HALO Talks: Elevating Wellness
Learn from top entrepreneurs and seasoned business owners in the HALO (Health, Active Lifestyle, Outdoor) sector how to optimize your business success. With host Pete Moore, Founder and Managing Partner of Integrity Square.
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Episode #521: From NASA to ASENSEI-Steven Webster on Digital Transformation in Fitness
10/02/2024
Episode #521: From NASA to ASENSEI-Steven Webster on Digital Transformation in Fitness
Steven Webster has carved out a rather unique career path combining sports, technology, and coaching. Originally from the UK and now in California, Steven boasts an impressive martial arts background. His expertise extends beyond the dojo, selling his first company to Adobe and working with customers including NASA, Nike, and the NFL. Also a Microsoft alumnus, he's made significant contributions to athletic coaching, leading British University sports teams to ten national championships. His multifaceted knowledge spans movement recognition, coaching intelligence, artificial intelligence, and athletic intelligence. Webster and host Pete Moore explore his early passion for computers sparked initially by his Dad (an electrical engineer) to eventually founding ASENSEI, a company specializing in movement recognition technology for fitness and healthcare. We uncover Steve's insights on enhancing consumer engagement, solving real-world problems through AI, and the future of interactive training technology. This is a deep-dive into the convergence of fitness, technology, and business innovation. Key themes discussed ASENSEI: Movement recognition company for various applications. AI coaching potential to scale being digitally demonstrated. Athletes training with consumers in real time. Solve frustration to validate business funding needs. Building on existing AI is an industry standard practice. Customer experience tests show high net promoter scores. Trade shows are arsenals for success strategies. A few key takeaways: 1. Holistic View of Digital Transformation: Webster emphasizes the importance of adopting a comprehensive approach to digital transformation in the HALO space. Drawing parallels with successful digital shifts in ecommerce and financial services, he underscores the necessity for both legacy and pioneer brands to integrate advanced technologies to stay competitive. 2. Martial Arts Influence: Webster shares how his background in martial arts strongly influences his approach to coaching and technology. Martial arts not only offer physical benefits but also emotional and behavioral improvements. This translates into his work with ASENSEI, where movement recognition technology enhances fitness and health applications. 3. Asensi's Technology Implementation: The episode focuses a lot on ASENSEI's movement recognition technology and its practical applications in fitness and health. Initially applied to indoor rowing, the tech has expanded to meet the demands of home workouts. Examples include using cameras for analyzing exercises to prevent injuries and using AI to interpret and improve physical activities. 4. AI and Coaching Synergy: Webster clarifies that their technology is designed to complement, not replace, human coaches. The AI serves as a "copilot," capturing user movements and providing real-time feedback based on expert coaching insights. This ensures the technology enhances the coaching experience rather than detracting from the human element. 5. Legacy Brands and Market Evolution: The discussion around how legacy fitness brands are leveraging digital technologies to enhance customer experiences is especially noteable. . Resources: Steven Webster: ASENSEI: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website:
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Episode #520: The 9 Shifts-Deekron Krikorian's Framework for Ultimate Health and Wellness
09/25/2024
Episode #520: The 9 Shifts-Deekron Krikorian's Framework for Ultimate Health and Wellness
In today's episode, host Pete Moore welcomes (for his ) Deekron Krikorian--formerly known as the Fitness DJ--and currently a new author, fitness professional specializing in those over 40, and a seasoned entrepreneur. He shares how his father's rugby background created a lifelong commitment to health and fitness. Transitioning from a corporate career to promoting customized, curated fitness music for professionals, Deekron's prior company "Motion Traxx" grabbed over 100,000+ listeners monthly, leading to powerful brand partnerships. He's since authored a new book focusing on the "9 shifts"—a holistic system addressing the Mind, Body, and Life challenges that many of us face, especially as we get older. Deekron and Pete delve into crucial topics including deception in 'healthy snacks' marketing, the significance of 'imperfect actions' for high achievers, and balancing data-driven fitness coaching with personal accountability. Deekron also discusses his coaching philosophy, emphasizing the importance of emotional intelligence and personal development in achieving lasting health and wellness. On the power of emotional intelligence, Krikorian opines, "The one thing I've benefited from even more, I would say, than my business school experience was the personal development work I did to understand how I'm wired, to understand my emotions, thoughts, feelings, where are they coming from, and how do I shift them so I could get out of things that other people struggle with. Things like self doubt, imposter syndrome, limiting beliefs, self criticism, shame, all these things that we go through as human beings. There's not enough emphasis on understanding that and gaining emotional intelligence." Key themes discussed Challenges for over-40s: Mind, body, life categories. Specialize in mindset coaching, public speaking, holistic solutions. GLP drugs: Weight loss, smoking cessation, appetite reduction. GLP-1 agonists may cause long-term digestion issues. Clients graduate, reconnect, and new ones join. Personal development surpasses business school for growth. A few key takeaways: Holistic Coaching Approach: Deekron's unique coaching philosophy centers on a holistic approach, emphasizing the importance of addressing both physical and mental factors. His method, as outlined in his book, involves tackling challenges related to the mind, body, and life in a structured 3x3 system, which he believes is key to sustainable wellness and personal growth. Imperfect Actions Over All-or-Nothing Mentality: High achievers often fall prey to the all-or-nothing mentality, where they neglect exercise if it can’t be "perfect." Krikorian encourages focusing on "imperfect actions" like shorter, more frequent walks, which can be more achievable and still significantly beneficial for overall health. Personal Development and Emotional Intelligence: One of the critical aspects of Deekron's coaching is the emphasis on personal development and emotional intelligence. He advocates for understanding one's emotions and habits to drive behavior change. His book serves as a tool for self-help and personal growth, encouraging readers to introspect and change from within. Scaling Through Relationships and Technology: Deekron doesn't aim to build an empire but rather to nurture meaningful, personalized relationships with his clients. He underscores the importance of technology in scaling his coaching model, through training and certifying coaches who can replicate his approach and maintain the same level of personalization with clients. Long-Term Health Over Quick Fixes: In discussions about weight loss drugs and other "quick" solutions, he cautions against the allure of such shortcuts and highlights their potential long-term side effects. He advocates for building mental strength and discipline and prioritizing sustainable health practices over temporary fixes. . Resources: Deekron Krikorian: The Healthy Higher Performer: The Nine Shifts: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website:
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Episode #519: BrainLit and Healthy Indoor Environments-Insights from Kyle Harris on Light Science
09/04/2024
Episode #519: BrainLit and Healthy Indoor Environments-Insights from Kyle Harris on Light Science
In today's episode, we dive into (a relatively new field in the US) the fascinating world of 'healthy/performance lighting' with Kyle Harris. Join host Pete Moore as they explore Brainlit technology, a Swedish company that creates healthier indoor environments by mimicking the natural spectrum of sunlight through advanced LED modulation. Kyle and Pete discuss expanding partnerships with major sports teams like the Sacramento Kings, tackling market challenges, and the impressive patent portfolio that underpins Brainlit's revolutionary approach. We'll also touch on the technology's journey into various markets, the quantifiable benefits for athlete performance and overall wellness, and the future-proof nature of lighting solutions making waves in the US sports sector. Inspired by Tord Wengren, one of the team behind behind Bluetooth and a platform expert from companies like Samsung and Huawei, Brainlet aims to revolutionize indoor lighting. Under Kyle’s influence, the company focuses on modulating and controlling LED lights to replicate the perfect sunlight spectrum indoors. This innovative approach not only creates healthier work and living environments but also aligns with the natural ways in which sunlight energizes and keeps people focused, reminiscent of the benefits our ancestors experienced. This technology has been used in Europe for quite a while and has recently starting gaining traction in the states. Harris states, "Companies that we work with, the professional teams especially, tell their players, 'We have installed for your benefit lights that make you recover better, sleep better, that can energize you before a game and decompress you post game.' I would say, conservatively, there's a 10 year difference in the understanding of light tech and health and wellness between Europe and the US to some extent, and how they look at light. Because of we come out of the Nordics, there's a much better understanding of the power of light." Key themes discussed Entering new markets and educating resistant leaders. Exercise benefits, lighting impact on athletes, ROI. Light system enhances health, wellness in various environments. Future-proof design allows for continuous evolution. Challenges in light tech and market traction. Investment in new sports facilities for next generation. Custom health solutions for optimal indoor environment. A few key takeaways: Brainlit Technology and Its Benefits: Brainlit specializes in creating healthy indoor environments by modulating LED light to mimic the natural sunlight spectrum. This tech offers significant health benefits including improved productivity, better sleep patterns, and reduced sick days. Strategic Partnerships in Sports: Brainlit has formed partnerships with major sports organizations, including the Sacramento Kings and others. These collaborations demonstrate the effectiveness of their technology in enhancing athletes' performance and overall wellness, further expanding their reach to the English Premier League and other major leagues. Market Education and Challenges: One of the prominent challenges discussed is the necessity of educating architects, construction teams, and potential clients about the benefits of healthy lighting. Communication and timely implementation remain key barriers, especially in new builds and the fragmented school district market. Holistic and Future-Proof Solutions: Brainlit offers versatile and adaptive lighting systems that cater to specific facility needs, such as providing optimized lighting during unconventional hours and for jet lag mitigation. Their solutions are designed to be future-proof, with remote accessibility management to allow for ongoing upgrades. Enterprise and Support Staff Focus: Beyond targeting athletes, Brainlit is emphasizing an enterprise solution that supports not only players but also coaches and support staff. This broader approach helps create a holistic wellness environment for everyone involved, and positions them as a comprehensive solution in various vertical markets including health clubs, sports, and studio markets. . Resources: Kyle Harris: Brainlit: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website:
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Episode #518: Beyond the Gym-Exploring Cities with Michael Riordan's City Fit Tours
08/27/2024
Episode #518: Beyond the Gym-Exploring Cities with Michael Riordan's City Fit Tours
