loader from loading.io

Happy Hour Hustle #82: How to Make the Media Love You

Happy Hour Hustle

Release Date: 02/10/2023

Happy Hour Hustle #96: Pitching to the Media show art Happy Hour Hustle #96: Pitching to the Media

Happy Hour Hustle

Maddie and Alayna sit down with , a reporter and anchor at in West Michigan, to talk about all the do's, don'ts and the definitely don'ts of pitching. Lauren gives advice to PR pros on how they can best grab the attention of a TV journalist. They also discuss the importance of relationships when dealing with reporters.   

info_outline
Happy Hour Hustle #95: Renee Bauer show art Happy Hour Hustle #95: Renee Bauer

Happy Hour Hustle

Kim and Maddie sit down with Renee Bauer, author of  and owner of . They talk about leadership, strength and what it takes to ditch your inner 'good girl.'

info_outline
Happy Hour Hustle #94: What's New in Digital Marketing show art Happy Hour Hustle #94: What's New in Digital Marketing

Happy Hour Hustle

Are you up to date with Google's latest rollout? How is your business using AI? Did you hear what LinkedIn is doing now?  The digital team at 8THIRTYFOUR walks through the latest in the Digital Marketing space. 

info_outline
Happy Hour Hustle #93: Let's Talk Crisis Management show art Happy Hour Hustle #93: Let's Talk Crisis Management

Happy Hour Hustle

Big or small, every company faces a crisis at some point. How you handle it could mean the difference between irreparable reputation damage and moving forward. Kim and Maddie talk about what it takes to manage a crisis, who's done it well and the importance of making a plan.

info_outline
Happy Hour Hustle #92: Inside Influencer Marketing (Part 2) show art Happy Hour Hustle #92: Inside Influencer Marketing (Part 2)

Happy Hour Hustle

We just could not get enough of our conversation Aly Zuiderveen and Chelsea Sinke, known by their usernames @helloalymay and @mygrandrapidslife. Hear what these Grand Rapids influencers had to say about their red and green flags, and where they think the influencer marketing industry is headed.

info_outline
Happy Hour Hustle #91: Inside Influencer Marketing (Part 1) show art Happy Hour Hustle #91: Inside Influencer Marketing (Part 1)

Happy Hour Hustle

Is anything moving faster than the influencer world? Probably not.  We sat down with Aly Zuiderveen and Chelsea Sinke, known by their usernames @helloalymay and @mygrandrapidslife, for a look behind the curtains. Hear what they had to say about what marketers are doing right, what they're doing wrong, and much more in Part 1 of our deep dive into Influencer Marketing.

info_outline
Happy Hour Hustle #90: Small Business Spotlight show art Happy Hour Hustle #90: Small Business Spotlight

Happy Hour Hustle

Here at 8THIRTYFOUR, we are all about supporting other small businesses. Because let's face it, we're badass. Ahead of Small Business Saturday, we talked to two small business owners here in Michigan (who happen to also be our incredible clients). Amy Sparks, president of , and Kelly Stroburg, publisher of , share their stories of how they got started, and what it's like to be a small business owner. 

info_outline
Happy Hour Hustle #89: How to Overcome Burnout show art Happy Hour Hustle #89: How to Overcome Burnout

Happy Hour Hustle

Burnout has become a bit of a buzzword since the pandemic, but what is it really? Why do more women experience it? What can we do to overcome it?  , a nationally recognized mental wellness strategist and keynote speaker at this year's , joined us to talk about how to break the cycle. 

info_outline
Happy Hour Hustle #88: How a Government Shutdown Impacts Small Businesses show art Happy Hour Hustle #88: How a Government Shutdown Impacts Small Businesses

Happy Hour Hustle

Federal employees are not the only ones hurt by a government shutdown. Small businesses and government contractors are also forced to reevaluate when our lawmakers can't agree on a budget. Kim talks with Sue Tellier, the CEO of JetCo Federal, about how the looming shutdown is already impacting small businesses and what we can do about it.

info_outline
Happy Hour Hustle #87: Power of Female Rage show art Happy Hour Hustle #87: Power of Female Rage

Happy Hour Hustle

It's a core belief here at 8THIRTYFOUR... the future is female. And women are definitely having a moment.  From our changing representation in the media to female stars taking over the world (looking at you Taylor), we're talking about the power of women and the power of female rage. If you want to read more, make sure to check out our .

info_outline
 
More Episodes

We're talking about one of our favorite things — PR. The relationship between a journalist and a PR pro is an important one, so the team is breaking down what it means to be authentic, why pitching is hard work, and some of our favorite journalist stories. So, want to make the media love you? Get listening.

 

And, as we promised, you can find some PR blogs below: