Happy Hour Hustle #91: Inside Influencer Marketing (Part 1)
Release Date: 12/07/2023
Happy Hour Hustle #101: How to Work with Freelancers
Happy Hour Hustle
At 8THIRTYFOUR, we are lucky to have an incredible network of freelancers and contractors we work with to get the job done. But how do you best work with someone who isn't on your staff full-time? Maddie sat down with , a freelancer and Graphic Design BA from Calvin University, to talk about how she manages those relationships, her client's expectations and what advice she has for anybody who wants to work with a freelancer in the future.
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Episode #100: Women in the Workforce
Happy Hour Hustle
As a woman-owned business, we put a lot of stake in supporting other women as they work to grow their careers. This week on Happy Hour Hustle, we sit down with and of to talk about women in leadership, the importance of mentorship, and so so much more.
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Happy Hour Hustle #99: Why the Corporate Transparency Act is Bad Business
Happy Hour Hustle
Small businesses already deal with enough, . The Corporate Transparency Act (CTA) forces small businesses to provide their personal information to the federal government or face fines and even imprisonment if they don't. , but there is still a lot at stake. That's why Kim brought in , Vice President of Policy and Engagement for the . They are one of several groups across the country fighting to put an end to the CTA. Kim and Kelli touch on what the law means for small businesses, why it's so detrimental and what we all can do to help.
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Happy Hour Hustle #98: The Changing World of Local Media
Happy Hour Hustle
It's no secret that the local news world has been changing, from how journalists connect with the community to how they combat misinformation online (which is no easy task). Maddie and Alayna are once again joined by , a reporter and anchor at , to talk about how her station and other local reporters are working through the changing social media landscape, building relationships with viewers, and much more.
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Happy Hour Hustle #97: Ask An Olympic Athlete
Happy Hour Hustle
Happy Olympics, Hustlers! This week we got the chance to talk to real-life Olympian, , and his coach, Scott Barnes. We asked them about what it takes to get to that level, what they are looking forward to the most, and advice for anybody else who wants to compete on the world's largest stage.
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Happy Hour Hustle #96: Pitching to the Media
Happy Hour Hustle
Maddie and Alayna sit down with , a reporter and anchor at in West Michigan, to talk about all the do's, don'ts and the definitely don'ts of pitching. Lauren gives advice to PR pros on how they can best grab the attention of a TV journalist. They also discuss the importance of relationships when dealing with reporters.
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Happy Hour Hustle #95: Renee Bauer
Happy Hour Hustle
Kim and Maddie sit down with Renee Bauer, author of and owner of . They talk about leadership, strength and what it takes to ditch your inner 'good girl.'
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Happy Hour Hustle #94: What's New in Digital Marketing
Happy Hour Hustle
Are you up to date with Google's latest rollout? How is your business using AI? Did you hear what LinkedIn is doing now? The digital team at 8THIRTYFOUR walks through the latest in the Digital Marketing space.
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Happy Hour Hustle #93: Let's Talk Crisis Management
Happy Hour Hustle
Big or small, every company faces a crisis at some point. How you handle it could mean the difference between irreparable reputation damage and moving forward. Kim and Maddie talk about what it takes to manage a crisis, who's done it well and the importance of making a plan.
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Happy Hour Hustle #92: Inside Influencer Marketing (Part 2)
Happy Hour Hustle
We just could not get enough of our conversation Aly Zuiderveen and Chelsea Sinke, known by their usernames @helloalymay and @mygrandrapidslife. Hear what these Grand Rapids influencers had to say about their red and green flags, and where they think the influencer marketing industry is headed.
info_outlineIs anything moving faster than the influencer world? Probably not.
We sat down with Aly Zuiderveen and Chelsea Sinke, known by their usernames @helloalymay and @mygrandrapidslife, for a look behind the curtains.
Hear what they had to say about what marketers are doing right, what they're doing wrong, and much more in Part 1 of our deep dive into Influencer Marketing.