Michael Riordan, a fellow New Yorker and entrepreneur, shares his journey in building a unique fitness tourism business. We'll dive into how his personal experience and professional background as a personal trainer inspired him to create immersive, wellness-focused tours for travelers and business people visiting the city. While in Hawaii, he was faced with the decision of either running on a treadmill or exploring outdoors, he chose the latter and embarked on a beach run that turned out to be one of the most memorable experiences of his life. This moment of clarity inspired him to integrate more local and immersive activities into his routine. Back in his professional life, he noticed a recurring theme among his clients, who often traveled to fun destinations for work but rarely got to experience the local culture. Michael became a staunch advocate for blending fitness with business and/or adventure travel, encouraging clients to explore and enjoy their surroundings, no matter where their travels took them. Riordan states, "The identity of the the Fit Tours business is that we are actually a tour company with a fitness twist as opposed to a fitness company with a tour twist." Key themes discussed Embrace local experiences & keep up your fitness while traveling for work. Fit Tours offers a combination of unique fitness and city exploration. Strategic partnerships and filling classes for entrepreneurs. Balancing cost and sustainability for fitness tours. Recruited dynamic, engaging tour guides for events. Competitor collaboration led to successful new business entity. A few key takeaways: 1. Innovative Business Concept: Riordan identified a niche in the market by providing fitness-focused tours for travelers. This stemmed from his own experiences and frustrations with traditional gym routines while traveling. 2. Target Audience and Value Proposition: The primary target audience includes both leisure and business travelers who want to maintain their fitness routines while also experiencing local sights and culture. This dual-purpose offering provides an immersive wellness experience unique to each city. 3. Effective Team Building: Riordan found success by hiring actors and performers as tour guides. These individuals not only had the fitness focus he needed but also brought an energetic and engaging dynamic to the tours, enhancing the overall experience for guests. 4. Adapting and Expanding: During the pandemic, Riordan expanded to Chicago by acquiring a local running tour company at no cost, demonstrating resourcefulness and strategic growth. This move was facilitated by his connection with the former owner's similar vision and goals. 5. Merging for Better Outcomes: By merging Fit Tours NYC with City Running Tours to form City Fit Tours, Riordan and his partner combined their strengths and resources. This allowed them to share the workload more effectively, with Riordan focusing on business development and his partner on operations. . Resources: Michael Riordan: City Fit Tours: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website:
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Episode #517: Chris Craytor on Innovative Strategies for Health Club Growth and Member Retention
08/20/2024
Episode #517: Chris Craytor on Innovative Strategies for Health Club Growth and Member Retention
Chris Craytor took on a significant challenge when joining the board of IHRSA, the International Health, Racquet & Sportsclub Association. At a time when raising funds was particularly difficult, Craytor played a key role in steering the organization towards a stronger focus on advocacy, education, and research. With the strategic hire of Liz Clark as CEO, Craytor helped pivot IHRSA—now known as the Health and Fitness Association—towards these critical areas. This shift was underscored by the COVID pandemic, which signifcantly heightened awareness among club operators about the importance of advocacy. Craytor envisions increased efforts to influence state-level legislation, recognizing that many crucial battles for the industry are won and lost at the local level. Chris and host Pete Moore discuss a range of topics crucial to the fitness industry, including managing member relationships, especially within the Medicare Advantage community, and the critical role of customer retention. Chris shares his innovative approach to business by addressing personal and professional challenges and emphasizes the significance of strong leadership. They also explore the ever-evolving landscape of health insurance, exercise and its impact on long-term health, and the importance of preventative care covered by groups like Medicare and Medicaid. Chris also highlights the rapid growth in insurance-based memberships and the challenges and solutions provided by Welld Health, a leading software platform connecting health clubs to healthcare payers. Key themes discussed Discussing importance of active voter participation and issues. ACAC founded with inclusive, community-focused approach. Layering AI in medical data for reimbursement. Software companies require 5-year SaaS agreements. States for ACAC business expansion in 36 months. Clean database, streamline member files, reduce rejection. Popular programs offer competitive advantages in business. A few key takeaways: 1. Medicare Advantage Programs and Revenue Potential: Health clubs can significantly benefit by targeting the Medicare Advantage community. Large chains have the potential to generate millions of dollars monthly through these programs. 2. Customer Retention and Leadership: Effective customer retention efforts are crucial for clubs. Finding the right individual within the club to manage these efforts can make a significant difference. The role of a Chief Revenue Officer was highlighted as potentially beneficial for improving accounting processes and overall efficiency. 3. ACAC's Inclusive and Comprehensive Approach: Chris shared insights into ACAC Fitness and Wellness, which operates on a larger format with high-end amenities. Their approach to inclusiveness, medical programs, physician referrals, and partnerships with doctors and hospitals sets them apart. The emphasis on tracking member outcomes and offering first-class service above their middle-market price point further highlights their differentiation. 4. Health and Fitness Advocacy: The rebranding of IHRSA as the Health and Fitness Association underscores a new focus on political advocacy, education, and research. Project 435, for example, aims to have a club captain advocating for health clubs in each of the 435 congressional districts, showcasing the importance of grassroots advocacy within the sector. 5. Challenges and Benefits of Health Insurance Integration: The podcast also shed light on the integration of health insurance with fitness clubs, particularly the challenges around eligibility verification, member management, and reconciliation. Software platforms like Welld Health play a critical role in reducing rejection rates and bad data, ultimately saving significant revenue for clubs. The ability to run long-term medical programs via partnerships with YMCA's and medical centers further illustrates the evolving landscape of preventative healthcare coverage. . Resources: Chris Craytor: Welld Health: ACAC: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website:
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Episode #516:Jill Kinney on Medical Fitness Centers and Active Wellness Innovations
08/14/2024
Episode #516:Jill Kinney on Medical Fitness Centers and Active Wellness Innovations
Host Pete Moore is joined by an industry pioneer and long-time friend Jill Kinney, currently the Founder/Chairman of Active Wellness. They deep dive into the ever-evolving landscape of fitness for the senior population, focusing on Jill's innovative work with Active Wellness. She shares her insights on redefining fitness centers, especially within healthcare systems and senior living communities, through the creation of Activate—a high-touch, personalized wellness program which are transforming traditional spaces into profitable, consumer-facing wellness hubs. Drawing from a rich background in developing, owning, and operating fitness clubs, Jill has successfully melded her expertise to create distinct, consumer-focused models within the industry. Kinney states, "I don't think the health care systems or hospitals per se, really understand marketing. Most of the folks that we've dealt with felt like their medical fitness center was somehow or another going to be so unique that it would have no competition . . . and there's there's nothing further from the truth . . . what we've done is taken our branding, marketing, and sales skills and turned these businesses around, so they're profitable. They're generating 18 to 25% EBITDA returns." Key themes discussed Challenges of managing hospital real estate assets. Personalized wellness program with brain training, recovery, and E-Gym. Excitement for real estate investment opportunities and models. Opening up facility to public feedback. A few key takeaways: 1. Active Wellness is a fitness and wellness management company that provides a unique twist through two distinct models: -Active Wellness Centers: These are similar to medical fitness centers but with a profitability and business focus, making them more consumer-facing and competitive. -Activate Program: A turnkey, approximately $2,000,000 solution with a small footprint (5,000-10,000 square feet), integrating personalized wellness and fitness programs featuring high-tech and data-driven approaches. 2. Hospitals and healthcare systems often underestimate the importance of sales and marketing, especially when it comes to running fitness centers. Active Wellness steps in to turn these facilities into profitable, consumer-friendly wellness centers that attract members and operate with commercial efficiency. 3. The Activate program includes a variety of personalized services such as personal health coaching, registered dietitians, and specialized equipment like eGym for tailored fitness plans. Emphasis is placed on a holistic approach encompassing fitness, recovery, and even brain training. 4. Activate centers generate significant financial returns (28%-35% ROI on invested capital starting from year 2) and transform previously cost-center amenities into profitable entities. 5. Although initially targeted at seniors and independent living communities, the program's appeal is broadening to a younger demographic. Active Wellness plans to scale up, aiming to have around 20 Activate locations in the near future, with a longer-term goal of expanding to 50-100 locations. . Resources: Jill Kinney: Active Wellness: Buck Institute: E-Gym: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website:
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Episode #515: Transforming Healthcare-Cyrus Massoumi's Journey from Zocdoc Founder to Dr. B Innovator
08/06/2024
Episode #515: Transforming Healthcare-Cyrus Massoumi's Journey from Zocdoc Founder to Dr. B Innovator
Host Pete Moore had a sit-down at the Health & Fitness Association 2024 trade show in Los Angeles with Cyrus Massoumi, the visionary founder behind Dr. B, a revolutionary telemedicine platform. Pete chats with Cyrus about his journey from founding Zocdoc to his passionate pursuit of affordable, how the name came about, remote healthcare solutions through Dr. B, and more. They also discuss how COVID has transformed medical interactions and highlight the critical role of exercise in managing medical conditions. Massoumi offers insightful perspectives on utilizing FSA and HSA dollars for fitness expenses and shares how Dr. B's partnerships with fitness brands are making healthcare more accessible. You'll learn about the importance of letters of medical necessity, the compliance landscape of telehealth, innovative ways to maximize healthcare benefits, and how this can complement your fitness journey. Massoumi is driving a holistic approach to wellness and pushing the boundaries of healthcare, ensuring it meets the needs of both insured and uninsured individuals. He states, "Our goal is not just to offer letters of medical necessity to fitness club members, but also to be health care partners for all of these gyms and fitness studios that are interested in making that leap and understanding what that looks like, and how do you do it in a responsible way and make sure that you can really make people's lives better more holistically." Key themes discussed Starting and growing Zocdoc. Enable health account payment method for members. Regulations needed to curb destructive conduct from other bad actors in this space. Health savings accounts rising due to high deductibles. Initial misunderstanding, now promoting HSA and FSA. Be disciplined, use resources, make an impact. A few key takeaways: 1. Dr. B, founded by Cyrus Massoumi, is a telemedicine platform focused on providing affordable and accessible healthcare, particularly for COVID-19 patients and the uninsured. It emphasizes remote care, making healthcare services more reachable during and beyond the pandemic. 2. Massoumi highlights the crucial role of exercise in preventing and managing medical conditions. The opportunity to use Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) for fitness-related expenses is underlined, promoting healthier living through financial incentives. 3. Dr. B positions itself to make healthcare more accessible through the issuance of letters of medical necessity for FSA and HSA use. This allows members to use pretax dollars for medical expenses, reducing the overall cost burden and encouraging preventative care. 4. The company has seen immediate demand from the fitness industry and focuses on collaborating with fitness brands of all sizes. This partnership is designed to promote holistic health by integrating medical necessity letters into fitness services, which can be redeemed using FSA and HSA funds. . Resources: Cyrus Massoumi: Dr. B: Zocdoc: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website: Loved this episode? Leave us a review and rating here: and don't forget to check out for Executive Education opportunities.
