BizOwner360
If there’s a perfect time to start a business, it’s in this new normal when everyone’s set on an almost equal footing with everything else going digital. But how do you make sure that the business you’ll be building has got what it takes to reach the ultimate $10 million dollar goal? Today, I sat down with Steve Hoffman, a.k.a Captain Hoff, CEO of Founders Space, a worldwide innovation hub for entrepreneurs, businesses, and investors with more than 50 partners in 22 countries. Be it growing a startup through bootstrapping or venture capital, you name it, Steve has...
info_outlineBizOwner360
The challenge of getting stuck in the growing stage is one that many business owners face. But what most of owners and founders don’t know is that there’s actually a swarm of opportunities for growth out there that they are missing out on. Today, we’re going to explore those opportunities with Leading SMB Growth Expert Michael Haynes as we talk about common growth hindrances in 2022 and how to address them. Do you find it difficult to adjust your B2B business tactics? If yes, then this episode is definitely for you. We’ll talk about: Introduction [00:00] What your areas of...
info_outlineBizOwner360
We talk a lot on this podcast about business strategies and tactics but not very often about the personal side which includes wellness, physical health, and especially mindset. So today, we’re having Teresa Buruni, founder and CEO of Less Fear More Flow, who helps entrepreneurs and business owners with their personal transformation, mindset, wellness to unlock their true potential. Teresa shares tips on how we can preserve our wellness so we never get lost amidst burnout while achieving our goals for our businesses. This episode is a breath of fresh air and will surely...
info_outlineBizOwner360
Account-based marketing (ABM) is one of the most effective strategies for B2B sales but many founders are still missing out on the awesome benefits that it offers. Today, I have just the perfect person to help us understand what ABM is really all about, BusinessOnline Chief Operating Officer Jeff MacGurn. Jeff shares the different ways that ABM boosts sales. He also gives insights on how to get started with ABM and how to target the right audience with the right type of content. Are you looking to learn more about ABM and how you can get the most out of it? Jump into this...
info_outlineBizOwner360
As you’re earning your first million, your costs of doing business become more complicated if you haven’t built a financial structure from the get-go. Today, we’re graced by the presence of Joe Manganelli, founder of Calculate, a company that offers a multitude of financial services from nitty-gritty bookkeeping to big-picture strategies and forecasting. Joe and I touch on the different aspects of operating a business from a financial perspective. Joe also shares his insights on scaling a startup through efficient use of resources and putting up checks and balances....
info_outlineBizOwner360
When businesses fall short of their set goals, is it because of poor execution or is it because the direction taken was wrong in the first place? We’ll answer that in this episode with Alex Batdorf, CEO and Founder of Get Sh!t Done, a platform focused on centralizing access to growth resources for female entrepreneurs. Alex and I take a deep dive into the common challenges that her collaborating companies face and how she thinks these should be addressed. We also discuss the importance of a founder’s wellness to the business and the unending quest for innovation...
info_outlineBizOwner360
Entrepreneurs and business owners are constantly in scramble mode. So amidst all the chaos in your working space, how do you maintain balance to prevent everything from falling apart? My guest today, Paul Shirley, is the founder of The Process, a co-working facility and virtual platform whose theory is discussed in his book, The Process is the Product. Paul shares with us about his experiences as a former professional basketball player and author. He reveals how he learned to add process to the chaos of a working environment and get more done in less time. This part...
info_outlineBizOwner360
There is no right or wrong path when raising money for your startup. You just have to understand the trade-offs for whichever choice you make. Today, I welcome Esben Friis-Jensen, Co-Founder of Cobalt and Userflow, who has raised a bunch of money through bootstrapping to give us different perspectives on scaling. Esben and I dive into the principles that he had as he was co-founding and growing his two multi-million dollar companies, which you all will surely learn from. Hit the play button now if you want to scale your business in the most effective way! We’ll talk...
info_outlineBizOwner360
You'll have to expand outside yourself at some point, no matter how skilled you are at growing your business on your own. Today we’re going to talk about how exactly you can do that and I have just the perfect guest for you. Laith Masarweh is the founder of Assistantly, a company that offers virtual team member staffing solutions with a focus on workplace culture. Laith and I dive into the value of having virtual team members or what he refers to as “Unicorns” and how we see it as the best way to scale in 2022. This episode offers a lot of insights on growing...
info_outlineBizOwner360
When in doubt, start with the customer. If it doesn't make sense for them, you're probably doing it wrong, or you shouldn't be doing it. Today, we touch on the last part of the A-C-E-S framework which is support. It's a three-part strategy for your customers with three different areas of focus: (1.) customer success, (2.) customer experience, and (3.) customer service. This should really be a part of your playbooks so tune in now and learn how you can ensure your success in these aspects of support. Resource Links: Brett Trainor Website () Download Startup to...
info_outlineA new year knocks on our doors but our business goal remains the same. Now, what about our game plan?
