actions. Sharing personalized gestures, like relevant articles or thoughtful gifts, deepens connections and creates lasting bonds. How Consistent Follow-Up Secures Referral Opportunities Scheduling regular check-ins with referral partners keeps relationships active and top of mind. Using tools like CRM software to rank and manage contacts ensures no valuable connection is overlooked. Why Diversifying Your Referral Team Is Crucial Maintaining multiple referral sources in key practice areas mitigates risks of dependency on a single partner. Always recruiting new contacts ensures you have backups ready when existing partnerships falter. Resources: Additional Resources:
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