Episode #610: Navigating Legal Challenges in Fitness-Cory Sterling on Waivers, Compliance, and Scaling Safely
HALO Talks: Elevating Wellness
Release Date: 08/11/2026
Episode #610: Navigating Legal Challenges in Fitness-Cory Sterling on Waivers, Compliance, and Scaling Safely
HALO Talks: Elevating Wellness
Welcome back to HALO Talks! In today’s episode, host Pete Moore sits down with Cory Sterling, founder of Conscious Counsel, legal advisor, and entrepreneur dedicated to the health, active lifestyle, and outdoor (HALO) sectors. After starting his career in professional sports marketing and feeling uninspired by traditional corporate law, Sterling pivoted to blend his passion for movement and wellness with legal expertise, serving gym owners, studio operators, and wellness entrepreneurs across North America. In this episode, Cory explores the changing landscape of proactive legal strategies,...
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HALO Talks: Elevating Wellness
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HALO Talks: Elevating Wellness
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HALO Talks: Elevating Wellness
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HALO Talks: Elevating Wellness
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HALO Talks: Elevating Wellness
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Episode #604: Offset Loading’s Breakthroughs in Athletic Training-Dr. Joel Seedman and Sal LoDuca Discuss
HALO Talks: Elevating Wellness
Welcome to another episode of HALO Talks! Today, Pete Moore is joined by Dr. Joel Seedman and Sal LoDuca for a discussion on advanced human performance and an innovative strength training methodology known as offset loading. Sal shares the origins of their company and his quest to enhance the nervous system of athletes through contralateral training and randomized exercise, which led him to discover and collaborate with Dr. Seedman, often referred to as "The father of offset loading." Together, they dive into the science and practice behind offset loading, its demonstrated benefits in boosting...
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Episode #603: Behind UFC Gym’s Global Franchise Surge with Adam Sedlack
HALO Talks: Elevating Wellness
Welcome back to HALO Talks! In this episode, we’re joined once again by Adam Sedlack, CEO of UFC Gym, for another conversation that explores the evolution of the brand since his last appearance in May, 2019. (Link below.) Adam takes us behind the scenes on navigating the challenges of COVID-19, transitioning to a franchise-focused, asset-light business model, and expanding globally, with UFC Gyms now operating in 48 countries and growing. You’ll hear firsthand how strategic decisions protected both the UFC brand and its franchisees, why careful franchisee selection and capitalization are...
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Episode #602: Connecting Family Fitness-Lessons from GreatLIFE'S Integrated Approach with Nick Ovenden
HALO Talks: Elevating Wellness
On this episode of HALO Talks, we welcome Nick Ovenden of GreatLIFE, an organization that has redefined community recreation in the Sioux Falls, South Dakota area. What began as a sort of "accidental" golf course acquisition has evolved into a network of six golf courses, 19 fitness centers, and a bowling alley, serving over 40,000 members within a 90-mile radius. Nick joins us to discuss the unique business model that blends fitness, golf, and family activities under one membership, fostering inclusivity and long-term member engagement. Pete and Nick also dive into how their employee stock...
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Episode #601: Growing Club 16 and She’s Fit-Inside British Columbia’s Fitness Boom with Trevor Linden and Carl Ulmer
HALO Talks: Elevating Wellness
Welcome to HALO Talks NYC! In this episode, in this episodes, host Pete Moore sits down with Vancouver-based fitness entrepreneurs Trevor Linden and Carl Ulmer to explore the fantastic growth behind Club 16 and She's Fit health clubs in British Columbia. From the early days of innovating women’s-only fitness spaces to strategic brand evolution and ambitious expansion plans, Trevor and Carl share candid insights on adaptation, leadership, and building a values-driven organization. They discuss how professional athletics translate to business, the increasing importance of inclusivity and...
info_outlineWelcome back to HALO Talks! In today’s episode, host Pete Moore sits down with Cory Sterling, founder of Conscious Counsel, legal advisor, and entrepreneur dedicated to the health, active lifestyle, and outdoor (HALO) sectors. After starting his career in professional sports marketing and feeling uninspired by traditional corporate law, Sterling pivoted to blend his passion for movement and wellness with legal expertise, serving gym owners, studio operators, and wellness entrepreneurs across North America.
In this episode, Cory explores the changing landscape of proactive legal strategies, the critical importance of customized waivers, and the pitfalls of cutting legal corners, especially in a sector known for its rapid innovation and ever-changing service offerings. From emerging liabilities in fitness centers offering pseudo-medical treatments to the impact of new click-to-cancel regulations and best practices for contract scalability, Sterling delivers actionable insight for operators looking to protect their business and reputation. If you’re building or scaling a business in the HALO sector, you won’t want to miss this conversation!
When it comes to using AI in place of real, boots-on-the-ground legal expertise Sterling says, "ChatGPT is helpful to some extent, but the thing is that AI doesn't have is the history or the experience of having done this very, very specific thing over and over again to understand what sort of problems will come up and to produce a document that, A, you understand, that has the things that you need, and B, proactively goes against the issues that a law practice that's been doing this for 10 years."
Key themes discussed
- Proactive vs. reactive legal strategies for fitness businesses
- Importance of industry-specific, customized legal documents
- Scaling legal services via referrals and word-of-mouth
- Impact of technology and AI on legal processes and pitfalls
- Evolving liability waivers due to new wellness services
- Click-to-cancel laws and compliance challenges
- Structuring agreements for med spas and new offerings
A Few Key Takeaways
1. Proactive Law Is Essential for Scaling and Protecting Your Business: Cory emphasized the critical distinction between “proactive law” and “reactive law.” Investing in legal documents and compliance up front empowers business owners to resolve issues quickly—sometimes with just a single email—rather than scrambling after a crisis hits 05:10.
2. Industry-Specific Legal Agreements Create True Protection: Sterling underscored that generic contracts, including those generated by AI tools like ChatGPT, are not sufficient. Only industry-specific, lawyer-drafted documents ensure full coverage for unique risks in the health, fitness, and wellness sectors. Customized waivers and agreements need to reflect actual operations, activities, and equipment used 19:19.
3. Rapid Industry Evolution Demands Ongoing Legal Updates: The sector’s expansion into new areas, such as hormone therapies, IV drips, contrast therapy, and recovery modalities, means that legal documents must be routinely updated to reflect expanding services and regulatory changes (e.g., ADA requirements now extending to online platforms, click-to-cancel laws).
4. Strong Relationships and Word-of-Mouth Drive Growth: Sterling built Conscious Counsel through deep niche expertise and authentic relationships in the HALO community. He highlighted that word-of-mouth and referrals, backed by stellar client experience and reviews, are the engines of scalable legal services in this space 04:10.
5. Cutting Corners in Legal Can Derail Your Brand and Exit Strategy: For executives with aspirations to scale or exit, Sterling’s advice is clear: legal is not the place to cut corners. “You can pay me now or you can pay me later,” he said, recounting common scenarios where avoidable legal oversights, like hiring misclassifications or poorly drafted waivers, led to major operational and reputational headaches 22:30.
Resources:
- Cory Sterling: https://www.linkedin.com/in/corysterling/
- Conscious Counsel: https://www.consciouscounsel.ca/
- Integrity Square: https://www.integritysq.com
- Prospect Wizard: https://www.theprospectwizard.com
- Promotion Vault: https://www.promotionvault.com
- HigherDose: https://www.higherdose.com