Today, I welcome Sean Rosensteel back to the podcast to chat about how to kick some ass in 2022 and really drive growth in your business.
Sean and I each share three ideas or areas that we're focused on as keys for success in 2022 each of which we discuss in detail.
We share some strong opinions and differing ideas at times but are mostly aligned on what will and will not work this year.
This conversation went so great that we felt we had to do a Part 2 and I am sure you will feel the same way so tune in now!
We’ll talk about:
1. Introduction [00:00]
2. The one thing our owners should be focused on for a great 2022 [2:21]
3. Crushing the new year by throwing out conventional wisdom [9:40]
a. The amazing benefit of hiring contractors [12:21]
4. The #2 in Brett and Sean’s 2022 Priority List [20:02]
5. Knowing what works best for your unique situation [26:18]
6. How stepping back to look into what you’ve already got can benefit you [31:10]
Part 2
7. The “Who Not How” Concept [36:26]
8. Fine-tuning the messaging of your company [41:23]
a. Sticking with the controlling idea of your company [48:34]
9. Getting a website that does its job with cost-effectivity [52:33]
a. WordPress vs. Squarespace [54:04]
b. It’s all about lead generation and conversion [1:00:14]
10. Providing great customer experience in 2022 [1:07:23]
a. Your process vs. what’s right for your customers [1:14:00]
11. A couple of parting wisdom to live by for 2022 [1:15:27]
Resource Links:
- Brett Trainor Website (https://bretttrainor.com/)
- Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
- Get a copy of Sean Rosensteel’s book, “The School of Intentional Living” (https://www.seanrosensteel.com/)
- Tune in to B2B Zero to Ten Episode 129 with Sean Rosensteel: (https://bretttrainor.com/2021/11/17/podcast-ep-129-5-ways-digital-marketers-rip-off-business-owners-and-what-to-do-about-it-with-sean-rosensteel/)
- Tune in to B2B Zero to Ten Episode 122 with Sean Rosensteel: (https://bretttrainor.com/2021/09/29/podcast-ep-122-the-roi-of-building-hassle-free-websites-for-your-zero-to-ten-journey-with-sean-rosensteel/)
- Tune in to B2B Zero to Ten Episode 65 with Sean Rosensteel: (https://bretttrainor.com/2020/08/25/schools-in-session-intentional-living-is-the-key-to-real-success-with-author-sean-rosensteel/)
- Have a copy of Gino Wickman’s Traction: Get a Grip On Your Business (https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837)
- Have a copy of Bo Burlingham’s Small Giants: Companies That Choose to Be Great Instead of Big (https://www.amazon.com/Small-Giants-Companies-Instead-10th-Anniversary/dp/014310960X)
- Have a copy of Dan Sullivan and Dr. Benjamin Hardy’s Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork (https://www.amazon.com/Who-Not-How-Accelerating-Teamwork/dp/B08KYKR23H)
- Have a copy of Donald Miller’s Building a Story Brand (https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329)
About Our Guest:
Sean Rosensteel is the owner of Savvy Pro Web, a company helping business owners build hassle-free websites that generate a steady flow of qualified leads.
Sean is also the founder of The Intentional Living Academy and the author of “The School of Intentional Living”, a book that provides insightful tips on achieving goals in the most efficient way.
Connect with Sean Rosensteel:
Website: https://www.seanrosensteel.com/
LinkedIn: https://www.linkedin.com/in/seanrosensteel/
Connect with me and learn more about growing your business:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/bretttrainor/
YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg
Facebook: https://www.facebook.com/TrainorBrett
Twitter: https://twitter.com/Brett_Trainor
Instagram: https://www.instagram.com/bretttrainor/
If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.