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Episode #514: Speir Pilates Approach to Community, Wellness, and Studio Growth with Andrea Speir and Liz Polk
07/31/2024
Episode #514: Speir Pilates Approach to Community, Wellness, and Studio Growth with Andrea Speir and Liz Polk
Today we're diving into the Pilates/boutique fitness world with two incredible guests, Liz Polk and Andrea Speir, Co-Founders of Speir Pilates. We explore how Liz and Andrea have transformed their love for Pilates into a thriving business that not only promotes health and wellness but also fosters community and inclusivity. Liz and Andrea share their journey, from leaving corporate careers, including Liz's decade at Netflix, to building a brand known for its welcoming atmosphere and thier collaborative spirit with other businesses. We'll discuss their strategies for maintaining high-quality instruction, the importance of a strong entrepreneurial management team, and their innovative use of technology to enhance member experience. These two women have created something unique. Speir Pilates is not just about fitness, but about creating a supportive, family-like culture and pioneering unique events from bachelorette parties to influencer classes. There's something here for any business owner in the HALO space! The episode is packed with insights on adapting to change, building community, and the pivotal role of partnerships in business success. "We don't really do we don't do free offers," states Liz. "You're getting high quality instruction from people who are certified in something complex, which is a little different than a Spin class. This highlights the value we place on providing expert guidance over free alternatives." Key themes discussed Seeking input, asking questions, open to learning. Discussing Pilates locations, equipment, growth, and uniqueness. Select talent and instructors who embody the brand. Diverse delivery methods expand Pilates instructor opportunities. Customer experience modeled after hospitality industry. Investment advice: Build a strong management team! A few key takeaways: 1. The partners emphasize the importance of building a strong community within and beyond their 4 walls. They engage in collaborations with peer studios and complementary fitness modalities like boxing to create supportive and cohesive fitness experiences. This fosters a sense of belonging and shared purpose among clients. 2. Liz's journey from a corporate background to Co-Founding Speir Pilates highlights the value of adaptability and being open to pivot when necessary. The duo’s ability to quickly adapt to changing circumstances, such as during the COVID-19, showcases their entrepreneurial resilience and innovative approach to overcoming challenges. 3. Andrea underscores the brand’s commitment to inclusivity, making Pilates accessible to a broader audience without the need for "exclusive invitations." This aligns with their vision of creating a welcoming environment for everyone, regardless of fitness level or background. 4. Speir operates with a hospitality mindset, ensuring that clients feel expected and cared for from the moment they step into the studio. This includes personalized services, gathering client information to enhance their experience, and optimizing relationships to foster a sense of community and belonging. 5. Their choice of locations and the aesthetic design of their studios play a crucial role in the business model. By selecting blank new construction spaces and considering neighboring tenants, Liz and Andrea ensure that each studio offers an optimal client experience. . Resources: Andrea Speir: Liz Polk: Speir Pilates: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website: Loved this episode? Leave us a review and rating here: and don't forget to check out for Executive Education opportunities.
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Episode #513: Navigating HSA and FSA for Fitness-Insights from Sam O'Keefe
07/29/2024
Episode #513: Navigating HSA and FSA for Fitness-Insights from Sam O'Keefe
Host Pete Moore sits down with Sam O'Keefe to delve into the (often confusing!) world of HSA (Health Savings Accounts) and FSA (Flexible Spending Accounts) and their intersection with the HALO (Health, Active Lifestyle, Outdoors) sector. In a market worth nearly $150B, Sam shares her expertise on how fitness-related expenses, including gym memberships and fitness programs, can become eligible for reimbursement under certain conditions. We'll explore how Flex, Sam's fintech company, is making it easier for HALO-businesses to integrate HSA and FSA benefits, facilitating seamless payments and reimbursements for members. Sam also discusses the critical role of exercise in both mental and physical health, the psychology behind spending HSA and FSA funds, and the entrepreneurial challenges she continues to face in this very new, rather niche space. From the nuances of telehealth evaluations to contributing and spending behaviors in HSA and FSA accounts, this episode is packed with valuable insights for anyone interested in the evolving landscape of health and fitness reimbursement. This is a must listen for all gym owners, especially if they wish to uncover the incredible amount of revenue and opportnities that exists in Q4, if this is implemented and marketed properly. Join us as we break down the complexities and uncover the opportunities in this fascinating field. As HSA and FSA payment options become more popular, Sam states, "It's very exciting to see companies like DoorDash, Instacart, Walgreens, and others that are starting to roll this out. What it's really doing is increasing awareness for consumers and getting them to realize, 'Oh hey. . . I can spend these dollars not just at the doctor's office.'" Key themes discussed Challenges and solutions in healthcare industry discussed. Diversity in payment regulations for different businesses. Verify POS inventory for HSA, FSA eligibility. American customer base faces health challenges, bridge gap. Direct payment possibilities with industry CRM's like (MarianaTek and others) for seamless integration. Encouraging health club operators to capitalize on HSA/FSA, especially during Q4. A few key takeaways: 1. Sam discussed the intricacies of HSA and FSA reimbursements, which present a massive $150B market. She emphasized the importance and utility of these accounts in covering fitness and health-related expenses, provided there's a medical necessity and proper documentation. 2. Both Pete and Sam underlined the critical role of exercise in both mental and physical health. They stressed the need to shift the healthcare focus toward preventive measures, highlighting how activities like pickleball can contribute significantly to mental well-being and longevity. 3. Sam talks about Flex, a fintech and telehealth company she started to help streamline the reimbursement process. Flex simplifies HSA and FSA reimbursements by integrating them directly into the merchant's checkout flow and offering telehealth visits to obtain the necessary documentation. 4. The episode shed light on the specifics of what can be considered eligible for HSA and FSA spending. While general fitness programs and equipment usually don't meet IRS guidelines, they can qualify if prescribed by a doctor. This highly nuanced regulatory landscape requires precise documentation and coordination with healthcare professionals. 5. The conversation also touched on the entrepreneurial journey, providing listeners with insights into staying motivated through the ups and downs of business. Physical activity was highlighted as a key strategy for managing stress and maintaining clarity, reinforcing the episode's strong focus on the holistic benefits of exercise. . Resources: Sam O'Keefe: https://www.linkedin.com/in/samokeefe/ Flex: SIGIS: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website: Loved this episode? Leave us a review and rating here: and don't forget to check out for Executive Education opportunities.
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Episode #512: Navigating Boutique Studio Ownership with Studio Grow's Beth Potter & Peter Pastijn
07/25/2024
Episode #512: Navigating Boutique Studio Ownership with Studio Grow's Beth Potter & Peter Pastijn
Today we're joined by Beth Potter and Peter Pastijn, industry veterans in the HALO sector and two top players at Studio Grow, one of Integrity Square's strategic partners who provide top notch, in-the-trenches coaching for boutique studio owners worldwide. Beth and Peter draw parallels between Studio Grow and the role of a regional director, highlighting the extensive network they provide, from legal and marketing, to specialized coaches. They emphasize the importance of collaboration, ongoing support, and the value their services they can bring to not only independents but also franchisees, with some groups even adding Studio Grow to their Franchise Disclosure Documents (FDD's.) They also explore the need for succession planning and exit strategies, the impact of holistic wellness trends, and how Studio Grow is fostering confidence and understanding of financial metrics like EBITDA among studio owners. On Studio Grow's services Pastijn states, "If I'm coaching a session with an advanced studio and they want something I'm not an expert in, I just call one of my other coaches in and say, 'Hey, can you help them out?' So we all have different fields of expertise. Also, as we are all owners or former former owners, [Studio Grow] has created templates and and outlines for absolutely everything you can imagine." Key themes discussed Advising businesses on revenue and marketing strategy. Focusing on the member journey and retention is vital. Optimize experience, involve initially, for successful collaboration. Studio owners locked in long franchise agreements. Discuss succession planning and exit strategies for business. A few key takeaways: 1. Beth and Peter highlighted Studio Grow's extensive support services, which include legal and marketing teams, as well as diverse expertise among their many coaches. This structure is designed to work closely with everyone from franchisees, to individual owners to help them grow and succeed. 2. Peter emphasized the critical importance of having a succession plan and exit strategy for studio owners. This ensures cultural continuity and prepares owners for potential business transitions, enhancing long-term stability and potential profits. 3. Understanding key business metrics like EBITDA is crucial for studio owners. Beth and Peter discussed the importance of proper budgeting, funding support, and financial planning to ensure studio profitability and growth. 4. The growing trend of holistic wellness, recovery, and med spa businesses was highlighted, underscoring the increasing demand for comprehensive health services that go beyond the 'standard' fitness offerings. This represents an opportunity for studio owners to expand their services and capture a broader market. 5. Member journeys and retention are especially vital in the boutique fitness industry. Beth stressed the need to coach teams effectively to retain customers and discussed the process for matching studio owners with suitable advisors through consistent check in calls. . Resources: Peter Pastijn: Beth Potter: Studio Grow: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website: Loved this episode? Leave us a review and rating here: and don't forget to check out for Executive Education opportunities.
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Episode #511: Chelsea Piers Leadership: Greta Wagner on Culture and Customer Connection
07/23/2024
Episode #511: Chelsea Piers Leadership: Greta Wagner on Culture and Customer Connection
Greta Wagner is a seasoned fitness industry veteran with over four decades of experience in the HALO (Health, Active Lifestyle, Outdoor) space. A current Board Member of the Health & Fitness Assocation (formerly IHRSA), and Executive Director of Chelsea Piers, her journey began at the age of 16, when she started teaching what used to be called "aerobic dance." After a decade-long hiatus in the golf industry, her return to fitness was marked by a pivotal realization: The sector had seen little growth and was still grappling with engaging the same 80% of people who do not participate in regular exercise or attend fitness clubs. Her career reflects both her adaptability and enduring passion for promoting a healthier lifestyle. Greta shares her invaluable perspectives on fostering inclusivity, broadening communication, and the significance of a positive work culture that transcends beyond just having state-of-the-art facilities. Also discussed are the pressures of athleticism on young kids, branding excellence of Chelsea Piers, and innovative ideas for advocacy in the health and fitness sector. We'll hear about the challenges of maintaining client attention, and the evolving landscape of video and streaming technology. Finally, we'll look at leveraging competition and technology to drive member engagement and success. This episode is packed with valuable insights from an industry veteran on leadership, resilience, and the collective effort required to drive meaningful change in our space. On workplace culture, Wagner states, "I can't dictate what company culture is gonna be. I can hope what our culture is gonna be. We can say 'this is what our strategic plan is to make our culture,' but it's our actions, and it's how we live our lives in every moment while we're working together, playing together, socializing together, and our principles and core values. If you stay true to those and you hire the people who believe in those core values and can live it . . . that will resonate. In my opinion, that is everything." Key themes discussed IHRSA (and the industry's) challenges during the pandemic. 10-year summer camp experience, impact of sports. Workplace culture, branding, employee focus, values. Private, non-institutional company, unique KPIs. Monitoring retention and valuing employee contributions. The evolving role of the Health & Fitness Association. A few key takeaways: 1. Greta emphasizes that a positive and inclusive work culture is crucial for any business's success, especially in the HALO space. She illustrates this by highlighting Chelsea Piers' commitment to their core values and how it translates into meaningful connections with customers and a happy, long time, dedicated workforce. 2. She emphasizes the importance of open conversations, organization, and effective messaging to address societal and political divisions. Enhancing communication and education within the club environment can foster unity and collective growth. 3. Both Moore and Wagner stress the significance of offering a variety of sports to children, rather than early specialization. This approach helps in reducing pressure and optimizing overall athletic development, allowing kids to explore various interests and skills. 4. Pete asks about leveraging the large membership base of clubs collectively for advocacy efforts. Collecting a small contribution per member per year, as Pete suggests, could significantly bolster financial capabilities for important advocacy initiatives at local, state, and federal levels. 5. Greta discusses the resilience of Chelsea Piers during natural disasters, highlighting the collaborative effort of employees and members to rebuild the property. This underscores the solid and caring culture of the company, which is pivotal in navigating crises like the COVID-19 pandemic. . Resources: Greta Wagner: Health and Fitness Association: Chelsea Piers: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website: Loved this episode? Leave us a review and rating here: and don't forget to check out for Executive Education opportunities.
