134. How to Optimize Your Revenue Engine: Strategies & Tactics with Chris Walker
Release Date: 12/21/2021
147. Why Most Bootstrapped Businesses Get Stuck (& How to Break Through) with Steve Hoffman
BizOwner360
If there’s a perfect time to start a business, it’s in this new normal when everyone’s set on an almost equal footing with everything else going digital. But how do you make sure that the business you’ll be building has got what it takes to reach the ultimate $10 million dollar goal? Today, I sat down with Steve Hoffman, a.k.a Captain Hoff, CEO of Founders Space, a worldwide innovation hub for entrepreneurs, businesses, and investors with more than 50 partners in 22 countries. Be it growing a startup through bootstrapping or venture capital, you name it, Steve has...
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146. Overlooked Opportunities to Amp Your Growth with Michael Haynes
BizOwner360
The challenge of getting stuck in the growing stage is one that many business owners face. But what most of owners and founders don’t know is that there’s actually a swarm of opportunities for growth out there that they are missing out on. Today, we’re going to explore those opportunities with Leading SMB Growth Expert Michael Haynes as we talk about common growth hindrances in 2022 and how to address them. Do you find it difficult to adjust your B2B business tactics? If yes, then this episode is definitely for you. We’ll talk about: Introduction [00:00] What your areas of...
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145. Is Your Mindset Limiting Your Business’s Growth?
BizOwner360
We talk a lot on this podcast about business strategies and tactics but not very often about the personal side which includes wellness, physical health, and especially mindset. So today, we’re having Teresa Buruni, founder and CEO of Less Fear More Flow, who helps entrepreneurs and business owners with their personal transformation, mindset, wellness to unlock their true potential. Teresa shares tips on how we can preserve our wellness so we never get lost amidst burnout while achieving our goals for our businesses. This episode is a breath of fresh air and will surely...
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144. Why ABM Is the Key to Unlocking Your Bootstrapped Businesses Growth with Jeff MacGurn
BizOwner360
Account-based marketing (ABM) is one of the most effective strategies for B2B sales but many founders are still missing out on the awesome benefits that it offers. Today, I have just the perfect person to help us understand what ABM is really all about, BusinessOnline Chief Operating Officer Jeff MacGurn. Jeff shares the different ways that ABM boosts sales. He also gives insights on how to get started with ABM and how to target the right audience with the right type of content. Are you looking to learn more about ABM and how you can get the most out of it? Jump into this...
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143. How a Virtual Financial Expert Can Help You Accelerate Growth with Joe Manganelli
BizOwner360
As you’re earning your first million, your costs of doing business become more complicated if you haven’t built a financial structure from the get-go. Today, we’re graced by the presence of Joe Manganelli, founder of Calculate, a company that offers a multitude of financial services from nitty-gritty bookkeeping to big-picture strategies and forecasting. Joe and I touch on the different aspects of operating a business from a financial perspective. Joe also shares his insights on scaling a startup through efficient use of resources and putting up checks and balances....
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142. How to Get Sh!t Done to Grow Your Business On Your Own Terms with Alex Batdorf
BizOwner360
When businesses fall short of their set goals, is it because of poor execution or is it because the direction taken was wrong in the first place? We’ll answer that in this episode with Alex Batdorf, CEO and Founder of Get Sh!t Done, a platform focused on centralizing access to growth resources for female entrepreneurs. Alex and I take a deep dive into the common challenges that her collaborating companies face and how she thinks these should be addressed. We also discuss the importance of a founder’s wellness to the business and the unending quest for innovation...
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141. The Difference Between Average and Elite with Former NBA Player & Best-Selling Author Paul Shirley
BizOwner360
Entrepreneurs and business owners are constantly in scramble mode. So amidst all the chaos in your working space, how do you maintain balance to prevent everything from falling apart? My guest today, Paul Shirley, is the founder of The Process, a co-working facility and virtual platform whose theory is discussed in his book, The Process is the Product. Paul shares with us about his experiences as a former professional basketball player and author. He reveals how he learned to add process to the chaos of a working environment and get more done in less time. This part...
