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Happy Hour Hustle #137: Kelsey Orchard: Building your personal brand, avoiding LinkedIn catfish, and f*%k the GPA
09/02/2026
Happy Hour Hustle #137: Kelsey Orchard: Building your personal brand, avoiding LinkedIn catfish, and f*%k the GPA
Kim sits down with Kelsey Orchard, VP of Marketing and Communications at Fifth Wheel Freight, where she leads marketing, communications, and recruitment strategy, including Inside Freight, the podcast she launched to give the industry a voice. Contrary to what you may think, logistics is cool. Really cool. Kim and Kelsey dig into personal branding, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles, why your GPA doesn't matter anymore, and more. Kelsey’s career path spans logistics, finance, and higher ed, with a focus on shifting public perception, supporting sales teams, and championing internal communication. These are industries everyone assumes are boring, but need savvy marketing the most; which is where Kelsey thrives. Grab a watermelon margarita - this one's full of real talk and even more laughs. Connect with Kelsey:
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