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Episode #510: Unlocking Engagement-Lauren Foundos Discusses Engagement and Retention Strategies
07/15/2024
Episode #510: Unlocking Engagement-Lauren Foundos Discusses Engagement and Retention Strategies
We're excited to bring back Lauren Foundos, founder of FORTE. Join her in a deep dive into the dynamic world of virtual fitness and digital engagement. Lauren transitioned her company through the intense periods of the pandemic by focusing on survival and being nimble. As the world shifted towards hybrid work post-pandemic (particularly with many NYC companies settling on a sort of 3 days in office, 2 days out), she noticed the parallels between this new work dynamic and the ever-evolving fitness landscape. Lauren and host Pete Moore discuss the crucial role of relationships and engagement in the middle market, the benchmarks for success in virtual class participation, and the long-term value of community building. She provides insights on leveraging live-streamed classes and data to boost member retention and overall experience. We'll also hear about the challenges of maintaining client attention, and the evolving landscape of video and streaming technology in the HALO space. We'll wrap up with a closer look at leveraging competition and technology to drive engagement and success. On the evolution of the fitness space Foundos states, "I'm hoping to see everyone playing together because on some days you want to bike at home. Some days you want to go to the gym and some days you want to run outside. I hope that this industry is going to start realizing it's important to meet the customer's behavior where they are, as opposed to wanting them to operate in a different way." Key themes discussed Variety of tactics for engaging gym members. Some clubs (wrongly!) want to hide data from trainers. Volunteer discusses quantifying and tracking engagement. CRMs help track engagement and retention data. Owner needs to believe in the business decision to bring in FORTE. A few key takeaways: 1. Lauren and Pete emphasize that in the middle market, building strong engagement and relationships is crucial. Whether it's through online or in-person classes, the ability to connect meaningfully with clients significantly impacts retention and community involvement. 2. This episode shed light on the ROI for virtual fitness classes by highlighting the importance of long-term engagement and community-building, rather than just the immediate financial returns. This forward-thinking approach helps ensure sustained participation and loyalty. 3. Lauren shared insights on how FORTE has evolved during and after the pandemic. The shift to a hybrid work-from-home and gym environment necessitated innovation and adaptability, particularly in video and streaming technology, to meet the changing needs of clients. 4. Successful engagement and retention strategies include offering live-streamed classes, enhancing the user experience, and leveraging relationships with instructors. This personalized approach helps foster a sense of community and maintain client loyalty. 5. Foundous also discussed the potential of using technology, like MyZone, to foster competition and engagement among gym members across different locations. This can enhance the interactive experience and motivate clients through challenges, making workouts more engaging and fun. If you missed Lauren's first appearance on HALO Talks, . Resources: Lauren Foundos: FORTE: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website: Loved this episode? Leave us a review and rating here: and don't forget to check out for Executive Education opportunities.
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Episode #509: Mauro Frota on Building Out Global Kickboxing Innovation with BHOUT
07/10/2024
Episode #509: Mauro Frota on Building Out Global Kickboxing Innovation with BHOUT
In today's episode host Pete Moore talks with Mauro Frota, the innovative mind behind BHOUT-a company that's revolutionizing the exer-gaming industry by merging gaming and boxing into an immersive, competitive experience. Mauro takes us through the unique premise of his company, which offers a trifecta of modes: learning, playing for clubs, and pure competition. Mauro is an innovative entrepreneur,and product designer specializing in cutting-edge materials and durable hardware. Dedicated to pushing the limits of product design, Frota has been experimenting with bio-materials such as cactus leaves for exterior components and vegan leather for the outside of the bag. His commitment to durability and performance has led to the development of 5 to 10 different product prototypes, and his ultimate goal is to create hardware that meets the extreme standards of high-performance athletes, including MMA fighter Francis Ngannou, known for his record-breaking strike power. His ambitious expansion plans include 20 new units across Portugal, Spain, Brazil, and the US. He also shares insights into their cutting-edge AI technology, impressive collaborations with top-tier institutions and their journey toward making BHOUT kickboxing studios a global phenomenon. Regarding what BHOUT can do, Frota states, ". . . It's very unique. Everything that is tangible in a real fight, we can measure it. We can measure the number of strikes, the accuracy, exertion, and power. We can even measure technique and compare it with a pre-trained biomechanical model. All this is is transformed into points . . . which plays into the gaming aspect." Key themes discussed Benefits of working for Precor and entrepreneurial mindset. Steve Jobs on product design and collaboration. Started in B2B, product tested extensively. Opposite of Peloton or Tonal. Few equipment brands have retail and studios. Universe bringing industry together through technology and competition. Revenue generated in Europe comparable to SOLIDCORE model in USA. A few key takeaways: 1. Mauro's company has ingeniously blended the gaming industry with physical exercise through their innovative product. Their exer-game platform transforms workouts into engaging, competitive experiences. 2. Mauro shared his inspiring journey of translating a dream about a kickboxing space into a thriving business. His background in martial arts fueled his passion for making combat sports accessible to the masses through advanced technology. 3. The company has ambitious expansion strategies, with plans to open 20 new units across Portugal, Spain, Brazil, and the US. They aim to scale both franchise and corporate-owned locations, potentially including a presence in New York City. 4. The AI technology developed by Mauro's team is a core strength of the company, attracting high-profile clients like LinkedIn and Marriott Hotels. Collaborations with the University of Lisbon indicate a promising future for extending their product's reach. 5. Mauro detailed the development of a new product line featuring four prototypes constructed from bio-materials like cactus leaves and environmentally friendly water bladders, demonstrating a commitment to sustainability. The product has proven very successful in business-to-business settings and is already a top performer in a Portuguese club, showcasing its profitability and strong market reception. . Resources: Mauro Frota: BHOUT: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website: Loved this episode? Leave us a review and rating here: and don't forget to check out for Executive Education opportunities.
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Episode #508: Joe Cannato Discusses the Growth of Parkour at ROAMFurther
07/03/2024
Episode #508: Joe Cannato Discusses the Growth of Parkour at ROAMFurther
Joe Cannato, a dedicated coach and fitness veteran, started an ambitious journey in Fairfield, Connecticut, where he initiated a youth sports program. Despite his initial hustle, the program didn’t achieve the growth he was hoping for, compelling him to start again from scratch. Joe talks about this, his beginnings from studying nutrition and dietetics, to becoming a professional parkour coach and more! For five and a half years, he worked tirelessly, refining his business concept while also trying to drum up some seed funding. He serendipitously met Scott, who would later become a pivotal part of his entrepreneurial journey. Cannato dives into the intricacies of parkour--the heart of his program--as both a lifestyle and a discipline, drawing fascinating parallels to martial arts. He and Pete chat about how his unique approach to parkour training benefits kids of all ages, enhancing their confidence, physical skills, and body awareness. Joe also opens up about the strategic decisions behind ROAM's first location within a family entertainment center and the vital role community and parental involvement play in their program. About the public's thinking around parkour, Cannato states, "A lot of people think parkour relates a little bit more to skateboarding and that it's just taking risks and whatever happens happens. But there's far more to it than that . . . in parkour we have a very mindful approach towards how we move, but the high level-high risk situations that you see promoted is what gathers all the attention and attention sells as well." Key themes discussed Initial meeting with a broker led to a strong business partnership. Parkour emphasizes mindful, obstacle-based movement training. Open communication and understanding key for success. Parkour athletes can specialize in various sports. High transferability. Scheduled, drop ins, pricing, manual system. Events for both kids and parents. A few key takeaways: 1. Joe shares his journey from studying nutrition and dietetics to becoming a professional parkour coach in 2011. He founded ROAMFurther after recognizing the limitations in growth potential of the previous program he started in Fairfield. His partnership with Scott Kaplan was serendipitous and instrumental in getting out of the gate. 2. Parkour is likened to martial arts in terms of being a lifestyle, discipline, and even an artistic expression. It goes beyond the risky stunts often seen in media and is based on mindful, obstacle-based training. The skills learned in parkour can translate to improved performance in various sports such as soccer, football, and basketball. 3. ROAM's programs cater to a wide range of age groups, starting from as young as 9 months old. Joe discussed the positive impact parkour has on children, including increased body awareness, improved physical fitness, and heightened confidence. This holistic approach to child development ensures benefits both on and off the field. 4. The decision to establish ROAM inside a racing family entertainment center was partly strategic and partly opportunistic. While it offers great exposure due to heavy foot traffic, Joe highlighted both the benefits and challenges of sharing a space. The relationship allows for co-marketing, but requires constant effort to maintain visibility and a distinct identity. 5. ROAM also focuses on session-based programs for youth rather than traditional memberships, which allows for better customer relations and flexibility. Birthday parties are a significant part of the model, serving as lead generators for future customers. Additionally, the inclusion of a specialty coffee bar enhances the experience for parents, turning the facility into a genuine community hub rather than just a kid-focused venue. . Resources: Joe Cannato: ROAMFurther Athletics: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website: Loved this episode? Leave us a review and rating here: and don't forget to check out for Executive Education opportunities.
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Episode #507: Navigating HALO Sector Public Relations-From Reebok to Juicing with Nancy Trent
06/27/2024
Episode #507: Navigating HALO Sector Public Relations-From Reebok to Juicing with Nancy Trent
Nancy Trent, inspired by her father's early dedication to health, cultivated a lifelong passion for wellness. Recognizing a gap in the market 30 years ago, when wellness was an unfamiliar concept and healthy products were met with skepticism, she pioneered the first wellness public relations (PR) firm. Trent's innovative vision and relentless efforts helped shape the burgeoning wellness industry, turning what was once a niche into a mainstream movement. Nancy talks about her journey from the early days of promoting Reebok to navigating the complex landscape of traditional and social media. We'll explore the nuances between advertising and PR, the challenges of quantifying PR's return on investment, and the power of leveraging national publicity for local media traction. Nancy also offers invaluable advice on crafting compelling PR campaigns, crisis management, and the importance of aligning marketing and sales efforts. Plus, we touch on the success stories like SoulCycle that have thrived through word-of-mouth and PR rather than traditional advertising. From enhancing your brand's credibility to engaging with local communities and media, this episode is packed with insights for anyone looking to elevate their wellness brand. As of this show being published (July 1, 2024) there will also be series of 5 articles (published weekly) from Nancy on the Integrity Square blog. Be sure to check that out. () On the difference between ads and PR Trent states, "When you see an ad in a magazine, a digital ad, or an ad on television, you know that people pay for it. When you're reading something in an article or you're seeing somebody interviewed on Good Morning America or Entertainment Tonight, you don't know that there are people who are trying to make that happen. Nobody's getting paid. You're not supposed to be getting paid, and that is one of the problems that's going on today with media. So, because you're not paying for advertising, publicity is a lot cheaper." Key themes discussed Advertising is paid for, PR is not. Fitness industry brands use strategic messaging techniques. PR agency for crisis management. Adapting fitness brands during COVID, trending concepts. Understanding target audience, brand message, and media. Brands' value is key in acquisition business. Focus on value, growth, and preparation for success. A few key takeaways: 1. Nancy emphasizes that public relations often precedes advertising in budget planning due to its cost-effectiveness and credibility. PR helps build a reputable image, which can later be leveraged in advertising for enhanced believability and engagement. 2. By securing national media coverage, businesses can boost their local presence and credibility. Trent underscores the significance of using national PR to drive local media interest and the importance of recycling articles to maximize their promotional value. 3. Both Pete and Nancy stress the necessity of being prepared for potential crises. Having PR firms on standby and utilizing goodwill proactively ensures that a brand can effectively manage public perception during unexpected events. 4. Nancy highlights that marketing efforts should align with current wellness and health trends. By tying products to what consumers are interested in, brands can garner more attention and create trends that contribute to exponential growth. 5. To enhance press coverage and community engagement, Nancy advises businesses to partner with local media, celebrities, and other relevant stakeholders. This not only increases visibility but also builds stronger local ties and boosts credibility. . Resources: Nancy Trent: Trent and Company: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website: Loved this episode? Leave us a review and rating here: and don't forget to check out for Executive Education opportunities.