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140. How to Bootstrap Your Business to 7-Figures With Only 2 Employees Featuring Esben Friis Jensen
BizOwner360
There is no right or wrong path when raising money for your startup. You just have to understand the trade-offs for whichever choice you make. Today, I welcome Esben Friis-Jensen, Co-Founder of Cobalt and Userflow, who has raised a bunch of money through bootstrapping to give us different perspectives on scaling. Esben and I dive into the principles that he had as he was co-founding and growing his two multi-million dollar companies, which you all will surely learn from. Hit the play button now if you want to scale your business in the most effective way! We’ll talk...
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139. Who Not How: Why Virtual Specialists are the Keys to Growth in 2022 with Laith Masarweh
BizOwner360
You'll have to expand outside yourself at some point, no matter how skilled you are at growing your business on your own. Today we’re going to talk about how exactly you can do that and I have just the perfect guest for you. Laith Masarweh is the founder of Assistantly, a company that offers virtual team member staffing solutions with a focus on workplace culture. Laith and I dive into the value of having virtual team members or what he refers to as “Unicorns” and how we see it as the best way to scale in 2022. This episode offers a lot of insights on growing...
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BizOwner360 Series Ep 8: Support Your Customers - Success, Experience, & Service
BizOwner360
When in doubt, start with the customer. If it doesn't make sense for them, you're probably doing it wrong, or you shouldn't be doing it. Today, we touch on the last part of the A-C-E-S framework which is support. It's a three-part strategy for your customers with three different areas of focus: (1.) customer success, (2.) customer experience, and (3.) customer service. This should really be a part of your playbooks so tune in now and learn how you can ensure your success in these aspects of support. Resource Links: Brett Trainor Website () Download Startup to...
info_outlineWe're taking a short break over the holidays so I've chosen to re-air a couple of the most impactful episodes - impactful both from a business and a personal perspective.
So today, we have the episode with Chris Walker of Refine Labs where we went over his company’s ways of helping B2B companies grow through marketing.
Chris comes from a very unique background (engineering) which allows him to look at the full revenue ecosystem rather than breaking it down into silos.
If you want your revenue acquisition process to rely on digital to create demand, Chris is the man to call.
Join me as we look back to this very insightful episode!
We talked about:
1. How an engineering background gave Chris the advantage in marketing [01:36]
- Losing his own money as a vital point in his experience [04:20]
2. The gap in the marketplace that Chris saw [06:00]
- Removing assumptions that are no longer true [07:53]
3. The benefit of working with a blank slate [08:54]
4. Barriers preventing companies from driving demand from digital [10:13]
5. Attribution is not marketing against sales [12:25]
6. Why you shouldn’t measure social channels the same way with Google [13:14]
7. The first step for founders is to know what they’re good at [20:12]
8. Adspend is a cost of doing business [22:28]
9. Why buyer intent is a critical factor to sales [24:32]
10. The major shifts in the buying process [25:22]
11. Customer success should be part of your product [29:35]
12. Through education, you create awareness [31:38]
13. You don’t really need salespeople [33:33]
14. Companies need a recurring revenue model driven by customer acquisition [35:37]
15. How COVID impacted sales and marketing [38:46]
16. The one thing Chris recommends [41:23]
Resource Links:
- Brett Trainor Website (https://bretttrainor.com/)
- Download The Growth Readiness Checklist (https://bretttrainor.com/resources/)
- Refine Labs Website (https://www.refinelabs.com/)
- State of Demand Gen Podcast (https://podcasts.apple.com/us/podcast/state-of-demand-gen/id1511588213)
About Our Guest:
Chris Walker is the CEO at Refine Labs, a marketing consulting firm focused on growing B2B SaaS companies. Their Revenue Engine Optimization Formula combines revenue operations, growth marketing, and buyer enablement.
If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
Connect with Chris Walker:
LinkedIn: https://www.linkedin.com/in/chris-walker-41597028/
Twitter: https://twitter.com/ChrisWalker171
Connect with me and learn more about growing your business:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/bretttrainor/
YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg
Facebook: https://www.facebook.com/TrainorBrett
Twitter: https://twitter.com/Brett_Trainor
Instagram: https://www.instagram.com/bretttrainor/
If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.