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Episode #506: Breaking Panic Attack Barriers-Ania Wysocka on Rootd and Mental Health Awareness
06/25/2024
Episode #506: Breaking Panic Attack Barriers-Ania Wysocka on Rootd and Mental Health Awareness
Ania Wysocka experienced her first panic attack during university which subsequently set off a spiral of fear and negative changes in her life. Initially not understanding what was happening made the situation extremely challenging. This frustration fueled her determination to find a solution. After learning about some tools to help heal and manage her panic attacks, she realized the need for a much more accessible resource. Recognizing that she, like most, always have her phone with her, she decided to create an app to provide an immediate and helpful solution. To say the app was much needed and highly received, would be putting it mildly. Root'd now reports over 3 million users! Pete and Ania explore the science behind panic attacks, how Rootd takes a slightly different approach then others, and its broader impact on anxiety management. We'll also dive into the entrepreneurial aspects of building a social impact business, Ania's approach to balancing work and life, her strong belief in the freemium model, becoming an 'accidental entrepreneur,' and the ever-evolving conversation around mental health. Regarding her pricing model Wysocka states, "It did make me butt heads a bit with potential investors and with judges of different VC competitions that Rootd was in, because they were under the impression that you shouldn't have that much free content. On the flip side, however, that's really how we grew organically . . . people sharing it with their friends. There's no hard paywall. You can go and you can get value from it immediately." Key themes discussed App modeled on creator's expertise. Pricing app with a freemium model, early entrepreneurship lessons. Cultural shift in talking about mental health. Wholesale code, product augmentation, growth corporate wellness programs. Employers focus on low employee app usage. A few key takeaways: 1. Ania's journey began with her own experience of having a panic attack during her senior year in college. This personal crisis highlighted the lack of immediate resources and information available, driving her to create the Rootd app. 2. Attacks involve the activation of the nervous system, which can lead to various physical symptoms such as increased sweating, heart palpitations, and seeing stars, along with mental effects like negative thoughts and the sensation of impending danger or death. 3. Rootd is designed to provide immediate relief for panic attacks using cognitive therapy techniques. The app offers two approaches – facing the panic attack head-on or using prompts to manage and calm the symptoms, thus helping activate the parasympathetic nervous system. 4. The app has grown significantly, reaching 3 million users, mainly through organic growth, word of mouth, and strong app store optimization. It has received high user ratings and numerous positive reviews, which bolster its credibility and user trust. 5. Rootd operates as a social impact business, balancing free and premium content to ensure accessibility while also generating revenue. The app has also expanded into the B2B space, partnering with employers and therapists to provide support for mental health, demonstrating its utility in reducing ER visits and improving workplace well-being and performance. . Resources: Ania Wysocka: Rootd App: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website: Loved this episode? Leave us a review and rating here: and don't forget to check out for Executive Education opportunities.
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Episdoe #505: Navigating the Recovery Tech Landscape with Brynn Scarborough, CEO of JK Products
06/21/2024
Episdoe #505: Navigating the Recovery Tech Landscape with Brynn Scarborough, CEO of JK Products
Brynn Scarborough, CEO of JK Products, has been instrumental in revolutionizing the recovery space through her innovative approach and forward-thinking vision. With over 40 years of experience in the tanning and sunshine sector, Scarborough's company expanded its focus about five to six years ago to include stackable amenities in recovery and wellness spaces. Anticipating industry trends long before they became mainstream, she began exploring touchless and labor-free modalities even before the global pandemic sped things along in that direction anyway. Her contributions have positioned her as a pioneer in integrating advanced wellness solutions into the HALO sector. On maximizing boutique fitness revenue, she states, "Whether it's a massage, whether it's red light, whether it's recovery . . . there are multiple things you could do that don't add staff and don't take up extra extra square footage that you don't already have, things that get that extra click out of every person that comes through the door, or get those few percentage that moves the needle." Key themes discussed Diverse modalities enhance foot traffic and profits. Competing med spas are damaging health club business. Traditional fitness industry needs to adapt to recovery space. Loyalty in boutique fitness is a problem. Remodeling opens space for fitness equipment variety. Brands focus on education and messaging impact. A few key takeaways: 1. Brynn highlighted the significance of touchless and labor-free modalities such as dry water massage and red light infrared technology. These not only enhance recovery and wellness, but also address current challenges like labor shortages and rising labor costs. 2. The conversation about wellness and recovery has significantly shifted, especially post-COVID. Consumers now expect more from their fitness experiences beyond the traditional "no pain, no gain" model. Fitness centers need to integrate up-regulation (workouts) and down-regulation (recovery) offerings to meet these new expectations. 3. There's a huge opportunity for clubs and studios to repurpose underutilized spaces, such as areas used for towels or other non-revenue generating purposes. Adding recovery amenities like compression technology, red light therapy, and dry water massage can significantly boost revenue without substantial increases in overhead. 4. For gym owners who are hesitant to remodel, the WellSystem water massage is highlighted as an initial investment. This product is great because it can be placed in open spaces, requires minimal staff intervention, and has a quick ROI. This approach helps gradually introduce recovery services into fitness centers. 5. Brynn addressed the need for integrated recovery protocols tailored to individual fitness routines. While the technology for various recovery modalities is available, the industry still lacks comprehensive guidance for users on how to optimize these services. Educating both consumers and fitness facility operators remains crucial for successful integration and utilization of these recovery solutions. . Resources: Brynn Scarborough: JK Products: WellSystem: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website: Loved this episode? Leave us a review and rating here: and don't forget to check out for Executive Education opportunities.
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Episode #504: Tessa Arnold on Shifting Careers and Founding Snapback Energy
06/19/2024
Episode #504: Tessa Arnold on Shifting Careers and Founding Snapback Energy
In this episode, host Pete Moore sits down with Tessa Arnold, a former banker turned wellness entrepreneur, HALO evangelist, and Co-Founder of Snapback Energy. She shares her journey from a 12-year career in commercial banking into the entrepreneurial space. She dives deep into the challenges and triumphs of transitioning industries, the importance of balance in life, and her passion for Ayurvedic health coaching. Tessa discusses the development of her patented supplement formula, her dedication to giving back to veterans, and the insights she's gained on living a fulfilling life while trying to balance the demands of running a new business. On building out the company, Arnold states, "I think my background in banking helped because I was a project manager. I knew how to do things methodically and figure out who I needed to reach out to and bring in . . . So working with my team, bringing in a food scientist, going through a ton of variations and developing our formula to what it is today was an incredible learning process. I couldn't have done it without them. . . We worked to push through and get the patent, which took us 3 tries to get!" Key themes discussed Struggling to balance work, family, and self-care. Challenges of work-life balance and financial pressure. Banking project manager leverages skills for success. Emphasizing authenticity and enforcing patent process. Commercial banking experience, passion for wellness products. Balance and self-awareness lead to creativity. Choose life's direction, act courageously, embrace fear. A few key takeaways: 1. Tessa transitioned from a structured, fast-paced career in banking to becoming a wellness lifestyle coach and entrepreneur. She emphasized the importance of self-awareness and realizing when career complacency starts to affect one's well-being and personal fulfillment. 2. Tessa Co-Founded SnapBack Energy, a supplement company with a patented formula aimed at overall wellness, particularly supporting liver function. The development process involved working closely with a food scientist and the community to ensure the product's efficacy and market appeal. 3. Arnold also discussed the very difficult decision of leaving a stable and financially secure career to pursue something that made her genuinely happy. This involved significant personal sacrifices and risk-taking, but ultimately led to a more balanced and fulfilling professional and personal life. 4. Tessa also reveals how integral the authenticity and efficacy of SnapBack Energy’s product is to their brand. They patented their unique formula to distinguish themselves in a very competitive market and emphasized the importance of standing by their claims through rigorous validation processes. 5. As a wellness lifestyle coach specializing in Ayurvedic health, Arnold focuses on helping clients achieve balance through a highly personalized approach. She highlighted the importance of addressing both mental and physical well-being and encourages people to incorporate practices like meditation and mindfulness into their daily lives. . Resources: Tessa Arnold: Snap Back Energy: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website: Loved this episode? Leave us a review and rating here: and don't forget to check out for Executive Education opportunities.
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Episode #503: From Financial Adviser to Children's Author-Larry Blundred, Pickleball & Ollie Otter
06/13/2024
Episode #503: From Financial Adviser to Children's Author-Larry Blundred, Pickleball & Ollie Otter
Larry Blundred found solace and a new passion through an unexpected yet heartwarming intervention by friends. In the wake of his wife's passing due to a brain tumor, Larry was navigating a tumultuous period, balancing the demands of his job and his role as a caretaker. Amidst all this, he was introduced to pickleball by two friends. Initially unfamiliar with the game and without a paddle, he quickly embraced the sport, finding both emotional refuge and camaraderie on the court. His journey into pickleball became transformative, providing much-needed emotional therapy and a new community of supportive friends. Listen now to hear Larry's story of how this inclusive, community-driven sport transformed his life, inspiring him to create children's books and spread the joy of pickleball. Pete and Larry talk about the emotional and social benefits of the game, its global appeal, and the importance of maintaining its core values amidst growing commercialization, and how he ended up writing a children's book! "It was community therapy," Blundred states. "I'd gotten a little soft from a lack of physical activity, and it re-energized me, But it's especially the community component associated with the sport that has driven into writing children's books to elevate the sport in people's minds as a means to grow physically, spiritually, emotionally." Key themes discussed Pickleball re-energized and inspired community-focused author Pickleball related medical expenses and youth participation. Pickleball fosters community and encourages diverse participation. Author partners with organizations to support education. Investment concerns for private pickleball clubs. Excited for evangelists to promote kids' pickleball books. A few key takeaways: 1. Larry Blundred delved into how pickleball has significantly impacted his life emotionally and creatively. It not only helped him manage his emotional health but also inspired him to write children's books that focus on family values and the sport itself. 2. One of the major themes was the inclusive nature of pickleball. Both Pete and Larry emphasized how the sport welcomes players of all ages and abilities. Whether you're someone with ADHD, in a wheelchair, or living with autism, you can find a place within the pickleball community. 3. Larry recounted his experience playing pickleball in Edinburgh, Scotland, noting the similar inclusive and welcoming environment as he found in his hometown of Cincinnati. This consistency underscores the universal appeal and community spirit of the sport worldwide. 4. Larry expressed some concern about the increasing commercialization of pickleball. He cautioned that the influx of larger investors and the drive for profits could potentially alter the core values of community and accessibility that make pickleball special. It's crucial to maintain these values to preserve what makes the sport unique. 5. A significant focus was also on involving younger generations in pickleball. Blundred highlighted the importance of fostering family dynamics and community through the sport. He shared stories from his children's books, emphasizing how anyone, regardless of physical abilities, can be introduced to and enjoy pickleball. . Resources: Larry Blundred: Ollie Otter Books: How Pickleball Saved Ollie Otter: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website: Loved this episode? Leave us a review and rating here: and don't forget to check out for Executive Education opportunities.
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Episode #502: Mastering Resume Writing and Career Pivots with Barbara Safani
06/11/2024
Episode #502: Mastering Resume Writing and Career Pivots with Barbara Safani
Barbara Safani began her career in human resources with a specialization in recruiting candidates. Her career took a transformative turn when she found herself searching for new opportunities and ended up having to revamp her own professional narrative. This provided her with valuable insights into the many challenges job seekers face. Motivated by her newfound perspective, she decided to leverage her recruitment skills to help candidates present themselves more effectively to potential employers. She now dedicates herself to aiding job seekers in crafting compelling resumes and narratives to successfully land their desired positions. With 14 international awards to her name and a wealth of credentials, Barbara owns Career Solvers, and has dedicated herself to helping others successfully navigate their own career paths. Host Pete Moore and Executive Producer David Ganulin dive into Barbara's journey from human resources and recruiting to becoming a highly sought-after career coach. They explore the intricacies of resume writing, the importance of LinkedIn, and how to effectively communicate your career journey. Whether you're looking to pivot industries, understand the value of transferable skills, or simply want tips on job searching in today's market, this episode is packed with valuable insights. If you choose to seek professional help, Safani states, "If somebody does decide they want to work with someone professionally, it can be a little bit daunting. It's not a super regulated industry. I would encourage people to do their homework. There there are multiple certifications that resume writers go through in order to really hone their writing skills. If you're working with somebody or if you if you inquire to somebody, ask them if you'll be working with them or someone on their team. Because you might like that person or develop a rapport, but then you're handed off to somebody else." Key themes discussed Transitioned from HR to career coaching expertise. LinkedIn complements traditional resumes, but has limitations. Resumes should highlight achievements, not just tasks. Explaining job transitions and balancing job search. Candidates overlook red flags, need industry transition. Choose authentic but non-damaging weaknesses for interviews. Appreciate your impact and mentorship in community. A few key takeaways: 1. Safani emphasizes the importance of identifying and highlighting transferable skills when changing careers. She points out that many skills acquired in one industry can be relevant and valuable in another. 2. Resumes should tell a story of accomplishments rather than just listing job responsibilities. Barbara advises job seekers to focus on how their actions benefited their employers, thus creating a compelling narrative that showcases their impact. 3. While LinkedIn is an essential tool for professional networking and visibility, it has limitations. A thoughtfully crafted resume can provide more detailed and specific information suited to particular job applications. Both should be used in tandem to complement each other. 4. Barbara highlights that most people secure jobs through relationships rather than by applying online. She advises job seekers to use their resumes as tools to anchor conversations and build relationships with potential employers, rather than relying solely on online job portals. 5. It is important to account for transitions and explain any gaps or frequent job changes upfront on a resume. Employers may make assumptions about gaps or job hopping, so providing context, such as a role being ended due to downsizing or a consulting gig, can help eliminate potential biases and lead to more productive conversations. . Resources: Barbara Safani: Career Solvers: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website: Loved this episode? Leave us a review and rating here: and don't forget to check out for Executive Education opportunities.
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Episode #501: Lowering Energy Costs for Health Clubs-with David Energy CEO, James McGinniss
06/06/2024
Episode #501: Lowering Energy Costs for Health Clubs-with David Energy CEO, James McGinniss
James McGinniss is the Co-Founder and CEO of , a technology-enabled electricity provider that caters primarily to multi-location businesses, quick-serve restaurants, and fitness brands, with a special emphasis on the latter. A mechanical engineering Master's graduate from the University of Texas, James was drawn to the renewable energy sector during a significant solar and wind power boom in the state. Witnessing firsthand the economic opportunities in solar, he recognized this as a pivotal moment in the industry and was inspired to contribute to the burgeoning field. David Energy aims to solve various energy-related challenges for its clients, leveraging technology to enhance efficiency and sustainability. MCGinniss also discusses how their platform not only offers lower and fixed pricing to safeguard against market fluctuations but also leverages smart technology to optimize energy use and drive cost savings. They explore case studies, including a compelling example of a fitness franchisee saving $11,000 in energy costs in just the first year. Pete and James also touch on the broader implications of these savings, from enhancing business valuations to providing peace of mind for owners wary of scammy energy rates. There are a variety of things that can happen where owners end up paying much more than they have to. James states, "The provider could miss-bill them for the wrong amount of volume. There's something called slamming, where providers just fraudulently sign up locations to their electricity supply rate, without the the owner knowing, because they've done it with the GM on-site or something. They could be paying twice as much as they should be . . . and there's a lot more." Key themes discussed Enforce thermostat rules, monitor HVAC, audit bills. Business models sharing savings, diminishing returns concern. Understanding electricity providers, regulation, and competition. Energy cost savings through efficient energy management. New technologies transforming energy use and distribution. Options to lower fixed costs and implementation. A few key takeaways: 1. James discussed how his company stands out by providing fixed electricity rates to protect customers from market price fluctuations. This financial predictability helps businesses plan their budgets more effectively. 2. David Energy primarily targets multi-location businesses. Their technology-driven approach, involving smart thermostats and energy monitoring, has proven effective in reducing electricity costs. 3. The company’s process for onboarding new customers is designed to be efficient and minimally disruptive. Signing a contract, setting a start date, and installing necessary devices can be completed quickly, sometimes in just a few hours. 4. David Energy works with a range of businesses, from small gym owners to large corporate clients, aiming to provide substantial savings opportunities. Their mission is to bring advanced energy technologies to segments that have previously lacked access, thereby simplifying energy optimization for owners who lack the time to dive into this further. 5. Pete emphasized that the energy cost savings achieved through David Energy could significantly impact the valuation of a business. He suggested that the savings could multiply the business's sale price by 5 to 8 times the initial savings amount, highlighting the strategic importance of energy optimization in business planning. . Resources: David Energy: James McGinniss: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website: Loved this episode? Leave us a review and rating here: and don't forget to check out for Executive Education opportunities.
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Episode #500: Navigating Private Equity and Corporate Growth with Pete Moore
06/04/2024
Episode #500: Navigating Private Equity and Corporate Growth with Pete Moore
In today's special episode (big #500!) host Pete Moore hands the mic to industry veteran Al Noshirvani and dives into a wealth of topics currently affecting the HALO (Health, Active Lifestyle, Outdoor) sector. Listen for insightful stories about overcoming business challenges, from employee and landlord issues to the complexities of deal funding, and aligning management teams. Pete shares his personal and professional experiences and Al (who has been "in the room" on some deal closings) praises Pete's innovative, out-of-the-box, deal-closing abilities and delves into how to maintain optimism and transparency in business transactions. Pete continues and discusses the pressures of public markets on companies like F45 and Peloton, and the high debt burdens imposed by private equity. He goes on to explore the need for gyms to adapt to emerging trends, such as family fitness and workout recovery, and lays out his vision for the future of the HALO space among societal health concerns. Finally, Moore hits hard on the (ever present, ultimately harmful, and yet still ongoing) "race to the bottom" in gym membership pricing, and his optimistic views on expanding activities like pickleball. On "irrational development" Pete states, "There's enough private equity out there so that you don't have to subject yourself to running a public company in the spotlight. Just keep it private, and run it methodically . . . I think the push to go public can cause people to get over their skis. And then when you do that, you crash hard. So that's gonna be an unfortunate black eye in the industry." Key themes discussed Entrepreneurship driven by personal frustration, innovation. Understanding movie, discipline, and successful private equity. Club shirts, logo on, opportunity for growth. Public markets demand consistent performance from businesses. Private equity, F45 went public, financial pressures. Poor balance sheets affect good businesses. Be aware. Fair and transparent transactions for mutual satisfaction. Negotiating partnership deals with fair equity impact. Independent sponsors lack committed capital, seek funding. Negatives controls are positive; consent needed. A few key takeaways: 1. Pete dives into the intricacies of handling various obstacles in business deals, from employee issues and landlord disputes to the complexities of securing funding. He underscores the importance of maintaining optimism, transparency, and fostering fair and collaborative agreements for all parties involved. 2. Moore shares his personal fitness journey, highlighting the benefits of early workout to kickstart the day. Additionally, he discusses the importance of focusing on workout recovery, emphasizing the need for health clubs to integrate recovery programs to enhance member satisfaction and performance. 3. Moore and Noshirvani delve into the psyche of entrepreneurs, pointing out that personal frustrations often drive the inception of new companies. They compare different rounds of investment to experiments, where deliberate growth strategies are crucial. Moore shares his experience and tips on dealing with entrepreneurs as an investment banker, stressing the criticality of addressing potential background check issues and managing confidentiality towards the end of a deal. 4. The podcast offers a thorough examination of the fitness industry's growth and challenges. Pete discusses the pressure on companies like F45 and Peloton upon going public, given their low franchisee financials compared to competitors. He also touches on the increasing involvement of private equity leading to high debt burdens on companies. The episode suggests that managing expectations is vital, regardless of whether a company is privately held or publicly traded. 5. Moore expresses optimism about the future, highlighting the potential amidst societal health concerns and the expansion of varied fitness activities. He emphasizes the need for health clubs to cater to family fitness, address the obesity crisis, and adapt to emerging activities like pickleball. Moore advises health clubs to customize programs based on individual needs and cautions against irrational development within the industry. . Resources: Pete Moore: Integrity Square: Health & Fitness Association: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website: Loved this episode? Leave us a review and rating here: and don't forget to check out for Executive Education opportunities.
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Episode #499: Growth Strategies and Business Exits-Expert Tips from Ryan Valencic
05/31/2024
Episode #499: Growth Strategies and Business Exits-Expert Tips from Ryan Valencic
Ryan Valencic, an accomplished entrepreneur with a 12+ years in the trenches, has built and successfully exited multiple businesses. With a family background in franchising, Ryan continues to hone his skills as a serial entrepreneur, currently overseeing multiple companies. He is in the midst of launching an innovative health tech platform and about a year ago, Ryan joined Cultivate Advisors to lead their partnerships, drawing on his extensive professional experience to drive new opportunities. In this episode, Pete and Ryan dive into concepts like business owner freedom, effective coaching, and what it may look like in the future when it comes to growing and exiting a business successfully. Ryan also highlights the importance of mission alignment, disciplined execution, and the value of saying no to ensure business success. Whether you're an established entrepreneur or just starting out, Valencic's insights on navigating the business landscape, particularly in the HALO sector, promise to be educational. "Don't create yourself a job," states Valencic. "You build yourself as the keystone of the company and your removal is going to have your exact skill set, which is probably close to 0. So I think it's being in a spot where you left the systems, the processes, and the product or service that you sell be the value of the business, not your unique skill set to where your removal collapses the company." Key themes discussed Selling a business takes a lot of work! Entrepreneurs should build sellable businesses, not jobs. Mission alignment is critical for business success. Navigating traditional medicine, creating platform for connections. Buying a franchise requires honesty, time, and commitment. Navigate and (try to!) steer clear of the inevitable bumpy ride. A few key takeaways: 1. Ryan emphasizes the importance of establishing a business that can function and grow independently of the founder's direct involvement. This involves creating robust systems, processes, and products/services that hold their value irrespective of the founder's unique skills. 2. Successful business operations require a mission alignment among team members and stakeholders. Ryan highlights that having passionate and mission-aligned people is crucial for driving a company's vision and ensuring consistency in purpose and goals. 3. The decision to franchise should be taken cautiously, particularly ensuring that the unit economics make sense and that the business model is replicable by others. He advises entrepreneurs to fully grasp their business's financial viability before venturing into franchising. 4. Regarding advisory services, Ryan stresses the importance of matchmaking between business owners and advisors who can best fulfill their needs. He asserts that advisory shouldn't require hard selling; the business owner should recognize the value intuitively. 5. Ryan differentiates between motivation and discipline, asserting that while motivation might get you started, discipline is what sees you through to the end. Successful entrepreneurship is often about consistent, disciplined actions rather than sporadic bursts of motivation. Resources: Ryan Valencic: Cultivate Advisors: Well Connekt: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website: Loved this episode? Leave us a review and rating here: and don't forget to check out for Executive Education opportunities.
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Episode #498: Inside the Atlantic Clubs' Post-COVID Revamp with Kevin McHugh
05/29/2024
Episode #498: Inside the Atlantic Clubs' Post-COVID Revamp with Kevin McHugh
We're excited to welcome back Kevin McHugh, a legend in the HALO sector and a key player in helping reinvent the Atlantic Club. (Check out his .) Host Pete Moore sits down with Kevin and delves into how the Atlantic Club took the challenging COVID-19 shutdown as an opportunity to completely rethink and transform their business model and facilities. Kevin provides an in-depth look at the strategic decisions and renovations that not only helped them recover post-COVID but have also positioned them for future success. From creating a spacious new fitness layout to establishing a booming pickleball center, Kevin reveals the honest conversations, tough decisions, and innovative thinking that went into revitalizing the space. This episode is packed with insights on leadership, member engagement, and trend-setting in the fitness industry. "If you left the club in 2022, the new Atlantic Club today is nothing like it was. We're a brand new club, brand new progress, brand new facilities, brand new equipment . . . and it was all about being ready so we could be where we need to be in 2025," stresses McHugh. Key themes discussed Adapting business during COVID, modifying facilities for safety. Transitioning the space to unify community and improve facilities. Listed 20 areas of potential complaints, addressed each. Decision making: Data, gut, conviction, and trust your community. Advocating for Health & Fitness Association (formerly IHRSA) and networking for trends. Excited for the future of Health and Fitness Association. A few key takeaways: 1. The pandemic provided an involuntary pause that allowed the Atlantic Club to rethink and redesign their entire business model and campus layout. This included implementing social distancing measures by moving the free weight equipment to a separate area and creating spacious cardio and group exercise rooms. 2. Management did not shy away from making bold decisions, such as converting the gymnasium into a spinning studio and later into a comprehensive fitness area. They anticipated and managed short-term pain for long-term gain, with the goal of better positioning themselves for the future. 3. Kevin emphasized the importance of effectively communicating changes to both staff and members. They involved managers in the planning process, addressed potential complaints ahead of time, and made sure everyone understood the long-term vision and benefits of the renovations. 4. The Atlantic Club's approach was holistic, addressing not only fitness but also mental wellness, refreshment areas, and personal training. The introduction of services like a high-intensity studio, personalized training studios, and pickleball courts (in place of a turf center) showcased their commitment to offering varied experiences for members. 5. McHugh also underscored the value of staying connected with industry peers through platforms like the Health & Fitness Association (formerly IHRSA.) Leveraging insights and trends from other successful operators helped refine their strategy and supported the rationale for their bold moves. Resources: Kevin McHugh: The Atlantic Club: Health & Fitness Association: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website: Loved this episode? Leave us a review and rating here: and don't forget to check out for Executive Education opportunities.
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Episode #497: Innovative Fit Tech Spotlight-Sara Al Hardan Shares Phantom Edge Launch
05/23/2024
Episode #497: Innovative Fit Tech Spotlight-Sara Al Hardan Shares Phantom Edge Launch
Sara Al Hardan's journey into the fit tech industry began unexpectedly when she joined a small startup that unfortunately didn't succeed. This eventually led her to connect with Jeff Miller who shared with her an innovative lateral motion device called the Phantom Edge, which he and his brother Ken invented. With a strong background and passion for health, wellness, and mobility—fueled by her personal connection to Parkinson's disease through her mother—Sara jumped in. She and Pete discuss the market need for posterior lateral motion devices and the potential impact on rehab and physical therapy. Sara also delves into the aspects of launching a startup, emphasizing the importance of strategic marketing and fostering key relationships within the industry. About the Edge itself, Sara states, "This is a fully instrumented device, which is a little bit different. Because you're moving side to side, what it does is actually takes bilateral measurements for a number of different attributes that's going to help not only the end user on the machine, but also the physical therapist or an athletic trainer who's working with them." Key themes discussed Found fitness tech, connected with Co-Founder. Joined company. Integrating tech for improved physical therapy outcomes. New retail launch for wellness and longevity. Positive feedback, progress, and preparation for launch. Focus on marketing ROI for health industry. Work smarter, not harder, build relationships. Passion. A few key takeaways: 1. The Phantom Edge's unique feature is its posterior lateral motion, different from traditional fitness devices like an elliptical or rower. The device specifically targets joint health in the hips and knees, with an emphasis on mobility and motion for overall health benefits. 2. The product is designed to support joint health by providing friction resistance and a range of motion that targets major and minor muscle groups in the lower body. It can be used for rehabilitation post-surgery, physical therapy, sports performance, and general fitness, offering measurable goals for users. 3. The company plans to target both professional audiences (healthcare providers, physical therapists, sports medicine) and consumers by offering a professional unit priced at $3,900 and a future consumer version at a lower price point. Their focus includes partnerships with wellness chains, boutique fitness studios, and key industry influencers to establish brand credibility and create awareness. Resources: Sara Al-Hardan: The Phantom Edge: https://thephantomedge.com/ Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website: Loved this episode? Leave us a review and rating here: and don't forget to check out for Executive Education opportunities.
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Episode #496: Integration of Stick Mobility into Health Clubs and Sports with Neal Valera
05/21/2024
Episode #496: Integration of Stick Mobility into Health Clubs and Sports with Neal Valera
Neal Valera's passion for golf began in college, where he competed at the collegiate level. Aspiring to turn pro, he realized he wasn't quite at that level. Unwilling to settle for a "traditional desk job," he began personal training in 2007. His entreprenurial spirit led him to collaborate with his business partner, Dennis Dunphy, in 2015. Together, they attended a course with Dr. Arthur Faygenholtz who specialized in stick stretching. Inspired by their mentor, Neal and Dennis developed an innovative fitness method that combined this with strength training and isometrics. Neal chats about the technology and development behind Stick Mobility, including the unique engineering that makes the sticks both flexible and durable. He also goes on to discuss their certification process to ensure trainers can maximize use of their product. When asked about what really kicked them off, Valera states, "After posting on social media for a while, we got a message from the head strength coach of the Cincinnati Bengals at the time. He thought it looked really interesting and wanted to meet up with us. We met with him for for 2 hours at their hotel to show what we do, and he loved it!" Key themes discussed From golf to personal training. How the stick training evolved away from weekend classes with bamboo sticks. Consider integrating stretch into fitness routines for results. Ways to use Stick Mobility for training. Idea for affiliating with colleges to create products. Unsolicited testimonial praises game-changing product. A few key takeaways: 1. Neal discussed the journey of creating Stick Mobility, starting from a simple idea inspired by stick stretching. He evolved the concept by incorporating strength training and isometric exercises, resulting in a comprehensive fitness tool used by various demographics, including youth and adult athletes. 2. The growth of Stick Mobility was significantly boosted by partnerships, notably with Dr. Arthur Faygenholtz who taught them about stick stretching, and later with clients to create a robust product. Neal highlighted the collaboration with the Cincinnati Bengals that served as major validation and launchpad for the company's certification program. 3. The importance of certifying instructors was emphasized. Neal explained the rigorous two-day process that includes both practical and written exams, ensuring that trainers are thoroughly equipped to teach Stick Mobility techniques. They now have over 500 certified trainers worldwide. 4. Stick Mobility's versatility makes it suitable for various fitness regimes and rehabilitation programs. He pointed out its use in dynamic warm-ups, active recovery, and even specific sports training such as golf and baseball. The sticks offer a unique blend of strength and mobility training. 5. Neal shared valuable advice for entrepreneurs. He emphasized the importance of having a team where each member specializes in different areas, avoiding the trap of trying to do everything by yourself. He also spoke about the practical use of the product with real clients to continuously test and refine it. Neal’s approach also reflected a balance between growing the business and maintaining high-quality, effective products. . Resources: Neal Valera: Stick Mobility: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website: Loved this episode? Leave us a review and rating here: and don't forget to check out for Executive Education opportunities.
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Episode #495: From Athlete to Innovator-Dan Schreiber's Creation of WearBands
05/13/2024
Episode #495: From Athlete to Innovator-Dan Schreiber's Creation of WearBands
Dan Schreiber is a dedicated fitness enthusiast and a former athlete who enjoys the simplicity and effectiveness of outdoor exercises. With a philosophy rooted in maximizing training efficiency, Dan appreciates workouts that integrate both strength and conditioning without the confines of traditional gym settings. Embracing the freedom of outdoor activities, he often engages in HIIT (High-Intensity Interval Training), plyometrics, and hiking to maintain a robust fitness regimen. His athletic background has significantly influenced his views on training methodologies. He often reflects on the traditional approach of separating weight training and field drills in sports training, advocating for a more seamless integration of these components. His experience led him to develop Wearbands--innovative training aids that combine strength training with functional movement, ensuring a comprehensive workout aligning with the natural movements experienced in sports and everyday life. In his pursuit of fitness, Dan is always searching for or creating tools that simulate the demands of athletic performance while simplifying the process, enabling him to stay active, engaged, and perpetually ready for any physical challenge. Regarding pricing and customization, Dan states, "We have different packages, but things start at roughly $100. We have a youth package for $80. We have different resistance levels as well, which when compared to the competition, they try to do the one-size-fits-all and compete on price. If you're going to put resistance bands on a body, it can't be one size fits all. If you do that, it's only going to work for a very narrow range of people. So we create multiple levels." Key themes discussed Resistance bands activate entire kinetic chain effectively. Questioning patent protection and promoting marketing over legal action. Valuing fair prices for athletic product results. Entrepreneurship, NIL, grassroots marketing, industry's future. Patience in business for long-term success. A few key takeaways: 1. Dan's journey developing WearBands highlights how personal challenges can lead to innovative solutions. His transition from college athlete to a busy father seeking efficient workout solutions exemplifies how personal needs often drive innovation. 2. WearBands is aimed at integrating resistance training seamlessly into everyday movements. This product emphasizes enhancing performance without altering natural movement patterns, intending to engage the whole kinetic chain. 3. Dan emphasizes the importance of patience and focus on generating profits. This approach ensures sustainability and longevity, avoiding the pitfalls of chasing unprofitable or premature expansion. 4. Dan also mentioned his strategic shift from broad online advertising to targeted outreach, to specific retail environments and sports associations. This demonstrates a focused approach to growth, doubling down on sectors that show the most promise. 5. Another recurring theme is the challenge of educating the market about an innovative product like WearBands. Dan chats about his experiences of gradual adoption among professionals and the importance of having credible endorsements and scientifically backed data. . Resources: Dan Schreiber: Wearbands: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website: Loved this episode? Leave us a review and rating here: and don't forget to check out for Executive Education opportunities.
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Episode #494: Reinventing Skincare for Gen X-Insights from AP Chem Founder Sandra Statz
05/10/2024
Episode #494: Reinventing Skincare for Gen X-Insights from AP Chem Founder Sandra Statz
Sandra Statz is a seasoned veteran in the beauty industry and the inspiration behind the innovative beauty brand, AP Chem. With a focus on the often overlooked Gen X market, Sandra brings a wealth of experience from her days at major beauty conglomerates. In this episode we'll dive into the origins of AP Chem, discussing the unique approach Sandra and her Co-Founder are taking to create science-forward, fun, and effective beauty products targeted at mature consumers. We also touch on the intersection of beauty and wellness, and their unique incorporation of mental health awareness and psychedelics into their brand ethos. Listen now as we uncover the wins (and losses!) of launching a beauty brand in a saturated market, the importance of transparency in ingredients, and the personal journeys that shape entrepreneurial ventures. Regarding transparency, a topic clearly important to Statz, she states, "When I say transparency, we talk about these unusual ingredients that you typically don't find in skin care, and we're very open about it. We educate. We have content on social media that's clear and says GABA is a neuropeptide known as nature's Botox because it does XYZ. Palmitoyl Isoleucine is known as nature's filler because it does XYZ. You can easily look up anything on online and see. People want the truth. So we're transparent." Key themes discussed Starting a business with focus on market. Embracing fun, sensorial skincare for all 'nerds.' Questioning authority and marketing strategies for success. Tapping into wellness industry authentically, addressing struggles. Expect obstacles in the entrepreneurial journey. A few key takeaways: 1. Sandra highlights the potential white space in targeting Gen X consumers within the beauty space. Her brand focuses on this demographic, which feels largely ignored by current market trends that heavily favor younger groups. 2. AP Chem uses uncommon ingredients in skincare like neuropeptides, nootropics, and adaptogens which have known benefits for mental wellness but are also beneficial for skin health. This innovative approach not only differentiates her products but also enhances their efficacy. 3. Sandra strongly emphasizes transparency. By educating customers about the ingredients and their benefits through clear, accessible information, AP Chem builds trust and authority in a market that often faces skepticism (many times, rightfully so!) about product claims. 4. Sandra candidly discusses her personal health challenges and the mental toll of entrepreneurship. By sharing her struggle openly, she fosters a dialogue about mental health in business communities, which can sometimes be stigmatized or overlooked. 5. The importance of community and peer support is a recurring theme, as Sandra mentions her participation in Founders Weekend. This type of networking and support group can be crucial for entrepreneurs navigating the high-stress landscape of launching and running a business. t. Resources: Sandra Statz: A.P. Chem: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website: Loved this episode? Leave us a review and rating here: and don't forget to check out for Executive Education opportunities.
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Episode #493: OLA Beach Tennis-Friendship, Innovation, and Entrepreneurship with Co-Founders Blake & Brian
05/07/2024
Episode #493: OLA Beach Tennis-Friendship, Innovation, and Entrepreneurship with Co-Founders Blake & Brian
We're excited to have Blake Rose and Brian Price from OLA Beach Tennis on the episode. These childhood friends-turned-entrepreneurs share their journey of bringing the vibrant and accessible sport of beach tennis from Rio's shores to the sands of Southern California. Learn how they transformed a fun discovery abroad into a flourishing community-building sport that mixes play, wellness, and social interaction. Beach tennis isn't simply about the game. These guys have created a fantastic space where people can connect authentically, get some exercise, and be outside, all without the traditional pressures of the standard "networking over drinks." Regarding the customer experience, they state, "We invest 100 percent of the profits back into the business. That's another thing to add is that because we're not drawing a paycheck from this, all the revenue we derive goes into the client experience, and it will in perpetuity while we're running it." Key themes discussed Beach tennis: Competitive sport with growing popularity. Italian players growing the game, brand emergence. Beach tennis: Easy on the joints, fun for all. Instruction provided by professional Brazilian players. Flexible levels. Intentional, inclusive approach to growing beach tennis. Networking through sports builds stronger team morale. A few key takeaways: 1. One of the prominent themes is the focus on building a community around beach tennis. They emphasize inclusivity, ensuring that participants of all skill levels feel welcome and can engage with the sport. They've worked hard to create an environment where players of all levels can find a place, enhancing the social aspect and fostering connections among participants. 2. Another key takeaway is the idea of providing a healthier and engaging alternative to traditional social outings like bars. Events and games like beach tennis offer physical activity and fun while still facilitating networking and social interactions, arguably enriching connections more than standard social drinking settings. 3. The episode also delves into how beach tennis is growing as a sport globally, with roots in places like Italy and significant communities in Brazil, Miami, Osaka, and now in Southern California. This accessibility and growing popularity point towards it being an emerging trend in recreational and competitive sports. 4. The founders also discuss managing their day jobs while growing the beach tennis community. This balance allows them to reinvest profits back into their events, focusing on community and user experience over rapid financial growth. This model could inspire other entrepreneurs to pursue their passions even if they work full-time jobs. 5. The conversation also highlighted how sports like beach tennis might contribute to helping solve larger societal issues like loneliness, obesity, and general health by getting people actively engaged in enjoyable physical activities, not "just" the gym. The discussion encourages other communities and leaders to think about similar inclusive sports initiatives for substantial social impact. . Resources: Blake Rose: Brian Price: OLA Beach Tennis: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website: Loved this episode? Leave us a review and rating here: and don't forget to check out for Executive Education opportunities.
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Episode #492: Nick Allen from Sunnyside-Embracing Moderation and Mindfulness in Drinking
05/03/2024
Episode #492: Nick Allen from Sunnyside-Embracing Moderation and Mindfulness in Drinking
Nick Allen is the visionary Founder behind Sunnyside, a pioneering health and wellness app designed for individuals who consume alcohol regularly and are looking to moderate their habits without committing to complete sobriety. Motivated by the lack of middle-ground solutions in the alcohol health space, Nick identified a substantial demographic of people who drink more than what might be considered healthy and are interested in adjusting their drinking habits, yet have no intention of becoming 100% sober. Nick's approach with Sunnyside is unique because it focuses on mindfulness and moderation, providing a supportive tool for those who want to improve their health and wellness by being more conscious of alcohol's role in their lives. He recognized the dilemma faced by many who felt alienated by the traditional all-or-nothing solutions—either facing the stigma of admitting to being a problem drinker and pursuing complete sobriety or continuing without guidance. Sunnyside fills this much-needed gap by offering a practical, supportive resource for those seeking to bring their alcohol consumption into balance with their overall lifestyle goals, without the pressure to quit entirely. He states, "70% of US adults regularly consume alcohol, and about 30% of drinkers drink more than the healthy amount as kind of defined by the CDC. And so that gives us a TAM (total addressable market) of about 70,000,000 adults just domestically, who are drinking more than a healthy amount and yet who are not necessarily open or interested in the idea of support." Key themes discussed Sunnyside promotes mindful alcohol consumption. Growing awareness of alcohol's impact on wellness. Exploring personal relationship with alcohol and moderation. Premium tier offers proactive coaching at $298/year. High ROI for $99 subscription. Expanding into health and wellness ecosystem. Alcohol overuse is a public health crisis. Thousands benefit from new alcohol relationship program. Promoting active lifestyle and mindfulness, ditching "wellness." A few key takeaways: 1. Nick emphasizes the importance of mindful drinking and moderation through his app. The product addresses a middle ground for people who recognize they might be drinking more than a healthy amount, but aren't necessarily interested in complete sobriety. This approach fills a significant gap in current alcohol-related health services. 2. Unlike other apps that focus primarily on achieving complete sobriety for problem drinkers, Sunnyside offers a tool for those who want to manage their alcohol intake more mindfully without quitting entirely. This approach opens up the conversation on alcohol use in the broader context of health and wellness. 3. Nick discusses the subscription-based model of Sunnyside, highlighting two main tiers of service, ranging from $99 to $298 annually. He also spoke about exploring B2B channels for expansion, particularly partnerships with health clubs, wellness centers, and corporate wellness programs. 4. Women make up 70% of Sunnyside's users, and the service attracts both younger adults (21-25 years) and older groups (40+ and 60+ years). This diverse demographic engagement underscores the universal appeal of managing alcohol consumption healthily. 5. Allen also shares how the app had positively impacted users' lives, from improving relationships to helping users make gradual, significant changes in their alcohol consumption. These stories validate the app's approach and the tangible benefits of moderate drinking habits tied with overall wellness. . Resources: Nick Allen: Sunnyside app: Prospect Wizard: Promotion Vault: HigherDose: Connect With Us: Instagram: Facebook: YouTube: LinkedIn: Website: Loved this episode? Leave us a review and rating here: and don't forget to check out for Executive Education opportunities.
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